Hootsuite vs Tailwind
Enterprise platform versus Pinterest-native specialist
TL;DR
For Pinterest pin creation: Hootsuite is an enterprise platform from $99/user/mo (billed annually) covering many networks, while Tailwind is the Pinterest specialist at $29.99/mo ($17.99/mo billed annually) with SmartSchedule, SmartPin, Tailwind Create, and Turbo. Tailwind wins decisively for Pinterest at roughly 1/5th the price. BlogToPin is another option for automated pin creation from blog posts.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Hootsuite has a Pinterest rating of 5/10 while Tailwind scores 9/10. Tailwind offers stronger Pinterest-specific features.
Pricing
Hootsuite starts at $99/mo per user (billed annually) while Tailwind starts at $29.99/mo ($17.99/mo billed annually). Tailwind offers a free plan.
Automation
Tailwind has SmartPin weekly refresh. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Hootsuite nor Tailwind can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Hootsuite supports Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, Pinterest. Tailwind covers Pinterest only. Hootsuite gives you more platform options.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Hootsuite
Per user, billed annually
Tailwind
Per Pinterest account, credit-based plans
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Hootsuite | Tailwind | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best time + auto-schedule | SmartSchedule | AI-powered |
| Pin Templates | Tailwind Create | 100+ templates | |
| Board Management | |||
| Idea & Video Pins | Video pins | ||
| Automation | |||
| Bulk Scheduling | Up to 350 posts | CSV Upload | Automatic |
| Auto-Create from URL | SmartPin | ||
| Auto-Sync New Content | RSS SmartPin | ||
| Content Recycling | SmartPin weekly refresh | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS SmartPin | ||
| AI & Content | |||
| AI Writing | Wisdom AI | Ghostwriter | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | |||
| Best Time to Post | |||
| Competitor Tracking | Competitor tracking + listening | ||
| Platform | |||
| Multi-Platform | Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, Pinterest | Pinterest only | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Approvals on Advanced plan | Collaborators (select plans) | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Hootsuite
Pros
- Comprehensive platform that covers everything
- Team approval workflows (Advanced plan)
- Social listening and competitor monitoring built in
- Enterprise-grade security and compliance features
- Bulk scheduler for up to 350 posts at once
- Detailed analytics across all platforms
Cons
- Very expensive, especially for solo creators or small teams
- Interface feels bloated and overwhelming
- Pinterest is not a priority, features feel basic
- Steep learning curve for new users
- No Pinterest-specific optimization or recycling
- Starts at $99 per user/month billed annually; approvals need the $399 Advanced plan
Tailwind
Pros
- Long-standing Pinterest marketing partner focused only on Pinterest
- SmartPin creates a fresh pin from each URL every week, and can follow your RSS feed
- Turbo boosts your top pins through a community of creators
- SmartSchedule picks optimal posting times based on your audience data
- Tailwind Create generates pin designs quickly from templates
- Solid Pinterest analytics with board-level insights
Cons
- New plans are Pinterest-only (Instagram and Facebook on legacy plans only)
- Credit-based: every scheduled pin, SmartPin and Ghostwriter run uses credits
- Engagement boosting (Turbo) and keyword research are separate paid add-ons
- Cannot delete underperforming pins for you
- Tailwind Create designs can look generic and template-y
- Priced per Pinterest account, so costs multiply across accounts
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Hootsuite Reviews
“This is a very comfortable CMS for many many platforms. Transparent stats and understanding where and how you should develop socials.”
“Absolutely the worst software service I have ever had the displeasure of even testing.”
Tailwind Reviews
“The SmartPin scheduler is out of this world and really creates a more efficient workflow for me.”
“I'd just been charged $599.88 without any prior notice. There was absolutely no indication during signup that the plan would auto-renew.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Hootsuite
- Agencies managing multiple clients across platforms
- Enterprise teams needing approval workflows
- Businesses that need social listening and monitoring
Tailwind
- Pinterest-first marketers who want deep platform integration
- Bloggers who want existing URLs turned into fresh weekly pins with SmartPin
- Creators who want community engagement boosts via Turbo
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
This is a comparison between a general enterprise tool and a purpose-built Pinterest specialist. Hootsuite manages many social platforms from an enterprise perspective. Tailwind was built for Pinterest success with features like SmartSchedule, SmartPin, Tailwind Create, and Turbo — and its new plans are now Pinterest-only. For Pinterest marketing, Tailwind is the obvious choice, delivering far more Pinterest capability at roughly 1/5th the cost on annual billing.
Pinterest Intelligence
Tailwind's SmartSchedule analyzes your specific Pinterest audience to recommend optimal posting times. SmartPin turns your URLs into fresh pins every week, and the Turbo add-on boosts engagement on pins you choose.
