Iconosquare vs Pin Generator
Pinterest analytics versus Pinterest automation
TL;DR
For Pinterest pin creation: Iconosquare tracks Pinterest performance with a free plan and paid plans from $10/mo billed annually, while Pin Generator creates, writes, and schedules pins in bulk from $29.99/mo ($19.99/mo billed annually). Pin Generator addresses the core challenge — making pins — while Iconosquare analyzes them. BlogToPin also automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Iconosquare has a Pinterest rating of 5/10 while Pin Generator scores 6/10. Pin Generator offers stronger Pinterest-specific features.
Pricing
Iconosquare starts at $10/mo (billed annually) while Pin Generator starts at $29.99/mo ($19.99/mo billed annually). Iconosquare offers a free plan. Pin Generator offers a free plan.
Automation
Pin Generator has Repeating pins. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Iconosquare nor Pin Generator can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube. Pin Generator covers Pinterest only. Iconosquare gives you more platform options.
Analytics
Iconosquare provides deeper Pinterest analytics. Iconosquare offers advanced analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Iconosquare
Per plan, priced by number of profiles
Pin Generator
Credit-based tiers, unlimited Pinterest profiles
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Iconosquare | Pin Generator | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Best-time suggestions | Posting windows + Smart Shuffle | AI-powered |
| Pin Templates | Dynamic templates + AI designs | 100+ templates | |
| Board Management | AI board selection | ||
| Idea & Video Pins | Video pins | Video pins | |
| Automation | |||
| Bulk Scheduling | Automatic | ||
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Repeating pins | ||
| Delete Underperforming Pins | Pin Cleanup | ||
| RSS Feed Integration | Beta | ||
| AI & Content | |||
| AI Writing | AI captions | Unlimited | |
| AI Image Generation | Nano Banana AI images | ||
| Hashtag Suggestions | AI hashtags | ||
| Analytics | |||
| Pinterest Analytics | Advanced | Profile Audit | |
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, YouTube | Pinterest only | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Scale plan (3 users) | Business plan | |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Iconosquare
Pros
- Deep analytics with advanced metrics and benchmarking
- Competitor benchmarking for Instagram and Facebook (Scale plan)
- Detailed performance reports you can export and share
- Hashtag tracking (Scale plan)
- Industry benchmarks for context on your performance
- Clean dashboard with actionable data visualizations
Cons
- Competitor and hashtag tracking require the $79/mo Scale plan
- No pin templates or design features
- No AI image generation
- No content recycling or automation
- Cannot create pins from website content
- Scheduling is secondary to analytics
Pin Generator
Pros
- Creates, writes and schedules pins from your site, store or RSS feed
- Syncs Shopify, Etsy and WooCommerce products into future batches
- AI writes titles, descriptions and alt text, and picks boards
- Dynamic templates plus optional AI-generated images
- Unlimited Pinterest profiles on every paid plan
Cons
- Analytics limited to a profile audit, no full dashboard
- Design quality can be hit or miss
- Credits drain fast with AI images (12 to 24 credits each)
- Pinterest only, no other social platforms
- No board creation from the app
- No mobile app
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Iconosquare Reviews
“I love how intuitive and user friendly Iconosquare is; it's easy to navigate, it's nice to see the layout and preview of the feed before publishing a post, and it's accessible for the entire team to use.”
“The platform doesn't work at all! It doesn't save the scheduled content, it won't autopost even though it says it will, it keeps logging the social profiles off.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Iconosquare
- Data-obsessed marketers who want the deepest Pinterest analytics
- Brands needing Instagram and Facebook competitor benchmarking
- Teams that need professional analytics reports for stakeholders
Pin Generator
- Bloggers who want automated pin creation without manual work
- Content creators who have lots of posts but no time to design
- E-commerce stores that want product pins created and scheduled hands-off
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Iconosquare and Pin Generator serve different Pinterest needs. Iconosquare tells you how your pins perform with detailed analytics. Pin Generator is a full Pinterest automation tool: it scans your URLs or sitemap, designs pins, writes titles and descriptions with AI, and schedules them. For Pinterest marketers, creating pins is the bottleneck — making Pin Generator more immediately impactful, even though it costs more than Iconosquare's entry plan.
