Pinterest might issue different kind of bans: copyright violation, adult content, etc. Here we'll focus specifically on spam
To be honest, no one really knows the algo behind those bans. Pinterest is very strict about keeping it secret. So we can guess based on some small data
First of all, there might be a few kind of bans:
- Shadow ban
- Link ban
- Domain ban
- Account ban
Shadow Ban
To avoid shadow ban you need to properly warmup your account. Please read Warmup guide.
On top of that, it's important you don't keep doing what doesn't work. If you pin 30pins/day for 12 months and see no uptick - that's of course seen as spam. No sane person would ever do it!
Change your tactics!
Link Ban
Link Ban is usually purely programmatic and might be because of your specific link doesn't have proper quality...
Or there are too many ads, or it redirects to some other site(which is already banned).
When this happens - double check that specific link and ask the support. They might revert it.
But generally - try to keep the quality of your pages high.
Domain Ban
Domain Ban can be programmatic(pinterest didn't like something about the content, your topics, bounce rate etc), but also manual: someone from the team opened your website, didn't like it, and shut it down.
To minimize the risks of this happening:
- Don't be spammy(I'll talk later about this)
- Try to keep your bounce rate low
- Try to keep the ads balanced
Account Ban
Account Ban can also be programmatic and manual. It can also happen because someone reported your account as spam.
It might happen in Recipes niche if you use AI. There are certain bloggers who don't like it and mass-report AI recipes accounts.
To minimize chances of this happening:
- Don't be spammy(I'll talk later about this)
- If you're in recipes or a similar niche and use AI - just acknowledge that there's a risk
Not Being Spammy
So what exactly is not being spammy? Short answer: noone knows. But from my experience, there are a lot of small signals how you can let Pinterest know you're a legitimate person:
1. Proper Warmup
2. Just log into Pinterest from time to time, maybe save some pins, engage with different people etc
3. Don't use non-approved Pinterest tools(some which offer mass-followers, likes, etc)
4. When you have a schedule for your pins - randomize how much pins you post every day. It's not natural to post all the time 10 pins, for instance
5. Also, randomize at which minutes you post. It's not natural to post all the time at 7pm
6. Don't link to the same page way too often. By default, in BlogToPin, we spread pages out by 14 days. But try to keep it at least 7 days.
7. Maybe adjust starting time of your scheduling? So sometimes it's from 7am to 7pm, sometimes from 2pm to 6pm, etc
8. Never use the same title, description, alt text for the same pin. Always change it
9. Of course, don't post too many pins in a row. Try to spread them out across a day.
10. Don't try to trick Pinterest. There are people who try to use link shorteners, or use different params to "trick" Pinterest into using same url on the same day. Pinterest is much smarter than you imagine.
11. Try to use different boards, different images, different color palettes. It's not really natural to keep posting the same template, same images, same colors over and over again.
BlogToPin already does all from 4-10 automatically. You don't need to worry about it. My #1 effort is to make sure you're not spammy and reduce chances of getting banned.