Circleboom vs Metricool
Pin design integration versus analytics-rich free tier for Pinterest
TL;DR
For Pinterest pin creation: Circleboom provides built-in design tools for pin creation from $29.99/mo ($24.99/mo billed annually), while Metricool offers detailed Pinterest analytics, a free plan (1 brand, 20 posts a month) and paid plans from $25/mo ($20/mo billed annually). Neither designs pins from blog content — BlogToPin converts blog posts into optimized pins automatically.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Circleboom has a Pinterest rating of 4/10 while Metricool scores 6/10. Metricool offers stronger Pinterest-specific features.
Pricing
Circleboom starts at $29.99/mo ($24.99/mo billed annually) while Metricool starts at $25/mo ($20/mo billed annually). Metricool offers a free plan.
Automation
Circleboom offers Recurring posts. Metricool has Autolists. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Circleboom nor Metricool can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Circleboom supports X, Instagram, Facebook, LinkedIn, Pinterest, Google Business, YouTube, Threads, TikTok, Bluesky. Metricool covers Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on). Metricool gives you more platform options.
Analytics
Metricool provides deeper Pinterest analytics. Metricool offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Circleboom
Per plan with account limits
Metricool
Tiered plans by number of brands
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Circleboom | Metricool | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | Queue + best time | Best Times | AI-powered |
| Pin Templates | Canva integration | 100+ templates | |
| Board Management | Board selection | Basic | |
| Idea & Video Pins | Video pins | Image & video pins | |
| Automation | |||
| Bulk Scheduling | Limited | CSV import | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Recurring posts | Autolists | |
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Content Generator | AI Assistant | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | Hashtag search (paid) | ||
| Analytics | |||
| Pinterest Analytics | Detailed | ||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | X, Instagram, Facebook, LinkedIn, Pinterest, Google Business, YouTube, Threads, TikTok, Bluesky | Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, Google Business, LinkedIn (paid), X (add-on) | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Premium plan+ | Advanced plan | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Circleboom
Pros
- Good content curation and discovery features
- AI post generator creates content from prompts
- Built-in Canva integration for design
- RSS feed to social media posting
- Decent Pinterest scheduling with queue system
Cons
- No Pinterest analytics or performance tracking
- No mobile app available
- Team seats only on Premium and above (1-3 members included)
- Best-time suggestions are generic, with no Pinterest analytics to tune them
- Limited Pinterest-specific features
- Cannot create pins from website content automatically
Metricool
Pros
- Best analytics in its price range, especially for Pinterest
- Competitor benchmarking for Instagram, Facebook, YouTube and more (not Pinterest)
- RSS feeds and Autolists keep a queue of posts going
- Free plan for one brand, limited to 20 scheduled posts a month
- Best time to post suggestions based on your data
- Clean dashboard with actionable insights
Cons
- Scheduling features are secondary to analytics
- No pin design tools or templates
- Recycling via Autolists and RSS, but no Pinterest-specific automation
- Cannot create pins from website content
- Bulk scheduling limited to CSV import
- Some advanced analytics locked behind higher plans
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Circleboom Reviews
“Managing my Twitter account used to be a constant time suck. Then I discovered Circleboom, and it's been a game changer!”
“I used the service for one year. It was balky and inconsistent. I was auto renewed with zero advance notice.”
Metricool Reviews
“I've used Metricool now for over a year, and run over 30 different brands from their platform. Their support team is fantastic.”
“The software simply does not work and customer support is unresponsive, unreliable, and they do not value customers' time.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Circleboom
- Content curators who want to share interesting articles on Pinterest
- X/Twitter-heavy users who also need Pinterest scheduling
- Solo creators who value content discovery features
Metricool
- Data-driven marketers who want deep Pinterest analytics
- Multi-network brands that want competitor benchmarks on Instagram and Facebook
- Budget-conscious users who want analytics plus scheduling
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Circleboom and Metricool offer different strengths for Pinterest marketers. Circleboom focuses on the creation side with its embedded Canva editor for designing pins. Metricool stands out with its free plan and detailed Pinterest analytics. For Pinterest users choosing between the two, the decision hinges on whether you need help creating pins or understanding pin performance — and whether Metricool's free plan meets your needs.
Pin Design Capabilities
Circleboom's integrated Canva editor makes it straightforward to create Pinterest-sized images with templates, text overlays, and stock photos. The create-and-schedule workflow keeps pin production efficient within a single platform.
Metricool doesn't include design tools for pin creation. You can upload pre-designed images and write descriptions with its AI assistant, but the actual pin design work happens outside the platform. For Pinterest creators who need design assistance, this is a meaningful gap.
