Publer vs Sprout Social
Low-cost bulk scheduler versus enterprise platform for Pinterest
TL;DR
For Pinterest pin creation: Publer offers bulk scheduling and recycling with a free plan and paid plans from $5 per account per month, while Sprout Social starts at $99/seat/mo ($79/seat billed annually). Publer is more practical for Pinterest at a small fraction of the cost. BlogToPin automates pin creation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Publer has a Pinterest rating of 4/10 while Sprout Social scores 5/10. Sprout Social offers stronger Pinterest-specific features.
Pricing
Publer starts at $5/mo per account while Sprout Social starts at $99/mo per seat ($79 billed annually). Publer offers a free plan.
Automation
Publer offers Evergreen recycling. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Publer nor Sprout Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Publer supports Facebook, Instagram, TikTok, X, Threads, LinkedIn, Pinterest, Mastodon, Google Business, YouTube, Telegram, Bluesky, WordPress. Sprout Social covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business. Publer gives you more platform options.
Analytics
Sprout Social provides deeper Pinterest analytics. Sprout Social offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Publer
Per social account, members extra
Sprout Social
Per seat
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Publer | Sprout Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Auto Schedule | Optimal send times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | ||
| Idea & Video Pins | Image & video pins | ||
| Automation | |||
| Bulk Scheduling | CSV, up to 500 posts | Professional plan+ | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Evergreen recycling | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assist | AI Assist (Professional+) | Unlimited |
| AI Image Generation | AI Images | ||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Basic | ||
| Best Time to Post | |||
| Competitor Tracking | Facebook, Instagram, X only | Not for Pinterest | |
| Platform | |||
| Multi-Platform | Facebook, Instagram, TikTok, X, Threads, LinkedIn, Pinterest, Mastodon, Google Business, YouTube, Telegram, Bluesky, WordPress | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Paid plans (members extra) | Approvals on Professional+ | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Publer
Pros
- Incredible value for money, one of the cheapest options
- Bulk scheduling saves tons of time
- RSS feed integration auto-pulls new content
- Supports more platforms than most tools at this price
- Evergreen recycling and recurring posts
- Free plan for 3 accounts and 10 scheduled posts per account
Cons
- Pinterest support covers scheduling only, with no pin design or Pinterest-specific automation
- Interface is functional but not beautiful
- Analytics, best times, hashtag and competitor tools require the Business plan
- No pin design tools or templates
- Auto-schedule is not Pinterest-optimized
- Cannot create pins from website content automatically
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening available as a paid add-on (Standard and up)
- Approval workflows for teams (Professional and up)
- CRM-like features for managing audience relationships
- Competitor reports for Facebook, X and Instagram (Professional and up)
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-seat pricing makes team costs add up fast, and bulk scheduling needs the $299/seat Professional plan
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Publer Reviews
“We need to plan content for weeks or months in advance. Publer handles that with bulk upload and scheduling.”
“Publer has completely transformed my approach to online marketing. The user-friendly interface makes scheduling posts a breeze.”
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Publer
- Budget-conscious creators who need multi-platform scheduling
- Small businesses looking for the most features per dollar
- Bloggers who want RSS-to-social automation on a budget
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Publer and Sprout Social represent opposite ends of Pinterest scheduling options. Publer starts free with bulk scheduling and content recycling. Sprout Social charges per seat for enterprise reporting and team workflows, from $99/seat/mo. For Pinterest, Publer's practical features provide better daily value.
Pinterest Value
Publer's bulk scheduling and evergreen recycling are directly useful for Pinterest strategies at a very low cost.
Sprout Social's enterprise features (reporting, team workflows, and listening as a paid add-on) add overhead without addressing Pinterest-specific needs like recycling, which Sprout Social doesn't offer.
Pricing
Publer: free plan, then $5 per account per month ($4 billed annually). Sprout Social: from $99/seat/mo ($79/seat billed annually), and bulk scheduling requires Professional at $399/seat/mo ($299 billed annually). For Pinterest publishing, the gap is hard to justify.
The savings can fund a dedicated Pinterest toolkit instead.
Pin Creation
Neither designs pins from your content.
BlogToPin automates creation. Paired with Publer for other channels, it covers Pinterest marketing for well under the cost of a single Sprout Social seat.
Final Verdict
Publer provides more practical Pinterest value on its free and low-cost plans than Sprout Social does at enterprise per-seat prices.
For a single Pinterest account, BlogToPin and Publer together still cost less per month than one Sprout Social seat.
Want pins created automatically?
Both Publer and Sprout Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Publer vs Sprout Social
Can Publer really replace Sprout Social for Pinterest marketing?
For Pinterest scheduling and publishing, yes. Publer's bulk scheduling, evergreen recycling, and multi-platform posting cover the core Pinterest workflow. You would miss Sprout Social's enterprise reporting, listening add-on, and team workflows, but those features rarely impact day-to-day Pinterest pin management.
Why is Sprout Social so much more expensive than Publer?
Sprout Social is priced per seat — from $99/seat/mo ($79/seat billed annually) up to $499/seat/mo — reflecting its enterprise focus on reporting, team workflows, and premium support, with listening sold as an add-on. These features serve large organizations across many platforms. For Pinterest-specific scheduling and recycling, they add little over Publer's free or low-cost plans.
Is Sprout Social's Pinterest analytics worth the price over Publer?
Sprout Social offers Pinterest profile and post reports, but its competitor reports don't cover Pinterest, and its Pinterest data is not dramatically better than what Pinterest's native analytics offers for free. Publer includes analytics on its Business plan, and together with Pinterest's own analytics that covers most Pinterest needs at a fraction of the cost.
Which is better for Pinterest content recycling: Publer or Sprout Social?
Publer is better for Pinterest content recycling. It has built-in evergreen recycling. Sprout Social does not offer automated content recycling — you need to manually reschedule or use third-party tools. For keeping a steady flow of evergreen pins, Publer is the practical choice.
Can I create Pinterest pins with Publer or Sprout Social?
Neither tool designs Pinterest pins from your blog or website content. Publer can generate AI images, but both focus on scheduling and reporting. BlogToPin automates pin creation from blog posts for $39/mo ($25/mo billed annually), less than a single Sprout Social seat.
When does Sprout Social make sense over Publer for Pinterest?
Sprout Social makes sense when Pinterest is one part of a large social strategy requiring unified reporting, listening, and team workflows across many platforms. If Pinterest is your primary focus or you are a small-to-medium business, Publer delivers more relevant Pinterest value at a dramatically lower cost.
What could I do with the money saved by choosing Publer over Sprout Social?
A single Sprout Social seat costs $99/mo ($79 billed annually). For less than that, you could combine Publer's low-cost plans with a dedicated Pinterest tool such as BlogToPin or Tailwind and a design tool like Canva Pro. This combined toolkit provides more Pinterest-specific value than Sprout Social alone.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.