Loomly vs Sprout Social
Affordable team tool versus enterprise platform for Pinterest
TL;DR
For Pinterest pin creation: Loomly provides team approval from $65/mo ($49/mo billed annually), while Sprout Social is an enterprise platform from $99 per seat/mo ($79 billed annually). Loomly delivers team features at a lower cost, and the gap grows with every Sprout Social seat. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Loomly has a Pinterest rating of 4/10 while Sprout Social scores 5/10. Sprout Social offers stronger Pinterest-specific features.
Pricing
Loomly starts at $65/mo ($49/mo billed annually) while Sprout Social starts at $99/mo per seat ($79 billed annually).
Automation
Loomly offers Recurring posts. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Loomly nor Sprout Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Loomly supports Instagram, Facebook, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Threads, Snapchat. Sprout Social covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business. Sprout Social gives you more platform options.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Loomly
Flat plans with account and user limits
Sprout Social
Per seat
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Loomly | Sprout Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best time to post | Optimal send times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Board selection | ||
| Idea & Video Pins | Video pins | Image & video pins | |
| Automation | |||
| Bulk Scheduling | Professional plan+ | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Recurring posts | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS & Google Alerts | ||
| AI & Content | |||
| AI Writing | AI Assistant | AI Assist (Professional+) | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | |||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Threads, Snapchat | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Built-in | Approvals on Professional+ | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Loomly
Pros
- Excellent approval workflows for teams and agencies
- Post ideas and inspiration engine helps beat creative blocks
- Brand guidelines ensure consistency across team members
- Clean calendar view for content planning
- Good range of platform support (X/Twitter is no longer supported)
- Interaction management across platforms
Cons
- No Pinterest-specific features or optimization
- No pin templates or design tools
- Only basic recurring posts, no evergreen queue
- Relatively expensive for what it offers Pinterest users
- Generic best-time-to-post suggestions, nothing Pinterest-specific
- Cannot auto-create pins from website content
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening available as a paid add-on (Standard and up)
- Approval workflows for teams (Professional and up)
- CRM-like features for managing audience relationships
- Competitor reports for Facebook, X and Instagram (Professional and up)
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-seat pricing makes team costs add up fast, and bulk scheduling needs the $299/seat Professional plan
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Loomly Reviews
“Loomly has been a game-changer for managing my social media content! It's incredibly easy to use, and when it pushes posts out, everything comes through correctly on each platform — no weird formatting issues.”
“Instituted a 400% price increase with one month's notice, made it impossible to reply to the email or talk to anyone.”
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Loomly
- Teams that need approval workflows and brand consistency
- Brands managing content across many platforms with guidelines
- Agencies that need client approval before posts go live
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Loomly and Sprout Social both provide team collaboration for social media including Pinterest, but at different price points. Loomly provides approval workflows and post ideas from $65/mo ($49/mo billed annually). Sprout Social adds enterprise analytics, CRM integrations and optional social listening, priced per seat from $99/mo ($79 billed annually). For Pinterest team management, Loomly covers the essentials for less.
Team Workflows
Loomly provides structured approval workflows at an accessible price. Teams can review, comment, and approve Pinterest content before publishing.
Sprout Social offers more complex team management with task assignment and CRM integrations. These enterprise features serve large organizations.
Analytics
Sprout Social's analytics are industry-leading, with optimal send times and Pinterest profile and post reports. Its competitor reports cover Facebook, X and Instagram, not Pinterest.
Loomly includes Pinterest analytics and best-time suggestions. For most Pinterest teams, these plus Pinterest's native analytics suffice.
Pricing
Loomly Starter costs $65/mo ($49/mo billed annually). Sprout Social Essentials costs $99 per seat/mo ($79 billed annually), and bulk scheduling and AI Assist need Professional at $399 per seat/mo ($299 billed annually). For Pinterest team management, the approval workflow is the key feature, and Loomly delivers it affordably.
Sprout Social's premium pays for enterprise features. If your Pinterest team doesn't need deep reporting or social listening (a paid add-on), the investment is hard to justify.
Pin Creation
Even at $99 or more per seat, Sprout Social doesn't create pins. Loomly doesn't either.
BlogToPin automates pin creation from blog content — the capability both tools miss regardless of price.
Final Verdict
Loomly provides essential team Pinterest management for less than Sprout Social, and the gap widens with every seat. Sprout Social is justified only for enterprise teams with advanced reporting and social listening needs.
BlogToPin handles pin creation that neither tool provides.
Want pins created automatically?
Both Loomly and Sprout Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Loomly vs Sprout Social
Can Loomly replace Sprout Social for Pinterest management?
For Pinterest team scheduling and approval workflows, yes. Loomly covers the core team need — structured content review before publishing — at $65/mo ($49/mo billed annually) versus $99 per seat/mo ($79 billed annually) for Sprout Social Essentials. You would lose enterprise analytics, CRM integrations and social listening.
Why is Sprout Social so much more expensive than Loomly?
Sprout Social is priced per seat — from $99/mo ($79 billed annually) on Essentials up to $499/mo ($399 billed annually) on Advanced — and covers enterprise features: advanced analytics, CRM integrations, social listening as a paid add-on, task assignment and premium support. Most of these features serve large organizations managing social media at scale, not Pinterest-specific needs.
Does Sprout Social offer better Pinterest analytics than Loomly?
Generally, yes. Sprout Social provides deeper reporting, including Pinterest profile and post reports and custom reporting, though its competitor reports don't cover Pinterest. Loomly includes Pinterest analytics too. For most Pinterest marketers, Loomly's analytics combined with Pinterest's free native analytics are sufficient.
Can either Sprout Social or Loomly create Pinterest pins?
Neither tool creates pins, regardless of price. Even at $99 per seat/mo, Sprout Social expects you to design pins externally. BlogToPin automates pin creation from blog content, filling the creation gap both leave open.
When does Sprout Social make sense over Loomly for Pinterest?
Sprout Social is justified for enterprise teams that need CRM integrations, social listening (a paid add-on) to monitor brand mentions, and advanced reporting for executives. For teams that simply need to schedule and approve pins, Loomly delivers the essentials.
Is Loomly's team approval workflow comparable to Sprout Social's?
Loomly provides solid approval workflows — team members can review, comment on, and approve content before publishing. Sprout Social adds more granular permissions and task assignment. For most Pinterest teams, Loomly's approval process is more than adequate at a lower price.
What is the best budget alternative for Pinterest if I currently use Sprout Social?
For Pinterest specifically, Loomly from $65/mo ($49/mo billed annually) covers team approval workflows. Tailwind from $29.99/mo ($17.99/mo billed annually) provides Pinterest-native features like SmartSchedule and SmartPin. BlogToPin adds automated pin creation from blog content. Each costs less than a single Sprout Social seat while focusing on what Pinterest marketers actually use.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.