Pinterest Analytics and Insights
Metricool excels at analytics with detailed Pinterest metrics covering pin performance and best posting times. Its analytics dashboard provides actionable insights about which pin styles and topics drive the most engagement. (Its competitor tracking doesn't cover Pinterest.)
Circleboom has no Pinterest analytics. If understanding what makes your pins successful is important to your strategy, Metricool is far more useful here — or you'll need Pinterest's native analytics alongside Circleboom.
Pinterest Scheduling Features
Both tools support Pinterest scheduling with board selection, timed posting and best-time suggestions. Metricool's recommendations are backed by its Pinterest analytics, while Circleboom offers AI best-time suggestions alongside its posting queue.
Beyond timing, Circleboom adds recurring posts and RSS auto-posting. Metricool counters with Autolists for recycling content, RSS and CSV import, so it has the edge for bulk and evergreen scheduling.
Pricing and Free Tier Comparison
Metricool offers a genuinely useful free plan (1 brand, 20 posts a month) that includes scheduling and analytics for small Pinterest accounts. For beginners or those testing Pinterest as a marketing channel, starting free removes the financial risk.
Circleboom has no free plan — its Pro plan costs $29.99/mo ($24.99/mo billed annually), more than Metricool's Starter at $25/mo ($20/mo billed annually). However, the included Canva design tools add value that Metricool's paid plans don't match. For active Pinterest creators who design pins regularly, Circleboom's integrated design can justify the cost.
Scaling Pin Creation from Blog Content
The shared limitation: both tools can pull new blog posts from an RSS feed, but they share each post's own image and link rather than designing new Pinterest pins. Metricool can tell you which pins perform best, and Circleboom can help you design pins, but every custom pin is still created manually.
BlogToPin bridges this gap by automating the blog-to-pin workflow. It reads your content, generates multiple pin designs with Pinterest-optimized descriptions, and schedules them. Combined with Metricool's analytics to track performance, you get a complete Pinterest growth system.
Final Verdict
Metricool is the better choice if analytics and a free starting point matter most — its data helps you understand which pins drive results. Circleboom is better if pin design efficiency is your priority.
For scaling Pinterest content from a blog, neither tool automates pin design. BlogToPin handles the generation and scheduling, while Metricool's analytics (or Pinterest's own) help you refine your strategy.
Want pins created automatically?
Both Circleboom and Metricool require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about Circleboom vs Metricool
Is Metricool's free plan sufficient for Pinterest marketing?
Metricool's free plan covers 1 brand and 20 posts a month, with Pinterest scheduling and analytics. It is a great starting point for testing Pinterest as a marketing channel without financial commitment. For higher posting volume, more brands, team members and advanced reporting, the paid plans offer significantly more capacity and features.
Can Circleboom and Metricool be used together for Pinterest?
Yes, they complement each other well. Use Circleboom for designing pins with its built-in Canva editor and scheduling them, while using Metricool for analytics and performance tracking — which fills Circleboom's lack of Pinterest analytics. This combination covers both creation and analysis, though the combined cost exceeds either tool alone. For blog-to-pin automation, BlogToPin provides what both tools lack.
Which tool has better Pinterest scheduling features — Circleboom or Metricool?
They are closer than you might expect. Both offer best-time suggestions: Metricool's are based on your Pinterest analytics, while Circleboom offers AI best-time suggestions alongside its queue. Circleboom adds recurring posts, and Metricool adds Autolists for recycling content and CSV import. If you schedule in bulk or recycle evergreen pins, Metricool has the edge; if you want design and scheduling in one place, Circleboom does.
Does Metricool offer competitor analysis for Pinterest?
No. Metricool's competitor tracking does not cover Pinterest, so you can't benchmark other Pinterest accounts inside it. Circleboom doesn't offer Pinterest competitor analysis either. Metricool's strength on Pinterest is detailed analytics for your own account, which Circleboom does not provide.
How do Circleboom and Metricool compare on pricing for Pinterest users?
Metricool has a free plan (1 brand, 20 posts a month), and its Starter plan costs $25/mo ($20/mo billed annually) versus Circleboom's $29.99/mo ($24.99/mo billed annually). However, Metricool lacks pin design tools, so you may need a separate Canva subscription. Circleboom's price includes integrated design capabilities, which can narrow the gap if you factor in the total cost of creating and scheduling pins.
Can either tool automatically generate Pinterest pins from existing blog content?
Not designed pins. Both can auto-share new blog posts from an RSS feed, but they use each post's own image and link. Metricool can tell you which of your existing pins perform best and when to post, and Circleboom can help you design pins manually, but neither tool reads your blog posts and creates new Pinterest pin designs. BlogToPin bridges this gap by automating the pipeline from blog content to designed, described, and scheduled Pinterest pins.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.