Iconosquare vs Sendible
Analytics specialist versus agency platform for Pinterest
TL;DR
For Pinterest pin creation: Iconosquare provides premium analytics at $49/mo, while Sendible offers agency management at $29/mo. Iconosquare is for data, Sendible is for client management — neither creates pins. BlogToPin automates pin creation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Iconosquare has a Pinterest rating of 5/10 while Sendible scores 5/10. Both tools offer similar Pinterest support.
Pricing
Iconosquare starts at $59/mo while Sendible starts at $29/mo.
Automation
Sendible has Content recycling. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Iconosquare nor Sendible can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Iconosquare supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok. Sendible covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business. Sendible gives you more platform options.
Analytics
Iconosquare provides deeper Pinterest analytics. Iconosquare offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Iconosquare
Per plan with profile limits
Sendible
Per plan with profile limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Iconosquare | Sendible | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | Optimal Time | AI-powered |
| Pin Templates | Canva integration | 100+ templates | |
| Board Management | |||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | CSV import | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Content recycling | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assist | Unlimited | |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag tracking | ||
| Analytics | |||
| Pinterest Analytics | Advanced | ||
| Best Time to Post | |||
| Competitor Tracking | Competitor benchmarking | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Teams plan | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor analysis lets you track rival Pinterest accounts
- Detailed performance reports you can export and share
- Hashtag tracking across platforms
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Expensive for what is primarily an analytics tool
- No pin templates or design features
- No AI writing or content generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
Sendible
Pros
- White-label dashboards and reports for agencies
- Content recycling keeps evergreen posts in rotation
- Canva integration built into the composer
- Client management with separate workspaces
- RSS feeds for automated content sharing
- Competitive pricing for agency features
Cons
- Pinterest is not a focus, features are generic
- Interface can feel a bit dated
- No Pinterest-specific optimization tools
- Cannot auto-create pins from website content
- Analytics are good but not Pinterest-specialized
- Some features locked behind higher plans
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Sendible Reviews
“Sendible helps me schedule social media for multiple clients across multiple platforms. It's intuitive to use, comes with plenty of account space.”
“I was on my honeymoon when they, without warning, billed me 250 GBP. No tolerance for refunds whatsoever.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing competitor benchmarking and industry reports
- Teams that need professional analytics reports for stakeholders
Sendible
- Agencies needing white-label social media management
- Teams managing multiple client Pinterest accounts
- Agencies that want Hootsuite-level features at a lower price
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Iconosquare and Sendible serve different professional needs. Iconosquare provides deep analytics for data-driven marketers. Sendible provides agency workflows for managing client social accounts. For Pinterest, the choice depends on whether you need performance insights (Iconosquare) or client management (Sendible).
Analytics vs. Client Management
Iconosquare provides detailed Pinterest analytics with competitor tracking, audience insights, and custom reports. For brands tracking Pinterest ROI, these insights are valuable.
Sendible provides client workspaces, white-label reports, and approval workflows. For agencies managing Pinterest for clients, these operational features are essential.
Reporting
Iconosquare's reports focus on analytics depth — detailed performance metrics with customizable dashboards. Better for internal strategy decisions.
Sendible's white-label reports are designed for client presentation — branded, professional, and focused on demonstrating value. Better for external stakeholders.
Pricing
Iconosquare at $49/mo provides analytics depth. Sendible at $29/mo provides agency tools. The value depends on your primary need.
Agencies need Sendible's client management. Data-focused marketers need Iconosquare's analytics. For Pinterest pin creation, neither.
Pin Creation
Neither creates pins. Both manage the post-creation workflow without addressing how pins are designed and produced.
BlogToPin automates pin creation from blog content — valuable for both data-driven marketers and agencies managing client Pinterest accounts.
Final Verdict
Iconosquare for data-driven Pinterest strategy. Sendible for agency Pinterest management. Neither for pin creation.
BlogToPin fills the creation gap for both use cases.
Want pins created automatically?
Both Iconosquare and Sendible require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about Iconosquare vs Sendible
Which is better for a Pinterest marketing agency — Iconosquare or Sendible?
Sendible is built for agency workflows with client workspaces, white-label reports, and approval processes. Iconosquare focuses on analytics depth for individual brands. If you manage Pinterest accounts for multiple clients, Sendible's operational features are more practical. Add Iconosquare only if specific clients demand deep competitive benchmarking.
How do Sendible and Iconosquare reports differ for Pinterest?
Iconosquare's reports focus on analytics depth — detailed performance metrics with customizable dashboards designed for internal strategy decisions. Sendible's white-label reports are designed for client presentations — branded, professional, and focused on demonstrating value. Choose based on whether reports are for your team or your clients.
Is Sendible at $29/mo better value than Iconosquare at $49/mo for Pinterest?
It depends on your primary need. Sendible's $29/mo includes client management, scheduling, basic analytics, and white-label reporting — everything an agency needs for daily Pinterest operations. Iconosquare's $49/mo buys deeper analytics without agency management features. Most agencies get more practical value from Sendible.
Can either Sendible or Iconosquare create Pinterest pins?
Neither tool creates pins. Both manage the post-creation workflow — Sendible through client approval and publishing, Iconosquare through analytics and scheduling. For automated pin creation from blog content, BlogToPin generates designed pins that can then flow through Sendible's approval process or be tracked in Iconosquare's analytics.
Do I need both Iconosquare and Sendible at $78/mo combined?
For most Pinterest agencies, no. Sendible includes built-in analytics that cover standard Pinterest performance tracking. The combined $78/mo is justified only if you need Sendible for client management and Iconosquare for specific clients demanding deep competitive intelligence beyond what Sendible reports.
Which tool handles multiple Pinterest accounts better?
Sendible is designed for managing multiple client accounts with dedicated workspaces, separate login credentials, and individualized reporting. Iconosquare supports multiple profiles but treats them as analytics subjects rather than client accounts. For agency-scale Pinterest management, Sendible's multi-account architecture is superior.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.