Iconosquare vs ViralTag
Analytics depth versus Pinterest distribution features
TL;DR
For Pinterest pin creation: Iconosquare provides deep analytics at $49/mo, while Viraltag offers multi-board scheduling and content recycling at $24/mo. Viraltag's Pinterest features are more practical at half the price. BlogToPin automates pin creation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Iconosquare has a Pinterest rating of 5/10 while ViralTag scores 7/10. ViralTag offers stronger Pinterest-specific features.
Pricing
Iconosquare starts at $59/mo while ViralTag starts at $24/mo.
Automation
ViralTag has Post recycling. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Iconosquare nor ViralTag can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Iconosquare supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok. ViralTag covers Instagram, Facebook, X, Pinterest, Tumblr. Iconosquare gives you more platform options.
Analytics
Iconosquare provides deeper Pinterest analytics. Iconosquare offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Iconosquare
Per plan with profile limits
ViralTag
Tiered plans with account limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Iconosquare | ViralTag | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | Queue scheduling | AI-powered |
| Pin Templates | Canva built-in | 100+ templates | |
| Board Management | |||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | Automatic | ||
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Post recycling | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | Unlimited | ||
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag tracking | ||
| Analytics | |||
| Pinterest Analytics | Advanced | ||
| Best Time to Post | |||
| Competitor Tracking | Competitor benchmarking | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok | Instagram, Facebook, X, Pinterest, Tumblr | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Teams plan | Business plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor analysis lets you track rival Pinterest accounts
- Detailed performance reports you can export and share
- Hashtag tracking across platforms
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Expensive for what is primarily an analytics tool
- No pin templates or design features
- No AI writing or content generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
ViralTag
Pros
- Strong Pinterest focus with multi-board pinning
- Post recycling keeps evergreen pins circulating
- Built-in Canva integration for pin design
- RSS feed integration for automatic content sourcing
- Bulk upload for scheduling many pins at once
- Good Pinterest analytics with board-level data
Cons
- Interface feels dated compared to modern tools
- No AI writing or image generation features
- Smaller user base means less community support
- No mobile app available
- Cannot auto-create pins from website content
- Limited to fewer platforms than competitors
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing competitor benchmarking and industry reports
- Teams that need professional analytics reports for stakeholders
ViralTag
- Pinterest marketers who want recycling without Tailwind pricing
- Visual content creators who value built-in Canva design
- Bloggers who want RSS-to-Pinterest automation
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Iconosquare and Viraltag excel in different areas. Iconosquare provides detailed analytics for understanding performance. Viraltag provides operational Pinterest features — multi-board scheduling and content recycling — that directly support growth strategies. For Pinterest, Viraltag's practical features are more impactful than analytics at half the price.
Pinterest Operations
Viraltag's multi-board scheduling and content recycling are directly aligned with Pinterest growth strategies. Schedule once, distribute across boards, and automatically recycle evergreen content.
Iconosquare analyzes performance but doesn't help with distribution or recycling. You understand what works but still manage operations manually.
Analytics
Iconosquare provides deeper analytics with competitor tracking and custom reports. For data-driven strategy, this insight is valuable.
Viraltag offers basic performance metrics. For most Pinterest needs, these plus native analytics suffice.
Pricing
Viraltag at $24/mo is half of Iconosquare's $49/mo. The lower price buys more Pinterest-practical features.
For Pinterest ROI, Viraltag's operational features provide more daily value than Iconosquare's analytics.
Pin Creation
Neither creates pins from blog content. Viraltag efficiently distributes existing pins. Iconosquare analyzes them.
BlogToPin automates pin creation. Paired with Viraltag's distribution, it creates a complete Pinterest automation system.
Final Verdict
Viraltag is more practical for Pinterest with multi-board scheduling and recycling at half the price. Iconosquare adds value only for deep competitive analytics.
BlogToPin plus Viraltag creates automated creation and distribution — more impactful than analytics alone.
Want pins created automatically?
Both Iconosquare and ViralTag require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Iconosquare vs ViralTag
Is Viraltag better than Iconosquare for daily Pinterest management?
For day-to-day Pinterest operations, yes. Viraltag's multi-board scheduling lets you distribute one pin across multiple boards simultaneously, and its content recycling keeps evergreen pins in rotation automatically. These features directly support Pinterest growth strategies. Iconosquare is better only for deep competitive analytics.
How does Viraltag's multi-board scheduling help with Pinterest?
Pinterest rewards pins that appear across relevant boards. Viraltag lets you schedule a single pin to multiple boards with staggered timing, so it appears naturally across your boards without manual rescheduling. This is a proven Pinterest growth tactic that Iconosquare does not support.
Is Viraltag at $24/mo better value than Iconosquare at $49/mo for Pinterest?
For most Pinterest marketers, yes. Viraltag's multi-board distribution and content recycling provide practical daily value that directly drives Pinterest growth. Iconosquare's premium buys analytics depth — valuable for understanding performance but less impactful for day-to-day Pinterest operations.
Does Viraltag or Iconosquare provide Pinterest content recycling?
Only Viraltag offers content recycling for Pinterest. It automatically re-publishes your evergreen pins on a schedule, keeping them visible in Pinterest's feed. Iconosquare can tell you which pins performed well through analytics, but re-scheduling them requires manual effort.
Can either Viraltag or Iconosquare create Pinterest pins from blog posts?
Neither tool creates pins from blog content. Viraltag efficiently distributes and recycles existing pin designs across boards. Iconosquare analyzes pin performance. For automated pin creation — generating images, text overlays, and descriptions from your blog posts — BlogToPin handles the creation workflow.
What is the best Pinterest marketing setup under $30/mo?
BlogToPin for automated pin creation from blog content, plus Viraltag at $24/mo for multi-board distribution and content recycling. This covers the three pillars of Pinterest growth — creation, distribution, and recycling — at a fraction of what Iconosquare alone costs for analytics.
When should I choose Iconosquare over Viraltag for Pinterest?
Choose Iconosquare when you need deep competitor benchmarking, audience demographic analysis, or custom analytics reports for stakeholders. Iconosquare helps you understand why certain pins succeed. Choose Viraltag when your priority is getting pins distributed across boards efficiently and keeping evergreen content in circulation.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.