Later vs Publer
Which tool is better for your growth in 2025? We compared pricing, features, and automation to find out.
Quick Verdict
Later offers visual planning with grid preview. Publer provides affordable scheduling with built-in design. BlogToPin generates pins from your website automatically.
Pricing Breakdown
How much will it cost to grow your Pinterest?
Later
Starter (30 posts/profile). Growth at $45/mo.
Publer
Professional plan. Business at $21/mo.
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Feature-by-Feature
| Feature | Later | Publer | BlogToPin |
|---|---|---|---|
| Visual Features | |||
| Grid preview | |||
| Built-in design | |||
| Delete Underperforming | |||
| Linkin.bio | |||
| Pinterest Features | |||
| Pinterest scheduling | |||
| Auto-sync website | |||
| Pin templates | Built-in | 100+ templates | |
| Bulk creation | Unlimited | ||
Key Differences
Visual Planning
Later offers superior grid preview and visual calendar for Instagram.
Pricing
Publer has a generous free plan and lower paid tiers than Later.
Built-in Design
Publer includes Canva-like design tools. Later requires external design.
Pinterest Automation
Neither creates pins from website content. BlogToPin generates pins automatically.
Who is each tool for?
Later
- Visual content brands
- Instagram grid planning
- Linkin.bio users
Publer
- Budget-conscious users
- Want built-in design
- Multiple platforms
BlogToPin
- Have website content to pin
- Want automated pin creation
- Need to delete low-performing pins
- Focus on Pinterest scale
Detailed Comparison
Later is a visual content planner known for Instagram grid preview. Publer is an affordable scheduler with built-in design tools and a generous free plan.
Visual Planning vs Built-in Design
Later excels at visual planning. Grid preview shows your Instagram feed. Visual calendar makes scheduling intuitive.
Publer excels at affordability. Built-in design tools eliminate need for Canva. Free plan gets you started.
Price Difference
Later starts at $25/month with no free plan. Publer starts at $12/month with a generous free tier.
For budget-conscious users, Publer offers more features at a lower price.
Final Verdict
Choose Later if Instagram grid preview and visual planning matter.
Choose Publer if budget is a concern and you want built-in design.
Choose BlogToPin if Pinterest is your focus and you want automated content.
Stop Manually Creating Pins
BlogToPin is the only tool that reads your website and generates 100+ SEO-optimized pins in minutes. Titles, descriptions, and scheduling—all done for you.
Website Automation
Generate pins from your website. Neither Later nor Publer creates content from your site.
Delete Underperforming
Automatically identify and delete pins that hurt your account score. Unique to BlogToPin.
Pinterest Focus
Every feature built for Pinterest. Not a general-purpose scheduler.
No credit card required for free trial
Frequently Asked Questions
Is Later or Publer better for Pinterest?
Neither specializes in Pinterest. Later has grid preview. Publer has built-in design. BlogToPin is best for Pinterest automation.
Does Publer have a free plan?
Yes, Publer has a generous free plan with 3 social accounts. Later removed its free plan.
Which has built-in design tools?
Publer includes Canva-like design tools. Later requires external design tools.
Can either create pins automatically?
No, both require manual pin creation. BlogToPin generates pins from website content automatically.