Hootsuite vs Sprout Social
Enterprise vs. enterprise for Pinterest
TL;DR
For Pinterest pin creation: Hootsuite is $99/mo, Sprout Social is $199/mo. Both are enterprise platforms with great analytics but zero pin creation. Neither justifies its price for Pinterest-only use. BlogToPin automates pin creation at a fraction of either cost.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Hootsuite has a Pinterest rating of 5/10 while Sprout Social scores 5/10. Both tools offer similar Pinterest support.
Pricing
Hootsuite starts at $99/mo while Sprout Social starts at $249/mo.
Automation
Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Hootsuite nor Sprout Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Hootsuite supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube. Sprout Social covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp. Sprout Social gives you more platform options.
Analytics
Sprout Social provides deeper Pinterest analytics. Sprout Social offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Hootsuite
Tiered plans with user limits
Sprout Social
Per user, enterprise pricing
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Hootsuite | Sprout Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | AutoSchedule | Optimal Times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | |||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | Bulk Composer | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS integration | ||
| AI & Content | |||
| AI Writing | OwlyWriter AI | AI Assist | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Advanced | ||
| Best Time to Post | |||
| Competitor Tracking | Social listening | Social Listening | |
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Built-in | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Hootsuite
Pros
- Comprehensive platform that covers everything
- Strong team collaboration and approval workflows
- Social listening and competitor monitoring built in
- Enterprise-grade security and compliance features
- Bulk composer for scheduling many posts at once
- Detailed analytics across all platforms
Cons
- Very expensive, especially for solo creators or small teams
- Interface feels bloated and overwhelming
- Pinterest is not a priority, features feel basic
- Steep learning curve for new users
- No Pinterest-specific optimization or recycling
- Pricing has increased significantly over the years
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening and sentiment analysis built in
- Excellent team collaboration with approval workflows
- CRM-like features for managing audience relationships
- Detailed competitor benchmarking and industry reports
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-user pricing makes team costs add up fast
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Hootsuite Reviews
“This is a very comfortable CMS for many many platforms. Transparent stats and understanding where and how you should develop socials.”
“Absolutely the worst software service I have ever had the displeasure of even testing.”
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Hootsuite
- Agencies managing multiple clients across platforms
- Enterprise teams needing approval workflows
- Businesses that need social listening and monitoring
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Hootsuite and Sprout Social are both enterprise social media management platforms that support Pinterest scheduling and analytics. The choice between them is about enterprise feature preferences, not Pinterest capability. For Pinterest-focused use, both are dramatically overpriced — their combined potential cost of $298/mo buys zero pin creation tools. Purpose-built Pinterest tools deliver better ROI at a fraction of the investment.
Enterprise Analytics
Sprout Social offers deeper analytics with a polished interface, better reporting customization, and a social CRM. For enterprise social media reporting including Pinterest, Sprout Social's analytics are slightly more refined.
Hootsuite provides comprehensive analytics with social listening, competitive benchmarking, and ad management. Its analytics breadth covers more ground, including paid social integration.
Team Features
Both offer enterprise team management with approval workflows, task assignment, and role-based access. Sprout Social's team interface is generally considered more polished. Hootsuite offers more customization for complex org structures.
For Pinterest team management, both provide adequate workflows. The differences are in enterprise UX preferences rather than Pinterest-specific capability.
Pinterest-Specific Value
Neither platform offers pin design, Pinterest SEO tools, or pin creation automation. Both schedule pins to boards with analytics — the same capability available from tools costing 90% less.
At a combined $298/mo, these tools provide excellent enterprise social management but no Pinterest-specific innovation. Pin creation remains entirely manual.
Price Perspective
Hootsuite at $99/mo and Sprout Social at $199/mo — the difference buys more polished analytics and CRM integration. For Pinterest, the incremental value is minimal.
Either tool's monthly cost exceeds what most Pinterest marketers spend annually on purpose-built tools that provide better Pinterest functionality.
Pin Creation Automation
At $199/mo, even Sprout Social doesn't automate pin creation. The enterprise features excel at management and measurement but miss the creation bottleneck.
BlogToPin automates pin creation from blog content at a tiny fraction of either platform's price. For Pinterest ROI, automated creation outperforms enterprise analytics.
Final Verdict
Choose between these tools based on enterprise social media needs, not Pinterest capability. Both provide similar Pinterest features at different enterprise price points.
For Pinterest marketing specifically, Tailwind plus BlogToPin provides more Pinterest value at a fraction of either enterprise tool's cost.
Want pins created automatically?
Both Hootsuite and Sprout Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about Hootsuite vs Sprout Social
Hootsuite vs Sprout Social — which is better for Pinterest pin scheduling?
For Pinterest specifically, they are comparable. Both schedule pins to boards and provide analytics, but neither creates pins or offers Pinterest-specific intelligence. Choose based on enterprise needs: Hootsuite at $99/mo for broader feature breadth and social listening, or Sprout Social at $199/mo for more polished analytics, a social CRM, and a refined team interface.
Is either Hootsuite or Sprout Social worth the price for Pinterest-only use?
No. Both are enterprise platforms priced for multi-platform social media management. At $99/mo and $199/mo respectively, the Pinterest-specific capabilities — basic scheduling and analytics — are the same features available from tools costing 90% less. Tailwind at $14.99/mo provides better Pinterest-specific features including SmartSchedule and SmartLoop.
What is the best Pinterest alternative to both Hootsuite and Sprout Social?
Tailwind for Pinterest-native scheduling intelligence (SmartSchedule, SmartLoop, Communities) combined with BlogToPin for automated pin creation from blog content. Together they cost less than one month of Hootsuite and significantly less than Sprout Social, while delivering superior Pinterest-specific functionality.
How do Hootsuite and Sprout Social compare on Pinterest analytics?
Sprout Social offers slightly more polished analytics with better reporting customization and a social CRM for tracking Pinterest audience interactions. Hootsuite provides broader analytics with social listening and competitive benchmarking. For Pinterest-specific performance data, the difference between them is marginal and neither matches the depth of dedicated Pinterest analytics tools.
Can I justify paying $199/mo for Sprout Social just for Pinterest?
No. Sprout Social's $199/mo pricing reflects its enterprise social CRM, team workflows, and multi-platform management capabilities. For Pinterest marketing alone, even its more refined analytics do not justify the cost when purpose-built tools like Tailwind and BlogToPin deliver more Pinterest value at a combined cost well under $30/mo.
Do either Hootsuite or Sprout Social help create Pinterest pins?
Neither tool creates pin images or generates pin descriptions. Both are enterprise management platforms focused on scheduling, analytics, and team collaboration. At a combined potential cost of $298/mo, you get zero pin creation capability. BlogToPin automates pin creation from blog content at a tiny fraction of either tool's price.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.