Metricool vs Pin Generator
Free analytics versus Pinterest automation tool
TL;DR
For Pinterest pin creation: Metricool provides analytics and scheduling with a free plan, while Pin Generator creates, writes, and schedules pins in bulk from $29.99/mo ($19.99/mo billed annually). Metricool is strongest at data, Pin Generator at creation. BlogToPin also automates creation and scheduling from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Metricool has a Pinterest rating of 6/10 while Pin Generator scores 6/10. Both tools offer similar Pinterest support.
Pricing
Metricool starts at $25/mo ($20/mo billed annually) while Pin Generator starts at $29.99/mo ($19.99/mo billed annually). Metricool offers a free plan. Pin Generator offers a free plan.
Automation
Metricool offers Autolists. Pin Generator has Repeating pins. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Metricool nor Pin Generator can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Metricool supports Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on). Pin Generator covers Pinterest only. Metricool gives you more platform options.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Metricool
Tiered plans by number of brands
Pin Generator
Credit-based tiers, unlimited Pinterest profiles
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Metricool | Pin Generator | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Times | Posting windows + Smart Shuffle | AI-powered |
| Pin Templates | Dynamic templates + AI designs | 100+ templates | |
| Board Management | Basic | AI board selection | |
| Idea & Video Pins | Image & video pins | Video pins | |
| Automation | |||
| Bulk Scheduling | CSV import | Automatic | |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Autolists | Repeating pins | |
| Delete Underperforming Pins | Pin Cleanup | ||
| RSS Feed Integration | Beta | ||
| AI & Content | |||
| AI Writing | AI Assistant | Unlimited | |
| AI Image Generation | Nano Banana AI images | ||
| Hashtag Suggestions | Hashtag search (paid) | ||
| Analytics | |||
| Pinterest Analytics | Detailed | Profile Audit | |
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on) | Pinterest only | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Advanced plan | Business plan | |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor benchmarking for Instagram, Facebook, YouTube and more (not Pinterest)
- RSS feeds and Autolists keep a queue of posts going
- Free plan for one brand, limited to 20 scheduled posts a month
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- Recycling via Autolists and RSS, but no Pinterest-specific automation
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
Pin Generator
Pros
- Creates, writes and schedules pins from your site, store or RSS feed
- Syncs Shopify, Etsy and WooCommerce products into future batches
- AI writes titles, descriptions and alt text, and picks boards
- Dynamic templates plus optional AI-generated images
- Unlimited Pinterest profiles on every paid plan
Cons
- Analytics limited to a profile audit, no full dashboard
- Design quality can be hit or miss
- Credits drain fast with AI images (12 to 24 credits each)
- Pinterest only, no other social platforms
- No board creation from the app
- No mobile app
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Multi-network brands that want competitor benchmarks on Instagram and Facebook
- Budget-conscious users who want analytics plus scheduling
Pin Generator
- Bloggers who want automated pin creation without manual work
- Content creators who have lots of posts but no time to design
- E-commerce stores that want product pins created and scheduled hands-off
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Metricool and Pin Generator focus on different parts of the Pinterest workflow. Metricool tracks performance and schedules pins with a free tier. Pin Generator is a full Pinterest automation tool: it scans your site, designs pins, writes AI copy, and schedules them. For Pinterest, the question is whether you need Metricool's analytics and multi-platform scheduling alongside Pin Generator, or whether Pin Generator alone covers your needs.
Analytics vs. Creation
Metricool tells you how pins perform — which posts work, when to post, and how your profile grows. This data guides what you should create.
Pin Generator creates the pins — scanning URLs, sitemaps, and store feeds (Shopify, Etsy, WooCommerce), then designing pins with dynamic templates or AI images. It addresses the production bottleneck that limits Pinterest output.
Complementary Use
These tools can work together. Use Metricool's analytics to understand what works, then use Pin Generator to create more of it.
Pin Generator also schedules and publishes on its own and includes a Profile Audit with 90-day analytics, so for Pinterest-only marketers Metricool is optional. It earns its place if you manage other platforms or want deeper analytics.
Pinterest Focus
Pin Generator is 100% Pinterest-focused. Metricool covers multiple platforms with Pinterest as one of several.
Both provide Pinterest value through different capabilities.
Full Automation
Pin Generator automates most of the pipeline: site scanning, pin design, AI titles and descriptions, board selection, and scheduling. Metricool optimizes timing and tracks results, and can share new blog posts via RSS without designing pins.
BlogToPin automates the blog-to-pin workflow too — reading blog content, generating pins, and scheduling — while complementing Metricool's analytics.
Final Verdict
Metricool and Pin Generator overlap on scheduling but differ in focus — analytics versus creation. Pin Generator Pro starts at $29.99/mo ($19.99/mo billed annually); Metricool's free plan can be enough if you only need light analytics.
BlogToPin also converts blog content into pins automatically, and pairs with Metricool's analytics for a complete Pinterest stack.
Want pins created automatically?
Both Metricool and Pin Generator require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Metricool vs Pin Generator
Do I need both Metricool and Pin Generator for Pinterest?
Not necessarily. Pin Generator designs, writes, and schedules pins itself, and its Profile Audit includes 90-day analytics. Add Metricool (free plan, or Starter at $25/mo, $20/mo billed annually) if you want deeper Pinterest analytics, best-time recommendations, or scheduling for other social platforms.
Can Metricool create Pinterest pin images?
No. Metricool is an analytics and scheduling platform. It tracks how your pins perform and helps you schedule them at optimal times, but it cannot design pin images. Its RSS feature shares your blog post's own image rather than creating a pin. You need a creation tool like Pin Generator or BlogToPin.
How does Pin Generator compare to BlogToPin for creating pins?
Both automate pin creation. Pin Generator scans URLs, sitemaps, and store feeds (Shopify, Etsy, WooCommerce), designs pins from dynamic templates or AI images, and writes AI titles and descriptions. BlogToPin focuses on turning blog content into designed pins with AI titles, descriptions, and board matching. Compare the two on your own content to see which output you prefer.
What does Metricool's free plan include for Pinterest?
Metricool's free plan covers one brand and up to 20 scheduled posts a month, including Pinterest scheduling and analytics. Paid plans, from $25/mo ($20/mo billed annually), add more capacity and features. It's a useful way to start tracking Pinterest at no cost.
Is Pin Generator worth it if I already use Metricool?
Yes, if creating pins is your bottleneck. Pin Generator Pro costs $29.99/mo ($19.99/mo billed annually) and automates design, copy, and scheduling, so it addresses the production bottleneck that Metricool doesn't touch. If your pins come from blog content, BlogToPin is another automated option to compare.
What is the most cost-effective Pinterest marketing stack?
Metricool (free) for analytics and scheduling combined with BlogToPin for automated pin creation from blog content. This gives you data-driven scheduling, performance tracking, and automated pin generation at low cost. Keep in mind Metricool's free plan is capped at 20 posts a month.
Can Pin Generator schedule pins to Pinterest?
Yes. Pin Generator schedules and publishes pins to Pinterest directly, with posting windows, bulk scheduling, and repeating pins. You don't need a separate scheduler, though Metricool can still add value for analytics and multi-platform scheduling.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.