CoSchedule vs Planoly
Team marketing calendar versus Instagram-centric visual planner for Pinterest
TL;DR
For Pinterest pin creation: CoSchedule is a marketing calendar at $39/mo ($29/mo billed annually), while Planoly is an Instagram-first visual planner with Starter at $16/mo ($14/mo billed annually) and Pinterest as a secondary feature. Neither specializes in Pinterest pin creation — BlogToPin automates pin generation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
CoSchedule has a Pinterest rating of 4/10 while Planoly scores 5/10. Planoly offers stronger Pinterest-specific features.
Pricing
CoSchedule starts at $39/mo ($29/mo billed annually) while Planoly starts at $16/mo ($14/mo billed annually). CoSchedule offers a free plan. Planoly offers a free plan.
Automation
CoSchedule offers ReQueue. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither CoSchedule nor Planoly can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
CoSchedule supports Facebook, Instagram, LinkedIn, Pinterest, TikTok, Threads, Bluesky, Mastodon, Google Business, YouTube Shorts, X (add-on). Planoly covers Instagram, Facebook, LinkedIn, Pinterest, TikTok, Threads, YouTube. CoSchedule gives you more platform options.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
CoSchedule
Free (1 profile), Starter and Professional; Suite custom
Planoly
Per social set and user, unlimited uploads
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | CoSchedule | Planoly | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | AI-powered | |
| Pin Templates | 100+ templates | ||
| Board Management | Multi-board + sections | Single board per pin | |
| Idea & Video Pins | Video pins | Image & video pins | |
| Automation | |||
| Bulk Scheduling | Bulk Import (365 posts) | Bulk upload | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | ReQueue | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Social Assistant | AI Caption Generator | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | |||
| Best Time to Post | |||
| Competitor Tracking | |||
| Platform | |||
| Multi-Platform | Facebook, Instagram, LinkedIn, Pinterest, TikTok, Threads, Bluesky, Mastodon, Google Business, YouTube Shorts, X (add-on) | Instagram, Facebook, LinkedIn, Pinterest, TikTok, Threads, YouTube | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Professional plan+ | Growth plan (2 users) | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
CoSchedule
Pros
- Unified marketing calendar that includes blog + social + email
- ReQueue automatically fills gaps with your best content
- Great for WordPress users with direct integration
- Headline Studio integration for writing titles
- Good for teams that want to see everything in one calendar
- Best time scheduling for optimal engagement
Cons
- Pinterest is just one small part of a broader platform
- No pin templates or Pinterest-specific design tools
- Suite is custom-priced and Starter is single-user
- No Pinterest analytics (social reports cover other networks only)
- Free plan limited to 1 profile and 15 queued posts
- Cannot create pins from website content automatically
Planoly
Pros
- Beautiful visual grid planner for planning your feed
- Easy to learn with a clean, minimal interface
- Good Instagram planning tools that translate okay to Pinterest
- Decent mobile app for planning on the go
- Affordable entry point for beginners
Cons
- Pinterest features clearly secondary to Instagram
- Free plan limited to 10 uploads a month on the mobile app
- No content recycling or automation features
- Analytics focus on Instagram, with no dedicated Pinterest analytics
- Best-time-to-post suggestions are Instagram-only; cannot pin to multiple boards at once
- Cannot create pins from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
CoSchedule Reviews
“Best marketing tool we've found. Does great with many use cases and product categories like social media management.”
“They gradually reduce the features constantly trying to push you into more and more expensive subscriptions.”
Planoly Reviews
“I have been using Planoly for 5+ years and have always had a good experience with them.”
“Planoly quietly charged me over $500 across 6 years with no renewal reminders, no usage reports.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
CoSchedule
- WordPress bloggers who want blog and social media in one calendar
- Marketing teams that need a unified marketing workflow
- Content marketers who want ReQueue for evergreen recycling
Planoly
- Instagram-first creators who also post to Pinterest
- Visual planners who want a clean grid view
- Beginners who value simplicity over power features
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
CoSchedule and Planoly represent different approaches to social media management that both include Pinterest support without making it a primary focus. CoSchedule organizes marketing campaigns across channels on a team calendar. Planoly is a visual content planner designed primarily for Instagram that added Pinterest scheduling. For dedicated Pinterest marketers, both tools are secondary choices — they support Pinterest without optimizing for it, and neither offers Pinterest analytics.
Pinterest Support Quality
Planoly added Pinterest support as an extension of its Instagram planning tools. It can auto-post image and video pins, but each pin goes to a single board, it can't create boards, and its best-time and analytics features are Instagram-focused.
