Publer vs Tailwind
Free bulk scheduler versus Pinterest-native specialist
TL;DR
For Pinterest pin creation: Publer offers free bulk scheduling with recycling, Tailwind is the Pinterest specialist at $14.99/mo with SmartSchedule, SmartLoop, and Communities. Tailwind provides deeper Pinterest intelligence. BlogToPin adds automated creation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Publer has a Pinterest rating of 4/10 while Tailwind scores 9/10. Tailwind offers stronger Pinterest-specific features.
Pricing
Publer starts at $12/mo while Tailwind starts at $14.99/mo. Publer offers a free plan. Tailwind offers a free plan.
Automation
Publer offers Recurring posts. Tailwind has SmartLoop. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Publer nor Tailwind can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Publer supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Telegram. Tailwind covers Pinterest & Instagram. Publer gives you more platform options.
Analytics
Tailwind provides deeper Pinterest analytics. Tailwind offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Publer
Per workspace with social account limits
Tailwind
Tiered plans based on post volume
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Publer | Tailwind | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Auto Schedule | SmartSchedule | AI-powered |
| Pin Templates | Tailwind Create | 100+ templates | |
| Board Management | Basic | ||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | Bulk upload | CSV Upload | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Recurring posts | SmartLoop | |
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assist | Ghostwriter | Unlimited |
| AI Image Generation | AI Images | ||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Basic | ||
| Best Time to Post | |||
| Competitor Tracking | |||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Telegram | Pinterest & Instagram | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Business plan | Advanced plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Publer
Pros
- Incredible value for money, one of the cheapest options
- Bulk scheduling saves tons of time
- RSS feed integration auto-pulls new content
- Supports more platforms than most tools at this price
- Recurring posts feature for evergreen content
- Generous free plan to get started
Cons
- Pinterest scheduling is basic, no platform-specific features
- Interface is functional but not beautiful
- Analytics are limited on lower plans
- No pin design tools or templates
- Auto-schedule is not Pinterest-optimized
- Cannot create pins from website content automatically
Tailwind
Pros
- Official Pinterest Marketing Partner with deep API access
- SmartLoop automatically repins your best evergreen content
- Communities let you cross-promote with other creators in your niche
- SmartSchedule picks optimal posting times based on your audience data
- Tailwind Create generates pin designs quickly from templates
- Solid Pinterest analytics with board-level insights
Cons
- Only supports Pinterest and Instagram, no other platforms
- SmartLoop can feel spammy if not configured carefully
- Communities have declined in activity over the years
- No way to auto-create pins from your website content
- Tailwind Create designs can look generic and template-y
- Gets expensive at higher post volumes
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Publer Reviews
“We need to plan content for weeks or months in advance. Publer handles that with bulk upload and scheduling.”
“Publer has completely transformed my approach to online marketing. The user-friendly interface makes scheduling posts a breeze.”
Tailwind Reviews
“The SmartPin scheduler is out of this world and really creates a more efficient workflow for me.”
“I'd just been charged $599.88 without any prior notice. There was absolutely no indication during signup that the plan would auto-renew.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Publer
- Budget-conscious creators who need multi-platform scheduling
- Small businesses looking for the most features per dollar
- Bloggers who want RSS-to-social automation on a budget
Tailwind
- Pinterest-first marketers who want deep platform integration
- Bloggers who want to recycle evergreen content with SmartLoop
- Creators who value community cross-promotion features
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Publer and Tailwind both handle Pinterest scheduling well but Tailwind adds Pinterest-specific intelligence. Publer provides free bulk scheduling and content recycling. Tailwind provides SmartSchedule, SmartLoop, Communities, and Tailwind Create — purpose-built Pinterest features worth the investment.
Pinterest Intelligence
Tailwind's SmartSchedule analyzes your audience for optimal timing. SmartLoop intelligently recycles pins. Communities amplify reach.
Publer's scheduling is effective but generic. Content recycling works but without Pinterest-specific optimization.
Free vs. Paid
Publer starts free — the most accessible entry point. Tailwind costs $14.99/mo but delivers purpose-built Pinterest value.
Start with Publer free, upgrade to Tailwind when Pinterest becomes a serious channel.
Pin Creation
Tailwind includes Tailwind Create. Publer has no creation tools.
BlogToPin automates blog-to-pin creation. Combined with Tailwind, it's the optimal Pinterest stack.
Final Verdict
Publer for free starting point. Tailwind for serious Pinterest marketing with SmartSchedule and Communities.
BlogToPin plus Tailwind is the ultimate Pinterest growth system.
Want pins created automatically?
Both Publer and Tailwind require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Publer vs Tailwind
Should I start with Publer or Tailwind for Pinterest?
Start with Publer if you want to test Pinterest scheduling without any cost. Its free plan lets you schedule pins and learn the workflow. Move to Tailwind when Pinterest becomes a serious growth channel — its SmartSchedule, SmartLoop, and Communities provide Pinterest-specific optimization that Publer cannot match.
How does Tailwind SmartSchedule compare to Publer's scheduling?
Tailwind SmartSchedule analyzes your specific audience's engagement patterns to suggest optimal posting times for maximum reach. Publer lets you set custom schedules or use general best-time suggestions, but it does not analyze your Pinterest audience specifically. For Pinterest growth, Tailwind's data-driven timing provides a measurable advantage.
Is Publer's content recycling as good as Tailwind SmartLoop?
Publer's recycling reposts evergreen content on a basic schedule. Tailwind SmartLoop is more sophisticated — it adjusts recycling frequency based on pin performance, respects board-specific intervals, and prevents over-posting to any single board. For Pinterest-optimized recycling, SmartLoop is the superior feature.
Does Tailwind or Publer offer better pin design tools?
Tailwind includes Tailwind Create, which generates Pinterest pin designs from templates using your branding, colors, and fonts. Publer does not include any design tools. For pin creation directly from blog content, BlogToPin automates the entire process, generating unique pin designs without manual template work.
What are Tailwind Communities and does Publer have anything similar?
Tailwind Communities (formerly Tribes) are collaborative groups where Pinterest users share and repin each other's content, amplifying reach organically. Publer has no equivalent feature. Communities can significantly boost pin distribution, especially for new Pinterest accounts building initial momentum.
Is Tailwind worth $14.99/mo when Publer is free?
For casual Pinterest users, Publer's free plan is sufficient. For users serious about Pinterest growth, Tailwind's $14.99/mo delivers SmartSchedule, SmartLoop, Communities, and Tailwind Create — features specifically designed to maximize Pinterest performance. The ROI from increased Pinterest traffic typically justifies the cost for bloggers and e-commerce sellers.
Can I use BlogToPin with both Publer and Tailwind?
BlogToPin works independently to create pin images from your blog content. You can then schedule those pins through either Publer or Tailwind. The optimal setup is BlogToPin for automated pin creation plus Tailwind for Pinterest-optimized scheduling, giving you both creation automation and distribution intelligence.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.