Keyword Research

Keyword stuffing doesn't really work. Pinterest is able to look deep into the topic.

As always, I invite you not to blindly listen to me, but to test it yourself

Open pinterest.com and search for breakfast ideas in incognito mode

That's something a regular Pinterest user could search for.

Now take a look at the results. None of the pins in the top mention exact "breakfast ideas" in the title or description. None!

And it goes beyond that! Pin #2 only mentions "breakfast" in the last sentence of the description. Pin #5 also mentions it in the end of description

Expand screenshot: Pinterest breakfast ideas results

Does it mean keywords don't work?

No! They do work. Just differently.

If you compare it to traditional SEO, you target "breakfast ideas" as a keywords. You write an article on that topic. You stuff keywords there, interlink. Maybe add backlinks. And you expect to rank for "breakfast ideas" topic. You don't expect to rank for "best pancakes"

Pinterest doesn't work like that. You might create a pin about "breakfast ideas", and on the picture there's a fluffy puncake. And you might rank for "pancake ideas", not for "breakfast ideas"

So the keywords are rather the guidance.

What do I do then?

You try to target as many keywords as possible

Long tail keywords, different variations. Catering each topic to specific subtopics. You try to spread wide. As much as possible.

Your goal is to create as much content as possible(usually, targeting not so popular keywords) and seeing what sticks. Then - it's time to scale.

How do I find those keywords?

Well I've already covered it in the "Ramp Up" guide. If you're just starting out, you can do this:

• Take a look at what your competitors are doing right now. It can give you a hint
• Use Pinterest Search to find the keywords. For instance, you're in "interior design" niche. Search for "bedroom". And take a look at the autocomplete. What it suggests you?
  

  Expand screenshot: Pinterest autocomplete for bedroom keyword

  

• When you searched for "bedroom", finish the search. Take a look at the results and the top buttons to narrow down the search. These are all your possible keywords

  Expand screenshot: Pinterest keyword refinement buttons for bedroom

  

• Open your competitors Pins and take a look at suggestions. What pops up there? What do they do there?

  Expand screenshot: Pinterest suggestion shelf example

  

• Create a brand-new Pinterest account and see what Pinterest suggests you
• (Optional) use PinClicks to find the keywords with their volume
• You probably want to focus the easier keywords at first. Especially while Pinterest doesn't trust you that much
• You might also add the keywords to the alt text

Iterate and Scale

When you're at a point when you have at least 50000-100000 impressions a month - you can focus on your own analytics

It's extremely easy. Yet, almost nobody does it. I think that is because most people come from Google SEO. They're afraid of keyword stuffing. They trust only Ahrefs. Pinterest is different.

You take a look at what works, and create more of that. Similar pages, more pins towards high-performing pages. Less attention to the outsiders. You do more of what works.

At some point Pinterest understands what topic you're expert in.

Let's say you're in a home decor niche and you had a high-performing pin about "best blue bedrooms"

Try to create more of that. Blue kitchens. Blue living rooms. Blue gyms, blue garages, etc. And even on the topic of "blue bedrooms" - blue bedrooms for boys, blue bedrooms for couples, blue bedrooms for elders, etc.

You iterate as much as possible, and you see that some other subtopic worked here. Maybe "blue garages" idk(sounds weird lol, that's just an example).

So you now create a subset of articles/pins about different kind of garages. Redecorating garages, restoring garages, etc etc etc.(ask ChatGPT here)

You iterate, iterate, iterate, and suddently - Pinterest trusts you on the wider and wider subset of topics.

In my understanding, BlogToPin is the best thing to help you with that. It's not only a scheduler, but you can see a detailed breakdown - which exactly pins working for you. Which url, which templates, which keywords etc. It makes it 10x easier to double down on what works.

Expand screenshot: BlogToPin analytics breakdowns interface

Real-World Example

I'll give you an example of my private website

It's in home decor niche. I made it for tests purely, just to test different blogtopin features. Nonetheless, I had content. It was wide range of topics

Almost none of this worked. Except for two pages - (I'll change the topics here to keep the account private) Garage Gyms and Dog Corner

I created a few more pages on these topics, and scheduled more pins on both old and new pages.

In 3 months, I saw 4x traffic increase. And if I look at my top pins - they're now from those new iterations of "Garage Gyms" and "Dog Corners"

Don't neglect this part. This is the most important part. You need to iterate, iterate, iterate, and you need to double down on what works.