Later vs Tailwind
Visual planner versus Pinterest-native specialist
TL;DR
For Pinterest pin creation: Later is a multi-platform visual planner from $25/mo ($18.75/mo billed annually), while Tailwind is a Pinterest-only specialist from $29.99/mo ($17.99/mo billed annually) with SmartSchedule, SmartPin and Tailwind Create. Tailwind is the better Pinterest tool; Later is the better multi-platform planner. BlogToPin also automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Later has a Pinterest rating of 6/10 while Tailwind scores 9/10. Tailwind offers stronger Pinterest-specific features.
Pricing
Later starts at $25/mo ($18.75/mo billed annually) while Tailwind starts at $29.99/mo ($17.99/mo billed annually). Later offers a free plan. Tailwind offers a free plan.
Automation
Tailwind has SmartPin weekly refresh. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Later nor Tailwind can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Later supports Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat. Tailwind covers Pinterest only. Later gives you more platform options.
Analytics
Tailwind provides deeper Pinterest analytics. Tailwind offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Later
Per social set with post limits
Tailwind
Per Pinterest account, credit-based plans
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Later | Tailwind | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | SmartSchedule | AI-powered | |
| Pin Templates | Tailwind Create | 100+ templates | |
| Board Management | Board selection | ||
| Idea & Video Pins | Video pins | ||
| Automation | |||
| Bulk Scheduling | CSV Upload | Automatic | |
| Auto-Create from URL | SmartPin | ||
| Auto-Sync New Content | RSS SmartPin | ||
| Content Recycling | SmartPin weekly refresh | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS SmartPin | ||
| AI & Content | |||
| AI Writing | AI Caption Writer | Ghostwriter | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Basic | ||
| Best Time to Post | |||
| Competitor Tracking | Scale plan only | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat | Pinterest only | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Growth plan | Collaborators (select plans) | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Later
Pros
- Beautiful visual calendar makes content planning intuitive
- Excellent Instagram grid preview and planning
- Supports 8 social platforms from one dashboard
- Link in Bio page for Instagram and TikTok
- Clean, modern interface that is easy to learn
- Strong mobile app for on-the-go scheduling
Cons
- Pinterest is treated as a secondary platform
- No pin recycling or evergreen content features
- Post limits can be restrictive (Starter allows 30 posts per profile per month)
- No Pinterest-specific optimization tools
- Pinterest analytics are basic and capped at 3 months on every plan
- Cannot create pins from existing website content
Tailwind
Pros
- Long-standing Pinterest marketing partner focused only on Pinterest
- SmartPin creates a fresh pin from each URL every week, and can follow your RSS feed
- Turbo boosts your top pins through a community of creators
- SmartSchedule picks optimal posting times based on your audience data
- Tailwind Create generates pin designs quickly from templates
- Solid Pinterest analytics with board-level insights
Cons
- New plans are Pinterest-only (Instagram and Facebook on legacy plans only)
- Credit-based: every scheduled pin, SmartPin and Ghostwriter run uses credits
- Engagement boosting (Turbo) and keyword research are separate paid add-ons
- Cannot delete underperforming pins for you
- Tailwind Create designs can look generic and template-y
- Priced per Pinterest account, so costs multiply across accounts
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Later Reviews
“This is how client services should be done — quick, decisive, and no BS.”
“I recently signed up for Later, attracted by their free trial. However, after just a couple of days into the automatic yearly subscription, I found out that they refuse to issue any refunds.”
Tailwind Reviews
“The SmartPin scheduler is out of this world and really creates a more efficient workflow for me.”
“I'd just been charged $599.88 without any prior notice. There was absolutely no indication during signup that the plan would auto-renew.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Later
- Multi-platform creators who need one tool for everything
- Visual planners who love drag-and-drop calendars
- Instagram-first brands that also post to Pinterest
Tailwind
- Pinterest-first marketers who want deep platform integration
- Bloggers who want existing URLs turned into fresh weekly pins with SmartPin
- Creators who want community engagement boosts via Turbo
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Later and Tailwind are two of the most popular tools for Pinterest scheduling, but they approach it differently. Later is a visual content planner that supports Pinterest alongside Instagram, TikTok and other platforms. Tailwind is built specifically for Pinterest — new Tailwind plans are now Pinterest-only — with SmartSchedule for optimal timing, SmartPin for turning your URLs into fresh pins, and Turbo for engagement boosting. For dedicated Pinterest marketing, Tailwind's purpose-built features deliver more value.
