Planoly vs Tailwind
Instagram planner versus Pinterest-native specialist
TL;DR
For Pinterest pin creation: Planoly is an Instagram-first planner from $16/mo ($14/mo billed annually), Tailwind is the Pinterest specialist at $29.99/mo ($17.99/mo billed annually). Tailwind is vastly better for Pinterest with SmartSchedule, SmartPin, and Tailwind Create. BlogToPin is another option for automated creation from blog posts.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Planoly has a Pinterest rating of 5/10 while Tailwind scores 9/10. Tailwind offers stronger Pinterest-specific features.
Pricing
Planoly starts at $16/mo ($14/mo billed annually) while Tailwind starts at $29.99/mo ($17.99/mo billed annually). Planoly offers a free plan. Tailwind offers a free plan.
Automation
Tailwind has SmartPin weekly refresh. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Planoly nor Tailwind can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Planoly supports Instagram, Facebook, LinkedIn, Pinterest, TikTok, Threads, YouTube. Tailwind covers Pinterest only. Planoly gives you more platform options.
Analytics
Tailwind provides deeper Pinterest analytics. Tailwind offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Planoly
Per social set and user, unlimited uploads
Tailwind
Per Pinterest account, credit-based plans
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Planoly | Tailwind | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | SmartSchedule | AI-powered | |
| Pin Templates | Tailwind Create | 100+ templates | |
| Board Management | Single board per pin | ||
| Idea & Video Pins | Image & video pins | ||
| Automation | |||
| Bulk Scheduling | Bulk upload | CSV Upload | Automatic |
| Auto-Create from URL | SmartPin | ||
| Auto-Sync New Content | RSS SmartPin | ||
| Content Recycling | SmartPin weekly refresh | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS SmartPin | ||
| AI & Content | |||
| AI Writing | AI Caption Generator | Ghostwriter | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | |||
| Best Time to Post | |||
| Competitor Tracking | |||
| Platform | |||
| Multi-Platform | Instagram, Facebook, LinkedIn, Pinterest, TikTok, Threads, YouTube | Pinterest only | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Growth plan (2 users) | Collaborators (select plans) | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Planoly
Pros
- Beautiful visual grid planner for planning your feed
- Easy to learn with a clean, minimal interface
- Good Instagram planning tools that translate okay to Pinterest
- Decent mobile app for planning on the go
- Affordable entry point for beginners
Cons
- Pinterest features clearly secondary to Instagram
- Free plan limited to 10 uploads a month on the mobile app
- No content recycling or automation features
- Analytics focus on Instagram, with no dedicated Pinterest analytics
- Best-time-to-post suggestions are Instagram-only; cannot pin to multiple boards at once
- Cannot create pins from website content
Tailwind
Pros
- Long-standing Pinterest marketing partner focused only on Pinterest
- SmartPin creates a fresh pin from each URL every week, and can follow your RSS feed
- Turbo boosts your top pins through a community of creators
- SmartSchedule picks optimal posting times based on your audience data
- Tailwind Create generates pin designs quickly from templates
- Solid Pinterest analytics with board-level insights
Cons
- New plans are Pinterest-only (Instagram and Facebook on legacy plans only)
- Credit-based: every scheduled pin, SmartPin and Ghostwriter run uses credits
- Engagement boosting (Turbo) and keyword research are separate paid add-ons
- Cannot delete underperforming pins for you
- Tailwind Create designs can look generic and template-y
- Priced per Pinterest account, so costs multiply across accounts
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Planoly Reviews
“I have been using Planoly for 5+ years and have always had a good experience with them.”
“Planoly quietly charged me over $500 across 6 years with no renewal reminders, no usage reports.”
Tailwind Reviews
“The SmartPin scheduler is out of this world and really creates a more efficient workflow for me.”
