Iconosquare vs Tailwind
General analytics versus Pinterest-native specialist
TL;DR
For Pinterest pin creation: Iconosquare provides deep analytics at $49/mo, while Tailwind is the Pinterest specialist with SmartSchedule and SmartLoop at $14.99/mo. Tailwind is the better Pinterest tool at 1/3 the price. BlogToPin adds automated pin creation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Iconosquare has a Pinterest rating of 5/10 while Tailwind scores 9/10. Tailwind offers stronger Pinterest-specific features.
Pricing
Iconosquare starts at $59/mo while Tailwind starts at $14.99/mo. Tailwind offers a free plan.
Automation
Tailwind has SmartLoop. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Iconosquare nor Tailwind can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Iconosquare supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok. Tailwind covers Pinterest & Instagram. Iconosquare gives you more platform options.
Analytics
Iconosquare provides deeper Pinterest analytics. Iconosquare offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Iconosquare
Per plan with profile limits
Tailwind
Tiered plans based on post volume
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Iconosquare | Tailwind | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | SmartSchedule | AI-powered |
| Pin Templates | Tailwind Create | 100+ templates | |
| Board Management | |||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | CSV Upload | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | SmartLoop | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | Ghostwriter | Unlimited | |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag tracking | ||
| Analytics | |||
| Pinterest Analytics | Advanced | ||
| Best Time to Post | |||
| Competitor Tracking | Competitor benchmarking | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok | Pinterest & Instagram | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Teams plan | Advanced plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor analysis lets you track rival Pinterest accounts
- Detailed performance reports you can export and share
- Hashtag tracking across platforms
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Expensive for what is primarily an analytics tool
- No pin templates or design features
- No AI writing or content generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
Tailwind
Pros
- Official Pinterest Marketing Partner with deep API access
- SmartLoop automatically repins your best evergreen content
- Communities let you cross-promote with other creators in your niche
- SmartSchedule picks optimal posting times based on your audience data
- Tailwind Create generates pin designs quickly from templates
- Solid Pinterest analytics with board-level insights
Cons
- Only supports Pinterest and Instagram, no other platforms
- SmartLoop can feel spammy if not configured carefully
- Communities have declined in activity over the years
- No way to auto-create pins from your website content
- Tailwind Create designs can look generic and template-y
- Gets expensive at higher post volumes
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Tailwind Reviews
“The SmartPin scheduler is out of this world and really creates a more efficient workflow for me.”
“I'd just been charged $599.88 without any prior notice. There was absolutely no indication during signup that the plan would auto-renew.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing competitor benchmarking and industry reports
- Teams that need professional analytics reports for stakeholders
Tailwind
- Pinterest-first marketers who want deep platform integration
- Bloggers who want to recycle evergreen content with SmartLoop
- Creators who value community cross-promotion features
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Iconosquare and Tailwind serve Pinterest differently. Iconosquare offers deep cross-platform analytics. Tailwind is built specifically for Pinterest with features no analytics tool can match — SmartSchedule, SmartLoop, Communities, and Tailwind Create. For Pinterest marketing, Tailwind's purpose-built approach delivers more value at less than 1/3 the price.
Pinterest-Native Features
Tailwind's SmartSchedule uses Pinterest-specific data to optimize posting times. SmartLoop recycles your best pins. Communities amplify reach through collaborative sharing. These features are built on years of Pinterest-specific intelligence.
Iconosquare provides analytics for Pinterest alongside other platforms but has no Pinterest-native scheduling intelligence, no content recycling, and no community features.
Analytics
Iconosquare offers deeper general analytics with competitor benchmarking, custom reports, and audience demographics across platforms.
Tailwind provides Pinterest-focused analytics — pin performance, board insights, and viral pin identification. The analytics are Pinterest-specific rather than broadly deep.
Pin Creation
Tailwind includes Tailwind Create for generating pin variations from templates. Iconosquare includes no creation tools.
For Pinterest, having even basic creation tools alongside scheduling and analytics is significantly more practical than analytics alone.
Pricing
Tailwind at $14.99/mo delivers more Pinterest value than Iconosquare at $49/mo. The 3x price premium for Iconosquare buys analytics breadth that doesn't translate to better Pinterest results.
For Pinterest-focused budgets, Tailwind is the clear winner on value.
Blog-to-Pin Automation
Neither fully automates pin creation from blog content. Tailwind Create helps design faster, Iconosquare only analyzes.
BlogToPin automates the full pipeline. Combined with Tailwind's SmartSchedule and SmartLoop, it creates the most effective Pinterest growth system.
Final Verdict
Tailwind is the better Pinterest tool at 1/3 the price — purpose-built features outperform general analytics for Pinterest growth. Iconosquare adds value only for cross-platform competitive analysis.
BlogToPin plus Tailwind creates the optimal Pinterest stack — automated creation with intelligent scheduling and recycling.
Want pins created automatically?
Both Iconosquare and Tailwind require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Iconosquare vs Tailwind
Should I choose Iconosquare or Tailwind for Pinterest marketing?
For Pinterest-focused marketing, Tailwind is the clear choice. Its SmartSchedule, SmartLoop, and Communities features are built specifically for Pinterest's algorithm and growth patterns. Iconosquare is a general analytics platform that includes Pinterest support. Choose Iconosquare only if you need cross-platform competitive analytics across multiple social channels.
What Pinterest features does Tailwind have that Iconosquare lacks?
Tailwind offers SmartSchedule (Pinterest-optimized posting times based on your audience), SmartLoop (automatic recycling of your best-performing pins), Communities (collaborative boards for amplifying reach), and Tailwind Create (basic pin design tools). Iconosquare has none of these Pinterest-native features.
Can Tailwind's analytics replace Iconosquare for Pinterest tracking?
For Pinterest-specific analytics, yes. Tailwind tracks pin performance, board insights, viral pin identification, and audience engagement data. You would miss Iconosquare's cross-platform benchmarking and custom report builders, but for Pinterest-only strategy, Tailwind's analytics are purpose-built and more actionable.
Is Tailwind at $14.99/mo better value than Iconosquare at $49/mo for Pinterest?
Significantly. Tailwind delivers more Pinterest-specific value at less than one-third the price. The 3x premium for Iconosquare buys general analytics breadth and competitor benchmarking across platforms, but those features do not translate to better Pinterest results compared to Tailwind's purpose-built tools.
Does Tailwind or Iconosquare create Pinterest pins from blog content?
Tailwind includes Tailwind Create, which generates pin design variations from templates — faster than designing from scratch but still requires manual input. Iconosquare has no creation tools at all. For fully automated pin creation from blog posts, BlogToPin generates designed pins with text overlays and descriptions without manual design work.
What is the most effective Pinterest growth stack?
BlogToPin for automated pin creation from blog content, combined with Tailwind for SmartSchedule posting, SmartLoop content recycling, and Communities for reach amplification. This covers creation, scheduling, recycling, and distribution — a complete automated pipeline at a lower combined cost than Iconosquare alone.
When would Iconosquare be a better choice than Tailwind?
Iconosquare makes sense when Pinterest is one of several platforms you actively manage and you need unified cross-platform analytics, competitor benchmarking across channels, and custom reports for stakeholders. If Pinterest is your primary focus, Tailwind's dedicated features deliver better results.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.