Later vs Loomly
Visual planner versus team collaboration for Pinterest
TL;DR
For Pinterest pin creation: Later is a visual planner with a free plan and paid plans from $25/mo ($18.75/mo billed annually), while Loomly is a team-focused brand management tool from $65/mo ($49/mo billed annually). Later is cheaper for solo creators; Loomly adds approvals, bulk posting and best-time suggestions. Neither designs pins from your content — BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Later has a Pinterest rating of 6/10 while Loomly scores 4/10. Later offers stronger Pinterest-specific features.
Pricing
Later starts at $25/mo ($18.75/mo billed annually) while Loomly starts at $65/mo ($49/mo billed annually). Later offers a free plan.
Automation
Loomly has Recurring posts. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Later nor Loomly can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Later supports Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat. Loomly covers Instagram, Facebook, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Threads, Snapchat. Loomly gives you more platform options.
Analytics
Loomly provides deeper Pinterest analytics. Loomly offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Later
Per social set with post limits
Loomly
Flat plans with account and user limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Later | Loomly | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best time to post | AI-powered | |
| Pin Templates | 100+ templates | ||
| Board Management | Board selection | Board selection | |
| Idea & Video Pins | Video pins | Video pins | |
| Automation | |||
| Bulk Scheduling | Automatic | ||
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Recurring posts | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS & Google Alerts | ||
| AI & Content | |||
| AI Writing | AI Caption Writer | AI Assistant | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Basic | ||
| Best Time to Post | |||
| Competitor Tracking | Scale plan only | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat | Instagram, Facebook, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Threads, Snapchat | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Growth plan | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Later
Pros
- Beautiful visual calendar makes content planning intuitive
- Excellent Instagram grid preview and planning
- Supports 8 social platforms from one dashboard
- Link in Bio page for Instagram and TikTok
- Clean, modern interface that is easy to learn
- Strong mobile app for on-the-go scheduling
Cons
- Pinterest is treated as a secondary platform
- No pin recycling or evergreen content features
- Post limits can be restrictive (Starter allows 30 posts per profile per month)
- No Pinterest-specific optimization tools
- Pinterest analytics are basic and capped at 3 months on every plan
- Cannot create pins from existing website content
Loomly
Pros
- Excellent approval workflows for teams and agencies
- Post ideas and inspiration engine helps beat creative blocks
- Brand guidelines ensure consistency across team members
- Clean calendar view for content planning
- Good range of platform support (X/Twitter is no longer supported)
- Interaction management across platforms
Cons
- No Pinterest-specific features or optimization
- No pin templates or design tools
- Only basic recurring posts, no evergreen queue
- Relatively expensive for what it offers Pinterest users
- Generic best-time-to-post suggestions, nothing Pinterest-specific
- Cannot auto-create pins from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Later Reviews
“This is how client services should be done — quick, decisive, and no BS.”
“I recently signed up for Later, attracted by their free trial. However, after just a couple of days into the automatic yearly subscription, I found out that they refuse to issue any refunds.”
Loomly Reviews
“Loomly has been a game-changer for managing my social media content! It's incredibly easy to use, and when it pushes posts out, everything comes through correctly on each platform — no weird formatting issues.”
“Instituted a 400% price increase with one month's notice, made it impossible to reply to the email or talk to anyone.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Later
- Multi-platform creators who need one tool for everything
- Visual planners who love drag-and-drop calendars
- Instagram-first brands that also post to Pinterest
Loomly
- Teams that need approval workflows and brand consistency
- Brands managing content across many platforms with guidelines
- Agencies that need client approval before posts go live
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Later and Loomly both support Pinterest scheduling but serve different primary needs. Later is a visual content planner with a media library ideal for managing image-heavy content like Pinterest pins. Loomly is a team collaboration tool with approval workflows, post ideas and brand guidelines. For Pinterest, Later's visual-first approach and lower price suit solo creators, while Loomly suits teams needing structured content review and a few more publishing tools.
Visual Planning for Pinterest
Later's visual calendar and media library let you see all your pin images, organize them with labels, and drag them onto your schedule. This visual approach matches Pinterest's image-centric nature.
Loomly's calendar is organized around the post workflow, with approval status shown alongside each post. It works well for review, but it isn't built around a visual media library the way Later is.
