Iconosquare vs Sprout Social
Focused analytics versus enterprise analytics for Pinterest
TL;DR
For Pinterest pin creation: Iconosquare provides focused analytics at $49/mo, while Sprout Social is enterprise analytics at $199/mo. Both are analytics powerhouses but at different price points. Neither creates pins — BlogToPin automates pin creation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Iconosquare has a Pinterest rating of 5/10 while Sprout Social scores 5/10. Both tools offer similar Pinterest support.
Pricing
Iconosquare starts at $59/mo while Sprout Social starts at $249/mo.
Bulk Pin Creation
Neither Iconosquare nor Sprout Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Iconosquare supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok. Sprout Social covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp. Sprout Social gives you more platform options.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Iconosquare
Per plan with profile limits
Sprout Social
Per user, enterprise pricing
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Iconosquare | Sprout Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | Optimal Times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | |||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | Automatic | ||
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assist | Unlimited | |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag tracking | ||
| Analytics | |||
| Pinterest Analytics | Advanced | Advanced | |
| Best Time to Post | |||
| Competitor Tracking | Competitor benchmarking | Social Listening | |
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Teams plan | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor analysis lets you track rival Pinterest accounts
- Detailed performance reports you can export and share
- Hashtag tracking across platforms
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Expensive for what is primarily an analytics tool
- No pin templates or design features
- No AI writing or content generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening and sentiment analysis built in
- Excellent team collaboration with approval workflows
- CRM-like features for managing audience relationships
- Detailed competitor benchmarking and industry reports
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-user pricing makes team costs add up fast
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing competitor benchmarking and industry reports
- Teams that need professional analytics reports for stakeholders
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Iconosquare and Sprout Social are both analytics-strong platforms at different price points. Iconosquare offers deep social analytics with competitor tracking at a mid-range price. Sprout Social adds enterprise features like CRM, advanced social listening, and complex team workflows at 4x the cost. For Pinterest analytics, the incremental value of Sprout Social over Iconosquare is hard to justify.
Analytics Comparison
Iconosquare provides detailed Pinterest analytics including competitor benchmarking, audience insights, and custom reports. For Pinterest-specific data, the analytics depth is strong.
Sprout Social offers broader enterprise analytics with CRM integration, advanced social listening, and more sophisticated reporting. The additional depth beyond Iconosquare is primarily in enterprise features.
Enterprise Features
Sprout Social adds CRM integration, advanced team workflows, and social listening at enterprise scale. For large organizations, these features integrate social data with broader business intelligence.
Iconosquare keeps the focus on social analytics without enterprise overhead. For Pinterest analytics specifically, the focused approach is often more practical.
Pricing
Iconosquare at $49/mo provides strong analytics at 1/4 of Sprout Social's $199/mo. For Pinterest analytics, the cost difference doesn't reflect proportionally better Pinterest insights.
The $150/mo premium for Sprout Social buys enterprise capabilities that most Pinterest marketers don't need.
Pin Creation
At a combined $248/mo, neither creates pins. Both excel at measurement without addressing production. The pin creation bottleneck persists regardless of analytics investment.
BlogToPin automates pin creation from blog content at a fraction of either tool's monthly fee.
Final Verdict
Iconosquare provides comparable Pinterest analytics at 1/4 of Sprout Social's price. Sprout Social is justified only for enterprise teams needing CRM and advanced social listening.
For pin creation, BlogToPin automates the process both analytics platforms leave manual.
Want pins created automatically?
Both Iconosquare and Sprout Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about Iconosquare vs Sprout Social
Is Sprout Social's Pinterest analytics 4x better than Iconosquare's?
No. For Pinterest-specific analytics, the difference between the two is marginal. Both track pin performance, audience demographics, and engagement trends. Sprout Social's $199/mo premium buys enterprise features like CRM integration and advanced social listening that add value for large organizations but not specifically for Pinterest analytics.
When does Sprout Social make sense over Iconosquare for Pinterest?
Sprout Social is justified when your Pinterest marketing is part of a larger enterprise social strategy requiring CRM integration, advanced social listening, and complex team workflows across many platforms. If Pinterest is your primary or sole platform, Iconosquare at $49/mo provides comparable Pinterest analytics at a quarter of the cost.
Can I get Pinterest analytics without paying $49-$199/mo?
Yes. Pinterest provides free native analytics covering pin performance, audience insights, and top content. Metricool offers a free plan with additional Pinterest analytics and scheduling. These free options cover practical Pinterest tracking needs for most creators and small businesses.
Do Sprout Social or Iconosquare create Pinterest pins?
Neither tool creates pins. At a combined $248/mo, both excel at measuring Pinterest performance without addressing the production bottleneck. The pin creation challenge persists regardless of analytics investment. BlogToPin automates pin creation from blog content at a fraction of either tool's monthly fee.
Which tool offers better Pinterest competitor analysis?
Both offer strong competitor benchmarking for Pinterest. Iconosquare provides detailed competitor pin strategies, engagement comparisons, and growth tracking. Sprout Social adds broader competitive intelligence through social listening. For Pinterest-specific competitor analysis, Iconosquare offers comparable depth at a lower price.
Is it worth investing heavily in Pinterest analytics tools?
Heavy analytics investment makes sense only after you have consistent pin output to analyze. Spending $49-$199/mo on analytics while publishing infrequently yields limited returns. Most Pinterest marketers see better ROI by investing in content creation tools first and using free analytics until their volume justifies premium tracking.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.