Publer vs Tailwind
Low-cost bulk scheduler versus Pinterest-native specialist
TL;DR
For Pinterest pin creation: Publer offers low-cost bulk scheduling with recycling and a free plan, while Tailwind is the Pinterest specialist with SmartSchedule, SmartPin, and Tailwind Create at $29.99/mo ($17.99/mo billed annually). Tailwind provides deeper Pinterest intelligence. BlogToPin also automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Publer has a Pinterest rating of 4/10 while Tailwind scores 9/10. Tailwind offers stronger Pinterest-specific features.
Pricing
Publer starts at $5/mo per account while Tailwind starts at $29.99/mo ($17.99/mo billed annually). Publer offers a free plan. Tailwind offers a free plan.
Automation
Publer offers Evergreen recycling. Tailwind has SmartPin weekly refresh. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Publer nor Tailwind can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Publer supports Facebook, Instagram, TikTok, X, Threads, LinkedIn, Pinterest, Mastodon, Google Business, YouTube, Telegram, Bluesky, WordPress. Tailwind covers Pinterest only. Publer gives you more platform options.
Analytics
Tailwind provides deeper Pinterest analytics. Tailwind offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Publer
Per social account, members extra
Tailwind
Per Pinterest account, credit-based plans
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Publer | Tailwind | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Auto Schedule | SmartSchedule | AI-powered |
| Pin Templates | Tailwind Create | 100+ templates | |
| Board Management | Basic | ||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | CSV, up to 500 posts | CSV Upload | Automatic |
| Auto-Create from URL | SmartPin | ||
| Auto-Sync New Content | RSS SmartPin | ||
| Content Recycling | Evergreen recycling | SmartPin weekly refresh | |
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS SmartPin | ||
| AI & Content | |||
| AI Writing | AI Assist | Ghostwriter | Unlimited |
| AI Image Generation | AI Images | ||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Basic | ||
| Best Time to Post | |||
| Competitor Tracking | Facebook, Instagram, X only | ||
| Platform | |||
| Multi-Platform | Facebook, Instagram, TikTok, X, Threads, LinkedIn, Pinterest, Mastodon, Google Business, YouTube, Telegram, Bluesky, WordPress | Pinterest only | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Paid plans (members extra) | Collaborators (select plans) | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Publer
Pros
- Incredible value for money, one of the cheapest options
- Bulk scheduling saves tons of time
- RSS feed integration auto-pulls new content
- Supports more platforms than most tools at this price
- Evergreen recycling and recurring posts
- Free plan for 3 accounts and 10 scheduled posts per account
Cons
- Pinterest support covers scheduling only, with no pin design or Pinterest-specific automation
- Interface is functional but not beautiful
- Analytics, best times, hashtag and competitor tools require the Business plan
- No pin design tools or templates
- Auto-schedule is not Pinterest-optimized
- Cannot create pins from website content automatically
Tailwind
Pros
- Long-standing Pinterest marketing partner focused only on Pinterest
- SmartPin creates a fresh pin from each URL every week, and can follow your RSS feed
- Turbo boosts your top pins through a community of creators
- SmartSchedule picks optimal posting times based on your audience data
- Tailwind Create generates pin designs quickly from templates
- Solid Pinterest analytics with board-level insights
Cons
- New plans are Pinterest-only (Instagram and Facebook on legacy plans only)
- Credit-based: every scheduled pin, SmartPin and Ghostwriter run uses credits
- Engagement boosting (Turbo) and keyword research are separate paid add-ons
- Cannot delete underperforming pins for you
- Tailwind Create designs can look generic and template-y
- Priced per Pinterest account, so costs multiply across accounts
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Publer Reviews
“We need to plan content for weeks or months in advance. Publer handles that with bulk upload and scheduling.”
“Publer has completely transformed my approach to online marketing. The user-friendly interface makes scheduling posts a breeze.”
Tailwind Reviews
“The SmartPin scheduler is out of this world and really creates a more efficient workflow for me.”