Team Workflows
Loomly excels at team collaboration — approval workflows, team comments and brand guidelines. For brands where Pinterest content needs stakeholder approval, these features prevent publishing mistakes.
Later adds approvals on its Growth plan ($37.50/mo billed annually) and above. It covers basic sign-off, but approvals are central to Loomly rather than a higher-tier extra.
Pinterest Publishing Tools
Loomly supports bulk posting, recurring posts and best-time-to-post suggestions, plus Pinterest analytics. Its best-time suggestions are generic rather than Pinterest-specific, but they do apply to Pinterest posts.
Later's Best Time to Post and hashtag suggestions don't cover Pinterest, and it has no bulk scheduling or recycling for pins. Its Pinterest analytics are basic, cover only pins scheduled through Later, and are capped at 3 months.
Content Inspiration
Loomly suggests post ideas based on trending topics and events, and can pull ideas from RSS feeds and Google Alerts, helping plan seasonal Pinterest campaigns.
Later focuses on organizing and scheduling content you've already created, with an AI Caption Writer to help with copy.
Pricing
Later has a free plan (12 posts per profile per month), and Starter costs $25/mo or $18.75/mo billed annually — enough for solo Pinterest content management.
Loomly has no free plan; Starter costs $65/mo or $49/mo billed annually, after a 15-day trial. The premium is justified for teams needing formal approval processes.
Pin Creation Automation
Neither designs pins from your content. Later organizes existing pins visually. Loomly can pull ideas from RSS and Google Alerts, but you still bring finished pin images.
BlogToPin automates pin creation from blog content. Generated pins can be organized in Later's media library or routed through Loomly's approval process.
Final Verdict
Later is the more affordable Pinterest tool for individual creators, with a free plan and a visual media library. Loomly is better for teams requiring content approval, and it adds bulk posting, recurring posts and best-time suggestions that Later lacks for Pinterest.
For pin creation, BlogToPin automates the blog-to-pin process that both tools leave entirely manual.
Want pins created automatically?
Both Later and Loomly require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Later vs Loomly
Is Later or Loomly better for Pinterest scheduling?
It depends on who is scheduling. Later suits solo creators: its visual calendar and media library show pin previews, and it is much cheaper. Loomly has more Pinterest publishing tools — bulk posting, recurring posts and best-time suggestions — and is better suited for teams that need structured approval before content goes live.
Does Loomly support Pinterest board management?
Both tools let you choose which board a pin goes to when scheduling, and both support video pins. Neither is a full Pinterest board management tool. Loomly wraps scheduling in its approval workflow; Later keeps it inside its visual calendar.
How much do Later and Loomly cost for Pinterest use?
Later has a free plan, and Starter costs $25/mo ($18.75/mo billed annually). Loomly has no free plan; Starter costs $65/mo ($49/mo billed annually) with a 15-day trial. For solo Pinterest creators, Later offers better value. For teams needing content sign-off, Loomly's premium can be justified.
Can Later or Loomly automatically create Pinterest pins?
Neither Later nor Loomly creates pin designs. Later organizes and schedules pins you've already designed, while Loomly manages the review and approval process for pre-made content. BlogToPin fills this gap by automatically generating Pinterest-optimized pin images from your blog posts.
When should I choose Loomly over Later for Pinterest?
Choose Loomly when multiple team members or stakeholders need to review and approve Pinterest content before publishing, or when you want bulk posting and recurring posts. If you're a solo creator or small team without formal review needs, Later's visual planning and lower price are more practical for Pinterest.
Does Later have better Pinterest analytics than Loomly?
Not really. Loomly includes Pinterest analytics as part of its reporting. Later's Pinterest analytics are basic: they only cover pins scheduled through Later and are capped at 3 months. Later's Best Time to Post feature doesn't cover Pinterest, while Loomly's best-time suggestions do apply to Pinterest, though they aren't Pinterest-specific. For deeper insights, Pinterest's native analytics dashboard is a free supplement to either tool.
Can I use Loomly's content suggestions for Pinterest pin ideas?
Yes. Loomly suggests post ideas based on trending topics, holidays, and events, and can pull ideas from RSS feeds and Google Alerts, which can help plan seasonal Pinterest campaigns. Later focuses on organizing and scheduling content you've already created. For automated pin creation from existing blog content, BlogToPin is the most efficient option.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.