Metricool vs Sendible
Free analytics versus agency management for Pinterest
TL;DR
For Pinterest pin creation: Metricool offers free analytics, Sendible is an agency platform at $29/mo. Metricool is for analytics-driven individuals, Sendible for client-managing agencies. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Metricool has a Pinterest rating of 6/10 while Sendible scores 5/10. Metricool offers stronger Pinterest-specific features.
Pricing
Metricool starts at $22/mo while Sendible starts at $29/mo. Metricool offers a free plan.
Automation
Sendible has Content recycling. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Metricool nor Sendible can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Metricool supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch. Sendible covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business. Metricool gives you more platform options.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Metricool
Tiered plans based on brands
Sendible
Per plan with profile limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Metricool | Sendible | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Times | Optimal Time | AI-powered |
| Pin Templates | Canva integration | 100+ templates | |
| Board Management | Basic | ||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | CSV import | CSV import | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Content recycling | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assistant | AI Assist | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag Tracker | ||
| Analytics | |||
| Pinterest Analytics | Detailed | ||
| Best Time to Post | |||
| Competitor Tracking | |||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Team plan | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor tracking lets you benchmark against others
- Hashtag tracker monitors performance over time
- Free plan is actually useful for solo creators
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- No content recycling or automation features
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
Sendible
Pros
- White-label dashboards and reports for agencies
- Content recycling keeps evergreen posts in rotation
- Canva integration built into the composer
- Client management with separate workspaces
- RSS feeds for automated content sharing
- Competitive pricing for agency features
Cons
- Pinterest is not a focus, features are generic
- Interface can feel a bit dated
- No Pinterest-specific optimization tools
- Cannot auto-create pins from website content
- Analytics are good but not Pinterest-specialized
- Some features locked behind higher plans
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Sendible Reviews
“Sendible helps me schedule social media for multiple clients across multiple platforms. It's intuitive to use, comes with plenty of account space.”
“I was on my honeymoon when they, without warning, billed me 250 GBP. No tolerance for refunds whatsoever.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Creators who want competitor tracking and benchmarking
- Budget-conscious users who want analytics plus scheduling
Sendible
- Agencies needing white-label social media management
- Teams managing multiple client Pinterest accounts
- Agencies that want Hootsuite-level features at a lower price
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Metricool and Sendible serve different Pinterest users at different price points. Metricool provides analytics with a free tier for individual marketers. Sendible provides agency management with client workspaces at $29/mo. The choice is clear based on whether you manage your own Pinterest or clients' accounts.
Individual vs. Agency
Metricool's free analytics and scheduling are ideal for individual Pinterest marketers tracking their own performance.
Sendible's client workspaces, white-label reports, and approval workflows serve agencies managing Pinterest for clients.
Analytics
Metricool provides strong Pinterest analytics with SmartSchedule — starting from free. For data-driven Pinterest decisions, Metricool is more accessible.
Sendible provides analytics within client-facing reports. Functional but not as analytics-focused as Metricool.
Pricing
Metricool starts free. Sendible starts at $29/mo. The gap reflects different use cases — individual analytics versus agency management.
Individual Pinterest marketers save significantly with Metricool. Agencies need Sendible's client features.
Pin Creation
Neither creates pins. Both are management platforms.
BlogToPin automates pin creation for both use cases.
Final Verdict
Metricool for individual Pinterest analytics. Sendible for agency Pinterest management. Clear differentiation by user type.
BlogToPin adds automated pin creation for both.
Want pins created automatically?
Both Metricool and Sendible require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about Metricool vs Sendible
Do I need Sendible or is Metricool enough for Pinterest?
If you manage your own Pinterest account, Metricool's free plan is more than sufficient with analytics and SmartSchedule. Sendible at $29/mo is designed for agencies managing multiple client accounts with features like client workspaces, approval workflows, and white-label reports.
How much does Sendible cost compared to Metricool for Pinterest?
Metricool starts free while Sendible starts at $29/mo. The $348/year difference pays for agency-specific features like client management, approval workflows, and branded reports. Individual Pinterest marketers don't need these features.
Does Sendible offer better Pinterest analytics than Metricool?
Not necessarily. Metricool's Pinterest analytics are more focused, with SmartSchedule recommendations and competitor analysis included free. Sendible's analytics are wrapped into client-facing reports, which is useful for agencies but not deeper than Metricool for individual Pinterest analysis.
Can Sendible or Metricool create Pinterest pin designs?
Neither tool creates pin designs from your content. Sendible includes a basic Canva integration for manual design, but neither automates pin creation. BlogToPin generates pin images automatically from blog content for both individual marketers and agencies.
When should I choose Sendible over Metricool for Pinterest?
Choose Sendible when you manage Pinterest accounts for multiple clients and need dedicated client workspaces, content approval workflows, white-label reporting, and team collaboration features. These agency tools justify the $29/mo price.
Can I manage client Pinterest accounts with Metricool?
Metricool's paid plans support multiple social profiles, but it lacks dedicated client management features like separate workspaces, approval flows, and branded reports. For professional agency work with clients, Sendible's purpose-built client tools are the better fit.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.