CoSchedule vs Hootsuite
Marketing calendar versus enterprise social suite for Pinterest
TL;DR
For Pinterest pin creation: CoSchedule is a marketing calendar with a free plan and Starter at $39/mo ($29/mo billed annually), while Hootsuite is an enterprise social platform starting at $99/user/mo billed annually. Neither includes Pinterest pin templates, and Hootsuite's price is steep for Pinterest-only use. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
CoSchedule has a Pinterest rating of 4/10 while Hootsuite scores 5/10. Hootsuite offers stronger Pinterest-specific features.
Pricing
CoSchedule starts at $39/mo ($29/mo billed annually) while Hootsuite starts at $99/mo per user (billed annually). CoSchedule offers a free plan.
Automation
CoSchedule offers ReQueue. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither CoSchedule nor Hootsuite can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
CoSchedule supports Facebook, Instagram, LinkedIn, Pinterest, TikTok, Threads, Bluesky, Mastodon, Google Business, YouTube Shorts, X (add-on). Hootsuite covers Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, Pinterest. CoSchedule gives you more platform options.
Analytics
Hootsuite provides deeper Pinterest analytics. Hootsuite offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
CoSchedule
Free (1 profile), Starter and Professional; Suite custom
Hootsuite
Per user, billed annually
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | CoSchedule | Hootsuite | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | Best time + auto-schedule | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Multi-board + sections | ||
| Idea & Video Pins | Video pins | Video pins | |
| Automation | |||
| Bulk Scheduling | Bulk Import (365 posts) | Up to 350 posts | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | ReQueue | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Social Assistant | Wisdom AI | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | |||
| Best Time to Post | |||
| Competitor Tracking | Competitor tracking + listening | ||
| Platform | |||
| Multi-Platform | Facebook, Instagram, LinkedIn, Pinterest, TikTok, Threads, Bluesky, Mastodon, Google Business, YouTube Shorts, X (add-on) | Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, Pinterest | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Professional plan+ | Approvals on Advanced plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
CoSchedule
Pros
- Unified marketing calendar that includes blog + social + email
- ReQueue automatically fills gaps with your best content
- Great for WordPress users with direct integration
- Headline Studio integration for writing titles
- Good for teams that want to see everything in one calendar
- Best time scheduling for optimal engagement
Cons
- Pinterest is just one small part of a broader platform
- No pin templates or Pinterest-specific design tools
- Suite is custom-priced and Starter is single-user
- No Pinterest analytics (social reports cover other networks only)
- Free plan limited to 1 profile and 15 queued posts
- Cannot create pins from website content automatically
Hootsuite
Pros
- Comprehensive platform that covers everything
- Team approval workflows (Advanced plan)
- Social listening and competitor monitoring built in
- Enterprise-grade security and compliance features
- Bulk scheduler for up to 350 posts at once
- Detailed analytics across all platforms
Cons
- Very expensive, especially for solo creators or small teams
- Interface feels bloated and overwhelming
- Pinterest is not a priority, features feel basic
- Steep learning curve for new users
- No Pinterest-specific optimization or recycling
- Starts at $99 per user/month billed annually; approvals need the $399 Advanced plan
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
CoSchedule Reviews
“Best marketing tool we've found. Does great with many use cases and product categories like social media management.”
“They gradually reduce the features constantly trying to push you into more and more expensive subscriptions.”
Hootsuite Reviews
“This is a very comfortable CMS for many many platforms. Transparent stats and understanding where and how you should develop socials.”
“Absolutely the worst software service I have ever had the displeasure of even testing.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
CoSchedule
- WordPress bloggers who want blog and social media in one calendar
- Marketing teams that need a unified marketing workflow
- Content marketers who want ReQueue for evergreen recycling
Hootsuite
- Agencies managing multiple clients across platforms
- Enterprise teams needing approval workflows
- Businesses that need social listening and monitoring
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
CoSchedule and Hootsuite serve different market segments but share a common limitation for Pinterest: neither designs pins from your content. CoSchedule is a marketing calendar for team coordination, while Hootsuite is an enterprise platform with deep analytics and team workflows. For Pinterest marketers, both are general-purpose social tools being applied to a visual platform that demands specialized content creation capabilities.
Pin Creation and Design
Neither CoSchedule nor Hootsuite includes Pinterest pin templates or a pin designer. Both offer AI image generation, but neither turns your articles into designed pins, so most Pinterest marketers still create pin images externally and upload them for scheduling.
Pinterest marketing depends on compelling visual content, and both tools treat it as just another social media post to schedule. The pin creation bottleneck — designing images, writing descriptions, optimizing for Pinterest SEO — remains largely manual.
