Later vs Hootsuite
Which tool is better for your growth in 2025? We compared pricing, features, and automation to find out.
Quick Verdict
Later excels at visual planning for creators at $25/month. Hootsuite offers enterprise features at $99/month. BlogToPin generates pins from your website automatically.
Pricing Breakdown
How much will it cost to grow your Pinterest?
Later
Starter (30 posts/profile). Growth at $45/mo.
Hootsuite
Professional plan (annual). $149/mo monthly.
BlogToPin
Starter plan. 1,000+ pins/mo. Unlimited AI.
Feature-by-Feature
| Feature | Later | Hootsuite | BlogToPin |
|---|---|---|---|
| Visual Features | |||
| Grid preview | |||
| Visual calendar | |||
| Delete Underperforming | |||
| Linkin.bio | |||
| Enterprise Features | |||
| Social listening | |||
| Auto-sync website | |||
| Team permissions | Basic | Advanced | Basic |
| Custom reporting | |||
Key Differences
Visual Planning
Later offers superior visual planning with grid preview and visual calendar.
Enterprise Features
Hootsuite provides social listening, team management, and enterprise security.
Pricing
Later at $25/month is 4x cheaper than Hootsuite at $99/month.
Pinterest Automation
Neither creates pins from website content. BlogToPin generates pins automatically.
Who is each tool for?
Later
- Creators and influencers
- Visual content brands
- Budget-conscious teams
Hootsuite
- Enterprise organizations
- Need social listening
- Large marketing teams
BlogToPin
- Have website content to pin
- Want automated pin creation
- Need to delete low-performing pins
- Focus on Pinterest scale
Detailed Comparison
Later is a visual content planner popular with creators and influencers. Hootsuite is an enterprise social media management platform for large organizations.
Creator vs Enterprise
Later serves creators. Visual planning, grid preview, and Linkin.bio help influencers manage their presence.
Hootsuite serves enterprises. Social listening, team permissions, and compliance features meet corporate needs.
The 4x Price Gap
Later at $25/month serves most creators well. Hootsuite at $99/month serves enterprises with complex needs.
The price difference reflects target markets. Most individuals and small businesses do not need Hootsuite.
Final Verdict
Choose Later if you are a creator or small team wanting visual planning.
Choose Hootsuite if you are an enterprise needing social listening and compliance.
Choose BlogToPin if Pinterest is your focus and you want automated content creation.
Stop Manually Creating Pins
BlogToPin is the only tool that reads your website and generates 100+ SEO-optimized pins in minutes. Titles, descriptions, and scheduling—all done for you.
Website Automation
Generate pins from your website. Neither Later nor Hootsuite creates content from your site.
Delete Underperforming
Automatically identify and delete pins that hurt your account score. Unique to BlogToPin.
Pinterest Focus
Every feature built for Pinterest success. Not a multi-platform afterthought.
No credit card required for free trial
Frequently Asked Questions
Is Later or Hootsuite better for Pinterest?
Neither specializes in Pinterest. Later is more affordable with visual planning. Hootsuite is for enterprise needs. BlogToPin is best for Pinterest automation.
Why is Hootsuite so expensive?
Hootsuite targets enterprise customers with social listening, advanced permissions, and compliance features.
Does Later have social listening?
No, Later focuses on scheduling and visual planning. Hootsuite and Sprout Social offer social listening.
Can either create pins automatically?
No, both require manual pin creation. BlogToPin generates pins from website content automatically.