Loomly vs Sprout Social
Affordable team tool versus enterprise platform for Pinterest
TL;DR
For Pinterest pin creation: Loomly provides team approval at $26/mo, Sprout Social is enterprise at $199/mo. Loomly delivers team features at a fraction of the cost. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Loomly has a Pinterest rating of 4/10 while Sprout Social scores 5/10. Sprout Social offers stronger Pinterest-specific features.
Pricing
Loomly starts at $42/mo while Sprout Social starts at $249/mo.
Automation
Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Loomly nor Sprout Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Loomly supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Snapchat. Sprout Social covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp. Loomly gives you more platform options.
Analytics
Sprout Social provides deeper Pinterest analytics. Sprout Social offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Loomly
Per plan with user limits
Sprout Social
Per user, enterprise pricing
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Loomly | Sprout Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Optimal Times | AI-powered | |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | ||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | Automatic | ||
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS & Google Alerts | ||
| AI & Content | |||
| AI Writing | AI Writing | AI Assist | Unlimited |
| AI Image Generation | Unsplash & Giphy | ||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Basic | Advanced | |
| Best Time to Post | |||
| Competitor Tracking | Social Listening | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Snapchat | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Built-in | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Loomly
Pros
- Excellent approval workflows for teams and agencies
- Post ideas and inspiration engine helps beat creative blocks
- Brand guidelines ensure consistency across team members
- Clean calendar view for content planning
- Good range of platform support
- Interaction management across platforms
Cons
- No Pinterest-specific features or optimization
- No pin templates or design tools
- No content recycling or evergreen automation
- Relatively expensive for what it offers Pinterest users
- No smart scheduling based on Pinterest audience data
- Cannot auto-create pins from website content
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening and sentiment analysis built in
- Excellent team collaboration with approval workflows
- CRM-like features for managing audience relationships
- Detailed competitor benchmarking and industry reports
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-user pricing makes team costs add up fast
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Loomly Reviews
“Loomly has been a game-changer for managing my social media content! It's incredibly easy to use, and when it pushes posts out, everything comes through correctly on each platform — no weird formatting issues.”
“Instituted a 400% price increase with one month's notice, made it impossible to reply to the email or talk to anyone.”
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Loomly
- Teams that need approval workflows and brand consistency
- Brands managing content across many platforms with guidelines
- Agencies that need client approval before posts go live
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Loomly and Sprout Social both provide team collaboration for social media including Pinterest, but at vastly different price points. Loomly provides approval workflows and content inspiration at $26/mo. Sprout Social adds enterprise analytics, CRM, and social listening at $199/mo. For Pinterest team management, Loomly covers the essentials at 1/8th the price.
Team Workflows
Loomly provides structured approval workflows at an accessible price. Teams can review, comment, and approve Pinterest content before publishing.
Sprout Social offers more complex team management with task assignment, workload balancing, and CRM integration. These enterprise features serve large organizations.
Analytics
Sprout Social's analytics are industry-leading. For Pinterest, you get detailed performance data with competitive analysis.
Loomly offers basic analytics. For most Pinterest teams, these plus Pinterest's native analytics suffice.
Pricing
Loomly at $26/mo is 1/8th of Sprout Social's $199/mo. For Pinterest team management, the approval workflow is the key feature, and Loomly delivers it affordably.
Sprout Social's premium pays for enterprise features. If your Pinterest team doesn't need CRM and social listening, the investment is hard to justify.
Pin Creation
At $199/mo, Sprout Social still doesn't create pins. Loomly doesn't either, at 1/8th the price.
BlogToPin automates pin creation from blog content — the capability both tools miss regardless of price.
Final Verdict
Loomly provides essential team Pinterest management at 1/8th of Sprout Social's price. Sprout Social is justified only for enterprise teams with CRM and social listening needs.
BlogToPin handles pin creation that neither tool provides.
Want pins created automatically?
Both Loomly and Sprout Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Loomly vs Sprout Social
Can Loomly replace Sprout Social for Pinterest management?
For Pinterest team scheduling and approval workflows, yes. Loomly covers the core team need — structured content review before publishing — at $26/mo versus Sprout Social's $199/mo. You would lose enterprise analytics, CRM integration, and social listening capabilities.
Why is Sprout Social so much more expensive than Loomly?
Sprout Social's $199/mo price covers enterprise features: advanced analytics with competitive benchmarking, CRM with conversation history, social listening, task assignment with workload balancing, and premium customer support. Most of these features serve large organizations managing social media at scale, not Pinterest-specific needs.
Does Sprout Social offer better Pinterest analytics than Loomly?
Yes. Sprout Social provides industry-leading analytics including detailed Pinterest performance data, competitive analysis, and custom reporting. Loomly offers basic post metrics. However, for most Pinterest marketers, Loomly's basic analytics combined with Pinterest's free native analytics are sufficient.
Can either Sprout Social or Loomly create Pinterest pins?
Neither tool creates pins, regardless of price. At $199/mo, Sprout Social still expects you to design pins externally. BlogToPin automates pin creation from blog content at a fraction of either tool's cost, filling the creation gap both leave open.
When does Sprout Social make sense over Loomly for Pinterest?
Sprout Social is justified for enterprise teams that need CRM integration for customer interactions via Pinterest, social listening to monitor brand mentions, competitive analysis across platforms, and advanced reporting for executives. For teams that simply need to schedule and approve pins, Loomly delivers the essentials.
Is Loomly's team approval workflow comparable to Sprout Social's?
Loomly provides solid approval workflows — team members can review, comment on, and approve content before publishing. Sprout Social adds more granular permissions, task assignment, and workload management. For most Pinterest teams, Loomly's approval process is more than adequate at 1/8th the price.
What is the best budget alternative for Pinterest if I currently use Sprout Social?
For Pinterest specifically, Loomly at $26/mo covers team approval workflows. Tailwind at $14.99/mo provides Pinterest-native features like SmartSchedule and SmartLoop. BlogToPin adds automated pin creation. Together, Loomly plus BlogToPin costs roughly $40/mo — still 1/5th of Sprout Social — while providing pin creation Sprout Social lacks.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.