Create Pins & Ramp Up

Focusing on the right things

Here, I want you to not only give recipes for good results, but also teach you how to work with Pinterest. From the first principles

There are things which matters:
- Consistency
- Beauty of the Pins
- Overall Keywords you Use
- Templates you Use

There are things which are important, but not critical:
- What colors you use
- What time of day exactly you post
- How much board you Use

And there are things which don't matter that much:
- If you use hashtags
- If you have your specific "keyword annotations" properly set
- What time of day exactly you post
- How much board you Use
- How much different templates you use
etc
I don't want to say here that you shouldn't focus on specific keyword annotation, or that you can work with only 1 board. No

I want to say that you should focus on the things which matter. And for the other things - just make a decision once. Execute on it. And in a few months - you can rearrange the strategy.

There are people saying you need to have 10 different templates used, or Pinterest will treat you as a spammer. They're wrong

You can search Pinterest and find a ton of well-performing accounts which use the same template, the same color palette, the same format. Over. And. Over. Again. And. Again.

Don't get stuck in analysis paralysis. Focus on the things which matter.

Finding your angle

It's hard to give a general recipe for this. Of course, there are general guidelines on Pinterest:

• Use 2:3 ratio (1000×1500) for baseline, plus an occasional story/vertical variant.
• Readable on mobile: high contrast, 2–3 lines of on‑image text, strong verbs.
• Make the Pinterest beautiful
• Make sure you add some keywords to the pin title & description. If you make a pin about a Steak Recipe - at least add "steak recipe" to the title & description.

Pin Templates

Just search keywords for your niche on Pinterest. You'll see a ton of pins.
This is exactly what ranks. This is what Pinterest WANTS you to do. Don't 'trust your gut'. Trust the data

Look at the top-performer accounts. See what Pins they create. See what templates they use. See what colors they use. See what keywords they use.

Now, go to their website. See what content they create. For what keywords. Did they pivot somewhere? Why?

Do this for 5-10 accounts and you'd have a complete understanding of templates that work.

I can't give you specific templates because it depends on Pinterest, they shuffle algo a lot

Come up with 3-5 templates you want to start with. They should be rather different. Some focus on CTR(user should want to click). You probably want to use multi-image templates for this.
Others should focus on the Saves and Engagements. Rather simple images + small overlay for inspiration.

Keywords

• Take a look at what your competitors are doing right now. It can give you a hint
• Use Pinterest Search to find the keywords. For instance, you're in "interior design" niche. Search for "bedroom". And take a look at the autocomplete. What it suggests you?
  

  Expand screenshot: Pinterest autocomplete results for bedroom keyword

  

• When you searched for "bedroom", finish the search. Take a look at the results and the top buttons to narrow down the search. These are all your possible keywords

  Expand screenshot: Pinterest search filters for bedroom results

  

• Open your competitors Pins and take a look at suggestions. What pops up there? What do they do there?

  Expand screenshot: Pinterest related pin suggestions

  

• Create a brand-new Pinterest account and see what Pinterest suggests you
• (Optional) use PinClicks to find the keywords with their volume
• You probably want to focus the easier keywords at first. Especially while Pinterest doesn't trust you that much
• You might also add the keywords to the alt text

Cadence & Pacing

• Start with something small but consistent. Like 3-5-7 pins a day
• Try to spread out the urls in a natural way. Don't post 10 pins in a row from the same url
• Try to spread evenly across the day
• Use the automations tool if needed

Tools

As always, there are some tools which can help you grow on Pinterest

The most important one is BlogToPin. It's the most complete tool for Pinterest growth. I created it myself. I fully trust it

It does everything to help you grow on Pinterest:

• Creates beautiful Pins for you (you can also import your Canva template)
• Generates AI title, description and alt text for each pin
• Automatically spreads your pins across your schedule
• Randomizes scheduling time so you look like a real person
• Automatically chooses the perfect boards for your pins
• Removes underperforming pins for you
• Gives you the most detailed analytics on the market. Analytics by URL, template, keywords, colors, etc
• And much more

Going Forward

Even within a first month, it's not really expected to have a huge growth.

Instead, take it slowly. Review your results. And don't stop. At least for the next 3-6 months.