Later vs Planoly
Which tool is better for your growth in 2025? We compared pricing, features, and automation to find out.
Quick Verdict
Both excel at visual planning for Instagram and Pinterest. Later has more platform support. Planoly pioneered the grid preview. BlogToPin is the only one that auto-generates pins from your website.
Pricing Breakdown
How much will it cost to grow your Pinterest?
Later
Starter (30 posts/profile). Growth at $45/mo.
Planoly
Starter (60 uploads). Growth at $28/mo.
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Feature-by-Feature
| Feature | Later | Planoly | BlogToPin |
|---|---|---|---|
| Visual Features | |||
| Grid preview | |||
| Drag-drop planning | |||
| Visual calendar | |||
| Bio link tool | Linkin.bio | ||
| Pinterest Features | |||
| Pinterest scheduling | |||
| Delete Underperforming | |||
| Pin templates | 100+ templates | ||
| Auto-sync website | |||
Key Differences
Platform Support
Later supports more platforms including TikTok. Planoly focuses primarily on Instagram and Pinterest.
Grid Preview
Both offer excellent grid preview for Instagram. Planoly pioneered the feature but Later has matched it.
Pricing
Planoly starts at $16/month. Later starts at $25/month with no free plan (only trial).
Pinterest Automation
Neither creates pins from website content. BlogToPin generates pins automatically with AI.
Who is each tool for?
Later
- Multi-platform scheduling
- TikTok integration needed
- Prefer unified experience
Planoly
- Instagram-first strategy
- Budget-conscious teams
- Pinterest as secondary
BlogToPin
- Bloggers & E-commerce shops
- Want automated pin creation
- Need to delete low-performing pins
- Focus on Pinterest scale
Detailed Comparison
Later and Planoly are both visual content planners that excel at Instagram grid preview and scheduling. Both expanded to support Pinterest and other platforms.
Visual Planning Pioneers
Planoly pioneered the Instagram grid preview concept. Later quickly matched the feature. Today both offer excellent visual planning tools.
For visual-first brands, either tool works well. The choice often comes down to pricing and specific feature needs.
Platform Coverage
Later supports more platforms including TikTok, LinkedIn, and Twitter. Useful for multi-platform strategies.
Planoly focuses primarily on Instagram and Pinterest. Simpler if those are your only platforms.
Final Verdict
Choose Later if you need multi-platform scheduling with TikTok support.
Choose Planoly if you want a free plan and focus on Instagram/Pinterest.
Choose BlogToPin if Pinterest is your priority and you want automated content creation.
Stop Manually Creating Pins
BlogToPin is the only tool that reads your website and generates 100+ SEO-optimized pins in minutes. Titles, descriptions, and scheduling—all done for you.
Website Automation
Generate pins from your website. Neither Later nor Planoly creates content from your site.
Delete Underperforming
Automatically identify and delete pins that hurt your account score. Unique to BlogToPin.
Bulk Creation
Create hundreds of pins at once. No manual uploads or individual scheduling needed.
No credit card required for free trial
Frequently Asked Questions
Is Later or Planoly better for Pinterest?
Both offer similar Pinterest scheduling without specialized features. For Pinterest-focused automation, BlogToPin provides better value.
Does Planoly have a free plan?
Yes, Planoly offers a free plan with 30 uploads per month. Later removed its free plan and now only offers a trial.
Which has better grid preview?
Both have excellent grid preview. Planoly pioneered the feature but Later has matched its capabilities.
Can either create pins automatically?
No, both require manual pin creation. BlogToPin generates pins from website content automatically with AI.