Sprout Social vs Tailwind
Enterprise platform versus Pinterest-native specialist for pin creation and scheduling
TL;DR
For Pinterest pin creation: Sprout Social is an enterprise suite from $99/seat/mo ($79 billed annually) with no pin design tools, while Tailwind is the Pinterest specialist at $29.99/mo ($17.99 billed annually) with SmartSchedule, SmartPin, Turbo, and Tailwind Create. Tailwind delivers far more Pinterest-specific value at a fraction of the price. BlogToPin is another option for turning blog posts into pins.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Sprout Social has a Pinterest rating of 5/10 while Tailwind scores 9/10. Tailwind offers stronger Pinterest-specific features.
Pricing
Sprout Social starts at $99/mo per seat ($79 billed annually) while Tailwind starts at $29.99/mo ($17.99/mo billed annually). Tailwind offers a free plan.
Automation
Tailwind has SmartPin weekly refresh. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Sprout Social nor Tailwind can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Sprout Social supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business. Tailwind covers Pinterest only. Sprout Social gives you more platform options.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Sprout Social
Per seat
Tailwind
Per Pinterest account, credit-based plans
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Sprout Social | Tailwind | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Optimal send times | SmartSchedule | AI-powered |
| Pin Templates | Tailwind Create | 100+ templates | |
| Board Management | |||
| Idea & Video Pins | Image & video pins | ||
| Automation | |||
| Bulk Scheduling | Professional plan+ | CSV Upload | Automatic |
| Auto-Create from URL | SmartPin | ||
| Auto-Sync New Content | RSS SmartPin | ||
| Content Recycling | SmartPin weekly refresh | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS SmartPin | ||
| AI & Content | |||
| AI Writing | AI Assist (Professional+) | Ghostwriter | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | |||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business | Pinterest only | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Approvals on Professional+ | Collaborators (select plans) | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening available as a paid add-on (Standard and up)
- Approval workflows for teams (Professional and up)
- CRM-like features for managing audience relationships
- Competitor reports for Facebook, X and Instagram (Professional and up)
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-seat pricing makes team costs add up fast, and bulk scheduling needs the $299/seat Professional plan
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
Tailwind
Pros
- Long-standing Pinterest marketing partner focused only on Pinterest
- SmartPin creates a fresh pin from each URL every week, and can follow your RSS feed
- Turbo boosts your top pins through a community of creators
- SmartSchedule picks optimal posting times based on your audience data
- Tailwind Create generates pin designs quickly from templates
- Solid Pinterest analytics with board-level insights
Cons
- New plans are Pinterest-only (Instagram and Facebook on legacy plans only)
- Credit-based: every scheduled pin, SmartPin and Ghostwriter run uses credits
- Engagement boosting (Turbo) and keyword research are separate paid add-ons
- Cannot delete underperforming pins for you
- Tailwind Create designs can look generic and template-y
- Priced per Pinterest account, so costs multiply across accounts
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Tailwind Reviews
“The SmartPin scheduler is out of this world and really creates a more efficient workflow for me.”
“I'd just been charged $599.88 without any prior notice. There was absolutely no indication during signup that the plan would auto-renew.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
Tailwind
- Pinterest-first marketers who want deep platform integration
- Bloggers who want existing URLs turned into fresh weekly pins with SmartPin
- Creators who want community engagement boosts via Turbo
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Sprout Social and Tailwind represent opposite approaches to Pinterest. Sprout Social is an enterprise suite that treats Pinterest as one of many channels — scheduling pins alongside posts for Facebook, Instagram, X, and LinkedIn, priced per seat from $99/mo ($79 billed annually) and $249/mo ($199 billed annually) on the Standard plan. Tailwind is now a Pinterest-only tool with SmartSchedule, SmartPin, Turbo, and Tailwind Create at $29.99/mo ($17.99 billed annually). For Pinterest pin creation and growth, Tailwind is the more focused choice at a fraction of the cost.
