CoSchedule vs Iconosquare
Campaign coordination versus analytics platform for Pinterest
TL;DR
For Pinterest pin creation: CoSchedule is a marketing calendar with Starter at $39/mo ($29/mo billed annually), while Iconosquare specializes in analytics with a free plan and paid plans from $10/mo billed annually. CoSchedule coordinates campaigns, Iconosquare tracks performance — neither designs pins from your content. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
CoSchedule has a Pinterest rating of 4/10 while Iconosquare scores 5/10. Iconosquare offers stronger Pinterest-specific features.
Pricing
CoSchedule starts at $39/mo ($29/mo billed annually) while Iconosquare starts at $10/mo (billed annually). CoSchedule offers a free plan. Iconosquare offers a free plan.
Automation
CoSchedule offers ReQueue. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither CoSchedule nor Iconosquare can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
CoSchedule supports Facebook, Instagram, LinkedIn, Pinterest, TikTok, Threads, Bluesky, Mastodon, Google Business, YouTube Shorts, X (add-on). Iconosquare covers Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube. CoSchedule gives you more platform options.
Analytics
Iconosquare provides deeper Pinterest analytics. Iconosquare offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
CoSchedule
Free (1 profile), Starter and Professional; Suite custom
Iconosquare
Per plan, priced by number of profiles
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | CoSchedule | Iconosquare | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | Best-time suggestions | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Multi-board + sections | ||
| Idea & Video Pins | Video pins | Video pins | |
| Automation | |||
| Bulk Scheduling | Bulk Import (365 posts) | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | ReQueue | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Social Assistant | AI captions | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | AI hashtags | ||
| Analytics | |||
| Pinterest Analytics | Advanced | ||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Facebook, Instagram, LinkedIn, Pinterest, TikTok, Threads, Bluesky, Mastodon, Google Business, YouTube Shorts, X (add-on) | Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Professional plan+ | Scale plan (3 users) | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
CoSchedule
Pros
- Unified marketing calendar that includes blog + social + email
- ReQueue automatically fills gaps with your best content
- Great for WordPress users with direct integration
- Headline Studio integration for writing titles
- Good for teams that want to see everything in one calendar
- Best time scheduling for optimal engagement
Cons
- Pinterest is just one small part of a broader platform
- No pin templates or Pinterest-specific design tools
- Suite is custom-priced and Starter is single-user
- No Pinterest analytics (social reports cover other networks only)
- Free plan limited to 1 profile and 15 queued posts
- Cannot create pins from website content automatically
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor benchmarking for Instagram and Facebook (Scale plan)
- Detailed performance reports you can export and share
- Hashtag tracking (Scale plan)
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Competitor and hashtag tracking require the $79/mo Scale plan
- No pin templates or design features
- No AI image generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
CoSchedule Reviews
“Best marketing tool we've found. Does great with many use cases and product categories like social media management.”
“They gradually reduce the features constantly trying to push you into more and more expensive subscriptions.”
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
CoSchedule
- WordPress bloggers who want blog and social media in one calendar
- Marketing teams that need a unified marketing workflow
- Content marketers who want ReQueue for evergreen recycling
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing Instagram and Facebook competitor benchmarking
- Teams that need professional analytics reports for stakeholders
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
CoSchedule and Iconosquare serve fundamentally different purposes that happen to touch Pinterest. CoSchedule helps teams plan and coordinate marketing campaigns across channels. Iconosquare provides deep social media analytics and performance reporting, and added Pinterest scheduling in March 2025. For Pinterest marketers, CoSchedule helps you plan when to pin, and Iconosquare tells you how your pins performed — but neither designs the pins themselves.
Pinterest Content Creation
Neither tool includes Pinterest pin templates or a pin designer. CoSchedule offers AI image generation and an AI Social Assistant for captions, while Iconosquare offers AI captions and hashtags. Both assume you're creating the pin designs elsewhere.
For Pinterest marketers, this means both tools address secondary needs (planning and measurement) rather than the primary need (creating compelling pin content). You'd need a separate tool for the actual pin creation work.
Campaign Planning vs. Performance Tracking
CoSchedule's marketing calendar lets teams see all Pinterest content alongside other marketing activities. You can plan pin publishing alongside blog launches, email sends, and other campaigns to ensure coordinated timing across channels.
