CoSchedule vs Metricool
Marketing calendar versus analytics-first scheduler for Pinterest
TL;DR
For Pinterest pin creation: CoSchedule is a team marketing calendar at $39/mo ($29/mo billed annually), while Metricool combines scheduling with detailed Pinterest analytics and a free plan. CoSchedule coordinates campaigns, Metricool tracks performance — neither designs pins. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
CoSchedule has a Pinterest rating of 4/10 while Metricool scores 6/10. Metricool offers stronger Pinterest-specific features.
Pricing
CoSchedule starts at $39/mo ($29/mo billed annually) while Metricool starts at $25/mo ($20/mo billed annually). CoSchedule offers a free plan. Metricool offers a free plan.
Automation
CoSchedule offers ReQueue. Metricool has Autolists. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither CoSchedule nor Metricool can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
CoSchedule
Free (1 profile), Starter and Professional; Suite custom
Metricool
Tiered plans by number of brands
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | CoSchedule | Metricool | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | Best Times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Multi-board + sections | Basic | |
| Idea & Video Pins | Video pins | Image & video pins | |
| Automation | |||
| Bulk Scheduling | Bulk Import (365 posts) | CSV import | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | ReQueue | Autolists | |
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Social Assistant | AI Assistant | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag search (paid) | ||
| Analytics | |||
| Pinterest Analytics | Detailed | ||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Facebook, Instagram, LinkedIn, Pinterest, TikTok, Threads, Bluesky, Mastodon, Google Business, YouTube Shorts, X (add-on) | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on) | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Professional plan+ | Advanced plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
CoSchedule
Pros
- Unified marketing calendar that includes blog + social + email
- ReQueue automatically fills gaps with your best content
- Great for WordPress users with direct integration
- Headline Studio integration for writing titles
- Good for teams that want to see everything in one calendar
- Best time scheduling for optimal engagement
Cons
- Pinterest is just one small part of a broader platform
- No pin templates or Pinterest-specific design tools
- Suite is custom-priced and Starter is single-user
- No Pinterest analytics (social reports cover other networks only)
- Free plan limited to 1 profile and 15 queued posts
- Cannot create pins from website content automatically
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor benchmarking for Instagram, Facebook, YouTube and more (not Pinterest)
- RSS feeds and Autolists keep a queue of posts going
- Free plan for one brand, limited to 20 scheduled posts a month
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- Recycling via Autolists and RSS, but no Pinterest-specific automation
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
CoSchedule Reviews
“Best marketing tool we've found. Does great with many use cases and product categories like social media management.”
“They gradually reduce the features constantly trying to push you into more and more expensive subscriptions.”
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
CoSchedule
- WordPress bloggers who want blog and social media in one calendar
- Marketing teams that need a unified marketing workflow
- Content marketers who want ReQueue for evergreen recycling
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Multi-network brands that want competitor benchmarks on Instagram and Facebook
- Budget-conscious users who want analytics plus scheduling
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
CoSchedule and Metricool occupy different niches in the Pinterest marketing toolkit. CoSchedule helps teams plan and coordinate campaigns across channels. Metricool provides accessible analytics and scheduling with a free plan that makes it easy to start tracking Pinterest performance. For Pinterest marketers, these tools address planning and measurement but leave the most labor-intensive part — creating pins — unaddressed.
Pinterest Analytics
Metricool provides detailed Pinterest analytics including pin performance metrics and best posting times. Its analytics-first approach helps you understand what drives Pinterest engagement for your account. Its competitor tracking doesn't cover Pinterest.
CoSchedule does not offer Pinterest analytics. For understanding pin performance and audience behavior, Metricool is significantly more useful.
Marketing Coordination
CoSchedule's strength is the shared marketing calendar that shows Pinterest alongside blog posts, emails, and other marketing activities. Teams get a single view of their entire marketing operation with task assignments and deadlines.
Metricool focuses on scheduling and analytics rather than team coordination. While it supports multiple platforms, it's not designed for the cross-channel campaign planning that CoSchedule excels at.
