Iconosquare vs Loomly
Analytics depth versus team collaboration for Pinterest
TL;DR
For Pinterest pin creation: Iconosquare provides deep analytics with a free plan and paid plans from $10/mo billed annually, while Loomly offers team approval workflows from $65/mo ($49/mo billed annually). Iconosquare tracks performance, Loomly manages team content review — neither creates pins. BlogToPin automates pin creation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Iconosquare has a Pinterest rating of 5/10 while Loomly scores 4/10. Iconosquare offers stronger Pinterest-specific features.
Pricing
Iconosquare starts at $10/mo (billed annually) while Loomly starts at $65/mo ($49/mo billed annually). Iconosquare offers a free plan.
Automation
Loomly has Recurring posts. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Iconosquare nor Loomly can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube. Loomly covers Instagram, Facebook, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Threads, Snapchat. Loomly gives you more platform options.
Analytics
Iconosquare provides deeper Pinterest analytics. Iconosquare offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Iconosquare
Per plan, priced by number of profiles
Loomly
Flat plans with account and user limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Iconosquare | Loomly | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best-time suggestions | Best time to post | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Board selection | ||
| Idea & Video Pins | Video pins | Video pins | |
| Automation | |||
| Bulk Scheduling | Automatic | ||
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Recurring posts | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS & Google Alerts | ||
| AI & Content | |||
| AI Writing | AI captions | AI Assistant | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | AI hashtags | ||
| Analytics | |||
| Pinterest Analytics | Advanced | ||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube | Instagram, Facebook, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Threads, Snapchat | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Scale plan (3 users) | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor benchmarking for Instagram and Facebook (Scale plan)
- Detailed performance reports you can export and share
- Hashtag tracking (Scale plan)
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Competitor and hashtag tracking require the $79/mo Scale plan
- No pin templates or design features
- No AI image generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
Loomly
Pros
- Excellent approval workflows for teams and agencies
- Post ideas and inspiration engine helps beat creative blocks
- Brand guidelines ensure consistency across team members
- Clean calendar view for content planning
- Good range of platform support (X/Twitter is no longer supported)
- Interaction management across platforms
Cons
- No Pinterest-specific features or optimization
- No pin templates or design tools
- Only basic recurring posts, no evergreen queue
- Relatively expensive for what it offers Pinterest users
- Generic best-time-to-post suggestions, nothing Pinterest-specific
- Cannot auto-create pins from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Loomly Reviews
“Loomly has been a game-changer for managing my social media content! It's incredibly easy to use, and when it pushes posts out, everything comes through correctly on each platform — no weird formatting issues.”
“Instituted a 400% price increase with one month's notice, made it impossible to reply to the email or talk to anyone.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing Instagram and Facebook competitor benchmarking
- Teams that need professional analytics reports for stakeholders
Loomly
- Teams that need approval workflows and brand consistency
- Brands managing content across many platforms with guidelines
- Agencies that need client approval before posts go live
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Iconosquare and Loomly serve different Pinterest needs. Iconosquare is analytics-first — understanding what works on Pinterest. Loomly is collaboration-first — managing team content approval before publishing. The choice depends on whether performance data or team workflow is your bigger challenge.
Analytics vs. Collaboration
Iconosquare provides detailed Pinterest analytics — 40+ organic metrics, audience insights, and best-time suggestions. For refining your Pinterest strategy with data, it's the stronger tool.
Loomly provides structured approval workflows, post ideas from RSS feeds and Google Alerts, and team collaboration. For Pinterest teams where content needs review before publishing, Loomly's process is more relevant.
Content Inspiration
Loomly can turn RSS feeds and Google Alerts into post ideas and drafts, helping plan Pinterest content around the topics you follow.
Iconosquare helps identify successful content patterns through analytics, showing which pin types and topics resonate with your audience.
Pinterest Scheduling
Both support Pinterest scheduling with board selection and video pins. Loomly adds post previews, approval steps, and best-time recommendations. Iconosquare ties scheduling to analytics with its own best-time suggestions.
Loomly also supports bulk posting and recurring posts. Iconosquare has no bulk CSV upload or content recycling.
Pricing
Loomly has no free plan and starts at $65/mo ($49/mo billed annually) after a 15-day trial. Iconosquare has a free plan for 2 profiles and paid plans from $10/mo billed annually (Launch from $39, Scale from $79).
For Pinterest teams, the value depends on your primary need: data (Iconosquare) or process (Loomly). Iconosquare is the cheaper way in.
Pin Creation
Neither creates pins. Both manage the post-creation workflow — analytics or approval — without addressing how pins are made.
BlogToPin automates pin creation from blog content. Generated pins can flow through Loomly's approval process or be measured with Iconosquare's analytics.
Final Verdict
Iconosquare is the choice for data-driven Pinterest optimization. Loomly is better for team-based Pinterest content management with approval workflows.
Both miss pin creation. BlogToPin automates this, and its output can be managed through either tool's workflow.
Want pins created automatically?
Both Iconosquare and Loomly require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Iconosquare vs Loomly
Which is better for a Pinterest team that needs content approval workflows?
Loomly is the clear winner for team-based Pinterest management. It includes structured approval workflows where pins can be reviewed, commented on, and approved before publishing. Iconosquare is built around analytics, and its team seats (3 users) only come with the Scale plan.
Can Iconosquare's analytics help me decide what Pinterest content to create?
Yes. Iconosquare shows which pins, topics, and posting times generate the most engagement, saves, and clicks, and suggests the best times to post. However, it only analyzes and schedules content — its AI can write captions and hashtags, but it does not design pins for you.
Is Loomly worth $65/mo if I manage Pinterest alone without a team?
For solo Pinterest creators, Loomly's core value — team collaboration and approval workflows — goes largely unused, even at $49/mo billed annually. You would be paying for features you do not need. Solo creators are better served by analytics-focused tools like Iconosquare or free scheduling options like Metricool's free plan.
How do Iconosquare and Loomly handle Pinterest pin scheduling differently?
Both support Pinterest scheduling with board selection. Loomly adds post previews and multi-step approval before publishing, making it ideal for teams that need quality control. Iconosquare pairs scheduling with best-time suggestions and its analytics dashboards, so data informs your schedule.
Can either Iconosquare or Loomly create Pinterest pins from my blog content?
Neither tool creates pins. Loomly offers an AI Assistant for post copy and a hashtag manager, but no Pinterest-specific pin design. Iconosquare can write AI captions and hashtags but doesn't design pins either. BlogToPin automates pin creation from blog posts, generating designed pins with text overlays and optimized descriptions.
Which tool provides better Pinterest content inspiration?
Loomly can turn RSS feeds and Google Alerts into post ideas — helpful for planning Pinterest content around topics and news you follow. Iconosquare takes a data-driven approach, showing which existing content patterns resonate with your audience. Loomly is better for finding new ideas; Iconosquare is better for doubling down on what already works.
Is it worth using both Iconosquare and Loomly for Pinterest?
For most Pinterest marketers, paying for two tools that don't create pins is hard to justify. A more effective approach is choosing one based on your primary need — data (Iconosquare) or team process (Loomly) — and investing the savings in pin creation automation through BlogToPin.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.