Metricool vs Planoly
Free analytics versus Instagram planner for Pinterest
TL;DR
For Pinterest pin creation: Metricool offers free analytics and scheduling, Planoly is an Instagram-first planner at $11.25/mo. Metricool's free plan and analytics make it better for Pinterest. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Metricool has a Pinterest rating of 6/10 while Planoly scores 5/10. Metricool offers stronger Pinterest-specific features.
Pricing
Metricool starts at $22/mo while Planoly starts at $16/mo. Metricool offers a free plan.
Bulk Pin Creation
Neither Metricool nor Planoly can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Metricool supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch. Planoly covers Instagram, Pinterest, TikTok, Facebook. Metricool gives you more platform options.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Metricool
Tiered plans based on brands
Planoly
Tiered plans with upload limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Metricool | Planoly | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Times | AI-powered | |
| Pin Templates | Basic templates | 100+ templates | |
| Board Management | Basic | Basic | |
| Idea & Video Pins | Limited | ||
| Automation | |||
| Bulk Scheduling | CSV import | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assistant | AI Caption | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag Tracker | ||
| Analytics | |||
| Pinterest Analytics | Detailed | Basic | |
| Best Time to Post | |||
| Competitor Tracking | |||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch | Instagram, Pinterest, TikTok, Facebook | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Team plan | Paid add-on | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor tracking lets you benchmark against others
- Hashtag tracker monitors performance over time
- Free plan is actually useful for solo creators
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- No content recycling or automation features
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
Planoly
Pros
- Beautiful visual grid planner for planning your feed
- Easy to learn with a clean, minimal interface
- Good Instagram planning tools that translate okay to Pinterest
- Decent mobile app for planning on the go
- Affordable entry point for beginners
Cons
- Pinterest features clearly secondary to Instagram
- Strict upload limits even on paid plans
- No content recycling or automation features
- Analytics are very basic
- No smart scheduling or optimal time suggestions
- Cannot create pins from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Planoly Reviews
“I have been using Planoly for 5+ years and have always had a good experience with them.”
“Planoly quietly charged me over $500 across 6 years with no renewal reminders, no usage reports.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Creators who want competitor tracking and benchmarking
- Budget-conscious users who want analytics plus scheduling
Planoly
- Instagram-first creators who also post to Pinterest
- Visual planners who want a clean grid view
- Beginners who value simplicity over power features
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Metricool and Planoly both support Pinterest at different price points. Metricool provides analytics and scheduling starting from free. Planoly is a visual planner designed for Instagram with Pinterest as a secondary platform. For Pinterest, Metricool's free analytics and SmartSchedule deliver more value without any cost.
Pinterest Focus
Metricool treats Pinterest equally among platforms with analytics, SmartSchedule, and scheduling. Pinterest data is accessible from the free tier.
Planoly's core features — visual grid planning — are Instagram-designed. Pinterest support is functional but secondary.
Analytics
Metricool provides Pinterest analytics including performance metrics, audience insights, and optimal posting times — starting from free.
Planoly offers basic analytics without the Pinterest-specific depth or SmartSchedule timing recommendations.
Pricing
Metricool starts free. Planoly starts at $11.25/mo. For Pinterest, Metricool provides more relevant features at no cost.
Planoly's price pays for Instagram visual planning that doesn't benefit Pinterest users.
Pin Creation
Neither creates pins. Both are management tools.
BlogToPin automates pin creation from blog content. Paired with Metricool's free plan, it's the most cost-effective Pinterest setup.
Final Verdict
Metricool is the better Pinterest option — free analytics and scheduling versus Planoly's paid Instagram-first features.
BlogToPin plus Metricool (free) creates a complete Pinterest system at minimal cost.
Want pins created automatically?
Both Metricool and Planoly require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about Metricool vs Planoly
Is Metricool or Planoly better for Pinterest pin scheduling?
Metricool is the better choice for Pinterest. Its free plan includes Pinterest analytics, SmartSchedule timing, and performance tracking. Planoly was designed around Instagram's visual grid layout, so its core features don't add value for Pinterest users.
How much does Planoly cost compared to Metricool?
Planoly starts at $11.25/mo while Metricool starts free. For Pinterest users, Metricool's free plan offers more relevant features than Planoly's paid plan, making it the better value. Planoly's price primarily covers Instagram-specific visual planning tools.
Does Planoly have Pinterest analytics?
Planoly offers basic analytics, but they lack the Pinterest-specific depth that Metricool provides. Metricool includes pin performance metrics, audience insights, competitor analysis, and SmartSchedule recommendations — all available on the free plan.
Can I design Pinterest pins in Metricool or Planoly?
Neither tool creates pin designs from your content. Both are scheduling and management platforms. For automated pin creation from blog posts, BlogToPin generates pin images and handles scheduling, complementing Metricool's free analytics.
When should I choose Planoly over Metricool for social media?
Choose Planoly if Instagram is your primary platform and you value visual grid planning for your Instagram feed. Planoly excels at previewing how your Instagram posts will look together. For Pinterest-focused marketing, Metricool's free plan delivers more value.
Does Metricool's SmartSchedule work well for Pinterest?
Yes. Metricool's SmartSchedule analyzes your audience engagement patterns to recommend optimal posting times for Pinterest. This data-driven approach helps maximize pin visibility and engagement, and it's included in the free plan.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.