Later vs Planoly
Pinterest-friendly visual planner versus Instagram-first planner
TL;DR
For Pinterest pin creation: Later provides visual planning with Linkin.bio at $16.67/mo, while Planoly is an Instagram-first planner at $11.25/mo. Later has better Pinterest features. Neither creates pins — BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Later has a Pinterest rating of 6/10 while Planoly scores 5/10. Later offers stronger Pinterest-specific features.
Pricing
Later starts at $25/mo while Planoly starts at $16/mo.
Bulk Pin Creation
Neither Later nor Planoly can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Later supports Instagram, TikTok, Pinterest, Facebook, LinkedIn, X. Planoly covers Instagram, Pinterest, TikTok, Facebook. Later gives you more platform options.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Later
Per social set with post limits
Planoly
Tiered plans with upload limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Later | Planoly | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time to Post | AI-powered | |
| Pin Templates | Basic templates | 100+ templates | |
| Board Management | Basic | Basic | |
| Idea & Video Pins | Limited | ||
| Automation | |||
| Bulk Scheduling | Automatic | ||
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Caption Writer | AI Caption | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Basic | Basic | |
| Best Time to Post | |||
| Competitor Tracking | |||
| Platform | |||
| Multi-Platform | Instagram, TikTok, Pinterest, Facebook, LinkedIn, X | Instagram, Pinterest, TikTok, Facebook | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Growth plan | Paid add-on | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Later
Pros
- Beautiful visual calendar makes content planning intuitive
- Excellent Instagram grid preview and planning
- Supports 6+ social platforms from one dashboard
- Linkin.bio feature for Instagram and TikTok
- Clean, modern interface that is easy to learn
- Strong mobile app for on-the-go scheduling
Cons
- Pinterest is treated as a secondary platform
- No pin recycling or evergreen content features
- Post limits can be restrictive on lower plans
- No Pinterest-specific optimization tools
- Analytics are basic compared to dedicated Pinterest tools
- Cannot create pins from existing website content
Planoly
Pros
- Beautiful visual grid planner for planning your feed
- Easy to learn with a clean, minimal interface
- Good Instagram planning tools that translate okay to Pinterest
- Decent mobile app for planning on the go
- Affordable entry point for beginners
Cons
- Pinterest features clearly secondary to Instagram
- Strict upload limits even on paid plans
- No content recycling or automation features
- Analytics are very basic
- No smart scheduling or optimal time suggestions
- Cannot create pins from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Later Reviews
“This is how client services should be done — quick, decisive, and no BS.”
“I recently signed up for Later, attracted by their free trial. However, after just a couple of days into the automatic yearly subscription, I found out that they refuse to issue any refunds.”
Planoly Reviews
“I have been using Planoly for 5+ years and have always had a good experience with them.”
“Planoly quietly charged me over $500 across 6 years with no renewal reminders, no usage reports.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Later
- Multi-platform creators who need one tool for everything
- Visual planners who love drag-and-drop calendars
- Instagram-first brands that also post to Pinterest
Planoly
- Instagram-first creators who also post to Pinterest
- Visual planners who want a clean grid view
- Beginners who value simplicity over power features
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Later and Planoly are both visual content planners that started with Instagram and added Pinterest support. Later has developed its Pinterest features more fully with Linkin.bio and board management. Planoly remains more Instagram-focused with its grid planner. For Pinterest, Later provides a better experience at a slightly higher price.
Pinterest Features
Later supports Pinterest with board management, suggested posting times, and Linkin.bio for converting Pinterest traffic into website visits. Pinterest is a well-supported platform.
Planoly offers basic Pinterest scheduling but its visual grid planner — the core feature — is designed for Instagram's layout, not Pinterest's feed.
Visual Planning
Both offer visual content calendars. Later's media library with labeling and organization is more developed for managing large pin image collections.
Planoly's grid planner excels for Instagram aesthetic planning. For Pinterest, the grid format is less relevant than Later's media-library approach.
Pricing
Later at $16.67/mo costs $5.42 more than Planoly at $11.25/mo. For Pinterest users, Later's better Pinterest features justify the modest premium.
Planoly is the better deal only for Instagram-first users who want basic Pinterest scheduling as a secondary feature.
Pin Creation
Neither creates pins. Both are planning and scheduling tools requiring external pin design.
BlogToPin automates pin creation from blog content — the capability both visual planners lack.
Final Verdict
Later is the better choice for Pinterest with more developed features and Linkin.bio. Planoly is better for Instagram-first users on a tighter budget.
For pin creation, BlogToPin handles the blog-to-pin automation neither planner provides.
Want pins created automatically?
Both Later and Planoly require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Later vs Planoly
Is Later or Planoly better for Pinterest marketing?
Later is the stronger Pinterest tool. It supports board management, suggested posting times, and Linkin.bio for converting Pinterest traffic to website visits. Planoly's core feature — the visual grid planner — is designed for Instagram's square grid layout, not Pinterest's vertical pin format.
How much cheaper is Planoly than Later?
Planoly starts at $11.25/mo compared to Later at $16.67/mo — a difference of about $5.42/mo. For Pinterest users, Later's stronger Pinterest features and Linkin.bio justify the modest premium. Planoly is the better deal only for Instagram-first users who want basic Pinterest scheduling as a secondary feature.
Does Planoly support Pinterest board management?
Planoly offers basic Pinterest scheduling but does not provide robust board management features. Its interface and planning tools are optimized for Instagram content. For managing multiple Pinterest boards with organization and suggested posting times, Later is the more capable option.
Can Later or Planoly create Pinterest pins?
Neither tool creates pin designs. Both are visual planning and scheduling platforms that require pins to be designed externally. BlogToPin automates the pin creation process by generating Pinterest-optimized designs, descriptions, and scheduling directly from your blog content.
What is Linkin.bio and does Planoly have it?
Linkin.bio is Later's feature that creates a clickable landing page from your social posts, helping convert Pinterest traffic into website visits. Planoly has a similar feature called Link in Bio but it is primarily designed for Instagram. Later's implementation works better for driving Pinterest traffic to your site.
Should I use Planoly if I post on both Instagram and Pinterest?
If Instagram is your primary platform and Pinterest is secondary, Planoly's lower price and Instagram-first design may work well. If both platforms are equally important, Later handles Pinterest more capably while still offering solid Instagram support, making it the better all-around choice.
What is the best tool for serious Pinterest-only marketing?
Neither Later nor Planoly is Pinterest-specific. For dedicated Pinterest marketing, Tailwind is purpose-built with SmartSchedule, SmartLoop, and Communities. For automated pin creation from blog content, BlogToPin is the most efficient option and can be paired with any scheduling tool.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.