CoSchedule vs Hootsuite
Marketing calendar versus enterprise social suite for Pinterest
TL;DR
For Pinterest pin creation: CoSchedule is a team marketing calendar at $19/mo, while Hootsuite is an enterprise social platform starting at $99/mo. Neither includes pin design tools, and Hootsuite's price is steep for Pinterest-only use. BlogToPin automates pin creation from blog content at a fraction of the cost.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
CoSchedule has a Pinterest rating of 4/10 while Hootsuite scores 5/10. Hootsuite offers stronger Pinterest-specific features.
Pricing
CoSchedule starts at $29/mo while Hootsuite starts at $99/mo. CoSchedule offers a free plan.
Automation
CoSchedule offers ReQueue. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither CoSchedule nor Hootsuite can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
CoSchedule supports Instagram, Facebook, X, LinkedIn, Pinterest. Hootsuite covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube. Hootsuite gives you more platform options.
Analytics
Hootsuite provides deeper Pinterest analytics. Hootsuite offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
CoSchedule
Calendar free, suite custom pricing
Hootsuite
Tiered plans with user limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | CoSchedule | Hootsuite | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | AutoSchedule | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | ||
| Idea & Video Pins | Limited | ||
| Automation | |||
| Bulk Scheduling | ReQueue | Bulk Composer | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | ReQueue | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS integration | ||
| AI & Content | |||
| AI Writing | AI Social Assistant | OwlyWriter AI | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Basic | ||
| Best Time to Post | |||
| Competitor Tracking | Social listening | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Suite plan | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
CoSchedule
Pros
- Unified marketing calendar that includes blog + social + email
- ReQueue automatically fills gaps with your best content
- Great for WordPress users with direct integration
- Headline analyzer helps write better pin titles
- Good for teams that want to see everything in one calendar
- Best time scheduling for optimal engagement
Cons
- Pinterest is just one small part of a broader platform
- No pin templates or Pinterest-specific design tools
- Full suite is very expensive with custom pricing
- Limited Pinterest analytics
- No mobile app available
- Cannot create pins from website content automatically
Hootsuite
Pros
- Comprehensive platform that covers everything
- Strong team collaboration and approval workflows
- Social listening and competitor monitoring built in
- Enterprise-grade security and compliance features
- Bulk composer for scheduling many posts at once
- Detailed analytics across all platforms
Cons
- Very expensive, especially for solo creators or small teams
- Interface feels bloated and overwhelming
- Pinterest is not a priority, features feel basic
- Steep learning curve for new users
- No Pinterest-specific optimization or recycling
- Pricing has increased significantly over the years
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
CoSchedule Reviews
“Best marketing tool we've found. Does great with many use cases and product categories like social media management.”
“They gradually reduce the features constantly trying to push you into more and more expensive subscriptions.”
Hootsuite Reviews
“This is a very comfortable CMS for many many platforms. Transparent stats and understanding where and how you should develop socials.”
“Absolutely the worst software service I have ever had the displeasure of even testing.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
CoSchedule
- WordPress bloggers who want blog and social media in one calendar
- Marketing teams that need a unified marketing workflow
- Content marketers who want ReQueue for evergreen recycling
Hootsuite
- Agencies managing multiple clients across platforms
- Enterprise teams needing approval workflows
- Businesses that need social listening and monitoring
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
CoSchedule and Hootsuite serve different market segments but share a common limitation for Pinterest: neither helps you create pins. CoSchedule is a marketing calendar for team coordination, while Hootsuite is an enterprise platform with deep analytics and team workflows. For Pinterest marketers, both are general-purpose social tools being applied to a visual platform that demands specialized content creation capabilities.
Pin Creation and Design
Neither CoSchedule nor Hootsuite includes Pinterest pin design tools. Both require you to create pin images externally and upload them for scheduling. For a combined potential spend of up to $118/mo, the lack of integrated pin creation is notable.
Pinterest marketing depends on compelling visual content, and both tools treat it as just another social media post to schedule. The pin creation bottleneck — designing images, writing descriptions, optimizing for Pinterest SEO — remains entirely manual.
