Hootsuite vs Pin Generator
Enterprise social suite versus dedicated pin creator for Pinterest
TL;DR
For Pinterest pin creation: Hootsuite is an enterprise platform at $99/mo with zero pin creation tools, while Pin Generator is a Pinterest-focused bulk creator at ~$9/mo. Pin Generator is dramatically more useful for Pinterest at 1/11th the price. BlogToPin adds full automation from blog content.
Key Differences for Pinterest
How these tools differ for Pinterest pin creation and scheduling
Pinterest Focus
Hootsuite has a Pinterest rating of 5/10 while Pin Generator scores 6/10. Pin Generator offers stronger Pinterest-specific features.
Pricing
Hootsuite starts at $99/mo while Pin Generator starts at $19/mo.
Automation
Neither tool can auto-create pins from your website content like BlogToPin does.
Bulk Pin Creation
Neither Hootsuite nor Pin Generator can generate pins from your website automatically. BlogToPin reads your sitemap and creates hundreds of optimized pins with AI-written titles and descriptions.
Platform Support
Hootsuite supports Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube. Pin Generator covers Pinterest only (design). Hootsuite gives you more platform options.
Analytics
Hootsuite provides deeper Pinterest analytics. Hootsuite offers detailed analytics while the other has more basic reporting.
Pricing for Pinterest Users
What you will actually pay for Pinterest pin scheduling
Hootsuite
Tiered plans with user limits
Pin Generator
Per pin volume
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Pinterest Feature Comparison
20 Pinterest-relevant features compared side-by-side
| Feature | Hootsuite | Pin Generator | BlogToPin |
|---|---|---|---|
| Pinterest Features | |||
| Pinterest Scheduling | |||
| Smart Schedule | AutoSchedule | AI-powered | |
| Pin Templates | Auto-generated | 100+ templates | |
| Board Management | |||
| Idea & Video Pins | |||
| Automation | |||
| Bulk Scheduling | Bulk Composer | Automatic | |
| Auto-Create from URL | Design only | ||
| Auto-Sync New Content | |||
| Content Recycling | |||
| Delete Underperforming Pins | |||
| RSS Feed Integration | RSS integration | ||
| AI & Content | |||
| AI Writing | OwlyWriter AI | Unlimited | |
| AI Image Generation | |||
| Hashtag Suggestions | |||
| Analytics | |||
| Pinterest Analytics | |||
| Best Time to Post | |||
| Competitor Tracking | Social listening | ||
| Platform | |||
| Multi-Platform | Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube | Pinterest only (design) | Pinterest focused |
| Mobile App | |||
| Team Collaboration | Built-in | Business plan | |
Pros & Cons for Pinterest
Strengths and weaknesses for Pinterest pin workflows
Hootsuite
Pros
- Comprehensive platform that covers everything
- Strong team collaboration and approval workflows
- Social listening and competitor monitoring built in
- Enterprise-grade security and compliance features
- Bulk composer for scheduling many posts at once
- Detailed analytics across all platforms
Cons
- Very expensive, especially for solo creators or small teams
- Interface feels bloated and overwhelming
- Pinterest is not a priority, features feel basic
- Steep learning curve for new users
- No Pinterest-specific optimization or recycling
- Pricing has increased significantly over the years
Pin Generator
Pros
- Automatically creates pin images from your blog posts
- Multiple templates for design variety
- Saves time vs manually designing each pin in Canva
- Pulls text and images from your URLs automatically
- Good for bloggers with lots of content to turn into pins
Cons
- No scheduling, analytics, or board management
- Design quality can be hit or miss
- Limited template customization options
- Still need another tool for scheduling the pins
- No AI writing for descriptions or titles
- Cannot handle the full Pinterest workflow
BlogToPin
Pros
- Auto-creates pins from your website content — no manual design
- 100+ pin templates for visual variety across your profile
- AI writes Pinterest-optimized titles and descriptions
- Automatically deletes underperforming pins to protect account quality
- Smart scheduling posts pins at optimal times
- Reads your sitemap and generates pins from every page
Cons
- Pinterest-only — does not support other social platforms
- No mobile app yet
- Requires a website with content to generate pins from
- Starting at $39/mo, higher entry price than basic schedulers
What Users Say
Real user reviews from Trustpilot and G2
Hootsuite Reviews
“This is a very comfortable CMS for many many platforms. Transparent stats and understanding where and how you should develop socials.”
“Absolutely the worst software service I have ever had the displeasure of even testing.”
Best For Pinterest
When to choose each tool for your Pinterest pin strategy
Hootsuite
- Agencies managing multiple clients across platforms
- Enterprise teams needing approval workflows
- Businesses that need social listening and monitoring
Pin Generator
- Bloggers who want automated pin design without manual work
- Content creators who have lots of posts but no time to design
- Pinterest users who need a design tool paired with a separate scheduler
BlogToPin
- You need hundreds of unique pins created from your website content
- You want AI to write Pinterest-optimized titles and descriptions
- You are tired of manually designing pin images for every post
- You want to automatically remove underperforming pins
- You need Pinterest pin creation on autopilot, not just scheduling
Overview
Hootsuite and Pin Generator represent completely different approaches to Pinterest. Hootsuite is an enterprise social management platform where Pinterest is one of many channels. Pin Generator is purpose-built for creating Pinterest pins in bulk. For Pinterest marketing, Pin Generator addresses the core challenge — creating pins — while Hootsuite manages everything except pin creation. The price comparison ($99 vs ~$9) makes the choice stark for Pinterest-focused users.