CoSchedule includes Pinterest as one of many social platforms on its marketing calendar, with multi-board posting and board sections, video pins, Best Time Scheduling, Bulk Import, RSS Feed Sync, and ReQueue recycling. It has more Pinterest publishing features than Planoly, but no Pinterest analytics either.
Content Planning Approach
Planoly's visual approach lets you see content as images in a calendar or grid view, which provides some value for planning Pinterest pins visually. You can see what your upcoming pin content looks like at a glance.
CoSchedule's calendar is organized around campaigns and channels. The strength is seeing Pinterest alongside blog posts, emails, and other marketing activities for team coordination.
Team vs. Individual Focus
CoSchedule is team-oriented with shared calendars, task assignments, and campaign workflows on its Professional plan and above. It's designed for marketing teams where multiple people contribute to Pinterest and other channels.
Planoly serves individual creators and small teams with a clean, visual interface. It's accessible for solo marketers who don't need the team coordination features that CoSchedule provides.
Pricing for Pinterest Use
Both have free plans — Planoly's free plan is mobile-app based with 10 uploads a month, and CoSchedule's covers 1 profile with 15 queued posts. Planoly Starter costs $16/mo ($14/mo billed annually), well below CoSchedule Starter at $39/mo ($29/mo billed annually).
For Pinterest-only use, neither tool's price reflects strong Pinterest-specific value. A dedicated Pinterest tool or automation solution would likely deliver better results per dollar spent.
Blog-to-Pin Automation
Neither tool designs Pinterest pins from blog content. Both require you to arrive with pin images already designed; CoSchedule can share new blog posts via RSS, but with the post's existing image. The most time-consuming part of Pinterest marketing remains on you.
BlogToPin automates this process by reading your blog posts and generating pin designs with optimized titles and descriptions. For bloggers, this automation is more impactful than choosing between two tools that both require manual pin creation.
Final Verdict
Planoly is more affordable and better for visual content planning, especially if you also manage Instagram. CoSchedule is better for marketing teams coordinating Pinterest with broader campaigns and offers more Pinterest publishing features.
For Pinterest pin creation at scale, BlogToPin provides the automation that both tools lack — generating pins from blog content without manual design work.
Want pins created automatically?
Both CoSchedule and Planoly require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about CoSchedule vs Planoly
Is Planoly primarily for Instagram or Pinterest?
Planoly is primarily designed for Instagram. Its core features — visual grid planning, feed preview, and Instagram-focused analytics and best-time suggestions — are built around Instagram. Pinterest auto-posting was added as a secondary feature and lacks the depth you would find in a Pinterest-specific tool.
Does Planoly offer Pinterest board management?
Only partially. Planoly can auto-post image and video pins to a board you choose, but each pin goes to a single board, and you can't create boards from Planoly. It also has no pin templates or dedicated Pinterest analytics. CoSchedule, by comparison, supports multi-board posting and board sections.
How much cheaper is Planoly than CoSchedule for Pinterest?
Planoly Starter costs $16/mo ($14/mo billed annually), while CoSchedule Starter costs $39/mo ($29/mo billed annually). Both have free plans. For individual creators, Planoly is the cheaper option; CoSchedule's higher price buys stronger Pinterest publishing features and team coordination.
Can CoSchedule help individual Pinterest creators?
CoSchedule's Starter plan is single-user and its free plan covers 1 profile, so individuals can use it. But its core value — shared calendars, task assignments, and campaign coordination — is aimed at teams. Individual creators focused on Pinterest are often better served by Planoly, Tailwind, or BlogToPin.
Can I plan Pinterest pins visually in Planoly?
Planoly lets you see scheduled content as images on a calendar, which provides some visual planning value for Pinterest. However, its visual grid preview is designed for Instagram's layout and does not accurately represent how pins appear in Pinterest's vertical feed.
How do I automate Pinterest pin creation from my blog?
Neither CoSchedule nor Planoly designs pins from your blog posts. Both require you to create pin images manually or in external tools. BlogToPin is purpose-built for this workflow — it reads your blog posts and generates optimized pin designs, titles, and descriptions automatically.
Should I use Planoly if I manage both Instagram and Pinterest?
Planoly is a reasonable choice if Instagram is your primary platform and Pinterest is secondary. Its Instagram features are strong, and Pinterest auto-posting is included. If Pinterest is your primary focus, consider a dedicated Pinterest tool like Tailwind or BlogToPin instead.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.