Pinterest Intelligence
Tailwind's SmartSchedule finds optimal posting times for your audience. SmartPin turns any URL into a new pin every week, and RSS SmartPin turns new blog posts into SmartPins automatically. Turbo boosts engagement on your pins. These features are built on Pinterest-specific data.
Later provides solid Pinterest scheduling with board selection and visual planning, but its Best Time to Post doesn't cover Pinterest and it has no recycling, bulk upload or automatic pin creation.
Visual Planning vs. Smart Automation
Later excels at visual content management — its media library and drag-and-drop calendar make planning pin content visually intuitive.
Tailwind focuses more on automation — set up SmartPin and SmartSchedule, and the system keeps creating and scheduling pins to maximize your Pinterest reach.
Pin Creation
Tailwind includes Tailwind Create for pin designs and Ghostwriter for AI copy. Later doesn't include design tools.
With SmartPin, Tailwind can create new pins from your website automatically — a capability Later completely lacks.
Pricing
Tailwind Pin Scheduling & Creation costs $29.99/mo or $17.99/mo billed annually, per Pinterest account; SEO and Turbo add-ons cost $14.99/mo each ($11.99/mo billed annually). Later Starter costs $25/mo or $18.75/mo billed annually. Later is cheaper on monthly billing; Tailwind's base plan is slightly cheaper on annual billing.
Later has a free plan; Tailwind is free to start with a one-time allowance. Choose based on whether you need Pinterest depth (Tailwind) or multi-platform planning (Later).
Blog-to-Pin Automation
Tailwind's SmartPin and RSS SmartPin can turn your blog posts into pins automatically. Later doesn't address creation at all.
BlogToPin also automates the pipeline from blog to published pin, so it's worth comparing directly with Tailwind's SmartPin.
Final Verdict
Tailwind is the better Pinterest tool with SmartSchedule, SmartPin, Turbo and Tailwind Create. Later is the better visual planner for those who manage several platforms — and since new Tailwind plans are Pinterest-only, Later is the one that also covers Instagram and TikTok.
For automated pin creation from blog content, compare BlogToPin with Tailwind's SmartPin.
Want pins created automatically?
Both Later and Tailwind require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Later vs Tailwind
Should I use Later or Tailwind for Pinterest marketing?
For dedicated Pinterest marketing, Tailwind is the better choice. SmartSchedule finds your audience's optimal posting times, SmartPin creates new pins from your URLs automatically, and Turbo boosts engagement. Later is the better option if you prioritize visual content planning across multiple platforms and want an intuitive media library.
Is Tailwind cheaper than Later?
It depends on billing. Monthly, Later Starter ($25/mo) is cheaper than Tailwind ($29.99/mo). Billed annually, Tailwind ($17.99/mo) is slightly cheaper than Later ($18.75/mo). Tailwind's SEO and Turbo add-ons cost extra. For Pinterest-focused marketers, Tailwind provides more Pinterest-specific features at a similar price.
Does Tailwind Create replace the need for a separate pin design tool?
Tailwind Create generates pin designs from templates, addressing basic pin creation needs. It is more limited than dedicated design tools like Canva but useful for producing multiple pin variations quickly. Later does not include any design tools at all. For fully automated pin creation from blog content, compare BlogToPin with Tailwind's SmartPin.
What is Tailwind SmartPin and does Later have something similar?
SmartPin turns any URL into a new pin every week, and RSS SmartPin turns new blog posts into SmartPins automatically, so your site keeps feeding Pinterest without manual design. Later has nothing similar — it doesn't create pins or recycle content, so every pin and every reshare is manual.
Can I use both Later and Tailwind together?
It can make sense now. New Tailwind plans are Pinterest-only, so some creators use Later for Instagram, TikTok and other platforms and Tailwind for Pinterest. If Pinterest is your only channel, Tailwind alone is enough. BlogToPin is another option if you want pins generated from blog content.
What is Tailwind Turbo and why does it matter for Pinterest?
Turbo is Tailwind's engagement add-on ($14.99/mo, or $11.99/mo billed annually) that boosts engagement on your pins through Tailwind's community of users. It superseded the older Communities feature. Later does not offer any community or engagement-boosting feature.
What is the best complete Pinterest growth stack?
For Pinterest only, Tailwind covers scheduling, SmartPin pin creation and Turbo engagement on its own, and BlogToPin covers automated pin creation and scheduling from blog content — compare the two rather than stacking them. Add Later only if you also need a visual planner for Instagram, TikTok or other platforms.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.