CoSchedule vs Iconosquare
Campaign coordination versus analytics platform for Pinterest
TL;DR
For Pinterest pin creation: CoSchedule is a marketing calendar at $19/mo, while Iconosquare specializes in analytics starting at $49/mo. CoSchedule coordinates campaigns, Iconosquare tracks performance — neither creates pins. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
CoSchedule has a Pinterest rating of 4/10 while Iconosquare scores 5/10. Iconosquare offers stronger Pinterest-specific features.
Pricing
CoSchedule starts at $29/mo while Iconosquare starts at $59/mo. CoSchedule offers a free plan.
Automation
CoSchedule offers ReQueue. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither CoSchedule nor Iconosquare can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
CoSchedule supports Instagram, Facebook, X, LinkedIn, Pinterest. Iconosquare covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok. Iconosquare gives you more platform options.
Analytics
Iconosquare provides deeper Pinterest analytics. Iconosquare offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
CoSchedule
Calendar free, suite custom pricing
Iconosquare
Per plan with profile limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | CoSchedule | Iconosquare | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | Best Time | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | ||
| Idea & Video Pins | Limited | ||
| Automation | |||
| Bulk Scheduling | ReQueue | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | ReQueue | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Social Assistant | Unlimited | |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag tracking | ||
| Analytics | |||
| Pinterest Analytics | Basic | Advanced | |
| Best Time to Post | |||
| Competitor Tracking | Competitor benchmarking | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Suite plan | Teams plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
CoSchedule
Pros
- Unified marketing calendar that includes blog + social + email
- ReQueue automatically fills gaps with your best content
- Great for WordPress users with direct integration
- Headline analyzer helps write better pin titles
- Good for teams that want to see everything in one calendar
- Best time scheduling for optimal engagement
Cons
- Pinterest is just one small part of a broader platform
- No pin templates or Pinterest-specific design tools
- Full suite is very expensive with custom pricing
- Limited Pinterest analytics
- No mobile app available
- Cannot create pins from website content automatically
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor analysis lets you track rival Pinterest accounts
- Detailed performance reports you can export and share
- Hashtag tracking across platforms
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Expensive for what is primarily an analytics tool
- No pin templates or design features
- No AI writing or content generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
CoSchedule Reviews
“Best marketing tool we've found. Does great with many use cases and product categories like social media management.”
“They gradually reduce the features constantly trying to push you into more and more expensive subscriptions.”
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
CoSchedule
- WordPress bloggers who want blog and social media in one calendar
- Marketing teams that need a unified marketing workflow
- Content marketers who want ReQueue for evergreen recycling
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing competitor benchmarking and industry reports
- Teams that need professional analytics reports for stakeholders
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
CoSchedule and Iconosquare serve fundamentally different purposes that happen to touch Pinterest. CoSchedule helps teams plan and coordinate marketing campaigns across channels. Iconosquare provides deep social media analytics and performance reporting. For Pinterest marketers, CoSchedule helps you plan when to pin, and Iconosquare tells you how your pins performed — but neither helps you create the pins themselves.
Pinterest Content Creation
Neither tool includes pin design capabilities. CoSchedule is a planning and coordination tool, while Iconosquare is an analytics and reporting platform. Both assume you're creating pin content elsewhere and using their tools for the scheduling or analysis layer.
For Pinterest marketers, this means both tools address secondary needs (planning and measurement) rather than the primary need (creating compelling pin content). You'd need a separate tool for the actual pin creation work.
Campaign Planning vs. Performance Tracking
CoSchedule's marketing calendar lets teams see all Pinterest content alongside other marketing activities. You can plan pin publishing alongside blog launches, email sends, and other campaigns to ensure coordinated timing across channels.
Iconosquare answers the "how did it perform?" question with detailed Pinterest analytics — pin engagement, audience demographics, competitive benchmarking, and custom reports. These insights help refine your Pinterest strategy over time.
Pinterest Scheduling
CoSchedule includes Pinterest scheduling as part of its marketing calendar. You can schedule pins to boards and see them on the same timeline as your other marketing activities. The scheduling is functional but not Pinterest-optimized.
Iconosquare also supports Pinterest scheduling alongside its analytics. The advantage of scheduling through Iconosquare is that you can immediately see how scheduled content performs through its analytics dashboard, creating a tighter feedback loop.
Pricing for Pinterest Marketers
CoSchedule at $19/mo is reasonable for teams that need marketing coordination across channels including Pinterest. The value is in the coordination, not Pinterest-specific features.
Iconosquare at $49/mo is a significant investment primarily justified by its analytics depth. For Pinterest-focused users, the analytics are valuable only if you actively use performance data to guide your pinning strategy.
Automated Pin Creation
Both tools represent different layers of the Pinterest marketing stack — planning and analysis — but miss the content creation layer. The most time-consuming part of Pinterest marketing is creating the pins themselves, and neither tool addresses this.
BlogToPin fills the content creation gap by automatically generating pins from blog posts. Use CoSchedule to coordinate when pins publish alongside your marketing calendar, Iconosquare to measure performance, and BlogToPin to create the pins.
Final Verdict
CoSchedule and Iconosquare serve complementary roles: coordination and analytics. For Pinterest, CoSchedule is better for teams planning campaigns, while Iconosquare is better for data-driven Pinterest optimization.
The missing piece in both tools is pin creation automation. BlogToPin generates pins from blog content automatically, completing the Pinterest marketing workflow that neither scheduling nor analytics tools provide.
Want pins created automatically?
Both CoSchedule and Iconosquare require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about CoSchedule vs Iconosquare
Does Iconosquare support Pinterest analytics?
Yes, Iconosquare provides detailed Pinterest analytics including pin engagement rates, audience demographics, best posting times, and competitive benchmarking. It is one of the stronger analytics platforms for Pinterest, though it starts at $49/mo which is a significant investment for analytics alone.
Can CoSchedule or Iconosquare create Pinterest pin designs?
No, neither tool includes pin design capabilities. CoSchedule is a marketing calendar for planning campaigns, and Iconosquare is an analytics platform for measuring performance. Both require you to create pin images in external tools before uploading them.
Do I need both CoSchedule and Iconosquare for Pinterest marketing?
Most Pinterest marketers do not need both. CoSchedule adds value only if you coordinate Pinterest with blog launches, emails, and other campaigns. Iconosquare adds value if you rely heavily on analytics to guide your pinning strategy. A dedicated Pinterest tool like Tailwind or BlogToPin often covers more ground than either.
How does Iconosquare help improve my Pinterest performance?
Iconosquare identifies which pins drive the most engagement, reveals your optimal posting times, tracks audience growth trends, and lets you benchmark against competitors. These insights help you refine your pin content, posting schedule, and board strategy over time.
Is CoSchedule good for planning Pinterest content calendars?
CoSchedule is good for planning Pinterest as one channel among many on a shared marketing calendar. You can align pin schedules with blog launches and campaigns. However, it does not offer visual pin previews, Pinterest SEO tools, or data-driven scheduling recommendations.
Which tool is better for growing a Pinterest account quickly?
Neither tool directly accelerates Pinterest growth. Iconosquare helps you understand what is working so you can create more of it, and CoSchedule helps maintain publishing consistency. For faster growth through increased pin volume, BlogToPin automates pin creation from blog content, which is the most direct path to scaling your Pinterest presence.
What is the best way to combine analytics with pin creation for Pinterest?
Use BlogToPin to automatically generate pins from your blog posts, then track their performance with Iconosquare or Pinterest's native analytics. This gives you both volume (automated creation) and insight (performance data) to continuously improve your Pinterest strategy.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.