Iconosquare vs Tailwind
General analytics versus Pinterest-native specialist
TL;DR
For Pinterest pin creation: Iconosquare provides deep analytics with a free plan and paid plans from $10/mo billed annually, while Tailwind is the Pinterest specialist with SmartSchedule, SmartPin, and Turbo from $29.99/mo ($17.99/mo billed annually). Tailwind costs more but is the better Pinterest tool, and it can create pins from your site. BlogToPin also automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Iconosquare has a Pinterest rating of 5/10 while Tailwind scores 9/10. Tailwind offers stronger Pinterest-specific features.
Pricing
Iconosquare starts at $10/mo (billed annually) while Tailwind starts at $29.99/mo ($17.99/mo billed annually). Iconosquare offers a free plan. Tailwind offers a free plan.
Automation
Tailwind has SmartPin weekly refresh. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Iconosquare nor Tailwind can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube. Tailwind covers Pinterest only. Iconosquare gives you more platform options.
Analytics
Iconosquare provides deeper Pinterest analytics. Iconosquare offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Iconosquare
Per plan, priced by number of profiles
Tailwind
Per Pinterest account, credit-based plans
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Iconosquare | Tailwind | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best-time suggestions | SmartSchedule | AI-powered |
| Pin Templates | Tailwind Create | 100+ templates | |
| Board Management | |||
| Idea & Video Pins | Video pins | ||
| Automation | |||
| Bulk Scheduling | CSV Upload | Automatic | |
| Auto-Create from URL | SmartPin | ||
| Auto-Sync New Content | RSS SmartPin | ||
| Content Recycling | SmartPin weekly refresh | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS SmartPin | ||
| AI & Content | |||
| AI Writing | AI captions | Ghostwriter | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | AI hashtags | ||
| Analytics | |||
| Pinterest Analytics | Advanced | ||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube | Pinterest only | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Scale plan (3 users) | Collaborators (select plans) | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor benchmarking for Instagram and Facebook (Scale plan)
- Detailed performance reports you can export and share
- Hashtag tracking (Scale plan)
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Competitor and hashtag tracking require the $79/mo Scale plan
- No pin templates or design features
- No AI image generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
Tailwind
Pros
- Long-standing Pinterest marketing partner focused only on Pinterest
- SmartPin creates a fresh pin from each URL every week, and can follow your RSS feed
- Turbo boosts your top pins through a community of creators
- SmartSchedule picks optimal posting times based on your audience data
- Tailwind Create generates pin designs quickly from templates
- Solid Pinterest analytics with board-level insights
Cons
- New plans are Pinterest-only (Instagram and Facebook on legacy plans only)
- Credit-based: every scheduled pin, SmartPin and Ghostwriter run uses credits
- Engagement boosting (Turbo) and keyword research are separate paid add-ons
- Cannot delete underperforming pins for you
- Tailwind Create designs can look generic and template-y
- Priced per Pinterest account, so costs multiply across accounts
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Tailwind Reviews
“The SmartPin scheduler is out of this world and really creates a more efficient workflow for me.”
“I'd just been charged $599.88 without any prior notice. There was absolutely no indication during signup that the plan would auto-renew.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing Instagram and Facebook competitor benchmarking
- Teams that need professional analytics reports for stakeholders
Tailwind
- Pinterest-first marketers who want deep platform integration
- Bloggers who want existing URLs turned into fresh weekly pins with SmartPin
- Creators who want community engagement boosts via Turbo
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Iconosquare and Tailwind serve Pinterest differently. Iconosquare offers deep cross-platform analytics. Tailwind is built specifically for Pinterest — new Tailwind plans are Pinterest-only — with features a general analytics tool doesn't offer: SmartSchedule, SmartPin, Turbo, and Tailwind Create. For Pinterest marketing, Tailwind's purpose-built approach delivers more value, even though Iconosquare is cheaper to start.
Pinterest-Native Features
Tailwind's SmartSchedule uses Pinterest-specific data to optimize posting times. SmartPin turns any URL into a fresh pin every week, and RSS SmartPin does the same for new blog posts. Turbo boosts engagement on your pins. These features are built on years of Pinterest-specific experience.
Iconosquare provides Pinterest analytics and best-time suggestions alongside other platforms, but has no content recycling, no automatic pin creation, and no engagement-boosting features.
Analytics
Iconosquare offers deeper general analytics with 40+ organic Pinterest metrics, exportable reports, and audience insights across platforms.