Marketing Coordination vs. Social Management
CoSchedule's marketing calendar gives teams visibility into how Pinterest content fits alongside blog posts, email campaigns, and other marketing activities. The coordination aspect is valuable for content marketing teams that want to align Pinterest publishing with broader campaign timelines.
Hootsuite manages social media at scale across many platforms with scheduling, monitoring, and team collaboration. For Pinterest, it offers board management, best time to post, a bulk scheduler for up to 350 posts, and Pinterest analytics. CoSchedule matches it on best-time scheduling and bulk import (up to 365 posts) but has no Pinterest analytics.
Analytics and Reporting
Hootsuite provides Pinterest analytics with custom reports alongside its other social platforms. For teams that need to report on Pinterest results next to other channels, Hootsuite's reporting is the clear advantage.
CoSchedule does not offer Pinterest analytics. You would rely on Pinterest's native analytics to see how pins scheduled through CoSchedule perform.
Pricing Reality for Pinterest Focus
CoSchedule is the more affordable option: it has a free plan (1 profile, 15 queued posts), and Starter costs $39/mo or $29/mo billed annually. Its calendar view and blog integration are useful even without Pinterest analytics.
Hootsuite starts at $99/user/mo billed annually for Standard, with Professional at $199. That is hard to justify for Pinterest-focused use — the enterprise features are designed for large social media operations, not individual Pinterest marketing.
Blog-to-Pin Automation
CoSchedule integrates with WordPress and other blog platforms and can share new posts via RSS Feed Sync, but it shares the post's own image and link rather than designing new pins. The coordination between blog and social is helpful for planning but doesn't produce pin designs.
BlogToPin directly converts blog posts into Pinterest pins — designs, descriptions, and scheduling — automatically. For content marketers using CoSchedule for campaign planning, adding BlogToPin handles the Pinterest creation that CoSchedule coordinates.
Final Verdict
CoSchedule offers better value for marketing teams needing campaign coordination with Pinterest as one channel. Hootsuite's premium is justified only for enterprise teams needing Pinterest analytics and reporting across many platforms.
For efficient Pinterest content creation from blog posts, BlogToPin provides the pin design automation that both tools lack, at a lower price than Hootsuite's entry plan.
Want pins created automatically?
Both CoSchedule and Hootsuite require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about CoSchedule vs Hootsuite
Can Hootsuite design Pinterest pins?
Not in the way Pinterest marketers usually need. Hootsuite supports Pinterest scheduling and offers AI image generation, but it has no Pinterest pin templates and doesn't create pins from your blog posts. Most users design pin images in a separate tool like Canva and then upload them to Hootsuite for scheduling.
Is CoSchedule worth it if I only use Pinterest?
For Pinterest-only use, CoSchedule is not the best fit. Its core value is coordinating marketing campaigns across multiple channels, and it has no Pinterest analytics. If Pinterest is your primary platform, a dedicated Pinterest tool like Tailwind or an automation tool like BlogToPin will deliver more relevant features.
How much does it cost to use Hootsuite for Pinterest scheduling?
Hootsuite has no free plan. It starts at $99/user/mo billed annually for the Standard plan, with Professional at $199/user/mo, and offers a 14-day trial. This is a significant investment for Pinterest scheduling alone, as the price is designed for managing multiple social platforms with enterprise analytics.
Does Hootsuite offer Pinterest analytics?
Yes, Hootsuite provides Pinterest analytics with pin performance and engagement metrics and custom reporting. This is a real advantage over CoSchedule, which has no Pinterest analytics, but the $99/user/mo starting price makes it expensive if analytics is your main need.
Can I coordinate blog launches with Pinterest pins using CoSchedule?
Yes, CoSchedule's marketing calendar lets you schedule blog posts and Pinterest pins on the same timeline, ensuring they launch together. However, it does not design pins from your blog content — you still need to create pin images yourself or use its general AI image generator.
What is the most cost-effective way to create and schedule Pinterest pins?
For blog-to-Pinterest marketing, BlogToPin automates pin creation from blog content for $39/mo ($25/mo billed annually) — well below Hootsuite's $99/user/mo entry price. It handles pin design, description writing, and scheduling in one tool, while CoSchedule still requires you to design pins yourself.
When should I choose Hootsuite over CoSchedule for Pinterest?
Choose Hootsuite if you are an enterprise team managing Pinterest alongside many other social platforms and need Pinterest analytics, reporting, and team collaboration features. Choose CoSchedule if you need to coordinate Pinterest with non-social marketing activities like blog posts and email campaigns at a lower price.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.