Buffer vs Hootsuite
Which tool is better for your growth in 2025? We compared pricing, features, and automation to find out.
Quick Verdict
Buffer offers simple scheduling at $6/month per channel. Hootsuite provides enterprise features at $99/month. For Pinterest automation, BlogToPin generates pins from your website with AI.
Pricing Breakdown
How much will it cost to grow your Pinterest?
Buffer
Per channel. Free plan available.
Hootsuite
Professional plan (annual). $149/mo monthly.
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Feature-by-Feature
| Feature | Buffer | Hootsuite | BlogToPin |
|---|---|---|---|
| Core Features | |||
| Post scheduling | |||
| Analytics | Basic | Advanced | Pinterest-focused |
| Delete Underperforming | |||
| AI writing | AI Assistant | Unlimited | |
| Enterprise Features | |||
| Social listening | |||
| Auto-sync website | |||
| Bulk creation | Unlimited | ||
| Custom reporting | |||
Key Differences
Pricing
Buffer starts at $6/month per channel. Hootsuite starts at $99/month. Buffer is dramatically more affordable.
Enterprise Features
Hootsuite offers social listening, advanced team permissions, and enterprise security.
Simplicity
Buffer is known for its clean, minimal interface. Hootsuite has more features but a steeper learning curve.
Pinterest Automation
Neither creates pins from website content. BlogToPin generates pins automatically with AI.
Who is each tool for?
Buffer
- Small businesses and solopreneurs
- Budget-conscious marketers
- Simple scheduling needs
Hootsuite
- Enterprise organizations
- Large marketing teams
- Need social listening
BlogToPin
- Have website content to pin
- Want automated pin creation
- Need to delete low-performing pins
- Focus on Pinterest scale
Detailed Comparison
Buffer is a simple, affordable social media scheduler known for its clean interface. Hootsuite is an enterprise social media management platform with advanced features for large organizations.
The 16x Price Difference
Buffer Essentials costs $6/month per channel. Hootsuite Professional costs $99/month. This massive price gap reflects completely different target markets.
Buffer serves small businesses and creators who need reliable scheduling. Hootsuite serves enterprises needing social listening, team management, and detailed reporting.
Simplicity vs Power
Buffer does one thing well: scheduling. The interface is clean, onboarding is quick, and features are intuitive. Most users can start posting within minutes.
Hootsuite offers depth across social listening, engagement, analytics, and team management. This power comes with complexity. Expect a learning curve.
Final Verdict
Choose Buffer if you want simple, affordable scheduling without complexity.
Choose Hootsuite if you are an enterprise needing social listening and team management.
Choose BlogToPin if Pinterest is your focus and you want automated content creation at scale.
Stop Manually Creating Pins
BlogToPin is the only tool that reads your website and generates 100+ SEO-optimized pins in minutes. Titles, descriptions, and scheduling—all done for you.
Content Automation
Generate pins from your website. Neither Buffer nor Hootsuite creates content from your site.
Delete Underperforming
Automatically identify and delete pins that hurt your account score. Unique to BlogToPin.
Better Value
At $39/month, more Pinterest features than Buffer, less costly than Hootsuite.
No credit card required for free trial
Frequently Asked Questions
Is Buffer or Hootsuite better for Pinterest?
Neither specializes in Pinterest. Both offer basic Pinterest scheduling. For Pinterest-focused marketing, BlogToPin provides better automation and templates.
Why is Hootsuite so expensive?
Hootsuite targets enterprise customers with social listening, advanced permissions, and team management features. The price reflects enterprise-grade capabilities.
Does Buffer have a free plan?
Yes, Buffer offers a free plan with 3 channels and 10 scheduled posts per channel. Hootsuite no longer offers a free plan.
Which is better for small businesses?
Buffer is much better for small businesses. Starting at $6/month vs $99/month, Buffer provides essential scheduling at an accessible price point.