Later vs Sprout Social
Visual planner versus enterprise platform for Pinterest
TL;DR
For Pinterest pin creation: Later provides visual planning at $16.67/mo, while Sprout Social is enterprise at $199/mo. Later delivers better Pinterest value at 1/12th the price. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Later has a Pinterest rating of 6/10 while Sprout Social scores 5/10. Later offers stronger Pinterest-specific features.
Pricing
Later starts at $25/mo while Sprout Social starts at $249/mo.
Bulk Pin Creation
Neither Later nor Sprout Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Later supports Instagram, TikTok, Pinterest, Facebook, LinkedIn, X. Sprout Social covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp. Sprout Social gives you more platform options.
Analytics
Sprout Social provides deeper Pinterest analytics. Sprout Social offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Later
Per social set with post limits
Sprout Social
Per user, enterprise pricing
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Later | Sprout Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time to Post | Optimal Times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | ||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | Automatic | ||
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Caption Writer | AI Assist | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Basic | Advanced | |
| Best Time to Post | |||
| Competitor Tracking | Social Listening | ||
| Platform | |||
| Multi-Platform | Instagram, TikTok, Pinterest, Facebook, LinkedIn, X | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Growth plan | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Later
Pros
- Beautiful visual calendar makes content planning intuitive
- Excellent Instagram grid preview and planning
- Supports 6+ social platforms from one dashboard
- Linkin.bio feature for Instagram and TikTok
- Clean, modern interface that is easy to learn
- Strong mobile app for on-the-go scheduling
Cons
- Pinterest is treated as a secondary platform
- No pin recycling or evergreen content features
- Post limits can be restrictive on lower plans
- No Pinterest-specific optimization tools
- Analytics are basic compared to dedicated Pinterest tools
- Cannot create pins from existing website content
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening and sentiment analysis built in
- Excellent team collaboration with approval workflows
- CRM-like features for managing audience relationships
- Detailed competitor benchmarking and industry reports
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-user pricing makes team costs add up fast
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Later Reviews
“This is how client services should be done — quick, decisive, and no BS.”
“I recently signed up for Later, attracted by their free trial. However, after just a couple of days into the automatic yearly subscription, I found out that they refuse to issue any refunds.”
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Later
- Multi-platform creators who need one tool for everything
- Visual planners who love drag-and-drop calendars
- Instagram-first brands that also post to Pinterest
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Later and Sprout Social are at different ends of the market. Later is a visual content planner providing intuitive Pinterest scheduling. Sprout Social is an enterprise platform with advanced analytics and team management. For Pinterest-focused use, Later provides comparable scheduling with visual planning at 1/12th the cost.
Pinterest Features
Later offers visual planning, media library, Pinterest scheduling with Linkin.bio, and suggested posting times. Purpose-built for visual content platforms.
Sprout Social schedules Pinterest alongside enterprise analytics and team workflows. No visual planning or media library designed for pin management.
Analytics
Sprout Social provides enterprise-grade analytics with social listening, competitive analysis, and CRM. Impressive breadth for large organizations.
Later offers basic Pinterest analytics. Sufficient for most creators, supplemented by Pinterest's free native analytics.
Pricing
Later at $16.67/mo versus Sprout Social at $199/mo — 12x the cost for enterprise features most Pinterest creators don't need.
For Pinterest-focused work, Later's visual approach actually provides better Pinterest-specific value than Sprout Social's enterprise suite.
Pin Creation
At $199/mo, Sprout Social still doesn't create pins. Later doesn't either, but at 1/12th the price.
BlogToPin automates pin creation at a cost well below either tool, providing the capability both leave to manual effort.
Final Verdict
Later is the clear winner for Pinterest at 1/12th of Sprout Social's price with better visual planning features. Sprout Social is only for enterprise multi-platform management.
BlogToPin plus Later creates a complete Pinterest system — automated creation with visual planning — at a tiny fraction of Sprout Social's cost.
Want pins created automatically?
Both Later and Sprout Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Later vs Sprout Social
Can Later replace Sprout Social for Pinterest scheduling?
For Pinterest specifically, yes. Later provides better visual planning, a media library, Linkin.bio, and suggested posting times at $16.67/mo — 1/12th of Sprout Social's $199/mo price. The only thing you give up is enterprise-grade analytics and social listening, which most Pinterest creators do not need.
Why is Sprout Social so much more expensive than Later?
Sprout Social is an enterprise social media management platform with advanced analytics, social listening, CRM integration, competitive analysis, and team management. These features serve large organizations managing multiple platforms at scale. For Pinterest-focused marketing, most of these capabilities go unused, making the $199/mo price tag hard to justify.
Does Sprout Social have better Pinterest features than Later?
No. Later actually provides better Pinterest-specific features including a visual media library, drag-and-drop calendar for pin planning, and Linkin.bio for traffic conversion. Sprout Social schedules Pinterest alongside other platforms but lacks visual planning tools designed for image-centric content.
What is the best affordable alternative to Sprout Social for Pinterest?
Later at $16.67/mo for visual content planning or Tailwind at $14.99/mo for Pinterest-native intelligence with SmartSchedule and SmartLoop. Both provide stronger Pinterest-specific features than Sprout Social at a fraction of the cost. Add BlogToPin for automated pin creation to complete the stack.
Does Sprout Social create Pinterest pins?
No. Despite costing $199/mo, Sprout Social does not create pin designs. Neither does Later at $16.67/mo. BlogToPin automates pin creation from blog content at a cost well below either tool, providing the capability that even the most expensive platforms leave to manual effort.
Is Sprout Social worth it if Pinterest is my main platform?
No. Sprout Social's value is in enterprise multi-platform management with advanced analytics and CRM. For Pinterest-focused marketing, Later or Tailwind delivers more relevant features at 5-10 percent of the cost. Sprout Social only makes sense if you manage large-scale campaigns across many social platforms simultaneously.
What Pinterest tools can I get for less than Sprout Social's monthly cost?
For $199/mo you could combine Later ($16.67/mo) for visual planning, Tailwind ($14.99/mo) for Pinterest-native scheduling, and BlogToPin for automated pin creation — and still pay less than Sprout Social alone. This stack provides superior Pinterest coverage with creation, planning, and intelligent scheduling.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.