Metricool vs Planoly
Free analytics versus Instagram planner for Pinterest
TL;DR
For Pinterest pin creation: Metricool offers analytics and scheduling with a free plan, while Planoly is an Instagram-first planner from $16/mo ($14/mo billed annually). Metricool's Pinterest analytics make it better for Pinterest. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Metricool has a Pinterest rating of 6/10 while Planoly scores 5/10. Metricool offers stronger Pinterest-specific features.
Pricing
Metricool starts at $25/mo ($20/mo billed annually) while Planoly starts at $16/mo ($14/mo billed annually). Metricool offers a free plan. Planoly offers a free plan.
Automation
Metricool offers Autolists. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Metricool nor Planoly can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Metricool supports Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on). Planoly covers Instagram, Facebook, LinkedIn, Pinterest, TikTok, Threads, YouTube. Metricool gives you more platform options.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Metricool
Tiered plans by number of brands
Planoly
Per social set and user, unlimited uploads
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Metricool | Planoly | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Times | AI-powered | |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | Single board per pin | |
| Idea & Video Pins | Image & video pins | Image & video pins | |
| Automation | |||
| Bulk Scheduling | CSV import | Bulk upload | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Autolists | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assistant | AI Caption Generator | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag search (paid) | ||
| Analytics | |||
| Pinterest Analytics | Detailed | ||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on) | Instagram, Facebook, LinkedIn, Pinterest, TikTok, Threads, YouTube | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Advanced plan | Growth plan (2 users) | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor benchmarking for Instagram, Facebook, YouTube and more (not Pinterest)
- RSS feeds and Autolists keep a queue of posts going
- Free plan for one brand, limited to 20 scheduled posts a month
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- Recycling via Autolists and RSS, but no Pinterest-specific automation
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
Planoly
Pros
- Beautiful visual grid planner for planning your feed
- Easy to learn with a clean, minimal interface
- Good Instagram planning tools that translate okay to Pinterest
- Decent mobile app for planning on the go
- Affordable entry point for beginners
Cons
- Pinterest features clearly secondary to Instagram
- Free plan limited to 10 uploads a month on the mobile app
- No content recycling or automation features
- Analytics focus on Instagram, with no dedicated Pinterest analytics
- Best-time-to-post suggestions are Instagram-only; cannot pin to multiple boards at once
- Cannot create pins from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Planoly Reviews
“I have been using Planoly for 5+ years and have always had a good experience with them.”
“Planoly quietly charged me over $500 across 6 years with no renewal reminders, no usage reports.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Multi-network brands that want competitor benchmarks on Instagram and Facebook
- Budget-conscious users who want analytics plus scheduling
Planoly
- Instagram-first creators who also post to Pinterest
- Visual planners who want a clean grid view
- Beginners who value simplicity over power features
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Metricool and Planoly both support Pinterest at different price points. Metricool provides analytics and scheduling starting from free. Planoly is a visual planner designed for Instagram with Pinterest as a secondary platform. For Pinterest, Metricool's analytics and best-time recommendations deliver more value, starting free.
Pinterest Focus
Metricool treats Pinterest equally among platforms with analytics, best-time recommendations, and scheduling. You can start on the free plan.
Planoly's core features — visual grid planning — are Instagram-designed. Pinterest support is functional but secondary: it posts each pin to a single board and can't create boards.
Analytics
Metricool provides detailed Pinterest analytics including performance metrics, audience insights, and optimal posting times.
Planoly has no dedicated Pinterest analytics — its analytics and best-time features are Instagram-focused.
Pricing
Both have free plans: Metricool's covers 1 brand and 20 posts a month, while Planoly's is mobile-only with 10 uploads a month. Paid plans start at $25/mo ($20/mo billed annually) for Metricool and $16/mo ($14/mo billed annually) for Planoly.
Planoly is cheaper on paid plans, but its price pays for Instagram visual planning that doesn't benefit Pinterest users.
Pin Creation
Neither creates pins. Both are management tools.
BlogToPin automates pin creation from blog content. Paired with Metricool's free plan, it's a cost-effective Pinterest setup.
Final Verdict
Metricool is the better Pinterest option — Pinterest analytics and best-time recommendations versus Planoly's Instagram-first features.
BlogToPin plus Metricool creates a complete Pinterest system at low cost.
Want pins created automatically?
Both Metricool and Planoly require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about Metricool vs Planoly
Is Metricool or Planoly better for Pinterest pin scheduling?
Metricool is the better choice for Pinterest. It offers detailed Pinterest analytics, best-time recommendations, and a free plan. Planoly was designed around Instagram's visual grid layout, and its analytics and best-time features don't cover Pinterest.
How much does Planoly cost compared to Metricool?
Planoly starts at $16/mo ($14/mo billed annually), with a mobile-only free plan limited to 10 uploads a month. Metricool has a free plan for 1 brand and 20 posts a month, and paid plans from $25/mo ($20/mo billed annually). Planoly is cheaper on paid plans, but for Pinterest users Metricool offers more relevant features. Planoly's price primarily covers Instagram-specific visual planning tools.
Does Planoly have Pinterest analytics?
Not dedicated ones — Planoly's analytics are Instagram-focused. Metricool includes detailed pin performance metrics, audience insights, and best posting times for Pinterest.
Can I design Pinterest pins in Metricool or Planoly?
Neither tool creates pin designs from your content. Both are scheduling and management platforms. For automated pin creation from blog posts, BlogToPin generates pin images and handles scheduling, complementing Metricool's analytics.
When should I choose Planoly over Metricool for social media?
Choose Planoly if Instagram is your primary platform and you value visual grid planning for your Instagram feed. Planoly excels at previewing how your Instagram posts will look together. For Pinterest-focused marketing, Metricool delivers more value.
Does Metricool's best-time feature work for Pinterest?
Yes. Metricool's Best Times feature recommends optimal posting times for Pinterest based on your account data. This data-driven approach helps maximize pin visibility and engagement.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.