CoSchedule vs Sprout Social
Marketing calendar versus enterprise social platform for Pinterest
TL;DR
For Pinterest pin creation: CoSchedule is a marketing calendar at $19/mo, while Sprout Social is an enterprise platform at $199/mo with advanced analytics and team workflows. Neither creates pins, and Sprout Social's price is excessive for Pinterest-only use. BlogToPin automates pin creation affordably.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
CoSchedule has a Pinterest rating of 4/10 while Sprout Social scores 5/10. Sprout Social offers stronger Pinterest-specific features.
Pricing
CoSchedule starts at $29/mo while Sprout Social starts at $249/mo. CoSchedule offers a free plan.
Automation
CoSchedule offers ReQueue. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither CoSchedule nor Sprout Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
CoSchedule supports Instagram, Facebook, X, LinkedIn, Pinterest. Sprout Social covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp. Sprout Social gives you more platform options.
Analytics
Sprout Social provides deeper Pinterest analytics. Sprout Social offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
CoSchedule
Calendar free, suite custom pricing
Sprout Social
Per user, enterprise pricing
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | CoSchedule | Sprout Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | Optimal Times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | ||
| Idea & Video Pins | Limited | ||
| Automation | |||
| Bulk Scheduling | ReQueue | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | ReQueue | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Social Assistant | AI Assist | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Basic | Advanced | |
| Best Time to Post | |||
| Competitor Tracking | Social Listening | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Suite plan | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
CoSchedule
Pros
- Unified marketing calendar that includes blog + social + email
- ReQueue automatically fills gaps with your best content
- Great for WordPress users with direct integration
- Headline analyzer helps write better pin titles
- Good for teams that want to see everything in one calendar
- Best time scheduling for optimal engagement
Cons
- Pinterest is just one small part of a broader platform
- No pin templates or Pinterest-specific design tools
- Full suite is very expensive with custom pricing
- Limited Pinterest analytics
- No mobile app available
- Cannot create pins from website content automatically
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening and sentiment analysis built in
- Excellent team collaboration with approval workflows
- CRM-like features for managing audience relationships
- Detailed competitor benchmarking and industry reports
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-user pricing makes team costs add up fast
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
CoSchedule Reviews
“Best marketing tool we've found. Does great with many use cases and product categories like social media management.”
“They gradually reduce the features constantly trying to push you into more and more expensive subscriptions.”
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
CoSchedule
- WordPress bloggers who want blog and social media in one calendar
- Marketing teams that need a unified marketing workflow
- Content marketers who want ReQueue for evergreen recycling
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
CoSchedule and Sprout Social are both team-focused platforms that include Pinterest scheduling, but at vastly different price points. CoSchedule provides marketing campaign coordination for mid-size teams. Sprout Social offers enterprise-grade analytics, social listening, CRM, and advanced team workflows for large organizations. For Pinterest marketing, neither tool's premium justifies its cost unless you need their specific team features across many platforms.
Pinterest Features
Neither CoSchedule nor Sprout Social includes pin design tools. Both schedule pins to boards as part of their broader social media management. Sprout Social offers deeper Pinterest analytics, while CoSchedule integrates Pinterest scheduling into its marketing calendar.
For the combined pricing potential of $218/mo, the Pinterest-specific feature set is underwhelming from both tools. Neither addresses pin creation, Pinterest SEO, or content optimization for the platform.
Analytics and Reporting
Sprout Social's analytics are industry-leading with custom reports, competitive analysis, social listening, and trend identification. For Pinterest, it provides detailed performance metrics that help refine your pinning strategy.
CoSchedule offers campaign-level performance metrics that show how Pinterest contributes to broader marketing goals. The analytics aren't as deep as Sprout Social's but provide useful high-level insights.
Team and Enterprise Features
Sprout Social provides enterprise team workflows — approval chains, task management, CRM integration, and role-based permissions. For large organizations with complex social media operations, these features are essential.
CoSchedule's team features are focused on marketing coordination — shared calendars, task assignments, and campaign timelines. It's designed for marketing teams rather than enterprise social media operations.
Cost Justification for Pinterest
CoSchedule at $19/mo is reasonable for marketing teams. Sprout Social at $199/mo is a major investment that only makes sense for enterprise teams managing social media at scale across many platforms.
For Pinterest-focused marketing, both tools are overbuilt. A Pinterest specialist like Tailwind at $14.99/mo or automation like BlogToPin delivers more Pinterest value at a fraction of the cost.
Pin Creation Automation
Even Sprout Social's $199/mo plan doesn't automate pin creation. The enterprise platform excels at scheduling, analytics, and team management, but every pin still needs to be manually designed and described.
BlogToPin automates the most labor-intensive part of Pinterest marketing at a fraction of either tool's cost. For Pinterest-focused content creation, the ROI comparison strongly favors purpose-built automation.
Final Verdict
CoSchedule is the reasonable choice for marketing teams needing campaign coordination with Pinterest. Sprout Social is justified only for enterprise teams with complex multi-platform social operations.
For Pinterest content creation, BlogToPin provides more value at a lower cost than either platform, automating pin generation from blog content without enterprise pricing.
Want pins created automatically?
Both CoSchedule and Sprout Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about CoSchedule vs Sprout Social
Is Sprout Social worth $199/mo for Pinterest marketing?
For Pinterest-only use, absolutely not. Sprout Social's $199/mo price is designed for enterprise teams managing many social platforms with advanced analytics, social listening, and CRM. Pinterest-focused tools like Tailwind ($14.99/mo) or BlogToPin deliver far better Pinterest value per dollar.
What Pinterest analytics does Sprout Social offer?
Sprout Social provides comprehensive Pinterest analytics including pin performance metrics, audience demographics, competitive analysis, trend identification, and custom reports. These analytics are industry-leading, but the $199/mo price makes them extremely expensive compared to Metricool's free analytics or Pinterest's native dashboard.
Is CoSchedule or Sprout Social better for Pinterest scheduling?
CoSchedule offers better value for marketing teams at $19/mo with its campaign coordination features. Sprout Social at $199/mo is only justified for enterprise teams that need advanced analytics, social listening, CRM integration, and complex approval workflows across many platforms — not for Pinterest scheduling alone.
Can either CoSchedule or Sprout Social create Pinterest pins?
No. Even Sprout Social's $199/mo plan does not include pin design tools or automated pin creation. Both platforms schedule and analyze Pinterest pins but require you to design every pin in an external tool. BlogToPin automates pin creation from blog content at a fraction of the cost.
Does Sprout Social offer social listening for Pinterest?
Sprout Social includes social listening that can track brand mentions and industry trends across social platforms. While this can inform your Pinterest strategy, the social listening features are more useful for platforms like Twitter and Instagram where real-time conversations happen.
What is the best ROI for Pinterest marketing spend?
Purpose-built tools deliver the best Pinterest ROI. Tailwind at $14.99/mo provides Pinterest-specific scheduling intelligence and communities. BlogToPin automates pin creation from blog content. Together they cost a fraction of Sprout Social while delivering more Pinterest-specific functionality.
When is Sprout Social justified for a team that uses Pinterest?
Sprout Social is justified only for large organizations that manage Pinterest alongside many other social platforms and need enterprise-grade analytics, social listening, CRM integration, and complex team workflows with role-based permissions. If Pinterest is your primary or only platform, the investment does not make sense.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.