Metricool vs Tailwind
Free analytics versus Pinterest-native specialist
TL;DR
For Pinterest pin creation: Metricool offers free analytics, Tailwind is the Pinterest specialist at $14.99/mo with SmartSchedule, SmartLoop, and Communities. Tailwind is the better Pinterest tool, Metricool is the better free starting point. BlogToPin adds automated pin creation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Metricool has a Pinterest rating of 6/10 while Tailwind scores 9/10. Tailwind offers stronger Pinterest-specific features.
Pricing
Metricool starts at $22/mo while Tailwind starts at $14.99/mo. Metricool offers a free plan. Tailwind offers a free plan.
Automation
Tailwind has SmartLoop. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Metricool nor Tailwind can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Metricool supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch. Tailwind covers Pinterest & Instagram. Metricool gives you more platform options.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Metricool
Tiered plans based on brands
Tailwind
Tiered plans based on post volume
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Metricool | Tailwind | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Times | SmartSchedule | AI-powered |
| Pin Templates | Tailwind Create | 100+ templates | |
| Board Management | Basic | ||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | CSV import | CSV Upload | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | SmartLoop | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assistant | Ghostwriter | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag Tracker | ||
| Analytics | |||
| Pinterest Analytics | Detailed | ||
| Best Time to Post | |||
| Competitor Tracking | |||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch | Pinterest & Instagram | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Team plan | Advanced plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor tracking lets you benchmark against others
- Hashtag tracker monitors performance over time
- Free plan is actually useful for solo creators
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- No content recycling or automation features
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
Tailwind
Pros
- Official Pinterest Marketing Partner with deep API access
- SmartLoop automatically repins your best evergreen content
- Communities let you cross-promote with other creators in your niche
- SmartSchedule picks optimal posting times based on your audience data
- Tailwind Create generates pin designs quickly from templates
- Solid Pinterest analytics with board-level insights
Cons
- Only supports Pinterest and Instagram, no other platforms
- SmartLoop can feel spammy if not configured carefully
- Communities have declined in activity over the years
- No way to auto-create pins from your website content
- Tailwind Create designs can look generic and template-y
- Gets expensive at higher post volumes
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Tailwind Reviews
“The SmartPin scheduler is out of this world and really creates a more efficient workflow for me.”
“I'd just been charged $599.88 without any prior notice. There was absolutely no indication during signup that the plan would auto-renew.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Creators who want competitor tracking and benchmarking
- Budget-conscious users who want analytics plus scheduling
Tailwind
- Pinterest-first marketers who want deep platform integration
- Bloggers who want to recycle evergreen content with SmartLoop
- Creators who value community cross-promotion features
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Metricool and Tailwind both provide Pinterest scheduling and analytics but from different perspectives. Metricool offers general social analytics with a free tier. Tailwind is purpose-built for Pinterest with SmartSchedule, SmartLoop, and Communities. For serious Pinterest marketing, Tailwind is the better tool. For starting out or budget constraints, Metricool's free plan provides a solid foundation.
Pinterest Intelligence
Tailwind's SmartSchedule, SmartLoop, and Communities are built on proprietary Pinterest data. These features provide Pinterest-specific intelligence no general tool can match.
Metricool's SmartSchedule recommendations and analytics are useful but platform-agnostic rather than Pinterest-optimized.
Content Recycling
Tailwind's SmartLoop automatically recycles best-performing pins on an optimized schedule. Built specifically for Pinterest's content lifecycle.
Metricool doesn't include content recycling. Pins are scheduled once without automatic redistribution.
Communities
Tailwind Communities connect you with niche creators for collaborative pin sharing, amplifying reach beyond your own audience. Unique to Tailwind.
Metricool has no community features. Growth is limited to your own audience reach.
Pricing
Metricool starts free — unbeatable for budget. Tailwind at $14.99/mo delivers purpose-built Pinterest features worth the investment.
Start with Metricool free, upgrade to Tailwind when you're ready to invest in Pinterest-specific growth tools.
Pin Creation
Tailwind includes Tailwind Create for pin design. Metricool has no creation tools.
BlogToPin automates the full blog-to-pin pipeline. Combined with Tailwind's intelligence, it's the optimal Pinterest stack.
Final Verdict
Tailwind is the better Pinterest tool with purpose-built features. Metricool is the better free starting point. Graduate from Metricool to Tailwind as your Pinterest strategy matures.
BlogToPin plus Tailwind creates the ultimate Pinterest growth system — automated creation with intelligent scheduling and distribution.
Want pins created automatically?
Both Metricool and Tailwind require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Metricool vs Tailwind
Should I start with Metricool or Tailwind for Pinterest?
Start with Metricool's free plan if you're testing Pinterest or have budget constraints. Move to Tailwind ($14.99/mo) when you're ready to invest in Pinterest-specific growth tools like SmartLoop content recycling and Tailwind Communities for collaborative sharing.
Can Metricool match Tailwind's Pinterest features?
No. Tailwind's SmartLoop, Communities, and Pinterest-specific intelligence are built on proprietary Pinterest data that no general social media tool can replicate. Metricool is a solid free option for basic scheduling and analytics, but it lacks Tailwind's Pinterest-native capabilities.
What are Tailwind Communities and does Metricool have anything similar?
Tailwind Communities connect you with niche Pinterest creators who share each other's content, amplifying your reach beyond your own audience. This is a unique Tailwind feature with no equivalent in Metricool or most other scheduling tools.
Does Tailwind or Metricool offer Pinterest pin creation?
Tailwind includes Tailwind Create, a basic pin design tool with templates. Metricool has no creation tools. For automated pin creation from blog content, BlogToPin generates pin designs automatically and pairs well with Tailwind's intelligent scheduling.
How does content recycling compare between Metricool and Tailwind?
Tailwind's SmartLoop automatically recycles your best-performing pins on an optimized schedule built specifically for Pinterest's content lifecycle. Metricool does not offer content recycling — each pin is scheduled once. For Pinterest growth, SmartLoop is one of Tailwind's most valuable features.
Is Tailwind worth $14.99/mo when Metricool is free?
For serious Pinterest marketing, yes. Tailwind's SmartLoop, Communities, SmartSchedule with Pinterest-specific data, and Tailwind Create provide capabilities that directly drive Pinterest growth. Metricool's free plan is a good starting point, but Tailwind is the upgrade for dedicated Pinterest marketers.
What is the best Pinterest marketing stack with Tailwind and Metricool?
Use Tailwind ($14.99/mo) for Pinterest-specific scheduling, SmartLoop, and Communities. Add BlogToPin for automated pin creation from blog content. You can keep Metricool's free plan for supplementary analytics and competitor tracking.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.