Metricool vs ViralTag
Free analytics versus Pinterest distribution for Pinterest
TL;DR
For Pinterest pin creation: Metricool offers free analytics, Viraltag provides multi-board scheduling and recycling at $24/mo. Metricool for analytics on a budget, Viraltag for Pinterest distribution features. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Metricool has a Pinterest rating of 6/10 while ViralTag scores 7/10. ViralTag offers stronger Pinterest-specific features.
Pricing
Metricool starts at $22/mo while ViralTag starts at $24/mo. Metricool offers a free plan.
Automation
ViralTag has Post recycling. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Metricool nor ViralTag can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Metricool supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch. ViralTag covers Instagram, Facebook, X, Pinterest, Tumblr. Metricool gives you more platform options.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Metricool
Tiered plans based on brands
ViralTag
Tiered plans with account limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Metricool | ViralTag | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Times | Queue scheduling | AI-powered |
| Pin Templates | Canva built-in | 100+ templates | |
| Board Management | Basic | ||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | CSV import | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Post recycling | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assistant | Unlimited | |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag Tracker | ||
| Analytics | |||
| Pinterest Analytics | Detailed | ||
| Best Time to Post | |||
| Competitor Tracking | |||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch | Instagram, Facebook, X, Pinterest, Tumblr | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Team plan | Business plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor tracking lets you benchmark against others
- Hashtag tracker monitors performance over time
- Free plan is actually useful for solo creators
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- No content recycling or automation features
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
ViralTag
Pros
- Strong Pinterest focus with multi-board pinning
- Post recycling keeps evergreen pins circulating
- Built-in Canva integration for pin design
- RSS feed integration for automatic content sourcing
- Bulk upload for scheduling many pins at once
- Good Pinterest analytics with board-level data
Cons
- Interface feels dated compared to modern tools
- No AI writing or image generation features
- Smaller user base means less community support
- No mobile app available
- Cannot auto-create pins from website content
- Limited to fewer platforms than competitors
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Creators who want competitor tracking and benchmarking
- Budget-conscious users who want analytics plus scheduling
ViralTag
- Pinterest marketers who want recycling without Tailwind pricing
- Visual content creators who value built-in Canva design
- Bloggers who want RSS-to-Pinterest automation
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Metricool and Viraltag offer different Pinterest value. Metricool provides analytics and scheduling from free. Viraltag specializes in visual content distribution with multi-board scheduling and content recycling at $24/mo. For Pinterest, Viraltag's operational features are more growth-oriented, while Metricool is the budget-friendly analytics option.
Analytics vs. Distribution
Metricool provides Pinterest analytics with performance tracking and SmartSchedule. Helps understand what works.
Viraltag provides multi-board scheduling and content recycling. Helps distribute content more effectively.
Multi-Board Scheduling
Viraltag schedules one pin to multiple boards with time offsets — a proven Pinterest growth strategy.
Metricool schedules to individual boards. Multi-board distribution requires separate posts.
Content Recycling
Viraltag's content recycling keeps evergreen pins active automatically.
Metricool doesn't recycle. Each pin is scheduled once.
Pricing
Metricool starts free. Viraltag starts at $24/mo. The gap is $24/mo for Pinterest-specific distribution features.
Start with Metricool free for analytics. Add Viraltag when distribution optimization becomes a priority.
Pin Creation
Neither creates pins from blog content.
BlogToPin automates creation. Combined with Viraltag's distribution, it creates a complete Pinterest automation system.
Final Verdict
Metricool for free analytics-driven Pinterest scheduling. Viraltag for Pinterest-specific distribution with multi-board scheduling and recycling.
BlogToPin plus Viraltag creates automated creation and distribution. Add Metricool (free) for analytics.
Want pins created automatically?
Both Metricool and ViralTag require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Metricool vs ViralTag
Is Viraltag worth $24/mo over free Metricool for Pinterest?
For active Pinterest marketers, yes. Viraltag's multi-board scheduling lets you distribute one pin across multiple boards with time offsets, and its content recycling keeps evergreen pins active. These are proven Pinterest growth strategies that Metricool's basic scheduling cannot replicate.
What is multi-board scheduling and why does it matter for Pinterest?
Multi-board scheduling lets you pin the same image to multiple relevant boards with staggered timing. This is a core Pinterest growth strategy because it increases your content's visibility across different audiences. Viraltag supports this natively, while Metricool requires you to create separate posts for each board.
Does Metricool offer content recycling for Pinterest?
No. Metricool schedules each pin once without automatic redistribution. Viraltag's content recycling keeps your evergreen pins in rotation automatically, which helps maintain consistent Pinterest board activity without manual effort.
Which tool has better Pinterest analytics, Metricool or Viraltag?
Metricool has stronger analytics with SmartSchedule recommendations, competitor analysis, and detailed performance tracking — all starting from free. Viraltag focuses more on content distribution and scheduling efficiency than in-depth analytics.
Can I use Metricool and Viraltag together for Pinterest?
Yes. Use Metricool's free analytics to track pin performance and identify what works, then use Viraltag's multi-board scheduling and recycling to distribute your best content more effectively. Adding BlogToPin for automated creation completes the stack.
Can Viraltag or Metricool create Pinterest pin images from blog content?
Neither tool creates pin designs from your blog content automatically. Both are scheduling and distribution platforms. BlogToPin fills this gap by generating pin images from blog posts, which you can then distribute using Viraltag's multi-board scheduling.
When should I choose Metricool over Viraltag for Pinterest?
Choose Metricool if you're starting out, have a limited budget, or primarily need analytics to understand your Pinterest performance. Its free plan provides solid scheduling and insights. Choose Viraltag when you're ready to invest in distribution optimization with multi-board scheduling and content recycling.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.