CoSchedule vs Metricool
Marketing calendar versus free analytics platform for Pinterest
TL;DR
For Pinterest pin creation: CoSchedule is a team marketing calendar at $19/mo, while Metricool offers analytics with a free tier for small accounts. CoSchedule coordinates campaigns, Metricool tracks performance — neither designs pins. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
CoSchedule has a Pinterest rating of 4/10 while Metricool scores 6/10. Metricool offers stronger Pinterest-specific features.
Pricing
CoSchedule starts at $29/mo while Metricool starts at $22/mo. CoSchedule offers a free plan. Metricool offers a free plan.
Automation
CoSchedule offers ReQueue. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither CoSchedule nor Metricool can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
CoSchedule supports Instagram, Facebook, X, LinkedIn, Pinterest. Metricool covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch. Metricool gives you more platform options.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
CoSchedule
Calendar free, suite custom pricing
Metricool
Tiered plans based on brands
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | CoSchedule | Metricool | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | Best Times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | Basic | |
| Idea & Video Pins | Limited | ||
| Automation | |||
| Bulk Scheduling | ReQueue | CSV import | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | ReQueue | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Social Assistant | AI Assistant | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag Tracker | ||
| Analytics | |||
| Pinterest Analytics | Basic | Detailed | |
| Best Time to Post | |||
| Competitor Tracking | |||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Suite plan | Team plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
CoSchedule
Pros
- Unified marketing calendar that includes blog + social + email
- ReQueue automatically fills gaps with your best content
- Great for WordPress users with direct integration
- Headline analyzer helps write better pin titles
- Good for teams that want to see everything in one calendar
- Best time scheduling for optimal engagement
Cons
- Pinterest is just one small part of a broader platform
- No pin templates or Pinterest-specific design tools
- Full suite is very expensive with custom pricing
- Limited Pinterest analytics
- No mobile app available
- Cannot create pins from website content automatically
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor tracking lets you benchmark against others
- Hashtag tracker monitors performance over time
- Free plan is actually useful for solo creators
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- No content recycling or automation features
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
CoSchedule Reviews
“Best marketing tool we've found. Does great with many use cases and product categories like social media management.”
“They gradually reduce the features constantly trying to push you into more and more expensive subscriptions.”
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
CoSchedule
- WordPress bloggers who want blog and social media in one calendar
- Marketing teams that need a unified marketing workflow
- Content marketers who want ReQueue for evergreen recycling
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Creators who want competitor tracking and benchmarking
- Budget-conscious users who want analytics plus scheduling
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
CoSchedule and Metricool occupy different niches in the Pinterest marketing toolkit. CoSchedule helps teams plan and coordinate campaigns across channels. Metricool provides accessible analytics with a free tier that makes it easy to start tracking Pinterest performance. For Pinterest marketers, these tools address planning and measurement but leave the most labor-intensive part — creating pins — unaddressed.
Pinterest Analytics
Metricool provides detailed Pinterest analytics including pin performance metrics, audience insights, optimal posting times, and competitor tracking. Its analytics-first approach helps you understand what drives Pinterest engagement for your account.
CoSchedule offers basic campaign performance metrics but doesn't provide deep Pinterest-specific analytics. For understanding pin performance and audience behavior, Metricool is significantly more useful.
Marketing Coordination
CoSchedule's strength is the shared marketing calendar that shows Pinterest alongside blog posts, emails, and other marketing activities. Teams get a single view of their entire marketing operation with task assignments and deadlines.
Metricool focuses on scheduling and analytics rather than team coordination. While it supports multiple platforms, it's not designed for the cross-channel campaign planning that CoSchedule excels at.
Pinterest Scheduling
Metricool includes scheduling with SmartSchedule suggestions based on audience engagement data. The analytics-backed timing recommendations give your pins the best chance of reaching your audience.
CoSchedule's Pinterest scheduling is functional within its marketing calendar but doesn't offer data-driven timing suggestions. Scheduling is based on your calendar plan rather than audience behavior data.
Pricing Accessibility
Metricool's free tier is its biggest draw — you can start with basic Pinterest scheduling and analytics without any cost. This makes it the most accessible entry point for new Pinterest marketers.
CoSchedule at $19/mo is an investment that makes sense for teams needing campaign coordination. For individual Pinterest creators, the team-focused features may not justify the monthly cost.
Pin Creation and Blog Automation
Neither tool creates Pinterest pins. Metricool helps you schedule and analyze, CoSchedule helps you plan and coordinate, but both assume you arrive with pin images and descriptions already prepared.
BlogToPin addresses the creation layer by generating pins from blog content automatically. Use Metricool's free analytics to track which pins perform best, and let BlogToPin handle the creation and scheduling.
Final Verdict
Metricool is the better choice for individual Pinterest marketers — its free tier provides analytics and scheduling without cost. CoSchedule is better for teams coordinating Pinterest with broader marketing campaigns.
Both tools leave pin creation to you. BlogToPin automates this process, generating optimized pins from blog content. Combined with Metricool's free analytics, it creates an affordable Pinterest marketing stack.
Want pins created automatically?
Both CoSchedule and Metricool require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about CoSchedule vs Metricool
Is Metricool really free for Pinterest scheduling?
Yes, Metricool offers a free plan that includes basic Pinterest scheduling and analytics. The free tier is limited in the number of scheduled posts and historical data, but it is sufficient for small accounts or for testing Pinterest as a marketing channel before committing to a paid tool.
Does Metricool offer Pinterest analytics on the free plan?
Yes, Metricool's free plan includes basic Pinterest analytics such as pin performance and audience insights. Paid plans unlock deeper analytics including competitor tracking, longer data history, and more detailed reporting.
Can CoSchedule schedule Pinterest pins to specific boards?
Yes, CoSchedule supports Pinterest scheduling with board selection within its marketing calendar. However, the Pinterest features are basic — there is no SmartSchedule, no multi-board posting, and no Pinterest-specific optimization. Pin images must be created in external tools.
What does Metricool's SmartSchedule do for Pinterest?
Metricool's SmartSchedule analyzes your audience engagement data and suggests optimal posting times for your Pinterest pins. This data-driven approach helps your pins reach more people by publishing when your audience is most active on the platform.
How do CoSchedule and Metricool compare on pricing for Pinterest?
Metricool starts free and its paid plans are competitively priced, making it the most accessible option. CoSchedule starts at $19/mo with no free tier. For individual Pinterest creators, Metricool is more affordable. CoSchedule's price is justified only if you need team marketing coordination across channels.
What is the most affordable way to start Pinterest marketing from a blog?
Start with Metricool's free plan for scheduling and analytics, and add BlogToPin for automated pin creation from your blog content. This combination gives you pin creation, scheduling, and performance measurement at the lowest possible cost.
When should I choose CoSchedule over Metricool for Pinterest?
Choose CoSchedule if you are on a marketing team that needs to coordinate Pinterest with blog publishing, email campaigns, and other marketing activities on a shared calendar. For solo creators or small teams focused on Pinterest scheduling and analytics, Metricool's free tier is a better starting point.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.