Tailwind provides Pinterest-focused analytics — pin performance and board insights. The analytics are Pinterest-specific rather than broadly deep.
Pin Creation
Tailwind includes Tailwind Create for pin designs, Ghostwriter for AI copy, and SmartPin for generating new pins from your URLs automatically. Iconosquare's AI can write captions and hashtags, but it has no pin design tools.
For Pinterest, having creation tools alongside scheduling and analytics is significantly more practical than analytics alone.
Pricing
Tailwind's Pin Scheduling & Creation plan costs $29.99/mo ($17.99/mo billed annually) per Pinterest account and is credit-based; you can start free with a one-time allowance. Iconosquare has a free plan and paid plans from $10/mo billed annually.
Iconosquare is cheaper at the entry level, but for Pinterest-focused budgets Tailwind delivers more Pinterest value per dollar.
Blog-to-Pin Automation
Tailwind's SmartPin and RSS SmartPin can create pins from your website and new blog posts automatically. Iconosquare only schedules and analyzes.
BlogToPin takes a similar automated approach focused on blog content, designing pins with AI titles, descriptions, and board matching. Choose based on whether you want Tailwind's broader Pinterest toolkit or a dedicated blog-to-pin tool.
Final Verdict
Tailwind is the better Pinterest tool — purpose-built features, including automatic pin creation from your URLs, outperform general analytics for Pinterest growth. Iconosquare adds value mainly for cross-platform analytics, and it's cheaper to start.
For automated pin creation from blog content, BlogToPin is another option alongside Tailwind's SmartPin.
Want pins created automatically?
Both Iconosquare and Tailwind require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Iconosquare vs Tailwind
Should I choose Iconosquare or Tailwind for Pinterest marketing?
For Pinterest-focused marketing, Tailwind is the clear choice. Its SmartSchedule, SmartPin, and Turbo features are built specifically for Pinterest's algorithm and growth patterns. Note that new Tailwind plans are Pinterest-only, while Iconosquare covers Pinterest alongside Instagram, Facebook, and other platforms. Choose Iconosquare only if you need cross-platform analytics across multiple social channels.
What Pinterest features does Tailwind have that Iconosquare lacks?
Tailwind offers SmartSchedule (Pinterest-optimized posting times), SmartPin (a new pin from any URL every week), RSS SmartPin (new blog posts become pins automatically), Turbo (engagement boosting), Ghostwriter AI copy, CSV bulk upload, and Tailwind Create (pin design). Iconosquare has none of these, though it does offer Pinterest scheduling with best-time suggestions and AI captions.
Can Tailwind's analytics replace Iconosquare for Pinterest tracking?
For Pinterest-specific analytics, yes. Tailwind tracks pin performance, board insights, and engagement data. You would miss Iconosquare's cross-platform reporting, but for Pinterest-only strategy, Tailwind's analytics are purpose-built and more actionable.
Is Tailwind better value than Iconosquare for Pinterest?
For Pinterest-specific value, yes, even though Tailwind costs more to start: $29.99/mo ($17.99/mo billed annually) per Pinterest account, versus Iconosquare's free plan and paid plans from $10/mo billed annually. Tailwind's scheduling, SmartPin automation, and Turbo directly drive Pinterest results; Iconosquare's cross-platform analytics breadth does not translate into better Pinterest results on its own.
Does Tailwind or Iconosquare create Pinterest pins from blog content?
Tailwind can. SmartPin turns any URL into a new pin every week, RSS SmartPin turns new blog posts into pins, and Tailwind Create helps you design pins from templates. Iconosquare has no pin creation tools. BlogToPin is another option for automated pin creation from blog posts, generating designed pins with text overlays and descriptions.
What is the most effective Pinterest growth stack?
For Pinterest-only marketers, a Pinterest-specific tool usually beats a general analytics platform. Tailwind covers scheduling, automatic pin creation from URLs, and Turbo engagement in one place. BlogToPin is a dedicated alternative for turning blog content into designed, scheduled pins. Add Iconosquare only if you need cross-platform analytics.
When would Iconosquare be a better choice than Tailwind?
Iconosquare makes sense when Pinterest is one of several platforms you actively manage and you need unified cross-platform analytics, competitor benchmarking for Instagram and Facebook, and detailed reports for stakeholders. If Pinterest is your primary focus, Tailwind's dedicated features deliver better results.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.