Iconosquare vs Planoly
Analytics platform versus Instagram planner for Pinterest
TL;DR
For Pinterest pin creation: Iconosquare provides deep analytics with a free plan and paid plans from $10/mo billed annually, while Planoly is an Instagram-first visual planner from $16/mo ($14/mo billed annually). Neither specializes in Pinterest — BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Iconosquare has a Pinterest rating of 5/10 while Planoly scores 5/10. Both tools offer similar Pinterest support.
Pricing
Iconosquare starts at $10/mo (billed annually) while Planoly starts at $16/mo ($14/mo billed annually). Iconosquare offers a free plan. Planoly offers a free plan.
Bulk Pin Creation
Neither Iconosquare nor Planoly can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube. Planoly covers Instagram, Facebook, LinkedIn, Pinterest, TikTok, Threads, YouTube. Iconosquare gives you more platform options.
Analytics
Iconosquare provides deeper Pinterest analytics. Iconosquare offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Iconosquare
Per plan, priced by number of profiles
Planoly
Per social set and user, unlimited uploads
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Iconosquare | Planoly | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best-time suggestions | AI-powered | |
| Pin Templates | 100+ templates | ||
| Board Management | Single board per pin | ||
| Idea & Video Pins | Video pins | Image & video pins | |
| Automation | |||
| Bulk Scheduling | Bulk upload | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI captions | AI Caption Generator | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | AI hashtags | ||
| Analytics | |||
| Pinterest Analytics | Advanced | ||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube | Instagram, Facebook, LinkedIn, Pinterest, TikTok, Threads, YouTube | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Scale plan (3 users) | Growth plan (2 users) | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor benchmarking for Instagram and Facebook (Scale plan)
- Detailed performance reports you can export and share
- Hashtag tracking (Scale plan)
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Competitor and hashtag tracking require the $79/mo Scale plan
- No pin templates or design features
- No AI image generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
Planoly
Pros
- Beautiful visual grid planner for planning your feed
- Easy to learn with a clean, minimal interface
- Good Instagram planning tools that translate okay to Pinterest
- Decent mobile app for planning on the go
- Affordable entry point for beginners
Cons
- Pinterest features clearly secondary to Instagram
- Free plan limited to 10 uploads a month on the mobile app
- No content recycling or automation features
- Analytics focus on Instagram, with no dedicated Pinterest analytics
- Best-time-to-post suggestions are Instagram-only; cannot pin to multiple boards at once
- Cannot create pins from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Planoly Reviews
“I have been using Planoly for 5+ years and have always had a good experience with them.”
“Planoly quietly charged me over $500 across 6 years with no renewal reminders, no usage reports.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing Instagram and Facebook competitor benchmarking
- Teams that need professional analytics reports for stakeholders
Planoly
- Instagram-first creators who also post to Pinterest
- Visual planners who want a clean grid view
- Beginners who value simplicity over power features
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Iconosquare and Planoly focus on different aspects of social media management. Iconosquare is analytics-first with detailed performance data. Planoly is a visual planner designed primarily for Instagram. For Pinterest, Iconosquare provides useful analytics while Planoly offers basic scheduling — but neither is optimized for Pinterest-specific workflows.
Pinterest Analytics
Iconosquare provides organic Pinterest analytics with 40+ metrics, audience insights, and best-time suggestions. If data guides your Pinterest strategy, this depth is Iconosquare's core value.
Planoly has no dedicated Pinterest analytics — its analytics are Instagram-focused. For Pinterest data, you'd rely on Pinterest's native analytics.
Visual Planning
Planoly's visual grid planner is its strength, though designed for Instagram. The visual approach provides some value for Pinterest content planning even if the grid layout isn't Pinterest-optimized.
Iconosquare's interface is data-centric. Content management is secondary to analytics and reporting.
Pricing
Both have free plans: Planoly's allows 10 uploads a month, and Iconosquare's covers 2 profiles. Planoly's paid plans start at $16/mo ($14/mo billed annually); Iconosquare's start from $10/mo billed annually.
Iconosquare is no longer the premium option at the entry level. For Pinterest-only use, consider whether either tool's features align with the Pinterest value received.
Pin Creation
Neither creates pins. Both are management tools without pin design capabilities.
BlogToPin automates pin creation from blog content — the highest-impact Pinterest capability missing from both platforms.
Final Verdict
Iconosquare is the stronger pick if analytics drive your Pinterest strategy. Planoly suits Instagram-first users who want basic Pinterest scheduling.
For Pinterest pin creation, BlogToPin automates the blog-to-pin workflow that neither tool addresses.
Want pins created automatically?
Both Iconosquare and Planoly require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about Iconosquare vs Planoly
Is Iconosquare or Planoly better value for Pinterest marketing?
Iconosquare, for most Pinterest marketers. Its paid plans start from $10/mo billed annually versus Planoly's $16/mo ($14/mo billed annually), and it includes Pinterest analytics, best-time suggestions, and board selection — check which features your tier includes. Planoly covers basic pin scheduling, but its analytics and best-time features are Instagram-focused.
Is Planoly good for Pinterest or mainly for Instagram?
Planoly was built for Instagram first. Its visual grid planner and story scheduling are Instagram-optimized. Pinterest scheduling is available — Planoly can auto-post image and video pins — but only to a single board per pin, and it can't create boards. You won't get Pinterest analytics, Pinterest best-time suggestions, or content recycling.
Can I design Pinterest pins inside Iconosquare or Planoly?
Neither tool designs Pinterest pins. Planoly has no pin templates, though its AI Caption Generator can write captions. Iconosquare's AI can write captions and hashtags, but it doesn't design pins either. For automated pin creation from blog content, BlogToPin handles design, text overlays, and descriptions.
Which tool provides better Pinterest analytics — Iconosquare or Planoly?
Iconosquare provides significantly deeper Pinterest analytics: 40+ organic metrics, audience insights, and best-time suggestions. Planoly has no dedicated Pinterest analytics. If analytics are important to your Pinterest strategy, Iconosquare is the stronger choice between the two.
What Pinterest tool should I consider instead of Iconosquare and Planoly?
Tailwind is purpose-built for Pinterest, with SmartSchedule for timing, SmartPin for turning your URLs into new pins automatically, and Turbo for engagement. It starts at $29.99/mo ($17.99/mo billed annually) per Pinterest account. For automated pin creation from blog content, BlogToPin converts blog posts into publish-ready pins.
Does Planoly's visual planning work well for Pinterest content?
Planoly's visual planner shows content in an Instagram-style grid layout, which does not match how Pinterest displays pins. Pinterest uses a waterfall layout with varying pin heights and widths. The visual planning feature provides limited value for Pinterest content strategy compared to its Instagram utility.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.