Planoly vs Sprout Social
Instagram planner versus enterprise platform for Pinterest
TL;DR
For Pinterest pin creation: Planoly is $11.25/mo Instagram planner, Sprout Social is $199/mo enterprise. Neither excels at Pinterest. Planoly is 18x cheaper. BlogToPin automates pin creation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Planoly has a Pinterest rating of 5/10 while Sprout Social scores 5/10. Both tools offer similar Pinterest support.
Pricing
Planoly starts at $16/mo while Sprout Social starts at $249/mo.
Bulk Pin Creation
Neither Planoly nor Sprout Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Planoly supports Instagram, Pinterest, TikTok, Facebook. Sprout Social covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp. Sprout Social gives you more platform options.
Analytics
Sprout Social provides deeper Pinterest analytics. Sprout Social offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Planoly
Tiered plans with upload limits
Sprout Social
Per user, enterprise pricing
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Planoly | Sprout Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Optimal Times | AI-powered | |
| Pin Templates | Basic templates | 100+ templates | |
| Board Management | Basic | ||
| Idea & Video Pins | Limited | ||
| Automation | |||
| Bulk Scheduling | Automatic | ||
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Caption | AI Assist | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Basic | Advanced | |
| Best Time to Post | |||
| Competitor Tracking | Social Listening | ||
| Platform | |||
| Multi-Platform | Instagram, Pinterest, TikTok, Facebook | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Paid add-on | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Planoly
Pros
- Beautiful visual grid planner for planning your feed
- Easy to learn with a clean, minimal interface
- Good Instagram planning tools that translate okay to Pinterest
- Decent mobile app for planning on the go
- Affordable entry point for beginners
Cons
- Pinterest features clearly secondary to Instagram
- Strict upload limits even on paid plans
- No content recycling or automation features
- Analytics are very basic
- No smart scheduling or optimal time suggestions
- Cannot create pins from website content
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening and sentiment analysis built in
- Excellent team collaboration with approval workflows
- CRM-like features for managing audience relationships
- Detailed competitor benchmarking and industry reports
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-user pricing makes team costs add up fast
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Planoly Reviews
“I have been using Planoly for 5+ years and have always had a good experience with them.”
“Planoly quietly charged me over $500 across 6 years with no renewal reminders, no usage reports.”
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Planoly
- Instagram-first creators who also post to Pinterest
- Visual planners who want a clean grid view
- Beginners who value simplicity over power features
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Planoly and Sprout Social differ dramatically in price. For Pinterest, neither is optimized — Planoly is Instagram-first, Sprout Social is enterprise-broad. The 18x price difference doesn't translate to better Pinterest features.
Pinterest Value
Both offer basic Pinterest scheduling. Sprout Social adds enterprise analytics. Neither creates pins.
The Pinterest feature gap doesn't justify 18x the cost.
Pricing
Planoly at $11.25/mo. Sprout Social at $199/mo. For Pinterest, Planoly covers basics affordably.
Savings fund better Pinterest tools like Tailwind and BlogToPin.
Final Verdict
Planoly provides basic Pinterest scheduling at 1/18th of Sprout Social's price. For Pinterest, use Tailwind plus BlogToPin instead.
Want pins created automatically?
Both Planoly and Sprout Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about Planoly vs Sprout Social
Is Sprout Social worth 18x the cost of Planoly for Pinterest?
No. Sprout Social at $199/mo offers enterprise analytics and team management, but its Pinterest scheduling is not materially better than Planoly at $11.25/mo. The premium pays for enterprise infrastructure, not Pinterest-specific features.
What does Sprout Social offer for Pinterest that Planoly does not?
Sprout Social provides advanced analytics, social listening, and enterprise-grade team management. However, for Pinterest-specific features like optimal posting times, pin recycling, or pin creation, neither tool offers them.
Which tool is better for a small business scheduling Pinterest pins?
Planoly at $11.25/mo covers basic Pinterest scheduling at a fraction of Sprout Social's cost. Small businesses are better served by combining affordable tools like Planoly or Tailwind with BlogToPin rather than paying for enterprise features they do not need.
Can either Planoly or Sprout Social create pins from my blog?
No. Both are scheduling and analytics platforms that require pre-made pin images. BlogToPin automates pin creation from blog content, which you can then schedule through either tool — though the cost savings from choosing Planoly over Sprout Social could fund BlogToPin several times over.
When does Sprout Social make sense over Planoly for Pinterest?
Only when you need enterprise features like advanced team permissions, cross-platform social listening, and executive-level reporting across many social channels including Pinterest. If Pinterest is your main focus, Sprout Social is significantly overpriced.
What is a better alternative to both for Pinterest marketing?
Tailwind at $14.99/mo is purpose-built for Pinterest with SmartSchedule, SmartLoop, and Communities. Combined with BlogToPin for automated pin creation, you get a superior Pinterest stack for under $30/mo — less than a sixth of Sprout Social alone.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.