SocialPilot vs Sprout Social
Agency bulk scheduler versus enterprise platform for Pinterest pin scheduling
TL;DR
For Pinterest pin creation: SocialPilot offers team bulk scheduling from $20/mo ($17/mo billed annually), Sprout Social starts at $99 per seat/mo ($79 billed annually). SocialPilot covers agency Pinterest needs for far less. Neither designs pins — BlogToPin automates pin creation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
SocialPilot has a Pinterest rating of 4/10 while Sprout Social scores 5/10. Sprout Social offers stronger Pinterest-specific features.
Pricing
SocialPilot starts at $20/mo ($17/mo billed annually) while Sprout Social starts at $99/mo per seat ($79 billed annually).
Automation
SocialPilot offers Repeat posts. Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither SocialPilot nor Sprout Social can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
SocialPilot supports Facebook, Instagram, TikTok, X, LinkedIn, Threads, YouTube, Pinterest, Google Business, Bluesky. Sprout Social covers Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business. Sprout Social gives you more platform options.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
SocialPilot
Per plan with account and user limits
Sprout Social
Per seat
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | SocialPilot | Sprout Social | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | AI-suggested times | Optimal send times | AI-powered |
| Pin Templates | 100+ templates | ||
| Board Management | Basic | ||
| Idea & Video Pins | Limited | Image & video pins | |
| Automation | |||
| Bulk Scheduling | CSV, up to 500 posts (Standard+) | Professional plan+ | Automatic |
| Auto-Create from URL | |||
| Auto-Sync New Content | |||
| Content Recycling | Repeat posts | ||
| Delete Underperforming Pins | |||
| RSS Feed Integration | |||
| AI & Content | |||
| AI Writing | AI Pilot | AI Assist (Professional+) | Unlimited |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | |||
| Best Time to Post | |||
| Competitor Tracking | Not for Pinterest | ||
| Platform | |||
| Multi-Platform | Facebook, Instagram, TikTok, X, LinkedIn, Threads, YouTube, Pinterest, Google Business, Bluesky | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Google Business | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Standard plan+ | Approvals on Professional+ | Business plan |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
SocialPilot
Pros
- Excellent value for agencies managing multiple clients
- CSV bulk scheduling of up to 500 posts at once (Standard plan and up)
- Approval workflows from Standard, client management from Premium
- White-label reports on Premium and higher plans
- Supports many platforms at a very competitive price
- Team seats included per plan (3 users on Standard, unlimited on Ultimate)
Cons
- Pinterest features are generic, not optimized
- No pin design tools or templates
- Interface feels dated compared to newer tools
- Repeat posts only, no category-based evergreen recycling
- Analytics are decent but not deep for Pinterest
- No automation for creating pins from website content
Sprout Social
Pros
- Best-in-class analytics and reporting across all platforms
- Beautiful, polished interface that teams actually enjoy using
- Social listening available as a paid add-on (Standard and up)
- Approval workflows for teams (Professional and up)
- CRM-like features for managing audience relationships
- Competitor reports for Facebook, X and Instagram (Professional and up)
Cons
- Extremely expensive for what it offers Pinterest users
- Pinterest is a minor platform in their ecosystem
- No Pinterest-specific features like recycling or templates
- Per-seat pricing makes team costs add up fast, and bulk scheduling needs the $299/seat Professional plan
- Overkill for anyone focused primarily on Pinterest
- No automation for pin creation from website content
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
SocialPilot Reviews
“SocialPilot has made everything so much better with my social media management.”
“Typical bait and switch API group for your social accounts.”
Sprout Social Reviews
“No other social management platform matches its extensive capabilities, delightful UX, and excellent customer service.”
“They charged our American Express almost double the agreed contract amount and refused to have someone speak with us.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
SocialPilot
- Agencies managing 5+ client social media accounts
- Teams that need bulk scheduling and approval workflows
- Anyone who wants agency-level features without Sprout Social pricing
Sprout Social
- Enterprise teams managing 5+ social platforms
- Agencies that need client reporting and social listening
- Companies that need CRM-level social media management
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
SocialPilot and Sprout Social both target teams managing Pinterest, but at very different price points. SocialPilot provides multi-board pin scheduling, bulk CSV upload, and — on its Premium plan ($100/mo, $85 billed annually) — white-label reports and client management. Sprout Social charges per seat, from $99/mo ($79 billed annually), for enterprise-grade analytics and engagement tools that rarely improve Pinterest pin performance. For Pinterest pin scheduling and distribution, SocialPilot covers the essentials at a fraction of the cost.