“I'd just been charged $599.88 without any prior notice. There was absolutely no indication during signup that the plan would auto-renew.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Publer
- Budget-conscious creators who need multi-platform scheduling
- Small businesses looking for the most features per dollar
- Bloggers who want RSS-to-social automation on a budget
Tailwind
- Pinterest-first marketers who want deep platform integration
- Bloggers who want existing URLs turned into fresh weekly pins with SmartPin
- Creators who want community engagement boosts via Turbo
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Publer and Tailwind both handle Pinterest scheduling well but Tailwind adds Pinterest-specific intelligence. Publer provides cheap bulk scheduling and evergreen recycling across many platforms. Tailwind, whose new plans are Pinterest-only, provides SmartSchedule, SmartPin, Tailwind Create, Ghostwriter, and Pinterest analytics — purpose-built Pinterest features worth the investment for serious pinners.
Pinterest Intelligence
Tailwind's SmartSchedule recommends posting times for your Pinterest audience. SmartPin turns any URL into a fresh pin every week, and the optional Turbo add-on boosts community engagement.
Publer's scheduling is effective but generic, with best times and analytics on its Business plan. Evergreen recycling works but without Pinterest-specific optimization.
Free vs. Paid
Publer has a free plan for 3 accounts (10 scheduled posts each), with paid plans from $5 per account per month. Tailwind costs $29.99/mo ($17.99/mo billed annually) per Pinterest account but delivers purpose-built Pinterest value; you can start with a one-time free allowance of 10 scheduled pins.
Start with Publer free, and consider Tailwind when Pinterest becomes a serious channel.
Pin Creation
Tailwind includes Tailwind Create for pin designs, and SmartPin and RSS SmartPin create pins from your website and blog automatically. Publer has no pin templates, though it can generate AI images.
BlogToPin also automates blog-to-pin creation, generating pin designs and copy from your posts.
Final Verdict
Publer for a free or low-cost starting point across many platforms. Tailwind for serious Pinterest marketing with SmartSchedule, SmartPin, and Pinterest analytics.
For automated pin creation from blog content, both Tailwind and BlogToPin are options.
Want pins created automatically?
Both Publer and Tailwind require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Publer vs Tailwind
Should I start with Publer or Tailwind for Pinterest?
Start with Publer if you want to test Pinterest scheduling at no cost — its free plan lets you schedule pins and learn the workflow. Tailwind also lets you start free with a one-time allowance of 10 scheduled pins. Move to Tailwind's paid plan when Pinterest becomes a serious growth channel — SmartSchedule, SmartPin, and Pinterest analytics provide Pinterest-specific optimization that Publer cannot match.
How does Tailwind SmartSchedule compare to Publer's scheduling?
Tailwind SmartSchedule recommends posting times tuned for your Pinterest audience. Publer lets you set custom schedules, and its Business plan adds general best-time suggestions, but it is not built around Pinterest specifically. For Pinterest growth, Tailwind's data-driven timing is the stronger option.
Does Tailwind recycle pins like Publer does?
Not in the same way. Publer offers evergreen recycling that reposts your existing content on a schedule. Tailwind's old SmartLoop recycling is no longer offered; instead, SmartPin turns any URL into a brand-new pin every week, keeping your key pages active with fresh pins rather than repeats.
Does Tailwind or Publer offer better pin design tools?
Tailwind includes Tailwind Create, which generates Pinterest pin designs using your branding, colors, and fonts, plus SmartPin for automatic pins from your URLs. Publer has no pin templates, though it can generate AI images. For pin creation directly from blog content, BlogToPin also automates the process, generating pin designs without manual template work.
What is Tailwind Turbo and does Publer have anything similar?
Turbo is Tailwind's community engagement add-on, which replaced the older Communities (formerly Tribes) feature. It costs $14.99/mo ($11.99/mo billed annually) on top of the core plan and helps boost engagement on your pins. Publer has no equivalent feature.
Is Tailwind worth $29.99/mo when Publer is so cheap?
For casual Pinterest users, Publer's free or low-cost plans are sufficient. For users serious about Pinterest growth, Tailwind's $29.99/mo ($17.99/mo billed annually) delivers SmartSchedule, SmartPin, Tailwind Create, Ghostwriter, and Pinterest analytics — features specifically designed to maximize Pinterest performance. The ROI from increased Pinterest traffic often justifies the cost for bloggers and e-commerce sellers.
Can I use BlogToPin with both Publer and Tailwind?
BlogToPin creates pin images from your blog content and can schedule them to Pinterest itself. You can still use Publer for your other social channels, or Tailwind if you want its Pinterest analytics and Turbo add-on. Since Tailwind can also auto-create pins with SmartPin, compare the two before paying for both.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.