CoSchedule vs Sprout Social
Marketing calendar versus enterprise social platform for Pinterest
TL;DR
For Pinterest pin creation: CoSchedule is a marketing calendar at $39/mo ($29/mo billed annually), while Sprout Social is an enterprise platform starting at $99/seat/mo ($79/seat billed annually) with deeper reporting and team workflows. Neither designs pins, and Sprout Social's price is steep for Pinterest-only use. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
CoSchedule has a Pinterest rating of 4/10 while Sprout Social scores 5/10. Sprout Social offers stronger Pinterest-specific features.
Pricing
CoSchedule starts at $39/mo ($29/mo billed annually) while Sprout Social starts at $99/mo per seat ($79 billed annually). CoSchedule offers a free plan.
Automation
CoSchedule offers ReQueue. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither CoSchedule nor Sprout Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
CoSchedule supports Facebook, Instagram, LinkedIn, Pinterest, TikTok, Threads, Bluesky, Mastodon, Google Business, YouTube Shorts, X (add-on). Sprout Social covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business. Sprout Social gives you more platform options.
Analytics
Sprout Social provides deeper Pinterest analytics. Sprout Social offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
CoSchedule
Free (1 profile), Starter and Professional; Suite custom
Sprout Social
Per seat
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | CoSchedule | Sprout Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | Optimal send times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Multi-board + sections | ||
| Idea & Video Pins | Video pins | Image & video pins | |
| Automation | |||
| Bulk Scheduling | Bulk Import (365 posts) | Professional plan+ | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | ReQueue | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Social Assistant | AI Assist (Professional+) | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | |||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Facebook, Instagram, LinkedIn, Pinterest, TikTok, Threads, Bluesky, Mastodon, Google Business, YouTube Shorts, X (add-on) | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Professional plan+ | Approvals on Professional+ | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
CoSchedule
Pros
- Unified marketing calendar that includes blog + social + email
- ReQueue automatically fills gaps with your best content
- Great for WordPress users with direct integration
- Headline Studio integration for writing titles
- Good for teams that want to see everything in one calendar
- Best time scheduling for optimal engagement
Cons
- Pinterest is just one small part of a broader platform
- No pin templates or Pinterest-specific design tools
- Suite is custom-priced and Starter is single-user
- No Pinterest analytics (social reports cover other networks only)
- Free plan limited to 1 profile and 15 queued posts
- Cannot create pins from website content automatically
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening available as a paid add-on (Standard and up)
- Approval workflows for teams (Professional and up)
- CRM-like features for managing audience relationships
- Competitor reports for Facebook, X and Instagram (Professional and up)
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-seat pricing makes team costs add up fast, and bulk scheduling needs the $299/seat Professional plan
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
CoSchedule Reviews
“Best marketing tool we've found. Does great with many use cases and product categories like social media management.”
“They gradually reduce the features constantly trying to push you into more and more expensive subscriptions.”
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
CoSchedule
- WordPress bloggers who want blog and social media in one calendar
- Marketing teams that need a unified marketing workflow
- Content marketers who want ReQueue for evergreen recycling
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
CoSchedule and Sprout Social are both team-focused platforms that include Pinterest scheduling, but at different price points. CoSchedule provides marketing campaign coordination for small and mid-size teams. Sprout Social offers enterprise-grade reporting, social listening (as a paid add-on), and advanced team workflows for larger organizations, priced per seat. For Pinterest marketing, neither tool's premium justifies its cost unless you need their specific team features across many platforms.
Pinterest Features
Neither CoSchedule nor Sprout Social includes Pinterest pin templates or designs pins from your content. Both schedule pins to boards with optimal send times. Sprout Social adds Pinterest profile and post reports; CoSchedule adds multi-board posting with sections, Bulk Import, RSS, and ReQueue recycling.
For tools at this price, the Pinterest-specific feature set is underwhelming from both. Neither addresses pin creation, Pinterest SEO, or content optimization for the platform.
Analytics and Reporting
Sprout Social's reporting is a core strength, with Pinterest profile and post reports alongside other networks. Its competitor reports cover Facebook, X, and Instagram rather than Pinterest, and listening is a paid add-on.