Marketing Coordination vs. Social Management
CoSchedule's marketing calendar gives teams visibility into how Pinterest content fits alongside blog posts, email campaigns, and other marketing activities. The coordination aspect is valuable for content marketing teams that want to align Pinterest publishing with broader campaign timelines.
Hootsuite manages social media at scale across many platforms with scheduling, monitoring, and team collaboration. For Pinterest, it offers scheduling and analytics within a broader social management framework, but the Pinterest-specific features aren't more developed than CoSchedule's.
Analytics and Reporting
Hootsuite provides comprehensive analytics with custom reports, trend analysis, and competitive benchmarking across social platforms including Pinterest. For teams that need to report on Pinterest ROI alongside other channels, Hootsuite's reporting is superior.
CoSchedule's analytics are more focused on marketing performance — how campaigns perform across channels — rather than deep platform-specific metrics. Pinterest analytics are basic compared to Hootsuite's offerings.
Pricing Reality for Pinterest Focus
CoSchedule at $19/mo is the more affordable option for teams that need marketing coordination. Its calendar view and blog integration are useful even without advanced Pinterest features.
Hootsuite at $99/mo is hard to justify for Pinterest-focused use. The enterprise features — advanced analytics, social listening, team workflows — are designed for large social media operations, not individual Pinterest marketing.
Blog-to-Pin Automation
CoSchedule integrates with WordPress and other blog platforms for coordinating publishing schedules, but doesn't convert blog content into Pinterest pins. The coordination between blog and social is helpful for planning but doesn't automate pin creation.
BlogToPin directly converts blog posts into Pinterest pins — designs, descriptions, and scheduling — automatically. For content marketers using CoSchedule for campaign planning, adding BlogToPin handles the Pinterest creation that CoSchedule coordinates.
Final Verdict
CoSchedule offers better value for marketing teams needing campaign coordination with Pinterest as one channel. Hootsuite's premium is justified only for enterprise teams needing advanced analytics across many platforms.
For efficient Pinterest content creation from blog posts, BlogToPin provides the automation that both tools lack, at a more accessible price point than either tool's premium tiers.
Want pins created automatically?
Both CoSchedule and Hootsuite require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about CoSchedule vs Hootsuite
Can Hootsuite design Pinterest pins?
No. Hootsuite is a scheduling and analytics platform that supports Pinterest posting, but it does not include any pin design or image creation tools. You must create your pin images in a separate tool like Canva or Photoshop and then upload them to Hootsuite for scheduling.
Is CoSchedule worth it if I only use Pinterest?
For Pinterest-only use, CoSchedule is not the best fit. Its core value is coordinating marketing campaigns across multiple channels for teams. If Pinterest is your primary platform, a dedicated Pinterest tool like Tailwind or an automation tool like BlogToPin will deliver more relevant features at a lower price.
How much does it cost to use Hootsuite for Pinterest scheduling?
Hootsuite starts at $99/mo for its Professional plan. This is a significant investment for Pinterest scheduling alone, as the price is designed for managing multiple social platforms with enterprise analytics. Most Pinterest creators find better value with specialized tools.
Does Hootsuite offer Pinterest analytics?
Yes, Hootsuite provides Pinterest analytics including pin performance, engagement metrics, audience demographics, and custom reporting. Its analytics are comprehensive and useful for tracking Pinterest ROI, but the $99/mo price tag makes it expensive if analytics is your main need.
Can I coordinate blog launches with Pinterest pins using CoSchedule?
Yes, CoSchedule's marketing calendar lets you schedule blog posts and Pinterest pins on the same timeline, ensuring they launch together. However, it does not automatically generate pins from your blog content — you still need to design each pin manually.
What is the most cost-effective way to create and schedule Pinterest pins?
For blog-to-Pinterest marketing, BlogToPin is the most cost-effective solution — it automates pin creation from blog content at a fraction of Hootsuite's $99/mo or CoSchedule's $19/mo. It handles pin design, description writing, and scheduling in one tool.
When should I choose Hootsuite over CoSchedule for Pinterest?
Choose Hootsuite if you are an enterprise team managing Pinterest alongside many other social platforms and need advanced analytics, social listening, and team collaboration features. Choose CoSchedule if you need to coordinate Pinterest with non-social marketing activities like blog posts and email campaigns at a lower price.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.