Iconosquare answers the "how did it perform?" question with organic Pinterest analytics covering 40+ metrics and custom reports. These insights help refine your Pinterest strategy over time — something CoSchedule can't do, since it has no Pinterest analytics.
Pinterest Scheduling
CoSchedule schedules pins to multiple boards and board sections, supports video pins, suggests best times, can bulk import up to 365 posts, and can requeue evergreen content with ReQueue on paid plans.
Iconosquare supports Pinterest scheduling with board selection and creation, video pins, and best-time suggestions. It has no recycling or CSV bulk upload, but you can immediately see how scheduled content performs through its analytics dashboard, creating a tighter feedback loop.
Pricing for Pinterest Marketers
Both tools have free plans: CoSchedule's covers 1 profile with 15 queued posts, and Iconosquare's covers 2 profiles. CoSchedule Starter is $39/mo or $29/mo billed annually, and its value is in coordination and publishing features rather than measurement.
Iconosquare paid plans start from $10/mo billed annually, with higher tiers from $39 and $79. For Pinterest-focused users, the analytics are valuable only if you actively use performance data to guide your pinning strategy.
Automated Pin Creation
Both tools represent different layers of the Pinterest marketing stack — planning and analysis — but miss the content creation layer. The most time-consuming part of Pinterest marketing is creating the pins themselves, and neither tool designs pins from your content.
BlogToPin fills the content creation gap by automatically generating pins from blog posts. Use CoSchedule to coordinate when pins publish alongside your marketing calendar, Iconosquare to measure performance, and BlogToPin to create the pins.
Final Verdict
CoSchedule and Iconosquare serve complementary roles: coordination and analytics. For Pinterest, CoSchedule is better for teams planning campaigns and publishing at volume, while Iconosquare is better for data-driven Pinterest optimization.
The missing piece in both tools is pin creation automation. BlogToPin generates pins from blog content automatically, completing the Pinterest marketing workflow that neither scheduling nor analytics tools provide.
Want pins created automatically?
Both CoSchedule and Iconosquare require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about CoSchedule vs Iconosquare
Does Iconosquare support Pinterest analytics?
Yes, Iconosquare provides organic Pinterest analytics with 40+ metrics, plus best-time suggestions. It is one of the stronger analytics platforms for Pinterest. It has a free plan for 2 profiles, and paid plans start from $10/mo billed annually. Its competitor tracking is documented for Instagram and Facebook, not Pinterest.
Can CoSchedule or Iconosquare create Pinterest pin designs?
Neither tool includes Pinterest pin templates or creates pins from your blog posts. CoSchedule can generate AI images and Iconosquare offers AI captions and hashtags, but both expect you to bring finished pin designs before scheduling.
Do I need both CoSchedule and Iconosquare for Pinterest marketing?
Most Pinterest marketers do not need both. CoSchedule adds value if you coordinate Pinterest with blog launches, emails, and other campaigns. Iconosquare adds value if you rely heavily on analytics to guide your pinning strategy. A dedicated Pinterest tool like Tailwind or BlogToPin often covers more ground than either.
How does Iconosquare help improve my Pinterest performance?
Iconosquare identifies which pins drive the most engagement, suggests your best posting times, and tracks account growth over time across 40+ Pinterest metrics. These insights help you refine your pin content, posting schedule, and board strategy.
Is CoSchedule good for planning Pinterest content calendars?
CoSchedule is good for planning Pinterest as one channel among many on a shared marketing calendar. You can align pin schedules with blog launches and campaigns, post to multiple boards and sections, and use Best Time Scheduling. However, it offers no Pinterest analytics or Pinterest SEO tools.
Which tool is better for growing a Pinterest account quickly?
Neither tool directly accelerates Pinterest growth. Iconosquare helps you understand what is working so you can create more of it, and CoSchedule helps maintain publishing consistency with bulk import and ReQueue. For faster growth through increased pin volume, BlogToPin automates pin creation from blog content, which is the most direct path to scaling your Pinterest presence.
What is the best way to combine analytics with pin creation for Pinterest?
Use BlogToPin to automatically generate pins from your blog posts, then track their performance with Iconosquare or Pinterest's native analytics. This gives you both volume (automated creation) and insight (performance data) to continuously improve your Pinterest strategy.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.