Metricool vs Publer
Free analytics versus free bulk scheduling for Pinterest
TL;DR
For Pinterest pin creation: Metricool and Publer both have free plans. Metricool leads on analytics, Publer on bulk publishing, and both can recycle evergreen pins (Metricool via Autolists). BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Metricool has a Pinterest rating of 6/10 while Publer scores 4/10. Metricool offers stronger Pinterest-specific features.
Pricing
Metricool starts at $25/mo ($20/mo billed annually) while Publer starts at $5/mo per account. Metricool offers a free plan. Publer offers a free plan.
Automation
Metricool offers Autolists. Publer has Evergreen recycling. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Metricool nor Publer can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Metricool supports Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on). Publer covers Facebook, Instagram, TikTok, X, Threads, LinkedIn, Pinterest, Mastodon, Google Business, YouTube, Telegram, Bluesky, WordPress. Publer gives you more platform options.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Metricool
Tiered plans by number of brands
Publer
Per social account, members extra
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Metricool | Publer | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Times | Auto Schedule | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | Basic | |
| Idea & Video Pins | Image & video pins | ||
| Automation | |||
| Bulk Scheduling | CSV import | CSV, up to 500 posts | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Autolists | Evergreen recycling | |
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assistant | AI Assist | Unlimited |
| AI Image Generation | AI Images | ||
| Hashtag Suggestions | Hashtag search (paid) | ||
| Analytics | |||
| Pinterest Analytics | Detailed | Basic | |
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | Facebook, Instagram, X only | |
| Platform | |||
| Multi-Platform | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on) | Facebook, Instagram, TikTok, X, Threads, LinkedIn, Pinterest, Mastodon, Google Business, YouTube, Telegram, Bluesky, WordPress | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Advanced plan | Paid plans (members extra) | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor benchmarking for Instagram, Facebook, YouTube and more (not Pinterest)
- RSS feeds and Autolists keep a queue of posts going
- Free plan for one brand, limited to 20 scheduled posts a month
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- Recycling via Autolists and RSS, but no Pinterest-specific automation
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
Publer
Pros
- Incredible value for money, one of the cheapest options
- Bulk scheduling saves tons of time
- RSS feed integration auto-pulls new content
- Supports more platforms than most tools at this price
- Evergreen recycling and recurring posts
- Free plan for 3 accounts and 10 scheduled posts per account
Cons
- Pinterest support covers scheduling only, with no pin design or Pinterest-specific automation
- Interface is functional but not beautiful
- Analytics, best times, hashtag and competitor tools require the Business plan
- No pin design tools or templates
- Auto-schedule is not Pinterest-optimized
- Cannot create pins from website content automatically
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Publer Reviews
“We need to plan content for weeks or months in advance. Publer handles that with bulk upload and scheduling.”
“Publer has completely transformed my approach to online marketing. The user-friendly interface makes scheduling posts a breeze.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Multi-network brands that want competitor benchmarks on Instagram and Facebook
- Budget-conscious users who want analytics plus scheduling
Publer
- Budget-conscious creators who need multi-platform scheduling
- Small businesses looking for the most features per dollar
- Bloggers who want RSS-to-social automation on a budget
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Metricool and Publer both offer free tiers for Pinterest — a rare combination. Metricool's free plan covers 1 brand and 20 posts a month; Publer's covers 3 accounts with 10 scheduled posts each. Both also offer RSS feeds, CSV import, and evergreen recycling. For Pinterest, the choice depends on whether analytics or publishing efficiency matters more. Using both free tiers together is also viable.
Free Tier Comparison
Metricool's free plan covers one brand and up to 20 posts a month, with Pinterest scheduling and analytics. Focused on understanding performance.
Publer's free plan covers 3 accounts with 10 scheduled posts per account. Paid plans, from $5 per account per month ($4 billed annually), unlock more of its publishing features.
Analytics vs. Efficiency
Metricool's Best Times feature recommends optimal times, and its detailed Pinterest analytics help refine your strategy.
Publer's bulk scheduling (CSV up to 500 posts) and evergreen recycling focus on publishing efficiency. Its analytics and best times come with the Business plan.
Content Recycling
Publer includes evergreen recycling — keeping evergreen pins in rotation. For Pinterest, this is a proven growth strategy.
Metricool offers recycling too, through Autolists: queues of posts that publish on a repeating schedule.
Pin Creation
Neither designs pins. Both can pull blog posts in via RSS, but they share the post's own image and link rather than creating a new pin.
BlogToPin automates pin creation from blog content. Use either or both free tiers for scheduling and analytics alongside automated creation.
Final Verdict
Both offer valuable free tiers. Metricool for analytics-driven scheduling. Publer for bulk publishing efficiency. Both can recycle evergreen content. Consider using both free plans together.
BlogToPin adds automated creation — the missing capability — for a low-cost complete Pinterest system.
Want pins created automatically?
Both Metricool and Publer require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Metricool vs Publer
Can I use both Metricool and Publer free plans for Pinterest?
Yes, and it's a smart strategy. Use Metricool's free plan for Pinterest analytics and performance tracking, and Publer's free plan for extra scheduling capacity. This gives you both data-driven insights and publishing tools at zero cost, within each plan's post limits.
Which free plan is better for Pinterest scheduling?
It depends on your priority. Metricool's free plan is better for analytics-backed scheduling of one brand (up to 20 posts a month). Publer's free plan covers more accounts (3, with 10 scheduled posts each). For Publer's analytics and best times, you'll need its Business plan.
Does Publer offer content recycling for Pinterest pins?
Yes. Publer's evergreen recycling automatically re-publishes your evergreen pins on a schedule, which is a proven Pinterest growth strategy. Metricool also supports recycling through Autolists, which republish a queue of posts on a repeating schedule.
How much do Metricool and Publer paid plans cost?
Metricool's Starter plan costs $25/mo ($20/mo billed annually), and Advanced starts at $67/mo ($53/mo billed annually). Publer charges per account: Professional is $5 per account per month ($4 billed annually) and Business is $10 ($8). Both offer free tiers that cover basic Pinterest scheduling needs.
Can Metricool or Publer create Pinterest pin images?
Neither tool designs pins from your blog content. Both can import blog posts via RSS, but they share each post's own image. Publer can also generate AI images, but you still assemble each pin yourself. BlogToPin fills this gap by automatically generating pin designs from your blog content and scheduling them to Pinterest.
Which tool has better Pinterest analytics, Metricool or Publer?
Metricool has stronger Pinterest analytics: detailed pin performance tracking, audience insights, and best posting times. Its competitor tracking doesn't cover Pinterest. Publer's analytics and best times come with its Business plan.
What is the most affordable complete Pinterest marketing setup?
Use Metricool (free) for analytics, Publer (free) for scheduling, and BlogToPin for automated pin creation from blog content. This covers analytics, scheduling, and creation at low cost.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.