Updated October 2026
How to use the announcement generator
- Fill in the three required fields. Your shop name, what you sell, and what you're announcing. Be specific in the last one: "new botanical print collection, 5 designs, A4 and A3" works much better than "new stuff".
- Open Advanced options if you need them. Add a sale or promo code with its end date, your ideal customer, any keywords you want included, and a tone: Friendly, Excited, Professional or Calm.
- Pick one of the three options. Each comes with a headline, the announcement text, notes on why it works and a few related search phrases. The Copy button copies the headline, text and notes, so delete the notes before you paste it into Etsy.
- Paste it into Etsy. On Etsy.com, go to Shop Manager, select the pencil icon next to your shop name under Sales Channels, then edit the Announcement section. In the Etsy Seller app it's under More, Shop settings, Shop appearance, Shop announcement.
What Etsy says about shop announcements
- The announcement appears on your shop homepage, below your listings.
- Etsy suggests using it for important updates such as a sale or time away, and keeping it "short and sweet". Longer information belongs in your About section, shop policies and item descriptions.
- You can only add an announcement once your shop is open.
- If your shop language isn't English, the date shown with the announcement may not update, so add the date to the first line yourself.
- The short line under your shop name is a separate field, the shop title, with a 55-character limit.
Source: Etsy Help, How to Add a Shop Announcement and Shop Title. Etsy doesn't publish a character limit for announcements, so aim for two or three sentences.
Weak announcements vs. stronger ones
| Weak | Stronger | Why |
|---|---|---|
| SALE!!! Everything must go!!! | Spring sale: 15% off all wall prints until April 30 with code SPRING15. | Says what's discounted, by how much, until when, and how to get it. |
| Welcome to my shop, thanks for stopping by! | New (March 2026): the Fern collection, five botanical prints in A4 and A3. | A greeting tells shoppers nothing. News with a date shows the shop is active. |
| Shipping might be slow right now. | Order by December 10 for US delivery before Christmas. Orders after that ship from January 3. | Concrete dates answer the buyer's real question and cut down on messages. |
| Best candles on Etsy, guaranteed! | Our fall scents are back: fig and cedar, smoked vanilla and apple orchard, in 8 oz soy jars. | Unprovable claims add nothing. Product details give shoppers a reason to scroll back up. |
FAQ
How long can an Etsy shop announcement be?
Etsy's help page doesn't give a limit, only advice to keep it short. Two or three sentences with the news, the details and any dates is enough. The generator writes to that length.
Does the announcement help my listings rank in Etsy search?
Etsy's search guidance is about listing titles, tags, attributes, categories and descriptions, not the shop announcement (How Etsy Search Works). Write it for shoppers who are already on your shop page.
How often should I update it?
Whenever something changes: a new collection, a sale starting or ending, longer processing times, or a holiday break. Remove expired offers straight away so buyers don't ask for a discount that has ended.
Is the generator free?
Yes, and there's no sign-up.
For your shop's longer story, use the Etsy bio generator. To send Pinterest traffic to the collection you're announcing, see how BlogToPin creates Pins for Etsy listings automatically, or follow our guide on creating Pins for your Etsy store.