Loomly vs Metricool
Team collaboration versus free analytics for Pinterest
TL;DR
For Pinterest pin creation: Loomly provides team approval workflows from $65/mo ($49/mo billed annually), while Metricool offers detailed Pinterest analytics with a free plan and paid plans from $25/mo. Metricool is more accessible for Pinterest beginners, Loomly is better for teams needing review processes. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Loomly has a Pinterest rating of 4/10 while Metricool scores 6/10. Metricool offers stronger Pinterest-specific features.
Pricing
Loomly starts at $65/mo ($49/mo billed annually) while Metricool starts at $25/mo ($20/mo billed annually). Metricool offers a free plan.
Automation
Loomly offers Recurring posts. Metricool has Autolists. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Loomly nor Metricool can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Loomly supports Instagram, Facebook, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Threads, Snapchat. Metricool covers Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on). Metricool gives you more platform options.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Loomly
Flat plans with account and user limits
Metricool
Tiered plans by number of brands
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Loomly | Metricool | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best time to post | Best Times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Board selection | Basic | |
| Idea & Video Pins | Video pins | Image & video pins | |
| Automation | |||
| Bulk Scheduling | CSV import | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Recurring posts | Autolists | |
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS & Google Alerts | ||
| AI & Content | |||
| AI Writing | AI Assistant | AI Assistant | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag search (paid) | ||
| Analytics | |||
| Pinterest Analytics | Detailed | ||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Threads, Snapchat | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on) | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Built-in | Advanced plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Loomly
Pros
- Excellent approval workflows for teams and agencies
- Post ideas and inspiration engine helps beat creative blocks
- Brand guidelines ensure consistency across team members
- Clean calendar view for content planning
- Good range of platform support (X/Twitter is no longer supported)
- Interaction management across platforms
Cons
- No Pinterest-specific features or optimization
- No pin templates or design tools
- Only basic recurring posts, no evergreen queue
- Relatively expensive for what it offers Pinterest users
- Generic best-time-to-post suggestions, nothing Pinterest-specific
- Cannot auto-create pins from website content
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor benchmarking for Instagram, Facebook, YouTube and more (not Pinterest)
- RSS feeds and Autolists keep a queue of posts going
- Free plan for one brand, limited to 20 scheduled posts a month
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- Recycling via Autolists and RSS, but no Pinterest-specific automation
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Loomly Reviews
“Loomly has been a game-changer for managing my social media content! It's incredibly easy to use, and when it pushes posts out, everything comes through correctly on each platform — no weird formatting issues.”
“Instituted a 400% price increase with one month's notice, made it impossible to reply to the email or talk to anyone.”
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Loomly
- Teams that need approval workflows and brand consistency
- Brands managing content across many platforms with guidelines
- Agencies that need client approval before posts go live
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Multi-network brands that want competitor benchmarks on Instagram and Facebook
- Budget-conscious users who want analytics plus scheduling
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Loomly and Metricool serve different Pinterest needs at different price points. Loomly provides team collaboration with approval workflows and content inspiration. Metricool offers analytics and data-driven scheduling starting from free. For individual Pinterest marketers, Metricool's free plan is the better entry point. For teams requiring structured content review, Loomly's approval process adds value.
Team Approval vs. Analytics
Loomly's structured approval workflows let team members review, comment on, and approve Pinterest content before publishing. Essential for brands where pin content needs stakeholder sign-off.
Metricool provides detailed Pinterest analytics — pin performance, audience insights, best times to post. Better for understanding what works rather than managing review processes.
Content Inspiration
Loomly suggests post ideas based on trending topics and events, and can pull ideas from RSS feeds and Google Alerts. Helpful for planning seasonal Pinterest campaigns and timely content.
Metricool shows what's performing through analytics, helping you replicate successful content patterns. Data-driven rather than event-driven inspiration.
Pricing
Metricool's free plan (1 brand, 20 posts a month) is the most accessible Pinterest entry point, and Starter costs $25/mo ($20/mo billed annually). Loomly has no free plan; Starter costs $65/mo ($49/mo billed annually) after a 15-day trial.
Individual Pinterest marketers: start with Metricool free. Teams needing content review: invest in Loomly.
Pin Creation
Neither designs pins from blog content. Metricool can share new posts from RSS using their own image, and Loomly uses RSS for ideas and drafts, but both assume pins arrive fully designed.
BlogToPin automates pin creation from blog content. Generated pins can flow through Loomly's approval process or be tracked with Metricool's analytics.
Final Verdict
Metricool is the better starting point with its free tier and analytics. Loomly is the better team tool with structured approval workflows.
For pin creation, BlogToPin handles the blog-to-pin automation both tools miss.
Want pins created automatically?
Both Loomly and Metricool require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Loomly vs Metricool
Should I start with Loomly or Metricool for Pinterest scheduling?
Start with Metricool's free plan to schedule pins and track analytics. Metricool lets you test Pinterest marketing with zero financial risk. Move to Loomly only if you later need team approval workflows for content review before publishing.
Does Loomly offer Pinterest analytics comparable to Metricool?
Loomly includes Pinterest analytics and best-time suggestions, but Metricool goes deeper on Pinterest, with detailed pin performance, audience insights, best times and engagement breakdowns. Note that Metricool's competitor tracking does not cover Pinterest.
Can Metricool handle team collaboration for Pinterest like Loomly?
Metricool adds team members on its Advanced plan (from $67/mo, or $53/mo billed annually), but formal approval workflows are central to Loomly rather than an extra. If your team requires structured content review — where managers must approve pins before they go live — Loomly is the better choice. For small teams that publish directly, Metricool works fine.
Which tool is better for creating Pinterest pins — Loomly or Metricool?
Neither Loomly nor Metricool creates pin designs. Both are scheduling and management tools that expect you to bring finished pin images. For automated pin creation from blog content, BlogToPin fills this gap and works alongside either tool.
How does pricing compare between Loomly and Metricool for Pinterest use?
Metricool offers a free plan with Pinterest scheduling and analytics, and Starter costs $25/mo ($20/mo billed annually). Loomly starts at $65/mo ($49/mo billed annually) with no free plan. For individual Pinterest marketers or those just getting started, Metricool is the clear budget winner. Loomly's price is justified mainly when team approval features are a requirement.
Is Loomly's content inspiration feature useful for Pinterest strategy?
Loomly suggests post ideas based on trending topics, holidays, and events, which can help plan seasonal Pinterest campaigns. However, Metricool takes a data-driven approach by showing what content actually performs, letting you replicate successful patterns. For Pinterest, Metricool's analytics-based insights tend to be more actionable.
Can I use both Loomly and Metricool together for Pinterest?
Yes, some teams use Metricool for Pinterest analytics and performance tracking while using Loomly for team content approval before publishing. However, this adds to your cost. For most users, picking one tool and adding BlogToPin for automated pin creation delivers better ROI.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.