“I'd just been charged $599.88 without any prior notice. There was absolutely no indication during signup that the plan would auto-renew.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Planoly
- Instagram-first creators who also post to Pinterest
- Visual planners who want a clean grid view
- Beginners who value simplicity over power features
Tailwind
- Pinterest-first marketers who want deep platform integration
- Bloggers who want existing URLs turned into fresh weekly pins with SmartPin
- Creators who want community engagement boosts via Turbo
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Planoly and Tailwind represent the difference between a general tool and a specialist. Planoly is Instagram-first. Tailwind is Pinterest-native — and new Tailwind plans are now Pinterest-only. For Pinterest marketing, Tailwind is the obvious choice with purpose-built features; for Instagram, Planoly is the one that still covers it.
Pinterest Intelligence
Tailwind: SmartSchedule, SmartPin (new pins from your URLs every week), Tailwind Create, Ghostwriter AI, Pinterest analytics, and the Turbo add-on. Built for Pinterest growth.
Planoly: auto-posting to a single board, bulk upload, and AI captions. No Pinterest analytics, and its best-time feature is Instagram-only.
Pricing
Billed annually, Tailwind at $17.99/mo is only $3.99 more than Planoly's $14/mo. On monthly billing the gap is wider: $29.99 versus $16, or $13.99/mo.
Either way, the premium buys vastly more Pinterest capability.
Pin Creation
Tailwind includes Tailwind Create for pin designs, and SmartPin and RSS SmartPin can create pins from your website and new blog posts automatically. Planoly has no pin templates or creation tools.
BlogToPin is another option that turns blog posts into designed pins and schedules them to Pinterest.
Final Verdict
Tailwind is the clear Pinterest winner. Planoly is for Instagram-first users, especially since new Tailwind plans no longer cover Instagram.
For blog-driven Pinterest growth, Tailwind or BlogToPin will do far more than Planoly.
Want pins created automatically?
Both Planoly and Tailwind require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Planoly vs Tailwind
Is Tailwind or Planoly better for Pinterest marketing?
Tailwind is vastly better for Pinterest. It was built specifically for Pinterest with SmartSchedule for optimal posting times, SmartPin for automatically creating pins from your URLs, Tailwind Create for designs, and Pinterest analytics. Planoly was built for Instagram and offers only basic Pinterest scheduling to a single board.
What is Tailwind SmartSchedule and why does it matter?
SmartSchedule analyzes when your specific audience is most active on Pinterest and slots your pins into those high-engagement windows. Planoly lets you pick times manually; its best-time feature only covers Instagram.
How does Tailwind SmartPin compare to Planoly for keeping boards active?
SmartPin turns any URL into a new pin every week, and RSS SmartPin does the same for new blog posts, keeping boards active without manual work. Planoly has no recycling or automatic pin creation, so you must create and schedule every pin yourself to maintain consistent board activity.
Is the price difference between Planoly and Tailwind significant?
It depends on billing. Annually, Tailwind is $17.99/mo versus Planoly's $14/mo — a $3.99/mo difference. Monthly, it is $29.99 versus $16. Either way, that premium buys SmartSchedule, SmartPin, Tailwind Create, and Pinterest analytics, which together deliver dramatically more Pinterest value.
Does Tailwind include a pin design tool?
Yes. Tailwind Create generates Pinterest pin designs using your branding, colors, and content. Planoly has no built-in pin templates or design tool. BlogToPin is another option for blog-based pin creation, pulling content directly from your posts.
What is Tailwind Turbo and does it help Pinterest growth?
Turbo is Tailwind's engagement add-on ($14.99/mo, or $11.99/mo billed annually) for boosting the reach of pins you choose. It replaced Tailwind Communities. Planoly has no equivalent feature, making Tailwind more useful for organic Pinterest growth.
Can I use BlogToPin alongside Tailwind instead of Planoly?
You can, though there is some overlap since both create pins from your website. BlogToPin turns blog posts into designed pins and schedules them; Tailwind adds SmartSchedule, Tailwind Create, and Turbo. Many Pinterest-focused bloggers pick one of the two rather than paying for Planoly.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.