Iconosquare vs Pin Generator
Pinterest analytics versus Pinterest pin creator
TL;DR
For Pinterest pin creation: Iconosquare tracks Pinterest performance at $49/mo, while Pin Generator creates pins in bulk at ~$9/mo. Pin Generator addresses the core challenge — making pins — while Iconosquare analyzes them. BlogToPin fully automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Iconosquare has a Pinterest rating of 5/10 while Pin Generator scores 6/10. Pin Generator offers stronger Pinterest-specific features.
Pricing
Iconosquare starts at $59/mo while Pin Generator starts at $19/mo.
Bulk Pin Creation
Neither Iconosquare nor Pin Generator can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Iconosquare supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok. Pin Generator covers Pinterest only (design). Iconosquare gives you more platform options.
Analytics
Iconosquare provides deeper Pinterest analytics. Iconosquare offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Iconosquare
Per plan with profile limits
Pin Generator
Per pin volume
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Iconosquare | Pin Generator | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best Time | AI-powered | |
| Pin Templates | Auto-generated | 100+ templates | |
| Board Management | |||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | Automatic | ||
| Auto-Create from URL | Design only | ||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | Unlimited | ||
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag tracking | ||
| Analytics | |||
| Pinterest Analytics | Advanced | ||
| Best Time to Post | |||
| Competitor Tracking | Competitor benchmarking | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok | Pinterest only (design) | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Teams plan | Business plan | |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor analysis lets you track rival Pinterest accounts
- Detailed performance reports you can export and share
- Hashtag tracking across platforms
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Expensive for what is primarily an analytics tool
- No pin templates or design features
- No AI writing or content generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
Pin Generator
Pros
- Automatically creates pin images from your blog posts
- Multiple templates for design variety
- Saves time vs manually designing each pin in Canva
- Pulls text and images from your URLs automatically
- Good for bloggers with lots of content to turn into pins
Cons
- No scheduling, analytics, or board management
- Design quality can be hit or miss
- Limited template customization options
- Still need another tool for scheduling the pins
- No AI writing for descriptions or titles
- Cannot handle the full Pinterest workflow
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing competitor benchmarking and industry reports
- Teams that need professional analytics reports for stakeholders
Pin Generator
- Bloggers who want automated pin design without manual work
- Content creators who have lots of posts but no time to design
- Pinterest users who need a design tool paired with a separate scheduler
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Iconosquare and Pin Generator serve completely different Pinterest needs. Iconosquare tells you how your pins perform with detailed analytics. Pin Generator helps you create the pins themselves with bulk generation tools. For Pinterest marketers, creating pins is the bottleneck — making Pin Generator more immediately impactful at a fraction of Iconosquare's price.
Analytics vs. Creation
Iconosquare excels at telling you what works — which pin styles, topics, and posting times drive engagement. This data is valuable but only useful once you have pins to analyze.
Pin Generator creates the pins — templates, batch generation, multiple variations. It addresses the production bottleneck that limits how much Pinterest content you can publish.
Pinterest Focus
Pin Generator is 100% Pinterest-focused. Every feature serves pin creation and publishing. There's no distraction from other social platforms.
Iconosquare covers multiple platforms with Pinterest as one of several. The analytics are useful for Pinterest but the platform isn't exclusively Pinterest-focused.
Pricing
Pin Generator at ~$9/mo solves the pin creation problem. Iconosquare at $49/mo solves the analytics problem. For most Pinterest marketers, creation is the bigger challenge.
The combined cost of $58/mo gets both creation and analytics — still less than many enterprise tools that provide neither.
Full Automation
Pin Generator speeds up manual creation with batch tools. Iconosquare provides insights to guide what you create. Neither automates the full pipeline from content to published pin.
BlogToPin automates the complete blog-to-pin workflow. Combined with Iconosquare's analytics, it creates a data-informed automated Pinterest system.
Final Verdict
Pin Generator is more immediately useful — it creates pins, which is the primary Pinterest bottleneck. Iconosquare adds value once you have pins to analyze.
BlogToPin goes further by fully automating pin creation from blog content. Paired with analytics from Iconosquare or free alternatives, it creates a comprehensive Pinterest system.
Want pins created automatically?
Both Iconosquare and Pin Generator require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Iconosquare vs Pin Generator
Should I invest in Pinterest pin creation or analytics first?
Pin creation should come first. You need a consistent volume of pins before analytics data becomes meaningful. Pin Generator or BlogToPin addresses the production bottleneck directly. Once you are publishing regularly, analytics tools like Iconosquare help you optimize what is already working.
How does Pin Generator differ from Iconosquare for Pinterest?
They solve completely different problems. Pin Generator creates pins — offering templates, batch generation, and multiple design variations. Iconosquare analyzes pins — tracking engagement, audience behavior, and competitor performance. Pin Generator addresses the production challenge; Iconosquare addresses the strategy challenge.
Is Pin Generator at $9/mo a better investment than Iconosquare at $49/mo for Pinterest?
For most Pinterest marketers, yes. Pin creation is the biggest time bottleneck in Pinterest marketing. Pin Generator directly reduces that bottleneck at roughly 1/5 the cost. Iconosquare's analytics are valuable but only useful once you have enough pins published to generate meaningful data.
Can I use Pin Generator and Iconosquare together?
Yes, they complement each other well. Create pins with Pin Generator, then track their performance with Iconosquare to learn which designs and topics resonate. The combined $58/mo is still less than many enterprise tools. Alternatively, pair BlogToPin with Metricool's free analytics for a more cost-effective combination.
Does Pin Generator or Iconosquare handle Pinterest pin descriptions and SEO?
Pin Generator focuses on visual pin design — templates, text overlays, and batch creation. It does not generate optimized pin descriptions. Iconosquare does not handle descriptions at all — it only analyzes published content. BlogToPin handles both pin design and SEO-optimized descriptions automatically from your blog content.
Which tool helps more with Pinterest algorithm performance?
Iconosquare helps you understand algorithm performance after the fact by showing which pins get distributed widely. Pin Generator helps feed the algorithm by producing more content — and Pinterest rewards consistent publishing volume. Both matter, but volume is the prerequisite.
What is more impactful for Pinterest growth — creating more pins or analyzing fewer pins?
Creating more pins has a larger impact on Pinterest growth, especially in the early stages. Pinterest's algorithm favors accounts that publish consistently. Analytics become valuable once you have enough data to identify patterns, but you cannot optimize content you have not created yet.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.