Pinterest Pin Scheduling
Both support Pinterest pin scheduling — select boards, add descriptions, set timing — and both suggest posting times: SocialPilot uses AI-suggested times, Sprout Social has optimal send times. SocialPilot also offers repeat posts and smart queues; Sprout Social has no recycling.
SocialPilot's bulk CSV upload (up to 500 posts on Standard and above) handles batch pin scheduling efficiently. Sprout Social's bulk scheduling requires its Professional plan or higher.
Agency Pinterest Management
SocialPilot adds approval workflows from its Standard plan ($40/mo, $34 billed annually) and client management plus white-label reports from Premium ($100/mo, $85 billed annually) — what an agency needs to manage Pinterest accounts for clients.
Sprout Social adds enterprise reporting and engagement tools, with social listening as a paid add-on. These features serve enterprise social strategies but don't improve Pinterest pin creation or scheduling quality.
Pin Creation Gap
Neither tool designs Pinterest pins. SocialPilot can pull new blog posts in via RSS, but it shares the post's own image and link rather than creating a pin design. Both expect pins to be designed elsewhere — the biggest bottleneck in Pinterest marketing.
BlogToPin addresses this bottleneck by automatically creating pins from blog content. For agencies, this means automated pin production for client sites without manual design work.
Pricing for Pinterest
SocialPilot starts at $20/mo ($17 billed annually), with agency features on Premium at $100/mo ($85 billed annually). Sprout Social starts at $99 per seat/mo ($79 billed annually), and its Standard plan is $249 per seat/mo ($199 billed annually).
Because Sprout Social charges per seat, the gap widens with every team member — budget that could instead go toward solving the actual Pinterest bottleneck, pin production.
Final Verdict
SocialPilot provides what agencies need for Pinterest management at a fraction of Sprout Social's per-seat price. Sprout's enterprise analytics don't improve Pinterest pin performance.
If pin production is your bottleneck, add a pin creation tool like BlogToPin to generate pins from client blogs — SocialPilot handles the multi-platform scheduling around it.
Want pins created automatically?
Both SocialPilot and Sprout Social require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
6 questions answered about SocialPilot vs Sprout Social
Is Sprout Social worth roughly 5x more for Pinterest?
For most teams, no. Sprout Social starts at $99 per seat/mo versus $20/mo for SocialPilot Essentials (on annual billing, $79 versus $17). For Pinterest pin scheduling and agency management, SocialPilot covers the essentials. Sprout Social's premium buys enterprise reporting and engagement tools that don't improve Pinterest results.
Which handles bulk Pinterest pin scheduling better?
SocialPilot. Its CSV bulk upload handles up to 500 posts at once on the Standard plan and above. Sprout Social offers bulk scheduling only on its Professional plan and higher.
Can either create Pinterest pins?
Neither designs pins. Both schedule pre-made content; SocialPilot can also pull blog posts from an RSS feed, but it shares the post's existing image rather than designing a pin. BlogToPin automates pin creation from website content.
Which tool provides better Pinterest analytics for tracking pin performance?
Both include Pinterest reporting. Sprout Social offers deeper cross-platform analytics and polished reports, while SocialPilot provides Pinterest analytics that cover the essentials. Neither replaces Pinterest's own analytics for audience-level insights.
Can SocialPilot or Sprout Social schedule pins to multiple boards at once?
SocialPilot supports multi-board publishing, so one pin can go to several boards, and its bulk CSV upload lets you assign boards per pin in a batch. Sprout Social schedules pins to the boards you select per post. For staggered, Pinterest-specific distribution, a Pinterest-focused tool like Tailwind or Pin Generator goes further.
Which is better for an agency managing Pinterest accounts for multiple clients?
SocialPilot. Approval workflows start on Standard ($40/mo), and client management plus white-label reports come with Premium ($100/mo, $85 billed annually). Sprout Social offers strong team features but charges per seat from $99/mo, which gets expensive for agencies focused primarily on Pinterest management.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.