Iconosquare vs Later
Analytics specialist versus visual planner for Pinterest
TL;DR
For Pinterest pin creation: Iconosquare pairs Pinterest scheduling with deep analytics, with a free plan and paid plans from $10/mo billed annually, while Later offers visual content planning from $25/mo ($18.75/mo billed annually). Later's visual approach suits Pinterest planning; Iconosquare's analytics go deeper. Neither creates pins — BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Iconosquare has a Pinterest rating of 5/10 while Later scores 6/10. Later offers stronger Pinterest-specific features.
Pricing
Iconosquare starts at $10/mo (billed annually) while Later starts at $25/mo ($18.75/mo billed annually). Iconosquare offers a free plan. Later offers a free plan.
Bulk Pin Creation
Neither Iconosquare nor Later can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Analytics
Iconosquare provides deeper Pinterest analytics. Iconosquare offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Iconosquare
Per plan, priced by number of profiles
Later
Per social set with post limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Iconosquare | Later | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best-time suggestions | AI-powered | |
| Pin Templates | 100+ templates | ||
| Board Management | Board selection | ||
| Idea & Video Pins | Video pins | Video pins | |
| Automation | |||
| Bulk Scheduling | Automatic | ||
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI captions | AI Caption Writer | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | AI hashtags | ||
| Analytics | |||
| Pinterest Analytics | Advanced | Basic | |
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | Scale plan only | |
| Platform | |||
| Multi-Platform | Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube | Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Scale plan (3 users) | Growth plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor benchmarking for Instagram and Facebook (Scale plan)
- Detailed performance reports you can export and share
- Hashtag tracking (Scale plan)
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Competitor and hashtag tracking require the $79/mo Scale plan
- No pin templates or design features
- No AI image generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
Later
Pros
- Beautiful visual calendar makes content planning intuitive
- Excellent Instagram grid preview and planning
- Supports 8 social platforms from one dashboard
- Link in Bio page for Instagram and TikTok
- Clean, modern interface that is easy to learn
- Strong mobile app for on-the-go scheduling
Cons
- Pinterest is treated as a secondary platform
- No pin recycling or evergreen content features
- Post limits can be restrictive (Starter allows 30 posts per profile per month)
- No Pinterest-specific optimization tools
- Pinterest analytics are basic and capped at 3 months on every plan
- Cannot create pins from existing website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Later Reviews
“This is how client services should be done — quick, decisive, and no BS.”
“I recently signed up for Later, attracted by their free trial. However, after just a couple of days into the automatic yearly subscription, I found out that they refuse to issue any refunds.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing Instagram and Facebook competitor benchmarking
- Teams that need professional analytics reports for stakeholders
Later
- Multi-platform creators who need one tool for everything
- Visual planners who love drag-and-drop calendars
- Instagram-first brands that also post to Pinterest
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Iconosquare and Later serve different parts of the Pinterest workflow. Iconosquare excels at analytics — telling you what works with detailed metrics, best-time suggestions, and audience insights. Later helps you plan what to publish with its visual calendar and media library. For Pinterest, Later's visual planning is more aligned with the platform's visual nature, while Iconosquare's analytics are deeper.
Pinterest Analytics
Iconosquare provides organic Pinterest analytics with 40+ metrics — pin engagement, audience, and performance trends over time. If data drives your Pinterest strategy, Iconosquare goes deeper than most schedulers. Its competitor benchmarking covers Instagram and Facebook rather than Pinterest.
Later offers basic Pinterest analytics, capped at 3 months of data and limited to pins scheduled through Later. Sufficient for checking what you published, but far lighter than Iconosquare's reporting.
Visual Content Planning
Later's visual calendar and media library are designed for image-centric platforms. You can see all pin images, drag them onto your calendar, and plan visually — a natural workflow for Pinterest.
Iconosquare's interface is data-centric rather than visual. Content is presented alongside metrics rather than in a visual planning layout.
