Metricool vs Tailwind
Free analytics versus Pinterest-native specialist
TL;DR
For Pinterest pin creation: Metricool offers analytics with a free plan, while Tailwind is the Pinterest specialist with SmartSchedule, SmartPin, and Turbo from $29.99/mo ($17.99/mo billed annually). Tailwind is the better Pinterest tool and can create pins from your site; Metricool is the better free, multi-platform starting point. BlogToPin also automates pin creation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Metricool has a Pinterest rating of 6/10 while Tailwind scores 9/10. Tailwind offers stronger Pinterest-specific features.
Pricing
Metricool starts at $25/mo ($20/mo billed annually) while Tailwind starts at $29.99/mo ($17.99/mo billed annually). Metricool offers a free plan. Tailwind offers a free plan.
Automation
Metricool offers Autolists. Tailwind has SmartPin weekly refresh. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Metricool nor Tailwind can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Metricool supports Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on). Tailwind covers Pinterest only. Metricool gives you more platform options.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Metricool
Tiered plans by number of brands
Tailwind
Per Pinterest account, credit-based plans
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Metricool | Tailwind | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Times | SmartSchedule | AI-powered |
| Pin Templates | Tailwind Create | 100+ templates | |
| Board Management | Basic | ||
| Idea & Video Pins | Image & video pins | ||
| Automation | |||
| Bulk Scheduling | CSV import | CSV Upload | Automatic |
| Auto-Create from URL | SmartPin | ||
| Auto-Sync New Content | RSS SmartPin | ||
| Content Recycling | Autolists | SmartPin weekly refresh | |
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS SmartPin | ||
| AI & Content | |||
| AI Writing | AI Assistant | Ghostwriter | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag search (paid) | ||
| Analytics | |||
| Pinterest Analytics | Detailed | ||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on) | Pinterest only | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Advanced plan | Collaborators (select plans) | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor benchmarking for Instagram, Facebook, YouTube and more (not Pinterest)
- RSS feeds and Autolists keep a queue of posts going
- Free plan for one brand, limited to 20 scheduled posts a month
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- Recycling via Autolists and RSS, but no Pinterest-specific automation
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
Tailwind
Pros
- Long-standing Pinterest marketing partner focused only on Pinterest
- SmartPin creates a fresh pin from each URL every week, and can follow your RSS feed
- Turbo boosts your top pins through a community of creators
- SmartSchedule picks optimal posting times based on your audience data
- Tailwind Create generates pin designs quickly from templates
- Solid Pinterest analytics with board-level insights
Cons
- New plans are Pinterest-only (Instagram and Facebook on legacy plans only)
- Credit-based: every scheduled pin, SmartPin and Ghostwriter run uses credits
- Engagement boosting (Turbo) and keyword research are separate paid add-ons
- Cannot delete underperforming pins for you
- Tailwind Create designs can look generic and template-y
- Priced per Pinterest account, so costs multiply across accounts
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Tailwind Reviews
“The SmartPin scheduler is out of this world and really creates a more efficient workflow for me.”
“I'd just been charged $599.88 without any prior notice. There was absolutely no indication during signup that the plan would auto-renew.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Multi-network brands that want competitor benchmarks on Instagram and Facebook
- Budget-conscious users who want analytics plus scheduling
Tailwind
- Pinterest-first marketers who want deep platform integration
- Bloggers who want existing URLs turned into fresh weekly pins with SmartPin
- Creators who want community engagement boosts via Turbo
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Metricool and Tailwind both provide Pinterest scheduling and analytics but from different perspectives. Metricool offers general social analytics with a free tier. Tailwind is purpose-built for Pinterest — new Tailwind plans are Pinterest-only — with SmartSchedule, SmartPin, and Turbo. For serious Pinterest marketing, Tailwind is the better tool. For starting out, multi-platform needs, or budget constraints, Metricool's free plan provides a solid foundation.
Pinterest Intelligence
Tailwind's SmartSchedule, SmartPin, and Turbo are built specifically for Pinterest. SmartPin turns any URL into a fresh pin every week, and Turbo boosts engagement on your pins.
