CoSchedule vs Tailwind
Marketing calendar versus Pinterest-native specialist
TL;DR
For Pinterest pin creation: CoSchedule is a marketing calendar at $39/mo ($29/mo billed annually) for team coordination, while Tailwind is the Pinterest specialist with SmartSchedule, SmartPin, and Tailwind Create at $29.99/mo ($17.99/mo billed annually). For dedicated Pinterest marketing, Tailwind is the clear winner. BlogToPin also automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
CoSchedule has a Pinterest rating of 4/10 while Tailwind scores 9/10. Tailwind offers stronger Pinterest-specific features.
Pricing
CoSchedule starts at $39/mo ($29/mo billed annually) while Tailwind starts at $29.99/mo ($17.99/mo billed annually). CoSchedule offers a free plan. Tailwind offers a free plan.
Automation
CoSchedule offers ReQueue. Tailwind has SmartPin weekly refresh. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither CoSchedule nor Tailwind can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
CoSchedule supports Facebook, Instagram, LinkedIn, Pinterest, TikTok, Threads, Bluesky, Mastodon, Google Business, YouTube Shorts, X (add-on). Tailwind covers Pinterest only. CoSchedule gives you more platform options.
Analytics
Tailwind provides deeper Pinterest analytics. Tailwind offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
CoSchedule
Free (1 profile), Starter and Professional; Suite custom
Tailwind
Per Pinterest account, credit-based plans
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | CoSchedule | Tailwind | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | SmartSchedule | AI-powered |
| Pin Templates | Tailwind Create | 100+ templates | |
| Board Management | Multi-board + sections | ||
| Idea & Video Pins | Video pins | ||
| Automation | |||
| Bulk Scheduling | Bulk Import (365 posts) | CSV Upload | Automatic |
| Auto-Create from URL | SmartPin | ||
| Auto-Sync New Content | RSS SmartPin | ||
| Content Recycling | ReQueue | SmartPin weekly refresh | |
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS SmartPin | ||
| AI & Content | |||
| AI Writing | AI Social Assistant | Ghostwriter | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | |||
| Best Time to Post | |||
| Competitor Tracking | |||
| Platform | |||
| Multi-Platform | Facebook, Instagram, LinkedIn, Pinterest, TikTok, Threads, Bluesky, Mastodon, Google Business, YouTube Shorts, X (add-on) | Pinterest only | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Professional plan+ | Collaborators (select plans) | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
CoSchedule
Pros
- Unified marketing calendar that includes blog + social + email
- ReQueue automatically fills gaps with your best content
- Great for WordPress users with direct integration
- Headline Studio integration for writing titles
- Good for teams that want to see everything in one calendar
- Best time scheduling for optimal engagement
Cons
- Pinterest is just one small part of a broader platform
- No pin templates or Pinterest-specific design tools
- Suite is custom-priced and Starter is single-user
- No Pinterest analytics (social reports cover other networks only)
- Free plan limited to 1 profile and 15 queued posts
- Cannot create pins from website content automatically
Tailwind
Pros
- Long-standing Pinterest marketing partner focused only on Pinterest
- SmartPin creates a fresh pin from each URL every week, and can follow your RSS feed
- Turbo boosts your top pins through a community of creators
- SmartSchedule picks optimal posting times based on your audience data
- Tailwind Create generates pin designs quickly from templates
- Solid Pinterest analytics with board-level insights
Cons
- New plans are Pinterest-only (Instagram and Facebook on legacy plans only)
- Credit-based: every scheduled pin, SmartPin and Ghostwriter run uses credits
- Engagement boosting (Turbo) and keyword research are separate paid add-ons
- Cannot delete underperforming pins for you
- Tailwind Create designs can look generic and template-y
- Priced per Pinterest account, so costs multiply across accounts
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
CoSchedule Reviews
“Best marketing tool we've found. Does great with many use cases and product categories like social media management.”
“They gradually reduce the features constantly trying to push you into more and more expensive subscriptions.”
Tailwind Reviews
“The SmartPin scheduler is out of this world and really creates a more efficient workflow for me.”
“I'd just been charged $599.88 without any prior notice. There was absolutely no indication during signup that the plan would auto-renew.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
CoSchedule
- WordPress bloggers who want blog and social media in one calendar
- Marketing teams that need a unified marketing workflow
- Content marketers who want ReQueue for evergreen recycling
Tailwind
- Pinterest-first marketers who want deep platform integration
- Bloggers who want existing URLs turned into fresh weekly pins with SmartPin
- Creators who want community engagement boosts via Turbo
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
This comparison highlights the difference between a general marketing tool and a Pinterest specialist. CoSchedule coordinates marketing campaigns across channels. Tailwind was built specifically for Pinterest — new plans are Pinterest-only — with features like SmartSchedule (data-driven posting times), SmartPin (turns a URL into a fresh pin every week), RSS SmartPin, Tailwind Create, and Pinterest analytics. For Pinterest marketers, Tailwind's purpose-built approach delivers significantly more value.