Pinterest Scheduling
Metricool includes Pinterest scheduling with image and video pins, CSV import, RSS, Autolists for recycling, and best-time suggestions based on your analytics data.
CoSchedule offers a comparable publishing toolkit: multi-board posting with sections, video pins, Best Time Scheduling, Bulk Import up to 365 posts, RSS Feed Sync, and ReQueue recycling on paid plans. The difference is that Metricool ties scheduling to analytics, while CoSchedule ties it to your marketing calendar.
Pricing Accessibility
Both have free plans: Metricool's covers 1 brand with 20 posts a month, CoSchedule's covers 1 profile with 15 queued posts. Metricool Starter is $25/mo ($20/mo billed annually), making it the more affordable paid option.
CoSchedule Starter at $39/mo ($29/mo billed annually) makes sense for teams needing campaign coordination. For individual Pinterest creators, the coordination features may not justify the higher monthly cost.
Pin Creation and Blog Automation
Neither tool designs Pinterest pins from your content. Both can pull new blog posts via RSS, but they share the post's own image and link. Metricool helps you schedule and analyze, CoSchedule helps you plan and coordinate, but both assume you arrive with pin images already prepared.
BlogToPin addresses the creation layer by generating pins from blog content automatically. Use Metricool's analytics to track which pins perform best, and let BlogToPin handle the creation and scheduling.
Final Verdict
Metricool is the better choice for individual Pinterest marketers — its free plan and cheaper Starter plan provide analytics and scheduling. CoSchedule is better for teams coordinating Pinterest with broader marketing campaigns.
Both tools leave pin creation to you. BlogToPin automates this process, generating optimized pins from blog content. Combined with Metricool's analytics, it creates an affordable Pinterest marketing stack.
Want pins created automatically?
Both CoSchedule and Metricool require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about CoSchedule vs Metricool
Is Metricool really free for Pinterest scheduling?
Yes, Metricool offers a free plan for 1 brand with up to 20 scheduled posts per month, including Pinterest. It is sufficient for small accounts or for testing Pinterest as a marketing channel. Paid plans start at $25/mo ($20/mo billed annually). Metricool does not offer a free trial of paid plans.
Does Metricool offer Pinterest analytics?
Yes, Metricool provides detailed Pinterest analytics and best-time suggestions, and its free plan lets you start tracking a single brand. Paid plans add more posts, brands, and reporting. Note that Metricool's competitor tracking does not cover Pinterest.
Can CoSchedule schedule Pinterest pins to specific boards?
Yes, CoSchedule supports Pinterest scheduling to multiple boards and board sections, including video pins, with Best Time Scheduling and Bulk Import up to 365 posts. What it lacks is Pinterest analytics and pin templates — pin images must be created elsewhere or with its general AI image generator.
How does Metricool suggest posting times for Pinterest?
Metricool analyzes your account data and highlights the best times to publish your Pinterest pins. CoSchedule also offers Best Time Scheduling, so both tools help with timing; Metricool's advantage is that you can see the underlying Pinterest analytics alongside the recommendations.
How do CoSchedule and Metricool compare on pricing for Pinterest?
Both have free plans. Metricool Starter costs $25/mo ($20/mo billed annually), while CoSchedule Starter costs $39/mo ($29/mo billed annually). For individual Pinterest creators, Metricool is more affordable. CoSchedule's price is justified mainly if you need team marketing coordination across channels.
What is the most affordable way to start Pinterest marketing from a blog?
Start with Metricool's free plan for scheduling and analytics, and add BlogToPin for automated pin creation from your blog content. This combination gives you pin creation, scheduling, and performance measurement at a low cost.
When should I choose CoSchedule over Metricool for Pinterest?
Choose CoSchedule if you are on a marketing team that needs to coordinate Pinterest with blog publishing, email campaigns, and other marketing activities on a shared calendar. For solo creators or small teams focused on Pinterest scheduling and analytics, Metricool's free plan is a better starting point.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.