Iconosquare vs Sprout Social
Focused analytics versus enterprise analytics for Pinterest
TL;DR
For Pinterest pin creation: Iconosquare provides focused analytics with a free plan and paid plans from $10/mo billed annually, while Sprout Social is an enterprise platform from $99/seat/mo ($79/seat billed annually). Both are analytics powerhouses at very different price points. Neither creates pins — BlogToPin automates pin creation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Iconosquare has a Pinterest rating of 5/10 while Sprout Social scores 5/10. Both tools offer similar Pinterest support.
Pricing
Iconosquare starts at $10/mo (billed annually) while Sprout Social starts at $99/mo per seat ($79 billed annually). Iconosquare offers a free plan.
Bulk Pin Creation
Neither Iconosquare nor Sprout Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube. Sprout Social covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business. Sprout Social gives you more platform options.
Analytics
Iconosquare provides deeper Pinterest analytics. Iconosquare offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Iconosquare
Per plan, priced by number of profiles
Sprout Social
Per seat
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Iconosquare | Sprout Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best-time suggestions | Optimal send times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | |||
| Idea & Video Pins | Video pins | Image & video pins | |
| Automation | |||
| Bulk Scheduling | Professional plan+ | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI captions | AI Assist (Professional+) | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | AI hashtags | ||
| Analytics | |||
| Pinterest Analytics | Advanced | ||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | Not for Pinterest | |
| Platform | |||
| Multi-Platform | Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Scale plan (3 users) | Approvals on Professional+ | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor benchmarking for Instagram and Facebook (Scale plan)
- Detailed performance reports you can export and share
- Hashtag tracking (Scale plan)
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Competitor and hashtag tracking require the $79/mo Scale plan
- No pin templates or design features
- No AI image generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening available as a paid add-on (Standard and up)
- Approval workflows for teams (Professional and up)
- CRM-like features for managing audience relationships
- Competitor reports for Facebook, X and Instagram (Professional and up)
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-seat pricing makes team costs add up fast, and bulk scheduling needs the $299/seat Professional plan
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing Instagram and Facebook competitor benchmarking
- Teams that need professional analytics reports for stakeholders
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Iconosquare and Sprout Social are both analytics-strong platforms at different price points. Iconosquare offers deep social analytics at an accessible price. Sprout Social adds enterprise features like advanced team workflows and social listening (a paid add-on), priced per seat. For Pinterest analytics, the incremental value of Sprout Social over Iconosquare is hard to justify.
Analytics Comparison
Iconosquare provides detailed Pinterest analytics: 40+ organic metrics, audience insights, and best-time suggestions. For Pinterest-specific data, the analytics depth is strong.
Sprout Social offers Pinterest profile and post reports plus optimal send times, within broader enterprise analytics. Its competitor reports cover Facebook, X, and Instagram, not Pinterest.
Enterprise Features
Sprout Social adds advanced team workflows and, as a paid add-on, social listening at enterprise scale. For large organizations, these features connect social data with broader business intelligence.
Iconosquare keeps the focus on social analytics without enterprise overhead. For Pinterest analytics specifically, the focused approach is often more practical.
Pricing
Sprout Social costs $99 per seat per month ($79 billed annually) on Essentials, and $249 ($199) on Standard. Iconosquare has a free plan and paid plans from $10/mo billed annually, with Scale from $79. For Pinterest analytics, the cost difference doesn't reflect proportionally better Pinterest insights.
Sprout Social's premium buys enterprise capabilities that most Pinterest marketers don't need.
Pin Creation
Neither creates pins. Both excel at measurement without addressing production. The pin creation bottleneck persists regardless of analytics investment.
BlogToPin automates pin creation from blog content for less than a single Sprout Social seat.
Final Verdict
Iconosquare provides comparable Pinterest analytics at a fraction of Sprout Social's price. Sprout Social is justified only for enterprise teams needing advanced workflows and social listening.
For pin creation, BlogToPin automates the process both analytics platforms leave manual.
Want pins created automatically?
Both Iconosquare and Sprout Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about Iconosquare vs Sprout Social
Is Sprout Social's Pinterest analytics worth the extra cost over Iconosquare's?
For Pinterest-specific analytics, the difference is marginal. Both track pin performance and engagement, and both suggest posting times. Sprout Social's per-seat pricing (from $99/mo, or $79/mo billed annually) buys enterprise features like advanced team workflows and add-on social listening that add value for large organizations but not specifically for Pinterest analytics.
When does Sprout Social make sense over Iconosquare for Pinterest?
Sprout Social is justified when your Pinterest marketing is part of a larger enterprise social strategy requiring social listening, advanced reporting, and complex team workflows across many platforms. If Pinterest is your primary or sole platform, Iconosquare — free plan, paid plans from $10/mo billed annually — provides comparable Pinterest analytics for much less.
Can I get Pinterest analytics for free?
Yes. Pinterest provides free native analytics covering pin performance, audience insights, and top content. Metricool has a free plan (1 brand, 20 posts a month) with Pinterest scheduling and analytics, and Iconosquare also has a free plan for 2 profiles. These options cover practical Pinterest tracking needs for most creators and small businesses.
Do Sprout Social or Iconosquare create Pinterest pins?
Neither tool creates pins. Both excel at measuring Pinterest performance without addressing the production bottleneck. The pin creation challenge persists regardless of analytics investment. BlogToPin automates pin creation from blog content for less than a single Sprout Social seat.
Which tool offers better Pinterest competitor analysis?
Neither offers documented Pinterest competitor tracking. Iconosquare's competitor benchmarking covers Instagram and Facebook (on its Scale plan), and Sprout Social's competitor reports cover Facebook, X, and Instagram. Sprout Social also offers social listening as a paid add-on. For Pinterest competitor research, you'll still need to review competitor profiles manually.
Is it worth investing heavily in Pinterest analytics tools?
Heavy analytics investment makes sense only after you have consistent pin output to analyze. Spending on premium analytics while publishing infrequently yields limited returns. Most Pinterest marketers see better ROI by investing in content creation tools first and using free analytics until their volume justifies premium tracking.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.