Hootsuite does offer Pinterest best-time-to-post suggestions and analytics, but it doesn't recycle content and has nothing like SmartPin or Turbo. For Pinterest growth, the capability gap is large.
Pin Creation
Tailwind includes Tailwind Create for pin designs, Ghostwriter AI for copy, and SmartPin, which automatically creates new pins from your website content.
Hootsuite's Wisdom AI can write captions and generate images, but it has no pin templates or website-to-pin automation. Every pin is still assembled manually.
Pinterest Analytics
Tailwind provides Pinterest-specific analytics — board insights, pin performance, and audience growth tracking. The analytics are designed for Pinterest strategy decisions.
Hootsuite offers cross-platform analytics that include Pinterest. The breadth is wider but the Pinterest depth is shallower than Tailwind's focused insights.
Pricing
Tailwind's Pin Scheduling & Creation plan costs $29.99/mo ($17.99/mo billed annually) per Pinterest account. Hootsuite starts at $99/user/mo billed annually. On annual billing, Tailwind costs roughly 1/5th as much.
That's about $81/mo less — around $970 a year — though new Tailwind plans only cover Pinterest, so if you also manage other networks you would still need a tool for those.
Blog-to-Pin Automation
Tailwind's SmartPin and RSS SmartPin automatically turn your website pages and new blog posts into pins. Hootsuite doesn't touch pin creation, and its RSS feature doesn't post to Pinterest.
BlogToPin also automates blog-to-pin conversion, generating designed pins with written descriptions and board matching. For Pinterest, either Pinterest-native tool goes far beyond Hootsuite.
Final Verdict
Tailwind wins decisively for Pinterest with SmartSchedule, SmartPin, Tailwind Create, and Turbo at roughly 1/5th of Hootsuite's price. Hootsuite is only justified for enterprise multi-platform management.
For bloggers, BlogToPin is another Pinterest-native way to automate blog-to-pin conversion.
Want pins created automatically?
Both Hootsuite and Tailwind require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Hootsuite vs Tailwind
Should I use Hootsuite or Tailwind for Pinterest marketing?
Tailwind, for Pinterest. Its Pinterest-specific features — SmartSchedule for optimal posting times, SmartPin for automatically creating pins from your URLs, Tailwind Create for pin design, and the Turbo add-on for engagement — are all purpose-built for Pinterest. At $29.99/mo ($17.99/mo billed annually) versus Hootsuite's $99/user/mo, Tailwind delivers far more Pinterest capability at roughly 1/5th the price.
What does Hootsuite offer for Pinterest that Tailwind does not?
Hootsuite covers many other social networks (new Tailwind plans are Pinterest-only) and adds enterprise features like social listening, CRM integration, ad management, and multi-tier team approval workflows. These serve large organizations managing social media at scale but are largely irrelevant for Pinterest marketing specifically.
What is the ultimate Pinterest marketing setup?
Start with a Pinterest-native tool: Tailwind for SmartSchedule, SmartPin, and Turbo, or BlogToPin for automated pin creation from blog content. Both create pins from your website, so many bloggers only need one. Add a multi-network tool like Hootsuite only if you also manage other social platforms at enterprise scale.
How does Tailwind's SmartSchedule compare to Hootsuite's scheduling for Pinterest?
Both suggest posting times for Pinterest. Tailwind's SmartSchedule is built around your Pinterest audience and fills a Pinterest-only queue, while Hootsuite's best-time-to-post feature is part of a multi-network scheduler. For Pinterest-focused accounts, Tailwind's queue-based approach is more practical.
Does Tailwind or Hootsuite offer Pinterest pin creation tools?
Tailwind does: Tailwind Create generates pin design variations from templates, and SmartPin automatically turns your URLs into new pins. Hootsuite's Wisdom AI can generate images but has no pin templates or website-to-pin automation. BlogToPin is another option that reads your blog posts and generates complete pins without manual design input.
What is Tailwind Turbo and does Hootsuite have anything similar?
Turbo is Tailwind's engagement add-on ($14.99/mo, or $11.99/mo billed annually) that boosts engagement on the pins you choose; it superseded Tailwind Communities. Hootsuite has no equivalent — its social features focus on listening and monitoring rather than Pinterest engagement.
Can I save money switching from Hootsuite to Tailwind for Pinterest?
Yes, if Pinterest is your main channel. On annual billing, Tailwind ($17.99/mo) costs about $81/mo less than a single Hootsuite seat ($99/mo), or roughly $970 a year, while offering more Pinterest-specific features. Keep in mind that new Tailwind plans are Pinterest-only, so you would need another tool for other social networks.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.