Pinterest-Specific Intelligence
Tailwind's SmartSchedule recommends posting times for your Pinterest audience. SmartPin turns any URL into a new pin every week, and RSS SmartPin does the same automatically for new blog posts. Pinterest analytics and the optional Turbo engagement add-on round out the toolkit.
CoSchedule has solid general publishing features — Best Time Scheduling, multi-board posting with sections, Bulk Import, and ReQueue recycling — but no Pinterest analytics and nothing that creates pins from your website.
Pin Creation Tools
Tailwind includes Tailwind Create for generating pin designs and Ghostwriter for AI copy, and SmartPin can auto-create pins from your pages. This makes Tailwind a creation tool as well as a scheduler.
CoSchedule doesn't include Pinterest pin templates. It offers a general AI image generator and an AI Social Assistant, but it's mainly a calendar for coordinating when things publish, so pin designs are usually created in external tools.
Marketing Coordination
CoSchedule's advantage is cross-channel coordination. If your marketing team needs to see Pinterest alongside blog posts, emails, and other campaigns, CoSchedule's shared calendar provides that unified view.
Tailwind's new plans focus on Pinterest only, without broader marketing coordination. If you need to align Pinterest with other social networks or non-social marketing activities, you'd need a separate planning tool.
Pricing and Value
Tailwind's Pin Scheduling & Creation plan costs $29.99/mo or $17.99/mo billed annually per Pinterest account, with SEO and Turbo add-ons at $14.99/mo each ($11.99/mo billed annually). You can start free with a one-time allowance of 10 scheduled pins. It's cheaper than CoSchedule while providing far more Pinterest-specific functionality.
CoSchedule Starter costs $39/mo ($29/mo billed annually), with a free plan for 1 profile and 15 queued posts. Its worth is in the marketing calendar and multi-channel publishing, not Pinterest-specific capabilities.
Automated Pin Creation from Blog Content
Tailwind can create pins from your website automatically: SmartPin generates a new pin from a URL every week, and RSS SmartPin turns new blog posts into SmartPins. CoSchedule's RSS Feed Sync, by contrast, shares the post's existing image and link.
BlogToPin also automates the blog-to-pin pipeline, generating pin designs, titles, and descriptions from your posts and scheduling them. Bloggers choosing between Tailwind and BlogToPin should compare how each designs pins and how many pins each plan allows.
Final Verdict
For Pinterest marketing, Tailwind wins decisively with SmartSchedule, SmartPin, Pinterest analytics, and pin creation tools — at a lower price than CoSchedule. CoSchedule is only better if you specifically need cross-channel marketing coordination.
For automated pin creation from blog content, both Tailwind and BlogToPin are options; CoSchedule leaves pin design to you.
Want pins created automatically?
Both CoSchedule and Tailwind require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about CoSchedule vs Tailwind
Is Tailwind significantly better than CoSchedule for Pinterest?
Yes, by a wide margin. Tailwind is purpose-built for Pinterest with SmartSchedule (data-driven posting times), SmartPin (automatic pins from your URLs), Tailwind Create (pin designs), Ghostwriter (AI copy), and Pinterest analytics. CoSchedule is a general marketing calendar with good publishing features but no Pinterest analytics or pin creation from your content.
What is Tailwind SmartSchedule and does CoSchedule have anything similar?
SmartSchedule recommends the best times to post for your Pinterest audience and fills your queue accordingly. CoSchedule offers Best Time Scheduling, which also suggests optimal posting times, so both help with timing. Tailwind's advantage is that it is tuned specifically for Pinterest and backed by Pinterest analytics.
Can Tailwind Create design Pinterest pins?
Yes, Tailwind Create generates pin designs using your branding, images, and text, and can produce multiple variations from a single concept for testing different styles. CoSchedule has no Pinterest pin templates; it offers only a general AI image generator.
Is Tailwind cheaper than CoSchedule?
Yes. Tailwind's core plan costs $29.99/mo ($17.99/mo billed annually) per Pinterest account, while CoSchedule Starter costs $39/mo ($29/mo billed annually). Tailwind is both cheaper and more feature-rich for Pinterest. CoSchedule's higher price only makes sense if you need cross-channel marketing coordination.
Can I use CoSchedule and Tailwind together?
You could use CoSchedule for marketing campaign coordination and Tailwind for Pinterest-specific publishing. However, that means paying for two subscriptions. Most Pinterest marketers find Tailwind alone covers their needs, with CoSchedule adding value only for complex multi-channel marketing teams.
Does Tailwind automatically create pins from blog posts?
Yes. Tailwind's SmartPin turns any URL into a new pin every week, and RSS SmartPin automatically turns new blog posts into SmartPins. You can also import pages from your sitemap with Site Pages. BlogToPin is another option that generates complete pins from your blog posts automatically.
What is the best Pinterest growth setup with Tailwind?
Use Tailwind's SmartSchedule for posting times, SmartPin for ongoing pins from your key pages, and Pinterest analytics to see what works, adding the Turbo add-on if you want engagement boosting. If you prefer BlogToPin's approach to designing pins from your posts, it can cover creation and scheduling on its own.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.