Pinterest Scheduling
Later offers polished Pinterest scheduling with board selection, video pins, and a Link in Bio page for traffic conversion. Its Best Time to Post feature covers Instagram, Facebook, and TikTok, not Pinterest.
Iconosquare added Pinterest scheduling in March 2025, with board selection (and board creation), video pins, and best-time suggestions. The tight integration between publishing and analytics creates a feedback loop for data-driven content decisions.
Pricing
Later has a free plan limited to 12 posts per profile a month, and paid plans from $25/mo ($18.75/mo billed annually) per social set. Iconosquare has a free plan for 2 profiles and paid plans from $10/mo billed annually, rising to $39 (Launch) and $79 (Scale) for larger needs.
On price alone, Iconosquare is no longer the premium option at the entry level. The choice comes down to workflow: Later for visual planning, Iconosquare for analytics depth.
Pin Creation Automation
Neither tool designs pins. Later organizes and schedules existing content. Iconosquare analyzes and schedules, and both can draft captions with AI, but neither touches pin design.
BlogToPin automates pin creation from blog content — the most time-consuming part of Pinterest marketing. Combined with either tool's scheduling, it completes the workflow.
Final Verdict
Later is the better daily Pinterest tool for visual planning. Iconosquare is the stronger pick for data-driven Pinterest strategies, and its entry pricing now undercuts Later.
For pin creation, BlogToPin automates blog-to-pin conversion — the capability both tools lack.
Want pins created automatically?
Both Iconosquare and Later require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Iconosquare vs Later
Is Later or Iconosquare better for scheduling Pinterest pins?
Later is generally better for visual Pinterest planning. Its calendar lets you drag and drop pin images onto specific dates, with board selection and video pins. However, Later's Best Time to Post doesn't cover Pinterest, while Iconosquare offers best-time suggestions for its Pinterest scheduling. Iconosquare's interface prioritizes analytics dashboards over visual content planning.
How do Iconosquare and Later compare on Pinterest analytics?
Iconosquare offers significantly deeper Pinterest analytics: 40+ organic Pinterest metrics, best-time suggestions, and exportable reports. Its competitor benchmarking covers Instagram and Facebook, not Pinterest. Later provides basic Pinterest analytics capped at 3 months and only for pins scheduled through Later. If you need detailed Pinterest reporting, Iconosquare is the stronger choice.
How do Iconosquare and Later compare on price for Pinterest?
Both have free plans: Later's allows 12 posts per profile a month, and Iconosquare's covers 2 profiles. Later's paid plans start at $25/mo ($18.75/mo billed annually) per social set; Iconosquare's start from $10/mo billed annually, with Launch from $39 and Scale from $79. Compare the exact plan you need, since some Iconosquare features, such as competitor benchmarking, sit on higher tiers.
Can Later or Iconosquare automatically create Pinterest pins from my blog posts?
Neither tool creates pins. Later helps you organize and schedule existing pin images, while Iconosquare analyzes how your published pins perform. For automated pin creation from blog content — including generating designs, writing descriptions, and adding text overlays — you need a dedicated tool like BlogToPin.
Which tool is better for managing multiple Pinterest boards?
Later offers a more visual approach to managing content across boards, letting you preview how content will look before publishing. Iconosquare supports board selection, and even board creation, when scheduling, with analytics on how each pin performs afterwards. If you need to schedule one pin across several boards at once, check each tool's current behavior before committing.
Do I need both Later and Iconosquare for a complete Pinterest strategy?
Using both is overkill for most Pinterest marketers. Later handles visual planning and scheduling well. If you need deeper data, add Pinterest's free native analytics first. Only consider Iconosquare as well if you need more detailed Pinterest reporting than Later's 3-month analytics and native analytics can provide.
Which should I choose if Pinterest is my only social platform?
If Pinterest is your sole focus, neither is the best option — Tailwind is purpose-built for Pinterest. Between these two, Later is the better pick for visual planning, while Iconosquare is better for Pinterest analytics and best-time suggestions. Iconosquare's value increases when you manage multiple platforms and want cross-channel analytics.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.