Iconosquare vs Later
Analytics specialist versus visual planner for Pinterest
TL;DR
For Pinterest pin creation: Iconosquare provides deep analytics at $49/mo, while Later offers visual content planning at $16.67/mo. Later's visual approach is more natural for Pinterest. Neither creates pins — BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Iconosquare has a Pinterest rating of 5/10 while Later scores 6/10. Later offers stronger Pinterest-specific features.
Pricing
Iconosquare starts at $59/mo while Later starts at $25/mo.
Bulk Pin Creation
Neither Iconosquare nor Later can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Analytics
Iconosquare provides deeper Pinterest analytics. Iconosquare offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Iconosquare
Per plan with profile limits
Later
Per social set with post limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Iconosquare | Later | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | Best Time to Post | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | ||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | Automatic | ||
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Caption Writer | Unlimited | |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag tracking | ||
| Analytics | |||
| Pinterest Analytics | Advanced | Basic | |
| Best Time to Post | |||
| Competitor Tracking | Competitor benchmarking | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok | Instagram, TikTok, Pinterest, Facebook, LinkedIn, X | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Teams plan | Growth plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor analysis lets you track rival Pinterest accounts
- Detailed performance reports you can export and share
- Hashtag tracking across platforms
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Expensive for what is primarily an analytics tool
- No pin templates or design features
- No AI writing or content generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
Later
Pros
- Beautiful visual calendar makes content planning intuitive
- Excellent Instagram grid preview and planning
- Supports 6+ social platforms from one dashboard
- Linkin.bio feature for Instagram and TikTok
- Clean, modern interface that is easy to learn
- Strong mobile app for on-the-go scheduling
Cons
- Pinterest is treated as a secondary platform
- No pin recycling or evergreen content features
- Post limits can be restrictive on lower plans
- No Pinterest-specific optimization tools
- Analytics are basic compared to dedicated Pinterest tools
- Cannot create pins from existing website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Later Reviews
“This is how client services should be done — quick, decisive, and no BS.”
“I recently signed up for Later, attracted by their free trial. However, after just a couple of days into the automatic yearly subscription, I found out that they refuse to issue any refunds.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing competitor benchmarking and industry reports
- Teams that need professional analytics reports for stakeholders
Later
- Multi-platform creators who need one tool for everything
- Visual planners who love drag-and-drop calendars
- Instagram-first brands that also post to Pinterest
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Iconosquare and Later serve different parts of the Pinterest workflow. Iconosquare excels at analytics — telling you what works with detailed metrics, competitor tracking, and audience insights. Later helps you plan what to publish with its visual calendar and media library. For Pinterest, Later's visual planning is more aligned with the platform's visual nature, while Iconosquare's analytics are deeper.
Pinterest Analytics
Iconosquare provides detailed Pinterest analytics — pin engagement, audience demographics, competitor benchmarking, and trend analysis. If data drives your Pinterest strategy, Iconosquare's depth is unmatched at this price.
Later offers basic Pinterest analytics covering post performance and audience growth. Sufficient for most creators but lacking the competitive analysis and trend tracking that Iconosquare provides.
Visual Content Planning
Later's visual calendar and media library are designed for image-centric platforms. You can see all pin images, drag them onto your calendar, and plan visually — a natural workflow for Pinterest.
Iconosquare's interface is data-centric rather than visual. Content is presented alongside metrics rather than in a visual planning layout.
Pinterest Scheduling
Later offers polished Pinterest scheduling with board selection, suggested posting times, and Linkin.bio for traffic conversion. The scheduling is designed for visual platforms.
Iconosquare includes Pinterest scheduling alongside its analytics. The tight integration between publishing and analytics creates a feedback loop for data-driven content decisions.
Pricing
Later at $16.67/mo provides visual planning with basic analytics. Iconosquare at $49/mo provides deep analytics with scheduling. The 3x price difference reflects Iconosquare's analytics depth.
For most Pinterest creators, Later's combination of visual planning and basic analytics offers better daily value. Iconosquare is worth the premium only if analytics drive your strategy.
Pin Creation Automation
Neither tool creates pins. Later organizes and schedules existing content. Iconosquare analyzes and schedules but doesn't touch creation.
BlogToPin automates pin creation from blog content — the most time-consuming part of Pinterest marketing. Combined with either tool's scheduling, it completes the workflow.
Final Verdict
Later is the better daily Pinterest tool with visual planning at a lower price. Iconosquare is worth the premium for data-driven Pinterest strategies requiring deep analytics.
For pin creation, BlogToPin automates blog-to-pin conversion — the capability both tools lack.
Want pins created automatically?
Both Iconosquare and Later require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Iconosquare vs Later
Is Later or Iconosquare better for scheduling Pinterest pins?
Later is generally better for daily Pinterest scheduling. Its visual calendar lets you drag and drop pin images onto specific dates, and it suggests optimal posting times. Iconosquare includes scheduling but its interface prioritizes analytics dashboards over visual content planning, making the scheduling workflow less intuitive for Pinterest.
How do Iconosquare and Later compare on Pinterest analytics?
Iconosquare offers significantly deeper Pinterest analytics including competitor benchmarking, audience demographic breakdowns, hashtag performance tracking, and custom report builders. Later provides basic post performance metrics and audience growth data. If you need to track competitors or generate detailed reports, Iconosquare is the stronger choice.
Is Iconosquare worth $49/mo compared to Later at $16.67/mo for Pinterest?
For most Pinterest creators, Later offers better value. The 3x price difference only makes sense if you heavily rely on competitive analytics or need custom reporting for stakeholders. Later covers scheduling, basic analytics, and visual planning — the features most Pinterest users need daily.
Can Later or Iconosquare automatically create Pinterest pins from my blog posts?
Neither tool creates pins. Later helps you organize and schedule existing pin images, while Iconosquare analyzes how your published pins perform. For automated pin creation from blog content — including generating designs, writing descriptions, and adding text overlays — you need a dedicated tool like BlogToPin.
Which tool is better for managing multiple Pinterest boards?
Later offers a more visual approach to managing multiple boards, letting you preview how content will look before publishing. Iconosquare supports board selection during scheduling but focuses more on per-board analytics performance. Neither supports advanced multi-board distribution where one pin is scheduled across several boards simultaneously.
Do I need both Later and Iconosquare for a complete Pinterest strategy?
Using both at a combined $65.67/mo is overkill for most Pinterest marketers. Later handles scheduling and basic analytics well. If you need deeper data, add Pinterest's free native analytics first. Only consider Iconosquare if you specifically need competitor benchmarking or custom client reports that Later and native analytics cannot provide.
Which should I choose if Pinterest is my only social platform?
If Pinterest is your sole focus, neither is the best option — Tailwind is purpose-built for Pinterest. Between these two, Later is the better pick for Pinterest-only use because its visual planning aligns with Pinterest's image-centric nature. Iconosquare's value increases when you manage multiple platforms and want cross-channel analytics.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.