Iconosquare vs Planoly
Analytics platform versus Instagram planner for Pinterest
TL;DR
For Pinterest pin creation: Iconosquare provides premium analytics at $49/mo, while Planoly is an Instagram-first visual planner at $11.25/mo. Neither specializes in Pinterest — BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Iconosquare has a Pinterest rating of 5/10 while Planoly scores 5/10. Both tools offer similar Pinterest support.
Pricing
Iconosquare starts at $59/mo while Planoly starts at $16/mo.
Bulk Pin Creation
Neither Iconosquare nor Planoly can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Iconosquare supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok. Planoly covers Instagram, Pinterest, TikTok, Facebook. Iconosquare gives you more platform options.
Analytics
Iconosquare provides deeper Pinterest analytics. Iconosquare offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Iconosquare
Per plan with profile limits
Planoly
Tiered plans with upload limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Iconosquare | Planoly | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | AI-powered | |
| Pin Templates | Basic templates | 100+ templates | |
| Board Management | Basic | ||
| Idea & Video Pins | Limited | ||
| Automation | |||
| Bulk Scheduling | Automatic | ||
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Caption | Unlimited | |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag tracking | ||
| Analytics | |||
| Pinterest Analytics | Advanced | Basic | |
| Best Time to Post | |||
| Competitor Tracking | Competitor benchmarking | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok | Instagram, Pinterest, TikTok, Facebook | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Teams plan | Paid add-on | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor analysis lets you track rival Pinterest accounts
- Detailed performance reports you can export and share
- Hashtag tracking across platforms
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Expensive for what is primarily an analytics tool
- No pin templates or design features
- No AI writing or content generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
Planoly
Pros
- Beautiful visual grid planner for planning your feed
- Easy to learn with a clean, minimal interface
- Good Instagram planning tools that translate okay to Pinterest
- Decent mobile app for planning on the go
- Affordable entry point for beginners
Cons
- Pinterest features clearly secondary to Instagram
- Strict upload limits even on paid plans
- No content recycling or automation features
- Analytics are very basic
- No smart scheduling or optimal time suggestions
- Cannot create pins from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Planoly Reviews
“I have been using Planoly for 5+ years and have always had a good experience with them.”
“Planoly quietly charged me over $500 across 6 years with no renewal reminders, no usage reports.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing competitor benchmarking and industry reports
- Teams that need professional analytics reports for stakeholders
Planoly
- Instagram-first creators who also post to Pinterest
- Visual planners who want a clean grid view
- Beginners who value simplicity over power features
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Iconosquare and Planoly focus on different aspects of social media management. Iconosquare is analytics-first with detailed performance data. Planoly is a visual planner designed primarily for Instagram. For Pinterest, Iconosquare provides useful analytics while Planoly offers basic scheduling — but neither is optimized for Pinterest-specific workflows.
Pinterest Analytics
Iconosquare provides detailed Pinterest analytics including competitor benchmarking and audience insights. If data guides your Pinterest strategy, this depth is Iconosquare's core value.
Planoly offers basic post performance metrics without the depth of Iconosquare's analytics. For Pinterest data beyond basics, you'd supplement with native analytics.
Visual Planning
Planoly's visual grid planner is its strength, though designed for Instagram. The visual approach provides some value for Pinterest content planning even if the grid layout isn't Pinterest-optimized.
Iconosquare's interface is data-centric. Content management is secondary to analytics and reporting.
Pricing
Iconosquare at $49/mo is over 4x Planoly's $11.25/mo. The premium pays for analytics depth that casual Pinterest creators may not need.
Planoly at $11.25/mo covers basic scheduling. For Pinterest-only use, consider whether either tool's price aligns with the Pinterest value received.
Pin Creation
Neither creates pins. Both are management tools without pin design capabilities.
BlogToPin automates pin creation from blog content — the highest-impact Pinterest capability missing from both platforms.
Final Verdict
Iconosquare is worth the premium if analytics drive your Pinterest strategy. Planoly is a budget option for basic scheduling with Instagram as the primary platform.
For Pinterest pin creation, BlogToPin automates the blog-to-pin workflow that neither tool addresses.
Want pins created automatically?
Both Iconosquare and Planoly require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about Iconosquare vs Planoly
Is Iconosquare worth 4x more than Planoly for Pinterest marketing?
Only if deep analytics and competitor benchmarking are central to your Pinterest strategy. For everyday pin scheduling and basic performance tracking, Planoly covers the essentials at $11.25/mo. Most Pinterest creators do not need the level of analytics depth that Iconosquare provides at $49/mo.
Is Planoly good for Pinterest or mainly for Instagram?
Planoly was built for Instagram first. Its visual grid planner, story scheduling, and Linkit bio link tool are Instagram-optimized. Pinterest scheduling is available but treated as a secondary feature. You will not get Pinterest-specific capabilities like board analytics, optimal pin timing, or content recycling.
Can I design Pinterest pins inside Iconosquare or Planoly?
Neither tool offers Pinterest pin design capabilities. Planoly has some basic image editing features designed for Instagram posts, but nothing tailored to Pinterest's vertical pin format. Iconosquare is purely analytics and scheduling. For automated pin creation from blog content, BlogToPin handles design, text overlays, and descriptions.
Which tool provides better Pinterest analytics — Iconosquare or Planoly?
Iconosquare provides significantly deeper Pinterest analytics including competitor benchmarking, audience demographics, trend analysis, and custom report builders. Planoly offers basic post performance data. If analytics are important to your Pinterest strategy, Iconosquare is the stronger choice between the two.
What Pinterest tool should I consider instead of Iconosquare and Planoly?
Tailwind is purpose-built for Pinterest with SmartSchedule for optimal timing, SmartLoop for content recycling, and Communities for collaborative sharing. It provides more Pinterest-specific value than either Iconosquare or Planoly at $14.99/mo. For automated pin creation, BlogToPin converts blog posts into publish-ready pins.
Does Planoly's visual planning work well for Pinterest content?
Planoly's visual planner shows content in an Instagram-style grid layout, which does not match how Pinterest displays pins. Pinterest uses a waterfall layout with varying pin heights and widths. The visual planning feature provides limited value for Pinterest content strategy compared to its Instagram utility.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.