Metricool vs Vista Social
Free analytics versus modern all-in-one for Pinterest
TL;DR
For Pinterest pin creation: Metricool offers analytics with a free plan and Starter at $25/mo ($20/mo billed annually), while Vista Social is an all-in-one platform from $99/mo (about $79/mo billed annually). Metricool is the budget pick, Vista Social the more complete one. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Metricool has a Pinterest rating of 6/10 while Vista Social scores 5/10. Metricool offers stronger Pinterest-specific features.
Pricing
Metricool starts at $25/mo ($20/mo billed annually) while Vista Social starts at $99/mo ($79.17/mo billed annually). Metricool offers a free plan.
Automation
Metricool offers Autolists. Vista Social has Evergreen. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Metricool nor Vista Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Metricool supports Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on). Vista Social covers Facebook, Instagram, X (add-on), LinkedIn, Pinterest, TikTok, YouTube, Google Business, Reddit, Threads, Bluesky, Snapchat, Tumblr. Vista Social gives you more platform options.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Metricool
Tiered plans by number of brands
Vista Social
Flat plans with profile and user limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Metricool | Vista Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Times | Optimal Times | AI-powered |
| Pin Templates | Canva integration | 100+ templates | |
| Board Management | Basic | Board selection | |
| Idea & Video Pins | Image & video pins | Video pins | |
| Automation | |||
| Bulk Scheduling | CSV import | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Autolists | Evergreen | |
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assistant | AI Assistant | Unlimited |
| AI Image Generation | AI Images | ||
| Hashtag Suggestions | Hashtag search (paid) | ||
| Analytics | |||
| Pinterest Analytics | Detailed | ||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | Competitor reports | |
| Platform | |||
| Multi-Platform | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on) | Facebook, Instagram, X (add-on), LinkedIn, Pinterest, TikTok, YouTube, Google Business, Reddit, Threads, Bluesky, Snapchat, Tumblr | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Advanced plan | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor benchmarking for Instagram, Facebook, YouTube and more (not Pinterest)
- RSS feeds and Autolists keep a queue of posts going
- Free plan for one brand, limited to 20 scheduled posts a month
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- Recycling via Autolists and RSS, but no Pinterest-specific automation
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
Vista Social
Pros
- Modern interface that feels fresh compared to legacy tools
- Broad feature set including competitor reports (full social listening is a $75/mo add-on)
- Review management for Google and Facebook reviews
- Content recycling for evergreen posts
- AI writing and image generation built in
- Supports Reddit and other newer platforms
Cons
- Relatively new, smaller user base and community
- Pinterest features are standard, not specialized
- No Pinterest-specific pin templates (design relies on Canva and AI images)
- Can import blog posts via RSS, but cannot design pins from a URL automatically
- Some features still feel early-stage
- Limited integrations compared to established tools
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Vista Social Reviews
“Linking my social media accounts is straightforward. The app is easy to use, and it lets me post to one account at a time.”
“The automation tools save HOURS every week, and the reporting features make it simple to actually understand what's working.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Multi-network brands that want competitor benchmarks on Instagram and Facebook
- Budget-conscious users who want analytics plus scheduling
Vista Social
- Marketers who want a modern tool with a wide feature set
- Businesses that need review management alongside social
- Teams looking for a Hootsuite alternative with flat plan pricing
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Metricool and Vista Social represent different approaches to Pinterest scheduling. Metricool starts free with analytics. Vista Social offers scheduling, analytics, Canva integration, AI images, and approval workflows from $99/mo, with social listening as a paid add-on. The choice is between a free or low-cost analytics tool (Metricool) and a more complete feature set at a higher price (Vista Social).
Feature Comparison
Vista Social includes scheduling, analytics, Canva integration, an AI assistant with AI images, hashtag suggestions, competitor reports, and approval workflows from $99/mo. Social listening is a $75/mo add-on.
Metricool provides analytics and scheduling starting from free, plus RSS feeds, CSV import, and Autolists recycling. More limited, but costs nothing to start.
Pin Design
Vista Social includes Canva integration for pin design — a practical Pinterest advantage.
Metricool doesn't include design tools. Pin images must be created externally.
Analytics
Both provide solid Pinterest analytics and best-time recommendations.
Vista Social adds competitor reports and an optional social listening add-on; Metricool's competitor tracking doesn't cover Pinterest.
Pricing
Metricool: free, or $25/mo ($20/mo billed annually) for Starter. Vista Social: from $99/mo (about $79/mo billed annually), with no free plan. The premium buys Canva integration, AI images, approvals, and broader features.
Start with Metricool free. Upgrade to Vista Social when you need design integration, team workflows, or social listening.
Pin Creation
Vista Social's Canva helps with manual design. Neither automates pin design from blog content.
BlogToPin automates the blog-to-pin pipeline. Combined with either tool, it creates a complete Pinterest system.
Final Verdict
Metricool is the best free Pinterest option. Vista Social is the more comprehensive — and more expensive — option. Both are strong choices.
BlogToPin adds automated creation to either — the capability both tools ultimately lack.
Want pins created automatically?
Both Metricool and Vista Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Metricool vs Vista Social
Should I upgrade from Metricool to Vista Social for Pinterest?
Consider upgrading if you need built-in Canva integration for pin design, AI images, approval workflows, or social listening (a $75/mo add-on). Vista Social starts at $99/mo (about $79/mo billed annually). If analytics and basic scheduling are enough, Metricool's free plan or $25/mo Starter covers the essentials.
Does Vista Social include pin design tools?
Yes. Vista Social includes built-in Canva integration, letting you design Pinterest pins without leaving the platform. Metricool doesn't include any design tools, so pin images must be created externally before uploading.
How do Metricool and Vista Social compare on Pinterest analytics?
Both offer solid Pinterest analytics and best-time recommendations. The main differences are Vista Social's competitor reports and optional social listening add-on; Metricool's competitor tracking doesn't cover Pinterest.
Is Vista Social worth the price compared to Metricool?
Vista Social starts at $99/mo (about $79/mo billed annually) and includes Canva integration, AI images, recycling, RSS, approvals, scheduling, and analytics. Metricool also offers RSS and recycling via Autolists, starting free. Whether Vista Social is worth the upgrade depends on whether you need its design tools, team workflows, and listening add-on.
Can Vista Social or Metricool automate Pinterest pin creation from blog posts?
Neither automates the blog-to-pin pipeline. Vista Social's Canva integration helps with manual pin design, but you still create each pin individually. BlogToPin automates the full process by reading your blog content and generating pin images automatically.
What is the best budget Pinterest marketing stack?
Metricool (free, or $25/mo for Starter) for scheduling and analytics, combined with BlogToPin for automated pin creation from blog content. This gives you a complete Pinterest marketing system — creation, scheduling, and analytics — at low cost. Vista Social makes sense once you need its broader feature set.
Which tool is better for Pinterest beginners, Metricool or Vista Social?
Metricool is the better starting point because its free plan lets you learn Pinterest marketing without any financial commitment. Once you understand your needs and want features like Canva integration or social listening, Vista Social is a natural, if pricier, upgrade.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.