Pin Creation
Pin Generator is built for this — Pinterest-optimized templates, batch generation, multiple variations from a single concept. It directly tackles the most time-consuming part of Pinterest marketing.
Hootsuite at $99/mo includes zero pin creation tools. Despite the enterprise pricing, every pin must be designed externally. For a visual platform like Pinterest, this is a critical gap.
Pinterest Optimization
Pin Generator understands Pinterest natively — proper dimensions, effective layouts, and templates designed for how Pinterest users browse. Every feature serves Pinterest.
Hootsuite treats Pinterest the same as text-based platforms. Scheduling and analytics work, but there's no Pinterest-specific optimization for content creation or publishing strategy.
Scheduling and Analytics
Hootsuite's strength is its enterprise scheduling engine with team workflows, analytics dashboards, and social listening. For large organizations managing many platforms, this infrastructure is valuable.
Pin Generator focuses on creation with basic scheduling. For advanced scheduling, you might pair it with a dedicated scheduler, but the creation capability is what most Pinterest marketers need most.
Pricing
Pin Generator at ~$9/mo provides direct Pinterest pin creation value. Hootsuite at $99/mo provides enterprise management without pin creation. For Pinterest-focused spending, the ROI comparison is dramatic.
The $90/mo savings from choosing Pin Generator over Hootsuite can fund additional Pinterest tools — or simply represent better ROI on your Pinterest marketing budget.
Blog-to-Pin Automation
Pin Generator speeds up manual pin creation with batch tools but requires manual content input. Hootsuite doesn't touch pin creation at all.
BlogToPin fully automates the blog-to-pin pipeline — reading posts and generating complete pins. For bloggers, it provides what neither tool offers: true content-to-pin automation.
Final Verdict
For Pinterest, Pin Generator at ~$9/mo is more useful than Hootsuite at $99/mo. It creates the pins that Hootsuite can't, at 1/11th the price.
For full automation from blog content, BlogToPin goes beyond both — reading posts and generating pins automatically without per-pin manual effort.
Want pins created automatically?
Both Hootsuite and Pin Generator require manual pin creation. BlogToPin generates pins from your website with AI — no design work needed.
Frequently Asked Questions
7 questions answered about Hootsuite vs Pin Generator
Should I use Hootsuite or Pin Generator for Pinterest marketing?
For Pinterest-specific work, Pin Generator is far more useful. It creates Pinterest-optimized pins in bulk with templates at roughly $9/mo, directly addressing the biggest Pinterest bottleneck — content creation. Hootsuite at $99/mo schedules and analyzes but creates zero pins. Choose Hootsuite only if you need enterprise management across many social platforms beyond Pinterest.
Can Pin Generator replace Hootsuite's Pinterest scheduling features?
Pin Generator handles pin creation far better than Hootsuite but offers simpler scheduling capabilities. For Pinterest, pin creation is typically the bottleneck, making Pin Generator more practically useful. For advanced scheduling, pair Pin Generator with Tailwind's SmartSchedule for complete Pinterest coverage at a fraction of Hootsuite's cost.
How much does it cost to use Hootsuite versus Pin Generator for Pinterest?
Hootsuite starts at $99/mo for enterprise social management with zero pin creation tools. Pin Generator costs approximately $9/mo and is entirely focused on creating Pinterest pins. The $90/mo difference buys enterprise analytics and team features, but if pin creation is your priority, Pin Generator delivers dramatically better Pinterest ROI.
Does Hootsuite offer any Pinterest pin creation capabilities?
No. Despite its $99/mo enterprise pricing, Hootsuite includes no pin design tools, no template library, and no bulk pin generation. Every pin must be designed externally and uploaded manually. This is a significant gap for a platform where visual content creation is the most time-intensive task.
What provides the best overall Pinterest ROI compared to Hootsuite?
BlogToPin for automated pin creation from blog content, plus Tailwind for Pinterest-specific scheduling with SmartSchedule and SmartLoop. This combination costs a fraction of Hootsuite's monthly fee while providing automated creation, intelligent scheduling, and content recycling — capabilities Hootsuite does not offer at any price.
Can I use Pin Generator and Hootsuite together for Pinterest?
You can, but it is rarely cost-effective. Pin Generator creates the pins while Hootsuite schedules them, but at a combined cost exceeding $108/mo, you are overpaying for scheduling. A more efficient approach is Pin Generator or BlogToPin for creation paired with Tailwind for Pinterest-native scheduling at a fraction of the total cost.
How does BlogToPin compare to both Hootsuite and Pin Generator for Pinterest?
BlogToPin automates the entire blog-to-pin pipeline — reading your blog posts and generating complete pins with designed images and optimized descriptions. Pin Generator speeds up manual creation with templates but requires content input. Hootsuite handles neither creation nor automation. For bloggers, BlogToPin provides the most hands-off Pinterest content production.
Tired of creating pins by hand?
BlogToPin generates Pinterest pins from your website automatically. AI writes the titles and descriptions, 100+ templates handle design, and smart scheduling posts at optimal times. Try it free.