Metricool vs SocialPilot
Free analytics versus team bulk scheduler for Pinterest
TL;DR
For Pinterest pin creation: Metricool offers free analytics, SocialPilot provides team bulk scheduling at $25.50/mo. Metricool for individual analytics, SocialPilot for team publishing efficiency. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Metricool has a Pinterest rating of 6/10 while SocialPilot scores 4/10. Metricool offers stronger Pinterest-specific features.
Pricing
Metricool starts at $22/mo while SocialPilot starts at $30/mo. Metricool offers a free plan.
Automation
Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Metricool nor SocialPilot can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Metricool supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch. SocialPilot covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business. Metricool gives you more platform options.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Metricool
Tiered plans based on brands
SocialPilot
Per plan with account limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Metricool | SocialPilot | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Times | AI-powered | |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | Basic | |
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | CSV import | Up to 500 posts | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assistant | AI Assistant | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag Tracker | ||
| Analytics | |||
| Pinterest Analytics | Detailed | ||
| Best Time to Post | |||
| Competitor Tracking | |||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Twitch | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Team plan | Built-in | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor tracking lets you benchmark against others
- Hashtag tracker monitors performance over time
- Free plan is actually useful for solo creators
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- No content recycling or automation features
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
SocialPilot
Pros
- Excellent value for agencies managing multiple clients
- Bulk scheduling up to 500 posts at once is impressive
- Client management and approval workflows built in
- White-label reports for professional client presentations
- Supports many platforms at a very competitive price
- Good team features without per-user pricing
Cons
- Pinterest features are generic, not optimized
- No pin design tools or templates
- Interface feels dated compared to newer tools
- No content recycling or evergreen features
- Analytics are decent but not deep for Pinterest
- No automation for creating pins from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
SocialPilot Reviews
“SocialPilot has made everything so much better with my social media management.”
“Typical bait and switch API group for your social accounts.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Creators who want competitor tracking and benchmarking
- Budget-conscious users who want analytics plus scheduling
SocialPilot
- Agencies managing 5+ client social media accounts
- Teams that need bulk scheduling and approval workflows
- Anyone who wants agency-level features without Sprout Social pricing
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Metricool and SocialPilot serve different Pinterest needs. Metricool provides analytics and scheduling starting from free for individuals. SocialPilot provides bulk scheduling and team features for agencies. The choice depends on whether you're an individual (Metricool) or a team/agency (SocialPilot).
Individual vs. Team
Metricool's free analytics and SmartSchedule serve individual Pinterest marketers effectively.
SocialPilot's bulk upload, team management, and client workspaces serve agencies managing Pinterest at scale.
Bulk Scheduling
SocialPilot's CSV bulk upload handles hundreds of pins. Essential for high-volume Pinterest strategies.
Metricool schedules individually with analytics-backed timing. Better for quality over quantity.
Pricing
Metricool starts free. SocialPilot starts at $25.50/mo. Individual Pinterest marketers save significantly with Metricool.
SocialPilot's price includes team features and bulk operations that justify the cost for agencies.
Pin Creation
Neither creates pins from blog content.
BlogToPin automates creation. Pair with Metricool for analytics or SocialPilot for bulk publishing.
Final Verdict
Metricool (free) for individual analytics-driven Pinterest. SocialPilot for team bulk publishing.
BlogToPin handles pin creation for both.
Want pins created automatically?
Both Metricool and SocialPilot require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Metricool vs SocialPilot
Do I need SocialPilot if I already have Metricool for Pinterest?
Only if you need team collaboration or bulk scheduling. SocialPilot's CSV bulk upload can handle hundreds of pins at once, and its team management features support agencies. Individual Pinterest marketers are well-served by Metricool's free plan.
How much does SocialPilot cost compared to Metricool?
Metricool starts free while SocialPilot starts at $25.50/mo. The price difference pays for bulk uploading, team management, client workspaces, and higher volume scheduling. Individual Pinterest marketers save significantly with Metricool.
Which tool is better for bulk Pinterest pin scheduling?
SocialPilot is the clear winner for bulk scheduling. Its CSV bulk upload feature lets you schedule hundreds of pins at once, which is essential for high-volume Pinterest strategies. Metricool schedules pins individually with analytics-backed timing, prioritizing quality over quantity.
Does Metricool or SocialPilot have better Pinterest analytics?
Metricool offers stronger analytics for Pinterest, including SmartSchedule timing recommendations, competitor analysis, and detailed pin performance tracking — all starting from the free plan. SocialPilot provides functional analytics but focuses more on publishing efficiency than strategic insights.
Can SocialPilot or Metricool create Pinterest pin images?
Neither creates pin images from your blog or website content. Both are scheduling and management platforms. BlogToPin automates pin creation from blog content, and you can pair it with Metricool for analytics or SocialPilot for bulk publishing.
When should I choose SocialPilot over Metricool for Pinterest?
Choose SocialPilot when you manage Pinterest for a team or multiple clients, need to schedule large batches of pins via CSV upload, or require client approval workflows. For solo Pinterest marketing with analytics-driven decisions, Metricool's free plan is the better fit.
Can I manage a Pinterest agency with Metricool's free plan?
Metricool's free plan is limited to a small number of social profiles and lacks team collaboration features. For agency use with multiple Pinterest client accounts, SocialPilot's team management and client workspace features at $25.50/mo are more practical.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.