Metricool vs Publer
Free analytics versus free bulk scheduling for Pinterest
TL;DR
For Pinterest pin creation: Metricool offers free analytics, Publer offers free bulk scheduling with recycling. Both have free tiers — Metricool for analytics, Publer for publishing efficiency. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Metricool has a Pinterest rating of 6/10 while Publer scores 4/10. Metricool offers stronger Pinterest-specific features.
Pricing
Metricool starts at $22/mo while Publer starts at $12/mo. Metricool offers a free plan. Publer offers a free plan.
Automation
Publer has Recurring posts. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Metricool nor Publer can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Metricool
Tiered plans based on brands
Publer
Per workspace with social account limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Metricool | Publer | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Times | Auto Schedule | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | Basic | |
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | CSV import | Bulk upload | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Recurring posts | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assistant | AI Assist | Unlimited |
| AI Image Generation | AI Images | ||
| Hashtag Suggestions | Hashtag Tracker | ||
| Analytics | |||
| Pinterest Analytics | Detailed | Basic | |
| Best Time to Post | |||
| Competitor Tracking | |||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Telegram | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Team plan | Business plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor tracking lets you benchmark against others
- Hashtag tracker monitors performance over time
- Free plan is actually useful for solo creators
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- No content recycling or automation features
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
Publer
Pros
- Incredible value for money, one of the cheapest options
- Bulk scheduling saves tons of time
- RSS feed integration auto-pulls new content
- Supports more platforms than most tools at this price
- Recurring posts feature for evergreen content
- Generous free plan to get started
Cons
- Pinterest scheduling is basic, no platform-specific features
- Interface is functional but not beautiful
- Analytics are limited on lower plans
- No pin design tools or templates
- Auto-schedule is not Pinterest-optimized
- Cannot create pins from website content automatically
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Publer Reviews
“We need to plan content for weeks or months in advance. Publer handles that with bulk upload and scheduling.”
“Publer has completely transformed my approach to online marketing. The user-friendly interface makes scheduling posts a breeze.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Creators who want competitor tracking and benchmarking
- Budget-conscious users who want analytics plus scheduling
Publer
- Budget-conscious creators who need multi-platform scheduling
- Small businesses looking for the most features per dollar
- Bloggers who want RSS-to-social automation on a budget
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Metricool and Publer both offer free tiers for Pinterest — a rare combination. Metricool's free plan provides analytics and scheduling. Publer's free plan provides bulk scheduling with content recycling in paid plans. For Pinterest, the choice depends on whether analytics or publishing efficiency matters more. Using both free tiers together is also viable.
Free Tier Comparison
Metricool's free plan includes Pinterest analytics, SmartSchedule, and basic scheduling. Focused on understanding performance.
Publer's free plan includes Pinterest scheduling with basic publishing. Paid plans add bulk upload and content recycling.
Analytics vs. Efficiency
Metricool's SmartSchedule recommends optimal times based on audience data. Analytics help refine your Pinterest strategy.
Publer's bulk scheduling and content recycling focus on publishing efficiency. More content out the door with less manual work.
Content Recycling
Publer's paid plans include automatic content recycling — keeping evergreen pins in rotation. For Pinterest, this is a proven growth strategy.
Metricool doesn't include content recycling. Each pin is scheduled once.
Pin Creation
Neither creates pins. Both are scheduling and analytics platforms.
BlogToPin automates pin creation from blog content. Use either or both free tiers for scheduling and analytics alongside automated creation.
Final Verdict
Both offer valuable free tiers. Metricool for analytics-driven scheduling. Publer for publishing efficiency and recycling. Consider using both free plans together.
BlogToPin adds automated creation — the missing capability — creating a free/low-cost complete Pinterest system.
Want pins created automatically?
Both Metricool and Publer require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Metricool vs Publer
Can I use both Metricool and Publer free plans for Pinterest?
Yes, and it's a smart strategy. Use Metricool's free plan for Pinterest analytics and performance tracking, and Publer's free plan for scheduling. This gives you both data-driven insights and publishing tools at zero cost.
Which free plan is better for Pinterest scheduling?
It depends on your priority. Metricool's free plan is better for analytics-backed scheduling with SmartSchedule timing recommendations. Publer's free plan is better for straightforward publishing volume. For content recycling, you'll need Publer's paid plan.
Does Publer offer content recycling for Pinterest pins?
Yes, but only on paid plans. Publer's content recycling automatically re-publishes your evergreen pins on a schedule, which is a proven Pinterest growth strategy. Metricool does not offer content recycling on any plan — pins are scheduled once.
How much do Metricool and Publer paid plans cost?
Metricool's paid plans start at around $18/mo for additional features and higher limits. Publer's paid plans start at around $12/mo and include bulk scheduling and content recycling. Both offer free tiers that cover basic Pinterest scheduling needs.
Can Metricool or Publer create Pinterest pin images?
Neither tool creates pin images from your content. Both are scheduling, analytics, and publishing platforms. BlogToPin fills this gap by automatically generating pin designs from your blog content and scheduling them to Pinterest.
Which tool has better Pinterest analytics, Metricool or Publer?
Metricool has significantly stronger Pinterest analytics. Its free plan includes pin performance tracking, audience insights, competitor analysis, and SmartSchedule recommendations. Publer's analytics are more basic and focused on publishing metrics rather than strategic insights.
What is the most affordable complete Pinterest marketing setup?
Use Metricool (free) for analytics, Publer (free) for scheduling, and BlogToPin for automated pin creation from blog content. This covers analytics, scheduling, and creation at the lowest possible cost.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.