Sprout Social vs ViralTag
Enterprise platform versus visual Pinterest distributor for pin creation
TL;DR
For Pinterest pin creation: Sprout Social is $199/mo enterprise with no pin creation, Viraltag offers multi-board pin distribution and recycling at $24/mo with Canva integration. Viraltag delivers far more Pinterest value at 1/8th the price. BlogToPin automates pin creation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Sprout Social has a Pinterest rating of 5/10 while ViralTag scores 7/10. ViralTag offers stronger Pinterest-specific features.
Pricing
Sprout Social starts at $249/mo while ViralTag starts at $24/mo.
Automation
ViralTag has Post recycling. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Sprout Social nor ViralTag can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Sprout Social supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp. ViralTag covers Instagram, Facebook, X, Pinterest, Tumblr. Sprout Social gives you more platform options.
Analytics
Sprout Social provides deeper Pinterest analytics. Sprout Social offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Sprout Social
Per user, enterprise pricing
ViralTag
Tiered plans with account limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Sprout Social | ViralTag | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Optimal Times | Queue scheduling | AI-powered |
| Pin Templates | Canva built-in | 100+ templates | |
| Board Management | |||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | Automatic | ||
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Post recycling | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assist | Unlimited | |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Advanced | ||
| Best Time to Post | |||
| Competitor Tracking | Social Listening | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp | Instagram, Facebook, X, Pinterest, Tumblr | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Built-in | Business plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening and sentiment analysis built in
- Excellent team collaboration with approval workflows
- CRM-like features for managing audience relationships
- Detailed competitor benchmarking and industry reports
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-user pricing makes team costs add up fast
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
ViralTag
Pros
- Strong Pinterest focus with multi-board pinning
- Post recycling keeps evergreen pins circulating
- Built-in Canva integration for pin design
- RSS feed integration for automatic content sourcing
- Bulk upload for scheduling many pins at once
- Good Pinterest analytics with board-level data
Cons
- Interface feels dated compared to modern tools
- No AI writing or image generation features
- Smaller user base means less community support
- No mobile app available
- Cannot auto-create pins from website content
- Limited to fewer platforms than competitors
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
ViralTag
- Pinterest marketers who want recycling without Tailwind pricing
- Visual content creators who value built-in Canva design
- Bloggers who want RSS-to-Pinterest automation
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Sprout Social and Viraltag highlight the disconnect between enterprise pricing and Pinterest pin value. Viraltag provides multi-board pin scheduling, content recycling, and Canva integration — directly useful Pinterest features — at $24/mo. Sprout Social charges $199/mo for enterprise analytics and CRM that don't help create or distribute pins better.
Pinterest Pin Distribution
Viraltag's multi-board scheduling distributes a single pin across multiple boards with timing offsets — a proven Pinterest growth strategy that maximizes each pin's reach.
Sprout Social schedules pins to individual boards without multi-board distribution. No pin recycling, no visual-first workflow. Pinterest is treated as a secondary channel.
Pin Design Integration
Viraltag includes built-in Canva integration — design pins directly within the scheduling workflow without switching tools.
Sprout Social has no design tools for pins despite costing 8x more. Every pin requires external creation before scheduling.
Content Recycling
Viraltag automatically recycles evergreen pins on your defined schedule — keeping boards active and driving ongoing traffic from older content.
Sprout Social has no content recycling. Enterprise social strategies focus on fresh content rather than evergreen recycling — the opposite of what Pinterest rewards.
Price vs. Pinterest Value
Viraltag at $24/mo: multi-board scheduling, Canva, recycling. Sprout Social at $199/mo: enterprise CRM and listening.
The $175/mo difference buys enterprise features that don't improve Pinterest pin creation or distribution. BlogToPin plus Viraltag creates a complete Pinterest system for less than Sprout Social alone.
Final Verdict
Viraltag delivers far more Pinterest pin value at 1/8th of Sprout Social's price. Multi-board scheduling, content recycling, and Canva integration directly support Pinterest growth.
BlogToPin plus Viraltag automates both pin creation and multi-board distribution for under $40/mo — a complete Pinterest system at a fraction of Sprout Social's cost.
Want pins created automatically?
Both Sprout Social and ViralTag require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about Sprout Social vs ViralTag
Is Sprout Social worth 8x more for Pinterest?
No. Viraltag's multi-board scheduling, recycling, and Canva integration provide more Pinterest pin value. Sprout Social's premium buys enterprise features irrelevant to Pinterest growth.
Does Sprout Social have content recycling?
No. Sprout Social focuses on fresh content publishing. Viraltag's automatic recycling is far more aligned with how Pinterest rewards evergreen content.
What about enterprise Pinterest management?
Even for enterprise teams, Viraltag's Pinterest features outperform Sprout Social's generic scheduling. Add BlogToPin for automated creation at any scale.
How does Viraltag's multi-board scheduling help with Pinterest pin distribution?
Viraltag lets you schedule a single pin to multiple boards with staggered timing — a proven Pinterest growth strategy. Each board submission counts as a fresh signal to Pinterest's algorithm, increasing your pin's discoverability. Sprout Social only schedules pins to one board at a time, requiring manual duplication for multi-board distribution.
Can I design Pinterest pins inside Viraltag without Canva?
Viraltag's built-in Canva integration lets you design pins directly within the scheduling workflow, but you still need Canva for the actual design. The key advantage over Sprout Social is that the design-to-schedule process is seamless — no downloading, re-uploading, or switching between separate tools.
Which tool better supports evergreen Pinterest content strategies?
Viraltag is far better for evergreen strategies. Its content recycling automatically reposts your best-performing pins on a schedule you define, which aligns with how Pinterest rewards consistent, long-lived content. Sprout Social treats every post as a one-time event with no recycling capability, which works for Twitter but not Pinterest.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.