Analytics vs. Creation
Iconosquare excels at telling you what works — which pins, topics, and posting times drive engagement. This data is valuable but only useful once you have pins to analyze.
Pin Generator creates the pins — scanning URLs, sitemaps, and store feeds (Shopify, Etsy, WooCommerce), then designing pins from dynamic templates or AI images. It addresses the production bottleneck that limits how much Pinterest content you can publish.
Pinterest Focus
Pin Generator is 100% Pinterest-focused. Every feature serves pin creation and publishing. There's no distraction from other social platforms.
Iconosquare covers multiple platforms with Pinterest as one of several. The analytics are useful for Pinterest but the platform isn't exclusively Pinterest-focused.
Pricing
Pin Generator Pro costs $29.99/mo ($19.99/mo billed annually) with 1,000 credits and unlimited Pinterest profiles. Iconosquare has a free plan and paid plans from $10/mo billed annually, rising to $39 (Launch) and $79 (Scale).
Pin Generator also schedules pins and includes a Profile Audit with 90-day analytics, so for many Pinterest-only marketers it covers both jobs. Iconosquare is worth adding for deeper, cross-platform reporting.
Full Automation
Pin Generator automates most of the pipeline — from scanning your site to designing, writing, and scheduling pins — and adds Pin Cleanup to remove poorly performing pins. Iconosquare provides insights to guide what you create, but doesn't create pins.
BlogToPin takes a similar automated approach focused on blog content. Paired with Iconosquare's analytics, either creation tool can feed a data-informed Pinterest system.
Final Verdict
Pin Generator is more immediately useful — it creates and schedules pins, which addresses the primary Pinterest bottleneck. Iconosquare adds value once you have pins to analyze and want deeper reporting.
BlogToPin also automates pin creation from blog content. Paired with analytics from Iconosquare or free alternatives, either creation tool forms a comprehensive Pinterest system.
Want pins created automatically?
Both Iconosquare and Pin Generator require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Iconosquare vs Pin Generator
Should I invest in Pinterest pin creation or analytics first?
Pin creation should come first. You need a consistent volume of pins before analytics data becomes meaningful. Pin Generator or BlogToPin addresses the production bottleneck directly. Once you are publishing regularly, analytics tools like Iconosquare help you optimize what is already working.
How does Pin Generator differ from Iconosquare for Pinterest?
They solve different problems. Pin Generator creates and publishes pins — scanning your site, designing pins, writing AI titles and descriptions, and scheduling them. Iconosquare analyzes and schedules — tracking engagement, audience behavior, and the best times to post. Pin Generator addresses the production challenge; Iconosquare addresses the strategy challenge.
Is Pin Generator a better investment than Iconosquare for Pinterest?
For most Pinterest marketers focused on growth, yes. Pin creation is the biggest time bottleneck in Pinterest marketing, and Pin Generator tackles it directly, starting at $29.99/mo ($19.99/mo billed annually). Iconosquare is cheaper to start (free plan, paid plans from $10/mo billed annually), but its analytics are only useful once you have enough pins published to generate meaningful data.
Can I use Pin Generator and Iconosquare together?
Yes, they complement each other. Create and schedule pins with Pin Generator, then use Iconosquare's analytics to learn which designs and topics resonate. Pin Generator's own Profile Audit includes 90-day analytics, so check whether that covers your needs before adding a second tool. Alternatively, pair BlogToPin with Metricool's free analytics.
Does Pin Generator or Iconosquare handle Pinterest pin descriptions and SEO?
Pin Generator writes AI titles, descriptions, and alt text alongside its pin designs, and can pick boards with AI. Iconosquare can generate AI captions and hashtags when you schedule, but it doesn't design pins. BlogToPin also handles both pin design and SEO-optimized descriptions automatically from your blog content.
Which tool helps more with Pinterest algorithm performance?
Iconosquare helps you understand algorithm performance after the fact by showing which pins get distributed widely. Pin Generator helps feed the algorithm by producing more content — and Pinterest rewards consistent publishing volume. Both matter, but volume is the prerequisite.
What is more impactful for Pinterest growth — creating more pins or analyzing fewer pins?
Creating more pins has a larger impact on Pinterest growth, especially in the early stages. Pinterest's algorithm favors accounts that publish consistently. Analytics become valuable once you have enough data to identify patterns, but you cannot optimize content you have not created yet.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.