Planoly vs Sprout Social
Instagram planner versus enterprise platform for Pinterest
TL;DR
For Pinterest pin creation: Planoly is an Instagram-first planner from $16/mo ($14/mo billed annually), Sprout Social is an enterprise suite from $99/seat/mo ($79 billed annually). Neither excels at Pinterest. Planoly costs roughly a sixth as much. BlogToPin automates pin creation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Planoly has a Pinterest rating of 5/10 while Sprout Social scores 5/10. Both tools offer similar Pinterest support.
Pricing
Planoly starts at $16/mo ($14/mo billed annually) while Sprout Social starts at $99/mo per seat ($79 billed annually). Planoly offers a free plan.
Bulk Pin Creation
Neither Planoly nor Sprout Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Planoly supports Instagram, Facebook, LinkedIn, Pinterest, TikTok, Threads, YouTube. Sprout Social covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business. Sprout Social gives you more platform options.
Analytics
Sprout Social provides deeper Pinterest analytics. Sprout Social offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Planoly
Per social set and user, unlimited uploads
Sprout Social
Per seat
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Planoly | Sprout Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Optimal send times | AI-powered | |
| Pin Templates | 100+ templates | ||
| Board Management | Single board per pin | ||
| Idea & Video Pins | Image & video pins | Image & video pins | |
| Automation | |||
| Bulk Scheduling | Bulk upload | Professional plan+ | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Caption Generator | AI Assist (Professional+) | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | |||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, LinkedIn, Pinterest, TikTok, Threads, YouTube | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Growth plan (2 users) | Approvals on Professional+ | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Planoly
Pros
- Beautiful visual grid planner for planning your feed
- Easy to learn with a clean, minimal interface
- Good Instagram planning tools that translate okay to Pinterest
- Decent mobile app for planning on the go
- Affordable entry point for beginners
Cons
- Pinterest features clearly secondary to Instagram
- Free plan limited to 10 uploads a month on the mobile app
- No content recycling or automation features
- Analytics focus on Instagram, with no dedicated Pinterest analytics
- Best-time-to-post suggestions are Instagram-only; cannot pin to multiple boards at once
- Cannot create pins from website content
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening available as a paid add-on (Standard and up)
- Approval workflows for teams (Professional and up)
- CRM-like features for managing audience relationships
- Competitor reports for Facebook, X and Instagram (Professional and up)
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-seat pricing makes team costs add up fast, and bulk scheduling needs the $299/seat Professional plan
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Planoly Reviews
“I have been using Planoly for 5+ years and have always had a good experience with them.”
“Planoly quietly charged me over $500 across 6 years with no renewal reminders, no usage reports.”
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Planoly
- Instagram-first creators who also post to Pinterest
- Visual planners who want a clean grid view
- Beginners who value simplicity over power features
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Planoly and Sprout Social differ dramatically in price. For Pinterest, neither is optimized — Planoly is Instagram-first, Sprout Social is enterprise-broad. Sprout Social adds optimal send times and Pinterest reports, but its roughly 6x higher per-seat price mostly pays for enterprise features rather than better Pinterest tools.
Pinterest Value
Both offer Pinterest scheduling. Sprout Social adds Pinterest profile and post reports and optimal send times; Planoly has no dedicated Pinterest analytics. Neither designs pins.
For most Pinterest-focused users, the feature gap doesn't justify roughly 6x the cost.
Pricing
Planoly starts at $16/mo ($14/mo billed annually). Sprout Social starts at $99/seat/mo ($79 billed annually), and its Standard plan is $249/seat/mo ($199 billed annually). For Pinterest, Planoly covers basics affordably.
The savings can fund Pinterest-specific tools like Tailwind or BlogToPin.
Final Verdict
Planoly provides basic Pinterest scheduling at a fraction of Sprout Social's price. For Pinterest-focused marketing, a Pinterest-native tool like Tailwind or BlogToPin is a better investment than either.
Want pins created automatically?
Both Planoly and Sprout Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about Planoly vs Sprout Social
Is Sprout Social worth 6x the cost of Planoly for Pinterest?
Usually not. Sprout Social starts at $99/seat/mo ($79 billed annually) and adds Pinterest reports and optimal send times, but its core Pinterest scheduling is similar to Planoly at $16/mo ($14/mo billed annually). Most of the premium pays for enterprise infrastructure, not Pinterest-specific features.
What does Sprout Social offer for Pinterest that Planoly does not?
Sprout Social provides Pinterest profile and post reports, optimal send times, and enterprise-grade team management, with social listening as a paid add-on. Neither tool offers pin recycling or pin design.
Which tool is better for a small business scheduling Pinterest pins?
Planoly at $16/mo ($14/mo billed annually) covers basic Pinterest scheduling at a fraction of Sprout Social's cost. Small businesses are usually better served by affordable or Pinterest-specific tools like Planoly, Tailwind, or BlogToPin than by paying for enterprise features they do not need.
Can either Planoly or Sprout Social create pins from my blog?
No. Both are scheduling and analytics platforms that require pre-made pin images. BlogToPin automates pin creation from blog content and can schedule pins to Pinterest itself — and the cost difference between Planoly and Sprout Social would more than cover it.
When does Sprout Social make sense over Planoly for Pinterest?
Only when you need enterprise features like advanced team permissions, cross-platform reporting, and executive-level dashboards across many social channels including Pinterest. If Pinterest is your main focus, Sprout Social is significantly overpriced.
What is a better alternative to both for Pinterest marketing?
Tailwind at $29.99/mo ($17.99/mo billed annually) is purpose-built for Pinterest with SmartSchedule, SmartPin, and Tailwind Create. BlogToPin is another Pinterest-only option that turns blog posts into designed pins and schedules them. Either delivers more Pinterest-specific value than Planoly or Sprout Social, and costs well under Sprout Social's per-seat price.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.