Metricool's Best Times recommendations and analytics are useful but platform-agnostic rather than Pinterest-optimized.
Content Recycling and Automation
Tailwind's SmartPin keeps your content in circulation by creating a fresh pin from each URL every week, and RSS SmartPin does the same for new blog posts.
Metricool recycles existing posts through Autolists and can share new blog posts via RSS, but it doesn't design new pins.
Engagement
Tailwind Turbo boosts engagement on your pins through Tailwind's community of users. It superseded Tailwind's older Communities feature and is an add-on ($14.99/mo, or $11.99/mo billed annually).
Metricool has no comparable engagement-boosting feature.
Pricing
Metricool starts free (1 brand, 20 posts a month), with Starter at $25/mo ($20/mo billed annually). Tailwind is free to start with a one-time allowance, then $29.99/mo ($17.99/mo billed annually) per Pinterest account for Pin Scheduling & Creation; Turbo is an extra add-on.
Start with Metricool free, upgrade to Tailwind when you're ready to invest in Pinterest-specific growth tools.
Pin Creation
Tailwind includes Tailwind Create for pin design, Ghostwriter for AI copy, and SmartPin for automatic pin creation from your URLs. Metricool has no creation tools.
BlogToPin is another option for automating the blog-to-pin pipeline, focused on designing pins from your blog content.
Final Verdict
Tailwind is the better Pinterest tool with purpose-built features. Metricool is the better free and multi-platform starting point. Graduate from Metricool to Tailwind as your Pinterest strategy matures.
For automated pin creation from blog content, BlogToPin is an alternative to Tailwind's SmartPin worth comparing.
Want pins created automatically?
Both Metricool and Tailwind require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Metricool vs Tailwind
Should I start with Metricool or Tailwind for Pinterest?
Start with Metricool's free plan if you're testing Pinterest, post to other platforms too, or have budget constraints. Tailwind is also free to start with a one-time allowance. Move to a paid Tailwind plan ($29.99/mo, or $17.99/mo billed annually) when you're ready to invest in Pinterest-specific growth tools like SmartPin automation and Turbo engagement boosting.
Can Metricool match Tailwind's Pinterest features?
No. Tailwind's SmartSchedule, SmartPin, and Turbo are built specifically for Pinterest, and few general social media tools offer anything comparable. Metricool is a solid free option for scheduling, analytics, and recycling via Autolists, but it lacks Tailwind's Pinterest-native capabilities.
What is Tailwind Turbo and does Metricool have anything similar?
Tailwind Turbo is an engagement add-on that boosts engagement on your pins through Tailwind's community of users; it superseded Tailwind's older Communities feature. It costs $14.99/mo ($11.99/mo billed annually) on top of a Tailwind plan. Metricool has no equivalent.
Does Tailwind or Metricool offer Pinterest pin creation?
Tailwind includes Tailwind Create for pin designs and SmartPin, which turns your URLs (and, via RSS SmartPin, new blog posts) into pins automatically. Metricool has no creation tools. BlogToPin is another automated option, generating pin designs from your blog content.
How does content recycling compare between Metricool and Tailwind?
Metricool recycles posts through Autolists — queues that republish your content on a repeating schedule. Tailwind takes a different approach: SmartPin creates a fresh pin from each URL every week, which keeps your content circulating on Pinterest. Tailwind's older SmartLoop recycling feature is no longer part of its current plans.
Is Tailwind worth paying for when Metricool has a free plan?
For serious Pinterest marketing, yes. Tailwind ($29.99/mo, or $17.99/mo billed annually) offers SmartSchedule with Pinterest-specific data, SmartPin automation, Ghostwriter AI copy, and Tailwind Create, with Turbo available as an add-on. Metricool's free plan is a good starting point, but Tailwind is the upgrade for dedicated Pinterest marketers.
What is the best Pinterest marketing stack with Tailwind and Metricool?
Use Tailwind for Pinterest-specific scheduling and SmartPin automation. If you publish on other platforms, keep Metricool for scheduling and analytics there — note its competitor tracking doesn't cover Pinterest. BlogToPin is an option if you want pins designed automatically from your blog content.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.