Pinterest Pin Intelligence
Tailwind's SmartSchedule analyzes your Pinterest audience engagement patterns to find optimal pin posting times. SmartPin turns any URL into a fresh pin every week, and RSS SmartPin turns new blog posts into SmartPins automatically. Turbo boosts engagement on selected pins.
Sprout Social does offer optimal send times and Pinterest profile and post reports, but it has no pin recycling and no Pinterest-specific growth features. Its competitor reports cover Facebook, X, and Instagram, not Pinterest.
Pin Creation Tools
Tailwind Create generates pin designs from your brand assets — colors, fonts, and images produce multiple pin variations for testing. Ghostwriter AI writes Pinterest-optimized descriptions. Pin creation is built into the workflow.
Sprout Social has no pin design tools. You need Canva or another external design tool for every pin, and its AI Assist writing features and bulk scheduling require the Professional plan ($399/seat/mo, or $299 billed annually).
Pinterest Growth Features
Tailwind Turbo is built to boost engagement on the pins you choose, and SmartPin keeps fresh pins flowing from your website without manual work. Both are designed specifically for Pinterest.
Sprout Social's social listening is a paid add-on aimed at enterprise reputation management across platforms. It doesn't drive Pinterest pin growth or discoverability.
The Price Reality
Tailwind at $29.99/mo ($17.99 billed annually) delivers SmartSchedule, SmartPin, Tailwind Create, Ghostwriter AI, and Pinterest analytics, with SEO and Turbo available as add-ons.
Sprout Social starts at $99/seat/mo ($79 billed annually) for general scheduling and reporting, and the plans with bulk scheduling and AI Assist cost several times more. That premium buys enterprise features that don't improve Pinterest pin performance.
Final Verdict
Tailwind delivers dramatically more Pinterest-specific value at a fraction of Sprout Social's per-seat price. SmartSchedule, SmartPin, Turbo, and Tailwind Create are purpose-built for Pinterest growth.
Sprout Social only makes sense when Pinterest is one small part of an enterprise social strategy. For Pinterest-focused work, a dedicated tool like Tailwind or BlogToPin is the better fit.
Want pins created automatically?
Both Sprout Social and Tailwind require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about Sprout Social vs Tailwind
Can Sprout Social replace Tailwind for Pinterest?
Not for Pinterest-focused work. Sprout Social can schedule image and video pins and suggest optimal send times, but it lacks pin design tools, pin recycling, and anything like Tailwind's SmartPin or Turbo.
Is Sprout Social ever worth it for Pinterest?
Only if Pinterest is a minor part of an enterprise social strategy that needs team workflows and reporting across many platforms. For Pinterest focus, Tailwind is vastly better.
What's the best Pinterest pin creation stack?
For Pinterest-only marketing, a Pinterest-native tool is the better investment than an enterprise suite. Tailwind creates pins from your site with SmartPin and schedules them with SmartSchedule; BlogToPin is another option that turns blog posts into designed pins and schedules them to Pinterest.
Does Tailwind Create generate better pin designs than using Canva with Sprout Social?
Tailwind Create is purpose-built for Pinterest pins — it generates multiple pin variations from your brand assets optimized for Pinterest's vertical format. With Sprout Social you must design pins externally in Canva, then upload them. Tailwind Create keeps the design-to-schedule workflow in one tool.
How does Tailwind SmartPin compare to manually rescheduling pins in Sprout Social?
SmartPin turns a URL into a new pin every week, so your content keeps reaching Pinterest without manual work. Sprout Social has no pin recycling — you would need to create and schedule every new pin yourself, which is impractical at scale.
Can Tailwind Turbo help grow my Pinterest reach faster than Sprout Social's tools?
Turbo is designed specifically to boost engagement on the Pinterest pins you select, and it is available as a Tailwind add-on ($14.99/mo, or $11.99 billed annually). Sprout Social offers reporting and an optional listening add-on, but nothing that actively amplifies your pin distribution on Pinterest.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.