Publer vs Sprout Social
Free bulk scheduler versus enterprise platform for Pinterest
TL;DR
For Pinterest pin creation: Publer offers free bulk scheduling with recycling, Sprout Social is $199/mo enterprise. Publer is more practical for Pinterest at 1/∞ the cost. BlogToPin automates pin creation.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Publer has a Pinterest rating of 4/10 while Sprout Social scores 5/10. Sprout Social offers stronger Pinterest-specific features.
Pricing
Publer starts at $12/mo while Sprout Social starts at $249/mo. Publer offers a free plan.
Automation
Publer offers Recurring posts. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Publer nor Sprout Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Publer supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Telegram. Sprout Social covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp. Publer gives you more platform options.
Analytics
Sprout Social provides deeper Pinterest analytics. Sprout Social offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Publer
Per workspace with social account limits
Sprout Social
Per user, enterprise pricing
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Publer | Sprout Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Auto Schedule | Optimal Times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | ||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | Bulk upload | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Recurring posts | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assist | AI Assist | Unlimited |
| AI Image Generation | AI Images | ||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | Basic | Advanced | |
| Best Time to Post | |||
| Competitor Tracking | Social Listening | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Telegram | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, WhatsApp | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Business plan | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Publer
Pros
- Incredible value for money, one of the cheapest options
- Bulk scheduling saves tons of time
- RSS feed integration auto-pulls new content
- Supports more platforms than most tools at this price
- Recurring posts feature for evergreen content
- Generous free plan to get started
Cons
- Pinterest scheduling is basic, no platform-specific features
- Interface is functional but not beautiful
- Analytics are limited on lower plans
- No pin design tools or templates
- Auto-schedule is not Pinterest-optimized
- Cannot create pins from website content automatically
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening and sentiment analysis built in
- Excellent team collaboration with approval workflows
- CRM-like features for managing audience relationships
- Detailed competitor benchmarking and industry reports
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-user pricing makes team costs add up fast
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Publer Reviews
“We need to plan content for weeks or months in advance. Publer handles that with bulk upload and scheduling.”
“Publer has completely transformed my approach to online marketing. The user-friendly interface makes scheduling posts a breeze.”
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Publer
- Budget-conscious creators who need multi-platform scheduling
- Small businesses looking for the most features per dollar
- Bloggers who want RSS-to-social automation on a budget
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Publer and Sprout Social represent the extreme ends of Pinterest scheduling options. Publer starts free with bulk scheduling and content recycling. Sprout Social charges $199/mo for enterprise management. For Pinterest, Publer's practical features provide better daily value.
Pinterest Value
Publer's bulk scheduling and content recycling are directly useful for Pinterest strategies at zero cost.
Sprout Social's enterprise features (analytics, CRM, social listening) add overhead without addressing Pinterest-specific needs like recycling.
Pricing
Publer: free. Sprout Social: $199/mo. For Pinterest publishing, the gap is unjustifiable.
The $199/mo savings funds an entire Pinterest toolkit.
Pin Creation
Neither creates pins.
BlogToPin automates creation. Plus Publer free = complete Pinterest marketing at a fraction of Sprout Social's cost.
Final Verdict
Publer provides more practical Pinterest value for free than Sprout Social does for $199/mo.
BlogToPin plus Publer (free) plus Tailwind (~$15) costs less per month than one month of Sprout Social.
Want pins created automatically?
Both Publer and Sprout Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Publer vs Sprout Social
Can Publer really replace Sprout Social for Pinterest marketing?
For Pinterest scheduling and publishing, yes. Publer's bulk scheduling, content recycling, and multi-platform posting cover the core Pinterest workflow. You would miss Sprout Social's enterprise analytics, social listening, and CRM integration, but those features rarely impact day-to-day Pinterest pin management.
Why is Sprout Social so much more expensive than Publer?
Sprout Social's $199/mo price reflects its enterprise focus — social listening, CRM integration, advanced analytics, team workflows, and premium support. These features serve large organizations managing brand reputation across many platforms. For Pinterest-specific scheduling and content recycling, these enterprise features provide little additional value over Publer's free or low-cost plans.
Is Sprout Social's Pinterest analytics worth the price over Publer?
Sprout Social provides deeper cross-platform analytics and competitive benchmarking, but its Pinterest-specific analytics are not dramatically better than what Pinterest's native analytics dashboard offers for free. Publer plus free Pinterest analytics gives you comparable Pinterest insights at a fraction of the cost.
Which is better for Pinterest content recycling: Publer or Sprout Social?
Publer is better for Pinterest content recycling. It has built-in evergreen content recycling in its paid plans. Sprout Social does not offer automated content recycling — you need to manually reschedule or use third-party tools. For keeping a steady flow of evergreen pins, Publer is the practical choice.
Can I create Pinterest pins with Publer or Sprout Social?
Neither tool creates Pinterest pins from your blog or website content. Both focus on scheduling and analytics. BlogToPin automates pin creation from blog posts. Pairing BlogToPin with Publer's free plan gives you automated pin creation and scheduling for less than 1% of Sprout Social's monthly cost.
When does Sprout Social make sense over Publer for Pinterest?
Sprout Social makes sense when Pinterest is one part of a large enterprise social strategy requiring unified analytics, social listening, CRM integration, and team workflows across many platforms. If Pinterest is your primary focus or you are a small-to-medium business, Publer delivers more relevant Pinterest value at a dramatically lower cost.
What could I buy with the $199/mo I save by choosing Publer over Sprout Social?
With $199/mo in savings, you could afford Publer's paid plan for recycling, BlogToPin for automated pin creation, Tailwind for Pinterest-specific optimization, and Canva Pro for design — and still have money left over. This combined toolkit provides more Pinterest-specific value than Sprout Social alone.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.