Metricool vs Sprout Social
Free analytics versus enterprise platform for Pinterest
TL;DR
For Pinterest pin creation: Metricool offers free analytics, Sprout Social is $199/mo enterprise. Metricool provides comparable Pinterest analytics at zero cost. BlogToPin automates pin creation from blog content at a fraction of Sprout Social's price.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Metricool has a Pinterest rating of 6/10 while Sprout Social scores 5/10. Metricool offers stronger Pinterest-specific features.
Pricing
Metricool starts at $22/mo while Sprout Social starts at $249/mo. Metricool offers a free plan.
Bulk Pin Creation
Neither Metricool nor Sprout Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Metricool supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch. Sprout Social covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp. Metricool gives you more platform options.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Metricool
Tiered plans based on brands
Sprout Social
Per user, enterprise pricing
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Metricool | Sprout Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Times | Optimal Times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | ||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | CSV import | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assistant | AI Assist | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag Tracker | ||
| Analytics | |||
| Pinterest Analytics | Detailed | Advanced | |
| Best Time to Post | |||
| Competitor Tracking | Social Listening | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Team plan | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor tracking lets you benchmark against others
- Hashtag tracker monitors performance over time
- Free plan is actually useful for solo creators
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- No content recycling or automation features
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening and sentiment analysis built in
- Excellent team collaboration with approval workflows
- CRM-like features for managing audience relationships
- Detailed competitor benchmarking and industry reports
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-user pricing makes team costs add up fast
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Creators who want competitor tracking and benchmarking
- Budget-conscious users who want analytics plus scheduling
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Metricool and Sprout Social highlight the most extreme pricing comparison in social media management. Metricool provides Pinterest analytics and scheduling from free. Sprout Social charges $199/mo for enterprise social management. For Pinterest, Metricool's free analytics are sufficient for most marketers, making Sprout Social's premium nearly impossible to justify for Pinterest-specific use.
Pinterest Analytics
Metricool provides Pinterest performance tracking, audience insights, competitor analysis, and SmartSchedule — starting from free.
Sprout Social provides broader enterprise analytics with CRM and social listening. For Pinterest specifically, the incremental depth over Metricool is minimal.
Enterprise Features
Sprout Social adds CRM integration, advanced social listening, and complex team workflows. Valuable for large organizations managing many platforms.
Metricool focuses on practical analytics and scheduling without enterprise overhead. For Pinterest, this focused approach is more than adequate.
Pricing Reality
Metricool (free) versus Sprout Social ($199/mo) — the gap is $2,388/year. For Pinterest analytics, this premium is unjustifiable.
The savings from choosing Metricool could fund BlogToPin for automated pin creation and Tailwind for Pinterest intelligence, with money left over.
Pin Creation
At $199/mo, Sprout Social doesn't create pins. Metricool doesn't either, at $0/mo.
BlogToPin automates pin creation at a fraction of Sprout Social's cost.
Final Verdict
Metricool provides sufficient Pinterest analytics for free. Sprout Social's $199/mo is justified only for enterprise multi-platform management — not Pinterest.
BlogToPin plus Metricool (free) plus Tailwind ($14.99) creates a comprehensive Pinterest stack for under $200/year — less than one month of Sprout Social.
Want pins created automatically?
Both Metricool and Sprout Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Metricool vs Sprout Social
Can Metricool replace Sprout Social for Pinterest scheduling?
For Pinterest specifically, yes. Metricool's free plan covers pin performance analytics, audience insights, SmartSchedule timing, and scheduling. Sprout Social's enterprise features like CRM integration and advanced social listening add minimal value for Pinterest-focused marketing.
Why is Sprout Social so much more expensive than Metricool?
Sprout Social at $199/mo is priced for enterprise teams managing complex multi-platform social strategies with CRM integration, advanced social listening, and sophisticated team workflows. Metricool's free plan focuses on practical analytics and scheduling. The $2,388/year difference pays for enterprise infrastructure most Pinterest marketers don't need.
What is the best alternative to Sprout Social for Pinterest?
Metricool (free) for analytics and scheduling, Tailwind ($14.99/mo) for Pinterest-specific intelligence, and BlogToPin for automated pin creation. This stack delivers more Pinterest value than Sprout Social at under $200/year — less than one month of Sprout Social.
Does Sprout Social create Pinterest pin images?
No. Despite costing $199/mo, Sprout Social does not create pin images from your content. Neither does Metricool at $0/mo. BlogToPin automates pin creation from blog content at a fraction of Sprout Social's price.
When is Sprout Social actually worth $199/mo over Metricool?
Sprout Social is justified for large organizations managing many social platforms simultaneously that need CRM integration, advanced social listening across platforms, and enterprise-grade team workflows. If Pinterest is your primary focus, the premium is not justified.
How do Metricool and Sprout Social compare on Pinterest analytics?
Metricool's free plan includes pin performance tracking, audience insights, competitor analysis, and SmartSchedule. Sprout Social offers broader enterprise analytics with social listening, but for Pinterest-specific metrics, the incremental depth over Metricool is minimal despite the massive price difference.
What could I buy with the money saved by choosing Metricool over Sprout Social?
Switching from Sprout Social to Metricool's free plan saves $2,388/year. That budget could cover BlogToPin for automated pin creation, Tailwind for Pinterest intelligence, and still leave money for Pinterest ads — a far more effective Pinterest marketing investment.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.