Metricool vs Sprout Social
Free analytics versus enterprise platform for Pinterest
TL;DR
For Pinterest pin creation: Metricool offers analytics with a free plan, while Sprout Social is an enterprise platform from $99/seat/mo ($79/seat billed annually). Metricool provides comparable Pinterest analytics for far less. BlogToPin automates pin creation from blog content for less than a Sprout Social seat.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Metricool has a Pinterest rating of 6/10 while Sprout Social scores 5/10. Metricool offers stronger Pinterest-specific features.
Pricing
Metricool starts at $25/mo ($20/mo billed annually) while Sprout Social starts at $99/mo per seat ($79 billed annually). Metricool offers a free plan.
Automation
Metricool offers Autolists. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Metricool nor Sprout Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Metricool supports Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on). Sprout Social covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business. Sprout Social gives you more platform options.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Metricool
Tiered plans by number of brands
Sprout Social
Per seat
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Metricool | Sprout Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Times | Optimal send times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | ||
| Idea & Video Pins | Image & video pins | Image & video pins | |
| Automation | |||
| Bulk Scheduling | CSV import | Professional plan+ | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Autolists | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assistant | AI Assist (Professional+) | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag search (paid) | ||
| Analytics | |||
| Pinterest Analytics | Detailed | ||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | Not for Pinterest | |
| Platform | |||
| Multi-Platform | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on) | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Advanced plan | Approvals on Professional+ | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor benchmarking for Instagram, Facebook, YouTube and more (not Pinterest)
- RSS feeds and Autolists keep a queue of posts going
- Free plan for one brand, limited to 20 scheduled posts a month
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- Recycling via Autolists and RSS, but no Pinterest-specific automation
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening available as a paid add-on (Standard and up)
- Approval workflows for teams (Professional and up)
- CRM-like features for managing audience relationships
- Competitor reports for Facebook, X and Instagram (Professional and up)
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-seat pricing makes team costs add up fast, and bulk scheduling needs the $299/seat Professional plan
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Multi-network brands that want competitor benchmarks on Instagram and Facebook
- Budget-conscious users who want analytics plus scheduling
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Metricool and Sprout Social highlight one of the most extreme pricing gaps in social media management. Metricool provides Pinterest analytics and scheduling from free. Sprout Social charges per seat — from $99/mo, or $79/mo billed annually — for enterprise social management. For Pinterest, Metricool's analytics are sufficient for most marketers, making Sprout Social's premium hard to justify for Pinterest-specific use.
Pinterest Analytics
Metricool provides detailed Pinterest performance tracking, audience insights, and best posting times — starting from free.
Sprout Social provides Pinterest profile and post reports and optimal send times, within broader enterprise analytics. For Pinterest specifically, the incremental depth over Metricool is minimal.
Enterprise Features
Sprout Social adds advanced team workflows and social listening (a paid add-on). Valuable for large organizations managing many platforms.
Metricool focuses on practical analytics and scheduling without enterprise overhead. For Pinterest, this focused approach is more than adequate.
Pricing Reality
Metricool (free, or $25/mo for Starter) versus Sprout Social (from $79 per seat per month billed annually) — a single Sprout seat costs at least $948 a year. For Pinterest analytics, this premium is hard to justify.
The savings from choosing Metricool could fund dedicated Pinterest tools such as BlogToPin for automated pin creation or Tailwind for Pinterest scheduling.
Pin Creation
Sprout Social doesn't create pins. Metricool doesn't either, and its free plan costs nothing.
BlogToPin automates pin creation for less than a single Sprout Social seat.
Final Verdict
Metricool provides sufficient Pinterest analytics, starting free. Sprout Social's per-seat pricing is justified only for enterprise multi-platform management — not Pinterest.
Pairing Metricool with a dedicated Pinterest tool such as BlogToPin or Tailwind still costs less than one Sprout Social seat.
Want pins created automatically?
Both Metricool and Sprout Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Metricool vs Sprout Social
Can Metricool replace Sprout Social for Pinterest scheduling?
For Pinterest specifically, yes. Metricool covers Pinterest scheduling, detailed analytics, and best posting times, starting with a free plan. Sprout Social's enterprise features like advanced team workflows and add-on social listening add minimal value for Pinterest-focused marketing.
Why is Sprout Social so much more expensive than Metricool?
Sprout Social is priced per seat — Essentials is $99/mo ($79/mo billed annually) and Standard is $249/mo ($199/mo billed annually) — for teams managing complex multi-platform social strategies with advanced reporting, add-on social listening, and sophisticated team workflows. Metricool's free plan and $25/mo Starter focus on practical analytics and scheduling. The difference pays for enterprise infrastructure most Pinterest marketers don't need.
What is the best alternative to Sprout Social for Pinterest?
Metricool for analytics and scheduling, plus a dedicated Pinterest tool: Tailwind (from $29.99/mo, or $17.99/mo billed annually) for Pinterest scheduling and SmartPin, or BlogToPin for automated pin creation from blog content. Either combination costs less than one Sprout Social seat.
Does Sprout Social create Pinterest pin images?
No. Despite costing from $99 per seat per month, Sprout Social does not create pin images from your content. Neither does Metricool. BlogToPin automates pin creation from blog content for less than a Sprout Social seat.
When is Sprout Social actually worth the price over Metricool?
Sprout Social is justified for large organizations managing many social platforms simultaneously that need advanced team workflows, social listening across platforms (a paid add-on), and enterprise-grade reporting. If Pinterest is your primary focus, the premium is not justified.
How do Metricool and Sprout Social compare on Pinterest analytics?
Metricool includes detailed pin performance tracking, audience insights, and best posting times. Neither tool's competitor tracking covers Pinterest. Sprout Social offers broader enterprise analytics and add-on social listening, but for Pinterest-specific metrics the incremental depth over Metricool is minimal despite the price difference.
What could I buy with the money saved by choosing Metricool over Sprout Social?
Switching from Sprout Social to Metricool's free plan saves at least $948 a year per seat (Sprout Social Essentials billed annually), or $1,188 a year on monthly billing. That budget could cover dedicated Pinterest tools like BlogToPin or Tailwind and still leave money for Pinterest ads — a far more effective Pinterest marketing investment.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.