Later vs Metricool
Which tool is better for your growth in 2025? We compared pricing, features, and automation to find out.
Quick Verdict
Later offers visual planning with grid preview. Metricool provides detailed analytics across platforms. BlogToPin generates pins from your website automatically.
Pricing Breakdown
How much will it cost to grow your Pinterest?
Later
Starter (30 posts/profile). Growth at $45/mo.
Metricool
Starter plan. Advanced at $45/mo.
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Feature-by-Feature
| Feature | Later | Metricool | BlogToPin |
|---|---|---|---|
| Visual Features | |||
| Grid preview | |||
| Visual calendar | |||
| Delete Underperforming | |||
| Linkin.bio | |||
| Analytics Features | |||
| Cross-platform dashboard | Pinterest only | ||
| Auto-sync website | |||
| Competitor analysis | |||
| Best time to post | |||
Key Differences
Visual Planning
Later offers superior grid preview and visual calendar.
Analytics
Metricool provides detailed analytics dashboard with competitor analysis.
Free Plan
Metricool has a generous free plan. Later has no free tier.
Pinterest Automation
Neither creates pins from website content. BlogToPin generates pins automatically.
Who is each tool for?
Later
- Visual content brands
- Instagram grid planning
- Creator economy
Metricool
- Analytics-driven strategy
- Competitor tracking
- Data-focused teams
BlogToPin
- Have website content to pin
- Want automated pin creation
- Need to delete low-performing pins
- Focus on Pinterest scale
Detailed Comparison
Later is a visual content planner for Instagram and multi-platform scheduling. Metricool is an analytics-focused scheduler with competitor tracking.
Visual vs Analytics
Later built its reputation on visual planning. Grid preview, visual calendar, and Linkin.bio serve creators.
Metricool built its reputation on analytics. Detailed dashboards, competitor tracking, and insights inform strategy.
Free Plans
Metricool offers a generous free plan with core features. Good for testing.
Later removed its free plan. Only a trial period is available.
Final Verdict
Choose Later if visual planning and grid preview are priorities.
Choose Metricool if analytics and competitor tracking drive decisions.
Choose BlogToPin if Pinterest is your focus and you want automated content.
Stop Manually Creating Pins
BlogToPin is the only tool that reads your website and generates 100+ SEO-optimized pins in minutes. Titles, descriptions, and scheduling—all done for you.
Website Automation
Generate pins from your website. Neither Later nor Metricool creates content from your site.
Delete Underperforming
Automatically identify and delete pins that hurt your account score. Unique to BlogToPin.
Pinterest Analytics
Analytics focused specifically on Pinterest performance.
No credit card required for free trial
Frequently Asked Questions
Is Later or Metricool better for Pinterest?
Neither specializes in Pinterest. Later has visual planning. Metricool has competitor analysis. BlogToPin is best for Pinterest automation.
Does Metricool have grid preview?
No, Metricool focuses on analytics. Later is the visual planning tool.
Which has better analytics?
Metricool with competitor analysis and detailed dashboards. Later analytics are more basic.
Can either create pins automatically?
No, both require manual pin creation. BlogToPin generates pins from website content automatically.