CoSchedule vs Publer
Marketing coordination versus bulk scheduling for Pinterest
TL;DR
For Pinterest pin creation: CoSchedule is a team marketing calendar at $19/mo, while Publer offers bulk scheduling with a free tier for Pinterest. Publer's bulk upload and content recycling are more practical for Pinterest — BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
CoSchedule has a Pinterest rating of 4/10 while Publer scores 4/10. Both tools offer similar Pinterest support.
Pricing
CoSchedule starts at $29/mo while Publer starts at $12/mo. CoSchedule offers a free plan. Publer offers a free plan.
Automation
CoSchedule offers ReQueue. Publer has Recurring posts. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither CoSchedule nor Publer can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
CoSchedule supports Instagram, Facebook, X, LinkedIn, Pinterest. Publer covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Telegram. Publer gives you more platform options.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
CoSchedule
Calendar free, suite custom pricing
Publer
Per workspace with social account limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | CoSchedule | Publer | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | Auto Schedule | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | Basic | |
| Idea & Video Pins | Limited | ||
| Automation | |||
| Bulk Scheduling | ReQueue | Bulk upload | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | ReQueue | Recurring posts | |
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Social Assistant | AI Assist | Unlimited |
| AI Image Generation | AI Images | ||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Basic | Basic | |
| Best Time to Post | |||
| Competitor Tracking | |||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Telegram | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Suite plan | Business plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
CoSchedule
Pros
- Unified marketing calendar that includes blog + social + email
- ReQueue automatically fills gaps with your best content
- Great for WordPress users with direct integration
- Headline analyzer helps write better pin titles
- Good for teams that want to see everything in one calendar
- Best time scheduling for optimal engagement
Cons
- Pinterest is just one small part of a broader platform
- No pin templates or Pinterest-specific design tools
- Full suite is very expensive with custom pricing
- Limited Pinterest analytics
- No mobile app available
- Cannot create pins from website content automatically
Publer
Pros
- Incredible value for money, one of the cheapest options
- Bulk scheduling saves tons of time
- RSS feed integration auto-pulls new content
- Supports more platforms than most tools at this price
- Recurring posts feature for evergreen content
- Generous free plan to get started
Cons
- Pinterest scheduling is basic, no platform-specific features
- Interface is functional but not beautiful
- Analytics are limited on lower plans
- No pin design tools or templates
- Auto-schedule is not Pinterest-optimized
- Cannot create pins from website content automatically
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
CoSchedule Reviews
“Best marketing tool we've found. Does great with many use cases and product categories like social media management.”
“They gradually reduce the features constantly trying to push you into more and more expensive subscriptions.”
Publer Reviews
“We need to plan content for weeks or months in advance. Publer handles that with bulk upload and scheduling.”
“Publer has completely transformed my approach to online marketing. The user-friendly interface makes scheduling posts a breeze.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
CoSchedule
- WordPress bloggers who want blog and social media in one calendar
- Marketing teams that need a unified marketing workflow
- Content marketers who want ReQueue for evergreen recycling
Publer
- Budget-conscious creators who need multi-platform scheduling
- Small businesses looking for the most features per dollar
- Bloggers who want RSS-to-social automation on a budget
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
CoSchedule and Publer serve different Pinterest needs. CoSchedule coordinates marketing campaigns across channels for teams. Publer focuses on efficient publishing with bulk scheduling, content recycling, and a free tier that includes Pinterest. For active Pinterest marketers, Publer's practical publishing features provide more direct value than CoSchedule's campaign coordination.
Bulk Scheduling for Pinterest
Publer's bulk scheduling lets you upload hundreds of pins via CSV and schedule them across different boards and times in one operation. For Pinterest strategies that require high volume, this efficiency is a significant time saver.
CoSchedule doesn't offer bulk scheduling — each pin is individually added to the marketing calendar. For high-volume Pinterest strategies, this one-at-a-time approach becomes a bottleneck.
