Metricool vs SocialPilot
Free analytics versus team bulk scheduler for Pinterest
TL;DR
For Pinterest pin creation: Metricool offers analytics with a free plan, while SocialPilot provides team and agency scheduling from $20/mo ($17/mo billed annually). Metricool for analytics-driven Pinterest, SocialPilot for team publishing workflows. BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Metricool has a Pinterest rating of 6/10 while SocialPilot scores 4/10. Metricool offers stronger Pinterest-specific features.
Pricing
Metricool starts at $25/mo ($20/mo billed annually) while SocialPilot starts at $20/mo ($17/mo billed annually). Metricool offers a free plan.
Automation
Metricool offers Autolists. SocialPilot has Repeat posts. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Metricool nor SocialPilot can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Metricool supports Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on). SocialPilot covers Facebook, Instagram, TikTok, X, LinkedIn, Threads, YouTube, Pinterest, Google Business, Bluesky. Metricool gives you more platform options.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Metricool
Tiered plans by number of brands
SocialPilot
Per plan with account and user limits
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Metricool | SocialPilot | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Times | AI-suggested times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | Basic | |
| Idea & Video Pins | Image & video pins | Limited | |
| Automation | |||
| Bulk Scheduling | CSV import | CSV, up to 500 posts (Standard+) | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Autolists | Repeat posts | |
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Assistant | AI Pilot | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag search (paid) | ||
| Analytics | |||
| Pinterest Analytics | Detailed | ||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on) | Facebook, Instagram, TikTok, X, LinkedIn, Threads, YouTube, Pinterest, Google Business, Bluesky | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Advanced plan | Standard plan+ | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor benchmarking for Instagram, Facebook, YouTube and more (not Pinterest)
- RSS feeds and Autolists keep a queue of posts going
- Free plan for one brand, limited to 20 scheduled posts a month
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- Recycling via Autolists and RSS, but no Pinterest-specific automation
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
SocialPilot
Pros
- Excellent value for agencies managing multiple clients
- CSV bulk scheduling of up to 500 posts at once (Standard plan and up)
- Approval workflows from Standard, client management from Premium
- White-label reports on Premium and higher plans
- Supports many platforms at a very competitive price
- Team seats included per plan (3 users on Standard, unlimited on Ultimate)
Cons
- Pinterest features are generic, not optimized
- No pin design tools or templates
- Interface feels dated compared to newer tools
- Repeat posts only, no category-based evergreen recycling
- Analytics are decent but not deep for Pinterest
- No automation for creating pins from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
SocialPilot Reviews
“SocialPilot has made everything so much better with my social media management.”
“Typical bait and switch API group for your social accounts.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Multi-network brands that want competitor benchmarks on Instagram and Facebook
- Budget-conscious users who want analytics plus scheduling
SocialPilot
- Agencies managing 5+ client social media accounts
- Teams that need bulk scheduling and approval workflows
- Anyone who wants agency-level features without Sprout Social pricing
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Metricool and SocialPilot serve different Pinterest needs. Metricool provides analytics and scheduling starting from free, with team members on its Advanced plan. SocialPilot provides bulk scheduling, approvals, and client management on its higher tiers. The choice depends on whether you're an individual (Metricool) or a team/agency (SocialPilot).
Individual vs. Team
Metricool's analytics and best-time recommendations serve individual Pinterest marketers effectively.
SocialPilot's bulk upload, approval workflows (Standard and up), and client management (Premium and up) serve agencies managing Pinterest at scale.
Bulk Scheduling
SocialPilot's CSV bulk upload handles up to 500 posts at a time on Standard and above. Useful for high-volume Pinterest strategies.
Metricool also supports CSV import, plus RSS feeds and Autolists, so bulk scheduling isn't a dealbreaker either way.
Pricing
Metricool starts free, with Starter at $25/mo ($20/mo billed annually). SocialPilot starts at $20/mo ($17/mo billed annually), but bulk CSV and approvals need Standard at $40/mo ($34/mo billed annually).
SocialPilot's higher tiers include team and client features that justify the cost for agencies.
Pin Creation
Neither creates pins from blog content.
BlogToPin automates creation. Pair with Metricool for analytics or SocialPilot for bulk publishing.
Final Verdict
Metricool for individual analytics-driven Pinterest. SocialPilot for team and agency publishing.
BlogToPin handles pin creation for both.
Want pins created automatically?
Both Metricool and SocialPilot require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Metricool vs SocialPilot
Do I need SocialPilot if I already have Metricool for Pinterest?
Only if you need team collaboration or agency features. SocialPilot's CSV bulk upload handles up to 500 posts on Standard and above, and its approval and client management features support agencies. Metricool also offers CSV import, so individual Pinterest marketers are well-served by Metricool.
How much does SocialPilot cost compared to Metricool?
Metricool starts free (1 brand, 20 posts a month), with Starter at $25/mo ($20/mo billed annually). SocialPilot has no free plan: Essentials costs $20/mo ($17/mo billed annually), Standard $40/mo ($34/mo) adds bulk CSV and approvals, and Premium $100/mo ($85/mo) adds client management. Individual Pinterest marketers can start for free with Metricool.
Which tool is better for bulk Pinterest pin scheduling?
Both support CSV bulk scheduling. SocialPilot's handles up to 500 posts on Standard and above, and its smart queues and repeat posts help keep a busy Pinterest schedule full. Metricool offers CSV import plus RSS feeds and Autolists. SocialPilot's workflow is built for agency-scale volume.
Does Metricool or SocialPilot have better Pinterest analytics?
Metricool offers stronger Pinterest analytics, with detailed pin performance tracking and best posting times. Its competitor tracking doesn't cover Pinterest. SocialPilot provides Pinterest analytics and AI-suggested posting times, but focuses more on publishing efficiency than strategic insights.
Can SocialPilot or Metricool create Pinterest pin images?
Neither creates pin images from your blog or website content. Both are scheduling and management platforms. BlogToPin automates pin creation from blog content, and you can pair it with Metricool for analytics or SocialPilot for bulk publishing.
When should I choose SocialPilot over Metricool for Pinterest?
Choose SocialPilot when you manage Pinterest for a team or multiple clients, need client approval workflows (Standard and up), or want client management and white-label reports (Premium and up). For solo Pinterest marketing with analytics-driven decisions, Metricool is the better fit.
Can I manage a Pinterest agency with Metricool's free plan?
Metricool's free plan is limited to one brand and 20 posts a month, and team members only come with its Advanced plan (from $67/mo, or $53/mo billed annually). For agency use with multiple Pinterest client accounts, SocialPilot's approvals and client management, on its Standard and Premium plans, are more practical.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.