Iconosquare vs Loomly
Analytics depth versus team collaboration for Pinterest
TL;DR
For Pinterest pin creation: Iconosquare provides deep analytics at $49/mo, while Loomly offers team approval workflows at $26/mo. Iconosquare tracks performance, Loomly manages team content review — neither creates pins. BlogToPin automates pin creation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Iconosquare has a Pinterest rating of 5/10 while Loomly scores 4/10. Iconosquare offers stronger Pinterest-specific features.
Pricing
Iconosquare starts at $59/mo while Loomly starts at $42/mo.
Automation
Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Iconosquare nor Loomly can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Iconosquare supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok. Loomly covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Snapchat. Loomly gives you more platform options.
Analytics
Iconosquare provides deeper Pinterest analytics. Iconosquare offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Iconosquare
Per plan with profile limits
Loomly
Per plan with user limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Iconosquare | Loomly | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | AI-powered | |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | ||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | Automatic | ||
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS & Google Alerts | ||
| AI & Content | |||
| AI Writing | AI Writing | Unlimited | |
| AI Image Generation | Unsplash & Giphy | ||
| Hashtag Suggestions | Hashtag tracking | ||
| Analytics | |||
| Pinterest Analytics | Advanced | Basic | |
| Best Time to Post | |||
| Competitor Tracking | Competitor benchmarking | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Snapchat | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Teams plan | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor analysis lets you track rival Pinterest accounts
- Detailed performance reports you can export and share
- Hashtag tracking across platforms
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Expensive for what is primarily an analytics tool
- No pin templates or design features
- No AI writing or content generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
Loomly
Pros
- Excellent approval workflows for teams and agencies
- Post ideas and inspiration engine helps beat creative blocks
- Brand guidelines ensure consistency across team members
- Clean calendar view for content planning
- Good range of platform support
- Interaction management across platforms
Cons
- No Pinterest-specific features or optimization
- No pin templates or design tools
- No content recycling or evergreen automation
- Relatively expensive for what it offers Pinterest users
- No smart scheduling based on Pinterest audience data
- Cannot auto-create pins from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Loomly Reviews
“Loomly has been a game-changer for managing my social media content! It's incredibly easy to use, and when it pushes posts out, everything comes through correctly on each platform — no weird formatting issues.”
“Instituted a 400% price increase with one month's notice, made it impossible to reply to the email or talk to anyone.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing competitor benchmarking and industry reports
- Teams that need professional analytics reports for stakeholders
Loomly
- Teams that need approval workflows and brand consistency
- Brands managing content across many platforms with guidelines
- Agencies that need client approval before posts go live
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Iconosquare and Loomly serve different Pinterest needs. Iconosquare is analytics-first — understanding what works on Pinterest. Loomly is collaboration-first — managing team content approval before publishing. The choice depends on whether performance data or team workflow is your bigger challenge.
Analytics vs. Collaboration
Iconosquare provides detailed Pinterest analytics — pin performance, audience insights, competitor benchmarking. For refining your Pinterest strategy with data, it's the stronger tool.
Loomly provides structured approval workflows, post inspiration, and team collaboration. For Pinterest teams where content needs review before publishing, Loomly's process is more relevant.
Content Inspiration
Loomly suggests post ideas based on trending topics and events, helping plan Pinterest content around timely themes.
Iconosquare helps identify successful content patterns through analytics, showing which pin types and topics resonate with your audience.
Pinterest Scheduling
Both support Pinterest scheduling with board selection. Loomly adds post preview and approval steps. Iconosquare ties scheduling to analytics for data-informed timing.
Neither offers advanced Pinterest features like multi-board posting or content recycling.
Pricing
Iconosquare at $49/mo is nearly double Loomly's $26/mo. The premium buys analytics depth. Loomly's price includes team collaboration features.
For Pinterest teams, the value depends on your primary need: data (Iconosquare) or process (Loomly).
Pin Creation
Neither creates pins. Both manage the post-creation workflow — analytics or approval — without addressing how pins are made.
BlogToPin automates pin creation from blog content. Generated pins can flow through Loomly's approval process or be measured with Iconosquare's analytics.
Final Verdict
Iconosquare is the choice for data-driven Pinterest optimization. Loomly is better for team-based Pinterest content management with approval workflows.
Both miss pin creation. BlogToPin automates this, and its output can be managed through either tool's workflow.
Want pins created automatically?
Both Iconosquare and Loomly require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Iconosquare vs Loomly
Which is better for a Pinterest team that needs content approval workflows?
Loomly is the clear winner for team-based Pinterest management. It includes structured approval workflows where pins can be reviewed, commented on, and approved before publishing. Iconosquare lacks dedicated approval features — it is designed for analytics-focused individual users rather than collaborative content teams.
Can Iconosquare's analytics help me decide what Pinterest content to create?
Yes. Iconosquare shows which pin styles, topics, and posting times generate the most engagement, repins, and clicks. You can use competitor benchmarking to identify content gaps. However, it only analyzes existing content — it does not generate pin ideas or create pins for you.
Is Loomly worth $26/mo if I manage Pinterest alone without a team?
For solo Pinterest creators, Loomly's core value — team collaboration and approval workflows — goes unused. You would be paying for features you do not need. Solo creators are better served by analytics-focused tools like Iconosquare or more affordable scheduling options like Metricool's free plan.
How do Iconosquare and Loomly handle Pinterest pin scheduling differently?
Both support Pinterest scheduling with board selection. Loomly adds post preview, mock-up views, and multi-step approval before publishing, making it ideal for teams that need quality control. Iconosquare ties scheduling directly to analytics, so you can see how similarly timed posts performed in the past when choosing your schedule.
Can either Iconosquare or Loomly create Pinterest pins from my blog content?
Neither tool creates pins. Loomly offers basic post creation features like image suggestions and hashtag recommendations, but not Pinterest-specific pin design. Iconosquare is purely analytics and scheduling. BlogToPin automates pin creation from blog posts, generating designed pins with text overlays and optimized descriptions.
Which tool provides better Pinterest content inspiration?
Loomly suggests post ideas based on trending topics, holidays, and events — helpful for planning seasonal Pinterest content. Iconosquare takes a data-driven approach, showing which existing content patterns resonate with your audience. Loomly is better for brainstorming new ideas; Iconosquare is better for doubling down on what already works.
At a combined $75/mo, is it worth using both Iconosquare and Loomly for Pinterest?
For most Pinterest marketers, $75/mo on two tools that neither create pins is hard to justify. A more effective approach is choosing one based on your primary need — data (Iconosquare) or team process (Loomly) — and investing the savings in pin creation automation through BlogToPin.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.