Content Recycling
Publer supports automatic content recycling, reposting evergreen pins on a schedule without manual intervention. On Pinterest, where resharing content across boards is a proven strategy, this feature keeps your account consistently active.
CoSchedule focuses on campaign coordination rather than content recycling. There's no automatic resharing of evergreen Pinterest content — each repost would need to be manually scheduled on the calendar.
Free Tier Availability
Publer offers a free plan with basic Pinterest scheduling, making it the lowest-risk entry point for Pinterest marketing. You can test scheduling workflows before committing to a paid plan.
CoSchedule doesn't offer a free tier. The $19/mo starting price includes team coordination features that may not be relevant for individual Pinterest creators testing the platform.
Marketing Coordination
CoSchedule's shared marketing calendar is its standout feature — seeing Pinterest pins alongside blog publishes, email sends, and other campaigns. For marketing teams, this cross-channel visibility is genuinely useful.
Publer's calendar focuses on social media scheduling without the broader marketing coordination. If Pinterest is one part of an integrated marketing strategy managed by a team, CoSchedule provides better oversight.
Pin Creation Automation
Neither tool creates pins. Publer's bulk scheduling helps if you have pins designed and ready to upload, but the creation step remains manual. CoSchedule doesn't even address the scheduling efficiency side.
BlogToPin automates pin creation from blog content, generating designs and descriptions automatically. Paired with Publer's bulk scheduling or content recycling, it creates an efficient Pinterest publishing pipeline.
Final Verdict
Publer is the more practical Pinterest tool with bulk scheduling, content recycling, and a free tier. CoSchedule is better for teams needing marketing campaign coordination across channels.
For creating the pins themselves, BlogToPin automates generation from blog content, complementing Publer's efficient scheduling for a complete Pinterest workflow.
Want pins created automatically?
Both CoSchedule and Publer require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about CoSchedule vs Publer
Can Publer bulk schedule Pinterest pins via CSV?
Yes, Publer supports CSV-based bulk upload for scheduling hundreds of pins at once. You can specify board destinations, posting times, and pin descriptions in the CSV file. This is dramatically more efficient than CoSchedule's one-at-a-time calendar approach for high-volume Pinterest strategies.
Does Publer have a free plan that includes Pinterest?
Yes, Publer's free plan includes basic Pinterest scheduling for up to 3 social accounts. It is a good way to test Pinterest scheduling workflows before committing to a paid tool, and it already offers more Pinterest-specific value than CoSchedule's $19/mo entry plan.
Does Publer support content recycling for Pinterest?
Yes, Publer automatically recycles evergreen pins on a schedule, reposting them without manual intervention. On Pinterest, where consistent pinning drives the algorithm, this feature keeps your account active even when you are not creating new content.
Is CoSchedule or Publer better for Pinterest marketing?
Publer is better for Pinterest-specific publishing with its bulk scheduling, content recycling, and free tier. CoSchedule is only better if you need to coordinate Pinterest with blog launches, email campaigns, and other non-social marketing activities on a shared team calendar.
Can CoSchedule bulk upload Pinterest pins?
No, CoSchedule does not support bulk upload or CSV import for Pinterest pins. Each pin must be individually added to the marketing calendar, which is inefficient for high-volume Pinterest strategies that require dozens or hundreds of pins per month.
How do I combine automated pin creation with bulk scheduling?
Use BlogToPin to automatically generate pins from your blog content, then use Publer's bulk scheduling to manage timing and board distribution. This creates a scalable Pinterest publishing pipeline that handles both creation and scheduling efficiently.
What Pinterest features does CoSchedule offer that Publer does not?
CoSchedule's only advantage is its cross-channel marketing calendar, which shows Pinterest pins alongside blog posts, emails, and other campaigns. Publer does not offer this level of marketing coordination, but it provides more practical Pinterest publishing features including bulk scheduling, content recycling, and a free tier.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.