Iconosquare vs Metricool
Two analytics-first platforms for Pinterest
TL;DR
For Pinterest pin creation: Iconosquare and Metricool are both analytics-first tools with free plans. Iconosquare's paid plans start from $10/mo billed annually; Metricool's Starter is $25/mo ($20/mo billed annually) and adds RSS, CSV import, and Autolists recycling. Neither creates pins — BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Iconosquare has a Pinterest rating of 5/10 while Metricool scores 6/10. Metricool offers stronger Pinterest-specific features.
Pricing
Iconosquare starts at $10/mo (billed annually) while Metricool starts at $25/mo ($20/mo billed annually). Iconosquare offers a free plan. Metricool offers a free plan.
Automation
Metricool has Autolists. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Iconosquare nor Metricool can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube. Metricool covers Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on). Metricool gives you more platform options.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Iconosquare
Per plan, priced by number of profiles
Metricool
Tiered plans by number of brands
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Iconosquare | Metricool | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best-time suggestions | Best Times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | ||
| Idea & Video Pins | Video pins | Image & video pins | |
| Automation | |||
| Bulk Scheduling | CSV import | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Autolists | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI captions | AI Assistant | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | AI hashtags | Hashtag search (paid) | |
| Analytics | |||
| Pinterest Analytics | Advanced | Detailed | |
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | Not for Pinterest | |
| Platform | |||
| Multi-Platform | Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on) | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Scale plan (3 users) | Advanced plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor benchmarking for Instagram and Facebook (Scale plan)
- Detailed performance reports you can export and share
- Hashtag tracking (Scale plan)
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Competitor and hashtag tracking require the $79/mo Scale plan
- No pin templates or design features
- No AI image generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor benchmarking for Instagram, Facebook, YouTube and more (not Pinterest)
- RSS feeds and Autolists keep a queue of posts going
- Free plan for one brand, limited to 20 scheduled posts a month
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- Recycling via Autolists and RSS, but no Pinterest-specific automation
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing Instagram and Facebook competitor benchmarking
- Teams that need professional analytics reports for stakeholders
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Multi-network brands that want competitor benchmarks on Instagram and Facebook
- Budget-conscious users who want analytics plus scheduling
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Iconosquare and Metricool are both analytics-focused platforms that support Pinterest, and both offer free plans. Iconosquare leans into analytics depth and reporting. Metricool pairs strong analytics with more publishing automation — RSS feeds, CSV import, and Autolists for recycling. For Pinterest, the question is whether you value Iconosquare's reporting depth or Metricool's automation more.
Analytics Depth
Iconosquare provides organic Pinterest analytics with 40+ metrics, best-time suggestions, and exportable reports. Its competitor benchmarking covers Instagram and Facebook on the Scale plan, not Pinterest.
Metricool offers detailed Pinterest analytics and best posting times. It also tracks competitors on other networks, but its competitor tracking doesn't cover Pinterest either. For Pinterest data, the two are closer than their reputations suggest.
Free Plans
Metricool's free plan covers one brand and 20 posts a month — enough to start scheduling pins and tracking performance. Paid plans start at $25/mo ($20/mo billed annually), and there is no free trial of paid plans.
Iconosquare also has a free plan, covering 2 profiles, plus a 14-day trial. Paid plans start from $10/mo billed annually, with Launch from $39 and Scale from $79.
Scheduling Features
Metricool adds publishing automation Iconosquare lacks: CSV import for bulk scheduling, RSS feeds, and Autolists that recycle evergreen posts.
Iconosquare's Pinterest scheduling (added March 2025) covers board selection and creation, video pins, best-time suggestions, and AI captions and hashtags, but no recycling or bulk CSV upload.
Pricing
Iconosquare's entry plan is cheaper on paper — from $10/mo billed annually versus Metricool's $20/mo billed annually — but plan limits differ, so compare the tier that covers your profiles and features.
For pinners who want automation, Metricool's RSS, CSV import, and Autolists add practical value. For reporting depth, Iconosquare has the edge.
Pin Creation
Neither creates pins. Metricool can pull blog posts in via RSS, but it shares the post's own image and link rather than designing a new pin. Iconosquare's AI writes captions, not pin designs.
BlogToPin automates pin creation from blog content. Paired with either tool's free plan for analytics, it creates a cost-effective Pinterest marketing stack.
Final Verdict
Metricool is the better pick for automated Pinterest publishing, with RSS, CSV import, and Autolists. Iconosquare is the better pick for analytics depth and reporting, with a lower entry price.
For pin creation, BlogToPin automates the blog-to-pin process alongside either tool.
Want pins created automatically?
Both Iconosquare and Metricool require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Iconosquare vs Metricool
Is Iconosquare or Metricool better value for Pinterest?
Both have free plans: Metricool covers 1 brand and 20 posts a month, and Iconosquare covers 2 profiles. On paid plans, Iconosquare starts from $10/mo billed annually and Metricool from $25/mo ($20/mo billed annually). Metricool gives you more publishing automation for the money; Iconosquare gives you deeper analytics and reporting.
Which tool offers better Pinterest scheduling features?
Metricool has an edge on automation: CSV import, RSS feeds, and Autolists for recycling evergreen pins, plus best posting times. Iconosquare also offers best-time suggestions and AI captions, but no bulk CSV upload or recycling. If you publish at volume, Metricool's toolset is more practical.
How do Iconosquare and Metricool compare for Pinterest competitor analysis?
Neither tool documents competitor tracking for Pinterest. Iconosquare's competitor benchmarking covers Instagram and Facebook on its Scale plan, and Metricool's competitor tracking covers other networks but not Pinterest. For Pinterest competitor research, you'll need to review competitors' profiles manually.
Can I start with Metricool free and upgrade to Iconosquare later?
Yes, and since both have free plans, you can even try them side by side. Start with Metricool's free plan to build your Pinterest presence and understand your baseline metrics. If you later need deeper reporting, you can evaluate whether Iconosquare's paid plans justify the investment.
Do either Iconosquare or Metricool create Pinterest pins automatically?
Neither tool creates pins. Both are analytics and scheduling platforms that manage content after it is designed. For automated pin creation from blog posts — including generating images, writing descriptions, and adding text overlays — BlogToPin handles the creation step that both tools leave manual.
What is the most cost-effective Pinterest marketing stack?
Either tool's free plan for analytics and scheduling, combined with BlogToPin for automated pin creation from blog content. Metricool's free plan is capped at 20 posts a month and Iconosquare's at 2 profiles, so check those limits against how many pins you publish.
Which platform provides better Pinterest reporting for clients?
Iconosquare offers more polished, detailed reports you can export and share, making it a good fit for presenting Pinterest data to clients. Metricool also offers reporting, but Iconosquare's reporting is its core focus. If client-facing reports are a key requirement, Iconosquare delivers more professional output.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.