Sprout Social vs Tailwind
Enterprise platform versus Pinterest-native specialist for pin creation and scheduling
TL;DR
For Pinterest pin creation: Sprout Social is $199/mo enterprise with no pin creation tools, Tailwind is the $14.99/mo Pinterest specialist with SmartSchedule, SmartLoop, Communities, and Tailwind Create. Tailwind delivers 10x more Pinterest value at 1/13th the price. BlogToPin adds full automation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Sprout Social has a Pinterest rating of 5/10 while Tailwind scores 9/10. Tailwind offers stronger Pinterest-specific features.
Pricing
Sprout Social starts at $249/mo while Tailwind starts at $14.99/mo. Tailwind offers a free plan.
Automation
Tailwind has SmartLoop. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Sprout Social nor Tailwind can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Sprout Social supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp. Tailwind covers Pinterest & Instagram. Sprout Social gives you more platform options.
Analytics
Sprout Social provides deeper Pinterest analytics. Sprout Social offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Sprout Social
Per user, enterprise pricing
Tailwind
Tiered plans based on post volume
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Sprout Social | Tailwind | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Optimal Times | SmartSchedule | AI-powered |
| Pin Templates | Tailwind Create | 100+ templates | |
| Board Management | |||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | CSV Upload | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | SmartLoop | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assist | Ghostwriter | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Advanced | ||
| Best Time to Post | |||
| Competitor Tracking | Social Listening | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp | Pinterest & Instagram | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Built-in | Advanced plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening and sentiment analysis built in
- Excellent team collaboration with approval workflows
- CRM-like features for managing audience relationships
- Detailed competitor benchmarking and industry reports
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-user pricing makes team costs add up fast
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
Tailwind
Pros
- Official Pinterest Marketing Partner with deep API access
- SmartLoop automatically repins your best evergreen content
- Communities let you cross-promote with other creators in your niche
- SmartSchedule picks optimal posting times based on your audience data
- Tailwind Create generates pin designs quickly from templates
- Solid Pinterest analytics with board-level insights
Cons
- Only supports Pinterest and Instagram, no other platforms
- SmartLoop can feel spammy if not configured carefully
- Communities have declined in activity over the years
- No way to auto-create pins from your website content
- Tailwind Create designs can look generic and template-y
- Gets expensive at higher post volumes
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Tailwind Reviews
“The SmartPin scheduler is out of this world and really creates a more efficient workflow for me.”
“I'd just been charged $599.88 without any prior notice. There was absolutely no indication during signup that the plan would auto-renew.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
Tailwind
- Pinterest-first marketers who want deep platform integration
- Bloggers who want to recycle evergreen content with SmartLoop
- Creators who value community cross-promotion features
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Sprout Social and Tailwind represent opposite approaches to Pinterest. Sprout Social is an enterprise suite that treats Pinterest as one of many channels — scheduling pins alongside tweets and LinkedIn posts at $199/mo. Tailwind is purpose-built for Pinterest with SmartSchedule, SmartLoop, Communities, and Tailwind Create at $14.99/mo. For Pinterest pin creation and growth, Tailwind is the obvious choice at 1/13th the cost.
Pinterest Pin Intelligence
Tailwind's SmartSchedule analyzes your Pinterest audience engagement patterns to find optimal pin posting times. SmartLoop recycles your top-performing pins automatically. Communities amplify your pins through cross-promotion with niche creators.
Sprout Social schedules pins on a manual timetable. No Pinterest-specific timing intelligence, no pin recycling, no community amplification. It treats Pinterest exactly like Twitter or LinkedIn.
Pin Creation Tools
Tailwind Create generates pin designs from your brand assets — colors, fonts, and images produce multiple pin variations for testing. Ghostwriter AI writes Pinterest-optimized descriptions. Pin creation is built into the workflow.
Sprout Social has zero pin creation tools despite its $199/mo price. You need Canva or another external design tool for every single pin. The enterprise price buys CRM and listening, not Pinterest creation capabilities.
Pinterest Growth Features
Tailwind Communities connect you with other Pinterest creators in your niche for cross-promotion. Your pins get shared to boards beyond your own, driving organic reach. No enterprise tool offers anything comparable.
Sprout Social's social listening monitors brand mentions across platforms — useful for enterprise reputation management but doesn't drive Pinterest pin growth or discoverability.
The Price Reality
Tailwind at $14.99/mo delivers SmartSchedule, SmartLoop, Communities, Tailwind Create, and Ghostwriter AI — all Pinterest-optimized.
Sprout Social at $199/mo delivers general scheduling and enterprise analytics. The $184/mo premium buys features that don't improve Pinterest pin performance. That savings funds BlogToPin plus Tailwind with budget to spare.
Final Verdict
Tailwind delivers dramatically more Pinterest pin value at 1/13th of Sprout Social's price. SmartSchedule, SmartLoop, Communities, and Tailwind Create are purpose-built for Pinterest growth.
BlogToPin plus Tailwind creates the ultimate Pinterest automation stack — automated pin creation plus intelligent distribution — for under $30/mo total versus $199/mo for Sprout Social's generic approach.
Want pins created automatically?
Both Sprout Social and Tailwind require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about Sprout Social vs Tailwind
Can Sprout Social replace Tailwind for Pinterest?
No. Sprout Social lacks SmartSchedule, SmartLoop, Communities, and pin creation tools. It can schedule pins but cannot optimize, recycle, or create them.
Is Sprout Social ever worth it for Pinterest?
Only if Pinterest is a minor part of an enterprise social strategy requiring CRM and social listening across all platforms. For Pinterest focus, Tailwind is vastly better.
What's the best Pinterest pin creation stack?
BlogToPin for automated creation plus Tailwind for intelligent scheduling — under $30/mo total with more Pinterest capability than Sprout Social at $199/mo.
Does Tailwind Create generate better pin designs than using Canva with Sprout Social?
Tailwind Create is purpose-built for Pinterest pins — it generates multiple pin variations from your brand assets optimized for Pinterest's vertical format. With Sprout Social you must design pins externally in Canva, then upload them manually. Tailwind Create streamlines the entire design-to-schedule workflow in one tool.
How does SmartLoop compare to manually rescheduling pins in Sprout Social?
SmartLoop automatically recycles your top-performing pins at optimal intervals, keeping your boards active without any manual work. Sprout Social has no pin recycling — you would need to manually re-create and reschedule every pin, which is impractical at scale and ignores Pinterest's preference for evergreen content.
Can Tailwind Communities help grow my Pinterest reach faster than Sprout Social's tools?
Yes. Tailwind Communities connect you with niche creators who share each other's pins to their own boards, multiplying your organic reach beyond your own followers. Sprout Social offers social listening and CRM but nothing that actively amplifies your pin distribution across other users' boards.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.