CoSchedule does not offer Pinterest analytics. If measuring Pinterest results matters to you, Sprout Social — or Pinterest's native analytics alongside CoSchedule — is required.
Team and Enterprise Features
Sprout Social provides enterprise team workflows and role-based collaboration for large organizations with complex social media operations. Bulk scheduling and AI Assist require its Professional plan or above.
CoSchedule's team features, starting on its Professional plan, are focused on marketing coordination — shared calendars, task assignments, and campaign timelines. It's designed for marketing teams rather than enterprise social media operations.
Cost Justification for Pinterest
CoSchedule Starter at $39/mo ($29/mo billed annually) is reasonable for marketing teams, and there is a free plan for 1 profile. Sprout Social starts at $99/seat/mo ($79/seat billed annually) for Essentials, with Standard at $249/seat/mo ($199 billed annually) — a major investment that only makes sense for teams managing social media at scale.
For Pinterest-focused marketing, both tools are overbuilt. A Pinterest specialist like Tailwind at $29.99/mo ($17.99/mo billed annually) or automation like BlogToPin delivers more Pinterest value for less.
Pin Creation Automation
Even Sprout Social's higher plans don't automate pin creation. The enterprise platform excels at scheduling, reporting, and team management, but every pin still needs to be designed and described.
BlogToPin automates the most labor-intensive part of Pinterest marketing for $39/mo ($25/mo billed annually). For Pinterest-focused content creation, the ROI comparison strongly favors purpose-built automation.
Final Verdict
CoSchedule is the reasonable choice for marketing teams needing campaign coordination with Pinterest. Sprout Social is justified only for larger teams with complex multi-platform social operations and reporting needs.
For Pinterest content creation, BlogToPin provides more relevant value than either platform, automating pin generation from blog content without enterprise pricing.
Want pins created automatically?
Both CoSchedule and Sprout Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about CoSchedule vs Sprout Social
Is Sprout Social worth the price for Pinterest marketing?
For Pinterest-only use, usually not. Sprout Social starts at $99/seat/mo ($79/seat billed annually), and features like bulk scheduling and AI Assist require Professional at $399/seat/mo ($299 billed annually). Pinterest-focused tools like Tailwind ($29.99/mo, or $17.99/mo billed annually) or BlogToPin deliver far better Pinterest value per dollar.
What Pinterest analytics does Sprout Social offer?
Sprout Social provides Pinterest profile and post reports, covering pin performance and engagement over time, alongside its other networks. Its competitor reports don't cover Pinterest. The per-seat price makes this expensive compared with Metricool's free plan or Pinterest's native analytics dashboard.
Is CoSchedule or Sprout Social better for Pinterest scheduling?
CoSchedule offers better value for marketing teams at $39/mo ($29/mo billed annually), with multi-board posting, Best Time Scheduling, Bulk Import, and ReQueue. Sprout Social starts at $99/seat/mo and is only justified for teams that need its reporting, listening add-on, and enterprise workflows across many platforms — not for Pinterest scheduling alone.
Can either CoSchedule or Sprout Social create Pinterest pins?
No. Neither platform includes Pinterest pin templates or creates pins from your content. CoSchedule offers a general AI image generator, but both platforms expect you to design pins yourself or in an external tool. BlogToPin automates pin creation from blog content.
Does Sprout Social offer social listening for Pinterest?
Sprout Social's listening is a paid add-on on top of your plan. It can track brand mentions and industry trends, which may inform your Pinterest strategy, but listening is generally more useful for conversational platforms than for Pinterest.
What is the best ROI for Pinterest marketing spend?
Purpose-built tools deliver the best Pinterest ROI. Tailwind at $29.99/mo ($17.99/mo billed annually) provides Pinterest-specific scheduling with SmartSchedule and Pinterest analytics. BlogToPin automates pin creation from blog content. Either costs less than a single Sprout Social seat while delivering more Pinterest-specific functionality.
When is Sprout Social justified for a team that uses Pinterest?
Sprout Social is justified only for organizations that manage Pinterest alongside many other social platforms and need enterprise-grade reporting, listening, and complex team workflows. If Pinterest is your primary or only platform, the investment does not make sense.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.